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Qualitative Market Research Jobs (NOW HIRING)

Jobtailor

Director

Manhattan, NY · On-site

$150 - $230/hr

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. * Through our work, we help provide insights that bring several new drugs to market to ...

Boston Globe Media

Market Research Analyst

Boston, MA · On-site

$75K - $85K/yr

The Market Research Analyst serves as the "voice of the customer", responsible for managing qualitative and quantitative primary market research projects. The candidate must be able to clearly ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Yamaha

Market Research Manager

Kennesaw, GA

Plan, coordinate, and execute definedquantitative and qualitative market research projects, includingsurvey development, programming, data collection,quality control, analysis, reporting ...

The Sound

Qualitative Contract Specialists

Chicago, IL · On-site

... market research and consumer insights Intrepid and Ingenious...seeks force of nature * think ... We are on the hunt for the occasional partners with an extensive knowledge of qualitative market ...

Omnicom

Director

New York, NY

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

The Sound

Qualitative Contract Specialists

Chicago, IL · On-site

... market research and consumer insights Intrepid and Ingenious...seeks force of nature * think ... We are on the hunt for the occasional partners with an extensive knowledge of qualitative market ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Omnicom

Director

New York, NY · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

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All JobsQualitative Market Research Jobs

Qualitative Market Research information

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$38K

$113.8K

$192K

How much do qualitative market research jobs pay per year?

As of Aug 26, 2026, the average yearly pay for qualitative market research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What is a qualitative market research?

A Qualitative Market Research job involves gathering and analyzing non-numerical data to understand consumer behavior, preferences, and motivations. Researchers use methods like focus groups, in-depth interviews, and ethnographic studies to gain insights into customer perceptions and decision-making. This role requires strong analytical, communication, and problem-solving skills to interpret findings and provide actionable recommendations for businesses. Qualitative researchers often work for market research firms, corporations, or consulting agencies to help companies refine products, services, and marketing strategies.

What are the key skills and qualifications needed to thrive in qualitative market research?

To thrive in Qualitative Market Research, you need strong analytical skills, expertise in research methodologies, and typically a degree in social sciences, marketing, or a related field. Familiarity with qualitative data analysis software such as NVivo or ATLAS.ti, as well as experience conducting focus groups and interviews, is highly valued. Excellent communication, attention to detail, and the ability to interpret complex data sets are standout soft skills in this role. These skills help researchers uncover deep consumer insights, delivering actionable recommendations to drive business decisions.

What are some common challenges faced in a qualitative market research role and how can they be addressed?

One of the main challenges in Qualitative Market Research is ensuring that interviewees provide honest and insightful responses, as participant bias or reluctance can affect data quality. Researchers also often handle large volumes of unstructured data, requiring meticulous organization and analysis. Collaborating closely with clients and cross-functional teams to interpret findings and translate them into actionable strategies can be complex but rewarding. Developing strong interviewing techniques, staying organized, and maintaining clear communication with stakeholders can help overcome these challenges and lead to successful project outcomes.

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What cities are hiring for Qualitative Market Research jobs?

Cities with the most Qualitative Market Research job openings:

What are the most commonly searched types of Qualitative Market Research jobs?

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What states have the most Qualitative Market Research jobs?

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Qualitative Market Research jobs near you
Infographic showing various Qualitative Market Research job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Director

Jobtailor

Manhattan, NY • On-site

$150 - $230/hr

Other

Posted 10 days ago

Job description

  • We are looking for new talent to join Adelphi Research.
  • We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space.
  • Through our work, we help provide insights that bring several new drugs to market to fundamentally impact the lives of patients living with a myriad of conditions, including oncology, neuroscience, immunology, diabetes and others.
  • We have worked on some of the latest and most novel drugs that have improved patient quality of life, and more importantly extended it.
  • It is rewarding work and we hope you will consider joining our team!
  • You will be part of a team where your contributions are recognized and appreciated.
  • You will be challenged and grow as you use your talent to develop new business, nurture existing relationships.
  • You can expect to contribute to the company’s overall strategic direction as a participant in senior leadership meetings.
  • You will be encouraged to think differently and apply your creativity to develop new research techniques/methods that deliver new insights and/or identify process efficiencies to improve our business.
Requirements
  • A stellar market research professional with 8 – 12 + years of experience, preferably all in pharmaceutical/healthcare space
  • Ability to generate sales and repeat business by fostering strong client relationships and seeking referrals
  • Passionate about knowing our clients’ strategy, and ability to consult strategically and deliver solid, insightful reports and presentations
  • Significant depth of qualitative market research experience including moderation
  • Must be able to mentor both junior and senior staff in both qualitative market research and pharmaceutical industry knowledge
  • Expert in moderating telephone/in-person in-depth interviews and focus groups
  • Curious and open to exploring new methods and spearheading the development of new market research techniques, solutions and methods
  • Eight to 12 years of hands–on experience designing and implementing qualitative research studies at all stages of the drug life cycle for the pharmaceutical/biotech industries
  • Demonstration of a deep understanding of the market research needs of pharmaceutical and biotech products in various stages of the product life cycle (Phase 2 through Phase 4 clinical trials, pre-launch promotional development, in‑line/mature products)
  • High level of expertise in elevating results from qualitative studies to be business focused, strategic and insightful
  • Excellent presentation skills
  • Experienced collaborative leader of both senior and junior level team members
  • Demonstrable experience in building and expanding new business relationships and expanding/nurturing relationships with current clients in the pharmaceutical/biotech industries
  • Ability to meet specific sales goals
  • Must have experience in vendor/supplier market research, preferably in pharmaceutical research
  • Minimum of bachelor’s degree, advanced education preferred.
Core Competencies

Demonstrates extensive expertise in qualitative market research within the pharmaceutical and biotech industries, with a strong ability to design and implement research studies that inform strategic business decisions. Proven track record in client relationship management, mentoring, and delivering insightful presentations.

Highest-signal resume keywords
  • Qualitative Market Research
  • Pharmaceutical Industry Knowledge
  • Client Relationship Management
  • Research Study Design
  • Presentation Skills
ATS Optimization KeywordsHard Skills
  • Market Research
  • In-Depth Interviews
  • Focus Groups
  • Research Techniques
  • Sales Generation
  • Strategic Consulting
  • Qualitative Study Implementation
  • Business Insights
  • Process Efficiency Improvement
  • Mentoring
Soft Skills
  • Collaboration
  • Creativity
  • Curiosity
  • Leadership
  • Communication
Certifications & Qualifications
  • Bachelor's Degree
  • Advanced Education Preferred
Industry Keywords
  • Pharmaceutical
  • Biotech
  • Drug Life Cycle
  • Clinical Trials
  • Vendor/Supplier Market Research
  • Sales Goals
  • Client Referrals
  • Market Research Needs
  • Promotional Development
  • Mature Products
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