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Qualitative Market Research Jobs (NOW HIRING)

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Yamaha

Market Research Manager

Kennesaw, GA · On-site

Plan, coordinate, and execute definedquantitative and qualitative market research projects, includingsurvey development, programming, data collection,quality control, analysis, reporting ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

The Sound

Qualitative Contract Specialists

Chicago, IL · On-site

... market research and consumer insights Intrepid and Ingenious...seeks force of nature * think ... We are on the hunt for the occasional partners with an extensive knowledge of qualitative market ...

The Sound

Qualitative Contract Specialists

Chicago, IL · On-site

... market research and consumer insights Intrepid and Ingenious...seeks force of nature * think ... We are on the hunt for the occasional partners with an extensive knowledge of qualitative market ...

MSD

Senior Specialist, Market Research

Rahway, NJ · On-site

$79K - $98K/yr

Applying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriate * Utilizing primary market research, syndicated data, secondary ...

Merck & Co.

Senior Specialist, Market Research

Rahway, NJ

$79K - $98K/yr

... qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriateUtilizing primary market research, syndicated data, secondary data, and analytics to ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site +1

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

MSD

Senior Specialist, Market Research

North Wales, PA

$75K - $93K/yr

Applying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriate * Utilizing primary market research, syndicated data, secondary ...

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Qualitative Market Research information

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$38K

$113.8K

$192K

How much do qualitative market research jobs pay per year?

As of Aug 10, 2026, the average yearly pay for qualitative market research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in qualitative market research?

To thrive in Qualitative Market Research, you need strong analytical skills, expertise in research methodologies, and typically a degree in social sciences, marketing, or a related field. Familiarity with qualitative data analysis software such as NVivo or ATLAS.ti, as well as experience conducting focus groups and interviews, is highly valued. Excellent communication, attention to detail, and the ability to interpret complex data sets are standout soft skills in this role. These skills help researchers uncover deep consumer insights, delivering actionable recommendations to drive business decisions.

What are some common challenges faced in a qualitative market research role and how can they be addressed?

One of the main challenges in Qualitative Market Research is ensuring that interviewees provide honest and insightful responses, as participant bias or reluctance can affect data quality. Researchers also often handle large volumes of unstructured data, requiring meticulous organization and analysis. Collaborating closely with clients and cross-functional teams to interpret findings and translate them into actionable strategies can be complex but rewarding. Developing strong interviewing techniques, staying organized, and maintaining clear communication with stakeholders can help overcome these challenges and lead to successful project outcomes.

What is a qualitative market research?

A Qualitative Market Research job involves gathering and analyzing non-numerical data to understand consumer behavior, preferences, and motivations. Researchers use methods like focus groups, in-depth interviews, and ethnographic studies to gain insights into customer perceptions and decision-making. This role requires strong analytical, communication, and problem-solving skills to interpret findings and provide actionable recommendations for businesses. Qualitative researchers often work for market research firms, corporations, or consulting agencies to help companies refine products, services, and marketing strategies.

More about Qualitative Market Research jobs
What cities are hiring for Qualitative Market Research jobs? Cities with the most Qualitative Market Research job openings:
What are the most commonly searched types of Qualitative Market Research jobs? The most popular types of Qualitative Market Research jobs are:
What states have the most Qualitative Market Research jobs? States with the most job openings for Qualitative Market Research jobs include:
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Qualitative Market Research jobs near you
Infographic showing various Qualitative Market Research job openings in the United States as of August 2026, with employment types broken down into 90% Full Time, 4% Part Time, and 6% Contract. Highlights an 83% In-person, 2% Hybrid, and 15% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Manager of Market Research & Client Partnerships

iMarketResearch

Longboat Key, FL • On-site

Full-time

Re-posted 22 days ago

Job description

Position Description:
As the Manager of Market Research & Client Partnerships, you will lead the design and execution of custom market research studies across a range of industries, while serving as a strategic partner to clients.
This role combines research leadership, client relationship ownership, and business growth, with a strong emphasis on driving repeat business and long-term partnerships. You will work cross-functionally with internal teams and clients to deliver high-quality, data-driven insights that inform critical business decisions across diverse markets.
Responsibilities:
  • Serve as a trusted advisor to clients, recommending research designs and methodologies that best address key business questions
  • Own and grow client relationships, with a primary focus on driving repeat business, client satisfaction, and long-term partnerships
  • Identify and lead opportunities to expand existing client engagements through value-added research and strategic consulting
  • Support new business development efforts, including contributing to proposals and scoping, with a secondary focus compared to client retention
  • Oversee the development of client deliverables, including PowerPoint reports and Excel-based simulators, ensuring strategic clarity and quality
  • Lead and mentor research teams in the development of study materials and execution of projects
  • Provide high-level oversight of project execution, ensuring timelines, budgets, and quality standards are consistently met
  • Communicate key project updates (timelines, field status, risks) and proactively resolve issues throughout the project lifecycle
  • Collaborate with and oversee external vendors for recruitment, logistics, survey programming, and data processing
  • Ensure rigorous quality control standards across all deliverables and outputs

Requirements:
  • 5-8+ years of experience in market research, consulting, or related field, with increasing responsibility
  • Proven ability to manage and grow client relationships, with a track record of driving repeat business
  • Strong expertise in quantitative/qualitative market research methodologies; experience across multiple industries is a plus
  • Demonstrated leadership experience managing teams and overseeing complex projects
  • Excellent analytical, problem-solving, and strategic thinking skills
  • Strong communication skills with the ability to present insights and recommendations to clients
  • Ability to manage multiple priorities in a fast-paced environment with strong attention to detail
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word) and analytical tools (e.g., SPSS)
  • Bachelor's degree required; advanced degree in a relevant field (e.g., Marketing, Business Analytics, Psychology, Economics, or related fields) preferred.

Apply