Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights ...
Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights ...
Manager, Consumer Insights
Stamford, CT · On-site
The Consumer Insights team partners closely with Marketing, Product, Sales, and Leadership to ensure consumer‑led decision‑making drives brand strategy, innovation, and execution. About the ...
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Manager, Consumer Insights
Stamford, CT · On-site
The Consumer Insights team partners closely with Marketing, Product, Sales, and Leadership to ensure consumer‑led decision‑making drives brand strategy, innovation, and execution. About the ...
Manager, Consumer Insights
Stamford, CT · On-site
The Consumer Insights team partners closely with Marketing, Product, Sales, and Leadership to ensure consumer-led decision-making drives brand strategy, innovation, and execution. About the Position:
Manager, Consumer Insights
Stamford, CT · On-site
The Consumer Insights team partners closely with Marketing, Product, Sales, and Leadership to ensure consumer-led decision-making drives brand strategy, innovation, and execution. About the Position:
Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights ...
Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights ...
The Consumer Insights team partners closely with Marketing, Product, Sales, and Leadership to ensure consumer‑led decision‑making drives brand strategy, innovation, and execution. About the ...
The Consumer Insights team partners closely with Marketing, Product, Sales, and Leadership to ensure consumer‑led decision‑making drives brand strategy, innovation, and execution. About the ...
Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights ...
Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights ...
Manager, Consumer Insights
Chicago, IL · On-site +1
$95K - $105K/yr
Manager, Consumer Insights Department/Function: Marketing Location: Support Center ( Full Remote) Reports to: Director, Consumer Insights & Innovation Job Band: Manager Full-Time Exempt Travel ...
Manager, Consumer Insights
Chicago, IL · On-site +1
$95K - $105K/yr
Manager, Consumer Insights Department/Function: Marketing Location: Support Center ( Full Remote) Reports to: Director, Consumer Insights & Innovation Job Band: Manager Full-Time Exempt Travel ...
We're seeking a strategic, forward-thinking Director of Consumer Insights to lead consumer understanding across multiple brands and fuel the development of new products, categories, and business ...
We're seeking a strategic, forward-thinking Director of Consumer Insights to lead consumer understanding across multiple brands and fuel the development of new products, categories, and business ...
Manager, Consumer Insights
Chicago, IL · Remote
$95K - $105K/yr
Manager, Consumer Insights Department/Function: Marketing Location: Support Center ( Full Remote) Reports to: Director, Consumer Insights & Innovation Job Band: Manager Full-Time Exempt Travel ...
Manager, Consumer Insights
Chicago, IL · Remote
$95K - $105K/yr
Manager, Consumer Insights Department/Function: Marketing Location: Support Center ( Full Remote) Reports to: Director, Consumer Insights & Innovation Job Band: Manager Full-Time Exempt Travel ...
Consumer Insights Manager
New York, NY · On-site
Reporting to the Consumer Insights Senior Manager, this role requires strong business acumen, proactive problem-solving, and the ability to translate complex data into clear, actionable ...
Consumer Insights Manager
New York, NY · On-site
Reporting to the Consumer Insights Senior Manager, this role requires strong business acumen, proactive problem-solving, and the ability to translate complex data into clear, actionable ...
Manager, Consumer Insights
$100K - $115K/yr
Job Summary In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth ...
Manager, Consumer Insights
$100K - $115K/yr
Job Summary In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth ...
Consumer Insights Manager
Costa Mesa, CA · Hybrid
We are seeking a highly motivated and detail-oriented Manager of Consumer Insights to drive our consumer research initiatives. This role is pivotal in understanding and translating consumer behavior ...
Consumer Insights Manager
Costa Mesa, CA · Hybrid
We are seeking a highly motivated and detail-oriented Manager of Consumer Insights to drive our consumer research initiatives. This role is pivotal in understanding and translating consumer behavior ...
Consumer Insights Manager
Costa Mesa, CA · On-site
$109K - $125K/yr
We are seeking a highly motivated and detail-oriented Manager of Consumer Insights to drive our consumer research initiatives. This role is pivotal in understanding and translating consumer behavior ...
