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Qualitative Market Research Jobs (NOW HIRING)

Applying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriate * Utilizing primary market research, syndicated data, secondary ...

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Plan, coordinate, and execute definedquantitative and qualitative market research projects, includingsurvey development, programming, data collection,quality control, analysis, reporting ...

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

... market research and consumer insights Intrepid and Ingenious...seeks force of nature * think ... We are on the hunt for the occasional partners with an extensive knowledge of qualitative market ...

... qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriateUtilizing primary market research, syndicated data, secondary data, and analytics to ...

Senior Specialist, Market Research

Rahway, NJ · On-site

$79K - $98K/yr

Applying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriate * Utilizing primary market research, syndicated data, secondary ...

Applying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriate * Utilizing primary market research, syndicated data, secondary ...

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Market Research Manager

Chicago, IL · On-site +1

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

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Qualitative Market Research information

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$38K

$113.8K

$192K

How much do qualitative market research jobs pay per year?

As of Aug 12, 2026, the average yearly pay for qualitative market research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in qualitative market research?

To thrive in Qualitative Market Research, you need strong analytical skills, expertise in research methodologies, and typically a degree in social sciences, marketing, or a related field. Familiarity with qualitative data analysis software such as NVivo or ATLAS.ti, as well as experience conducting focus groups and interviews, is highly valued. Excellent communication, attention to detail, and the ability to interpret complex data sets are standout soft skills in this role. These skills help researchers uncover deep consumer insights, delivering actionable recommendations to drive business decisions.

What are some common challenges faced in a qualitative market research role and how can they be addressed?

One of the main challenges in Qualitative Market Research is ensuring that interviewees provide honest and insightful responses, as participant bias or reluctance can affect data quality. Researchers also often handle large volumes of unstructured data, requiring meticulous organization and analysis. Collaborating closely with clients and cross-functional teams to interpret findings and translate them into actionable strategies can be complex but rewarding. Developing strong interviewing techniques, staying organized, and maintaining clear communication with stakeholders can help overcome these challenges and lead to successful project outcomes.

What is a qualitative market research?

A Qualitative Market Research job involves gathering and analyzing non-numerical data to understand consumer behavior, preferences, and motivations. Researchers use methods like focus groups, in-depth interviews, and ethnographic studies to gain insights into customer perceptions and decision-making. This role requires strong analytical, communication, and problem-solving skills to interpret findings and provide actionable recommendations for businesses. Qualitative researchers often work for market research firms, corporations, or consulting agencies to help companies refine products, services, and marketing strategies.

What cities are hiring for Qualitative Market Research jobs? Cities with the most Qualitative Market Research job openings:
What are the most commonly searched types of Qualitative Market Research jobs? The most popular types of Qualitative Market Research jobs are:
What states have the most Qualitative Market Research jobs? States with the most job openings for Qualitative Market Research jobs include:
Infographic showing various Qualitative Market Research job openings in the United States as of August 2026, with employment types broken down into 91% Full Time, 3% Part Time, and 6% Contract. Highlights an 81% In-person, 2% Hybrid, and 17% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Sr. Specialist, Market Research

Merck & Co.

North Wales, PA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted yesterday

New


Merck rating

8.0

Company rating: 8.0 out of 10

Based on 51 frontline employees who took The Breakroom Quiz

43rd of 86 rated pharmaceutical


Job description

Job DescriptionAs a strategic partner to the business, the Senior Specialist, Primary Market Research is responsible for understanding business challenges and delivering customer, market, and competitive insights that inform commercial decision-making. This role supports the oncology ADC Portfolio across U.S. and Global markets through the design, execution, and application of primary market research and integration of secondary data sources.Working closely with the Team Leader and cross-functional stakeholders, the Senior Specialist identifies key business questions, develops research approaches, and translates insights into actionable recommendations that support business strategy and execution. This individual is expected to demonstrate curiosity, collaboration, and a learning mindset while leveraging innovative research methodologies, data sources, and emerging technologies to enhance insight generation and business impact.A successful Senior Specialist will demonstrate the ability to work independently in a fast-paced and evolving environment, manage competing priorities, adapt to changing business needs, and contribute to the ongoing transformation of market research capabilities.Primary Responsibilities In partnership with the Team Leader, the Senior Specialist will contribute to the planning, execution, and application of market research by:Framing business questions and identifying information needs that support commercial strategy and decision-makingDeveloping research and analysis plans aligned with business objectivesDrafting research briefs, requests for proposals, and hypotheses to be testedSupporting the identification and selection of external research partnersManaging market research projects from design through execution and insight deliveryApplying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriateUtilizing primary market research, syndicated data, secondary data, and analytics to develop integrated insights and recommendationsExploring and applying AI-enabled market research tools, advanced analytics, and emerging technologies-including synthetic respondents, digital personas, or other approved methodologies-to enhance insight generation, improve efficiency, and support decision-makingSynthesizing data and research findings into clear, compelling, and actionable business recommendationsCommunicating insights effectively and influencing stakeholders to drive business actionEnsuring adherence to all compliance, privacy, and ethical standards associated with market research activities.Managing project budgets and timelines and adjusting plans as business needs evolve. Education Minimum Required: BA/BS in Business, Marketing, Healthcare or related fieldPreferred:- MBA, MS, MPH, or other advanced degree in a relevant discipline Required Experience and Skills Minimum of 3 years of relevant experience in market research, analytics, marketing, sales, finance, forecasting, business analytics, or related commercial functionsStrong analytical, problem-solving, and critical-thinking skillsFoundational knowledge of quantitative and qualitative market research methodologies and research designAbility to translate business questions into research objectives and actionable insightsAbility to synthesize multiple sources of information into concise, business-focused recommendationsWorking knowledge of the pharmaceutical and healthcare environmentStrong collaboration, communication, and stakeholder engagement skillsAbility to manage multiple projects and priorities in a dynamic environmentDemonstrated curiosity and commitment to continuous learning and capability developmentAbility to work independently while contributing effectively within a team environment Preferred Experience and Skills Prior pharmaceutical market research experienceExperience supporting multiple brands, products, or therapeutic areasKnowledge of U.S. and Global healthcare marketsExperience working within a large, matrixed, multinational organizationFamiliarity with AI-enabled research tools, advanced analytics, or emerging insight-generation methodologiesExperience integrating primary market research with secondary, syndicated, epidemiology, claims, digital, or other commercial data sourcesDemonstrated use of generative AI tools and applications in a responsible and compliant manner to improve productivity, insight generation, and business decision supportRequired Skills: Business Analysis, Business Data Analytics, Communication, Emerging Technologies, Ethical Standards, Financial Forecasting, Insight Generation, Marketing, Market Research, Multi-Management, Productivity Improvements, Project Budgeting, Researching, Stakeholder Engagement, Stakeholder Relationship Management, Supplier Management, User Research, Waterfall Model, Working IndependentlyPreferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE US and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.--As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.- For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your Rights EEOC GINA Supplement• We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.Learn more about your rights, including under California, Colorado and other US State Acts The salary range for this role is$117,000.00 - $184,200.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.We offer a comprehensive package of benefits.- Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting. San Francisco Residents Only: -We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance Los Angeles Residents Only: -We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance Search Firm Representatives Please Read Carefully-Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. -No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.-Employee Status: RegularRelocation:VISA Sponsorship: Travel Requirements: Flexible Work Arrangements:HybridShift:Valid Driving License:Hazardous Material(s):Job Posting End Date:08/17/2026 *A job posting is effective until 11:59:59PM on the day BEFORE -the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. Requisition ID:R411206 Salary: . Date posted: 08/11/2026

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