Consumer Insights Manager
Costa Mesa, CA · On-site
$109K - $125K/yr
We are seeking a highly motivated and detail-oriented Manager of Consumer Insights to drive our consumer research initiatives. This role is pivotal in understanding and translating consumer behavior ...
Manager, Consumer Insights
$100K - $125K/yr
Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams * Independently manage and ensure flawless execution of consumer research * Manage ...
Manager, Consumer Insights
$100K - $125K/yr
Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams * Independently manage and ensure flawless execution of consumer research * Manage ...
The Manager, Consumer Insights, plays a critical role in translating consumer, shopper, and market insights into clear business actions across Conair's Beauty & Home Care portfolio. This role is ...
The Manager, Consumer Insights, plays a critical role in translating consumer, shopper, and market insights into clear business actions across Conair's Beauty & Home Care portfolio. This role is ...
Manager, Consumer Insights
San Francisco, CA · On-site
$100K - $115K/yr
Job Summary In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth ...
Manager, Consumer Insights
San Francisco, CA · On-site
$100K - $115K/yr
Job Summary In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth ...
Consumer Insights Manager
Sacramento, CA · On-site +1
$114K - $148K/yr
Blue Diamond Growers is seeking a curious, resourceful, and insights-driven Manager, Consumer Insights to support our Snack Nuts, Specialty Crackers, and Non-Dairy portfolios across North America.
Consumer Insights Manager
Sacramento, CA · On-site +1
$114K - $148K/yr
Blue Diamond Growers is seeking a curious, resourceful, and insights-driven Manager, Consumer Insights to support our Snack Nuts, Specialty Crackers, and Non-Dairy portfolios across North America.
Manager, Consumer Insights
Chicago, IL · On-site
$100K - $125K/yr
Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams * Independently manage and ensure flawless execution of consumer research * Manage ...
Manager, Consumer Insights
Chicago, IL · On-site
$100K - $125K/yr
Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams * Independently manage and ensure flawless execution of consumer research * Manage ...
Manager, Consumer Insights
Chicago, IL · On-site
$100K - $125K/yr
Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams * Independently manage and ensure flawless execution of consumer research * Manage ...
Manager, Consumer Insights
Chicago, IL · On-site
$100K - $125K/yr
Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams * Independently manage and ensure flawless execution of consumer research * Manage ...
Manager, Consumer Insights
Saint Thomas, ND · On-site
The Manager of Consumer Insights will report to the Vice President of Marketing - Advertising & Analytics and will be responsible for conducting market research as well as analyzing fan and customer ...
Manager, Consumer Insights
Saint Thomas, ND · On-site
The Manager of Consumer Insights will report to the Vice President of Marketing - Advertising & Analytics and will be responsible for conducting market research as well as analyzing fan and customer ...
Consumer Insights information
See salary details
$25.5K - $33.4K
5% of jobs
$33.4K - $41.3K
11% of jobs
$41.3K - $49.2K
8% of jobs
$49.8K is the 25th percentile. Wages below this are outliers.
$49.2K - $57.1K
11% of jobs
$57.1K - $65K
2% of jobs
$65K - $73K
2% of jobs
$73K - $80.9K
3% of jobs
The median wage is $83.8K / yr.
$80.9K - $88.8K
21% of jobs
$88.8K - $96.7K
0% of jobs
$99.6K is the 75th percentile. Wages above this are outliers.
$96.7K - $104.6K
33% of jobs
$104.6K - $112.5K
4% of jobs
$25.5K
$77.6K
$112.5K
How much do consumer insights jobs pay per year?
As of Jun 16, 2026, the average yearly pay for consumer insights in the United States is $77,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.
How to get into consumer insights jobs?
To pursue a career in consumer insights, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like Excel or SPSS. Gaining experience through internships or entry-level roles in market research can also be valuable. Developing knowledge of consumer behavior and industry trends helps improve job prospects in this field.
What is a consumer insights job?
A consumer insights job involves analyzing data to understand consumer behaviors, preferences, and trends. Professionals in this role use tools like surveys, focus groups, and data analysis software to inform marketing strategies and product development.
What is the role of consumer insights?
Consumer insights professionals analyze data from surveys, focus groups, and market research to understand customer behaviors, preferences, and needs. Their role is to inform product development, marketing strategies, and business decisions to better meet consumer demands. Skills in data analysis, research methods, and tools like SPSS or Tableau are commonly used in this field.
What are some common responsibilities in a Consumer Insights role?
Professionals in Consumer Insights typically design and execute market research studies, analyze consumer data, and transform findings into strategic recommendations for businesses. On a daily basis, you might conduct surveys, facilitate focus groups, and collaborate with other teams such as marketing, product development, and sales to inform decision-making. You’ll also prepare reports and presentations to communicate your insights clearly to stakeholders. This role often involves balancing multiple projects, meeting deadlines, and staying current with industry trends and research methodologies to ensure your insights remain relevant and impactful.
How much does a customer insights analyst earn?
A customer insights analyst typically earns between $60,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.
What is a Consumer Insights job?
A Consumer Insights job focuses on analyzing consumer behavior, preferences, and trends to help businesses make data-driven decisions. Professionals in this role gather data through surveys, focus groups, and market research tools, then translate findings into actionable business strategies. They work closely with marketing, product development, and strategy teams to enhance customer experiences and drive growth. Strong analytical skills, market research expertise, and a deep understanding of consumer psychology are key to success in this field.
What are the key skills and qualifications needed to thrive in the Consumer Insights position, and why are they important?
To thrive in Consumer Insights, a strong background in market research, data analysis, and strategic thinking is essential, often supported by a degree in marketing, business, psychology, or a related field. Familiarity with quantitative and qualitative research methods, statistical tools like SPSS or R, and survey platforms such as Qualtrics or SurveyMonkey is highly valued. Excellent communication, critical thinking, and storytelling skills enable effective sharing of findings and collaboration with cross-functional teams. These abilities are crucial for translating consumer data into actionable business recommendations that drive product and brand strategies.
More about Consumer Insights jobs
What cities are hiring for Consumer Insights jobs? Cities with the most Consumer Insights job openings:
What are the most commonly searched types of Consumer Insights jobs? The most popular types of Consumer Insights jobs are:
What states have the most Consumer Insights jobs? States with the most job openings for Consumer Insights jobs include:
What job categories do people searching Consumer Insights jobs look for? The top searched job categories for Consumer Insights jobs are:
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Posted 2 days ago
Job description
Consumer Insights Manager
Key Responsibilities
Qualifications & Skills
Preferred
Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of commercial growth strategies. The ideal candidate will work across multiple categories and collaborate with cross-functional teams-marketing, sales, product, and operations-to ensure our offerings are aligned with evolving consumer behaviors and market trends.
Key Responsibilities
Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive strategy.
Analyze large datasets (e.g. IRI, Nielsen, Numerator, retail POS, e-commerce metrics) to identify growth opportunities, margin levers, and areas for product innovation or assortment optimization.
Translate insight into strategic recommendations and storytelling; present findings to senior leadership, driving alignment and influencing decisions.
Partner with marketing, category management, digital, and sales teams to ensure that insights are integrated into campaign planning, product launches, shelf planning, and omni-channel promotional activities.
Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify risks and opportunities and propose proactive adjustments to address them.
Maintain clear dashboards and reporting systems for tracking performance, KPIs, consumer feedback, and market share; provide forecasts and scenario planning when required.
Qualifications & Skills
5+ years of experience in consumer insights, market research, analytics, or a related field-preferably within CPG, retail, or shopper marketing.
Proficiency in working with syndicated data sources (e.g., IRI, Nielsen, Numerator) and internal sales/retail/point-of-sale data; strong quantitative skills.
Highly skilled in survey design, qualitative research methods, segmentation, and competitive intelligence.
Strong business acumen-able to connect insights to commercial outcomes (sales, margin, conversion, distribution, etc.).
Excellent communication and presentation skills with the ability to influence cross-functional teams and senior leadership.
Creative problem solver with curiosity, ability to think strategically, and experimental mindset.
Comfortable working in a fast-paced environment with multiple priorities; strong project management skills.
Preferred
Experience in both in-store and digital/shopping experiences.
Track record of driving innovation-new product development, assortment resets, shelf planning, or omni-channel promotional programs.
Familiarity with forecast modeling, scenario analysis, and financial impact estimation.