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Qualitative Market Research Jobs (NOW HIRING)

Yamaha

Market Research Manager

Kennesaw, GA · On-site

Plan, coordinate, and execute definedquantitative and qualitative market research projects, includingsurvey development, programming, data collection,quality control, analysis, reporting ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site +1

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

The Sound

Qualitative Contract Specialists

Chicago, IL · On-site

... market research and consumer insights Intrepid and Ingenious...seeks force of nature * think ... We are on the hunt for the occasional partners with an extensive knowledge of qualitative market ...

FAVARH

Market Research Analyst

Atlanta, GA

Conduct quantitative and qualitative primary market research; collecting, managing and analyzing data from the marketplace and delivering recommendations to various business teams. Use online survey ...

FAVARH

Market Research Analyst

New York, NY

Conduct quantitative and qualitative primary market research; collecting, managing and analyzing data from the marketplace and delivering recommendations to various business teams. Use online survey ...

FAVARH

Market Research Analyst

Hartford, CT · On-site

Conduct quantitative and qualitative primary market research; collecting, managing and analyzing data from the marketplace and delivering recommendations to various business teams. Use online survey ...

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Qualitative Market Research information

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How much do qualitative market research jobs pay per year?

As of Aug 4, 2026, the average yearly pay for qualitative market research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in qualitative market research?

To thrive in Qualitative Market Research, you need strong analytical skills, expertise in research methodologies, and typically a degree in social sciences, marketing, or a related field. Familiarity with qualitative data analysis software such as NVivo or ATLAS.ti, as well as experience conducting focus groups and interviews, is highly valued. Excellent communication, attention to detail, and the ability to interpret complex data sets are standout soft skills in this role. These skills help researchers uncover deep consumer insights, delivering actionable recommendations to drive business decisions.

What are some common challenges faced in a qualitative market research role and how can they be addressed?

One of the main challenges in Qualitative Market Research is ensuring that interviewees provide honest and insightful responses, as participant bias or reluctance can affect data quality. Researchers also often handle large volumes of unstructured data, requiring meticulous organization and analysis. Collaborating closely with clients and cross-functional teams to interpret findings and translate them into actionable strategies can be complex but rewarding. Developing strong interviewing techniques, staying organized, and maintaining clear communication with stakeholders can help overcome these challenges and lead to successful project outcomes.

What is a qualitative market research?

A Qualitative Market Research job involves gathering and analyzing non-numerical data to understand consumer behavior, preferences, and motivations. Researchers use methods like focus groups, in-depth interviews, and ethnographic studies to gain insights into customer perceptions and decision-making. This role requires strong analytical, communication, and problem-solving skills to interpret findings and provide actionable recommendations for businesses. Qualitative researchers often work for market research firms, corporations, or consulting agencies to help companies refine products, services, and marketing strategies.

More about Qualitative Market Research jobs
What cities are hiring for Qualitative Market Research jobs? Cities with the most Qualitative Market Research job openings:
What are the most commonly searched types of Qualitative Market Research jobs? The most popular types of Qualitative Market Research jobs are:
What states have the most Qualitative Market Research jobs? States with the most job openings for Qualitative Market Research jobs include:
What job categories do people searching Qualitative Market Research jobs look for? The top searched job categories for Qualitative Market Research jobs are:
Qualitative Market Research jobs near you
Infographic showing various Qualitative Market Research job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Market Research Manager

Yamaha Motor Corporation

Kennesaw, GA • On-site

Full-time

Re-posted 5 days ago

Job description

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role performs professional-level market research and data analysis to develop insights, recommendations, and reporting that support product planning, customer experience initiatives, marketing effectiveness, and Marine Business Unit strategy. The position independently manages defined research activities and recurring reporting processes while partnering with internal stakeholders, senior team members, and external vendors on more complex projects.
What you'll be doing:
  • Plan, coordinate, and execute defined quantitative and qualitative market research projects, including survey development, programming, data collection, quality control, analysis, reporting, and presentation development; apply professional judgment to identify trends, summarize findings, and recommend next steps.
  • Support and administer the Yamaha Marine Customer Experience Program, including day-to-day program coordination, vendor meetings, data monitoring, stakeholder reporting, quarterly reporting, town hall materials, and identification of program issues or opportunities for improvement.
  • Coordinate assigned activities with external market research agencies to ensure project milestones, deliverables, costs, and research objectives are met; communicate risks, budget concerns, or scope changes to research leadership and help translate business needs into actionable research requirements.
  • Complete ad hoc research, analysis, and special projects for Marine Business Unit divisions and subsidiaries by gathering requirements, evaluating available data, developing clear outputs, and escalating complex or ambiguous issues as appropriate.
  • Develop actionable research reports, dashboards, presentations, and summaries that accurately address business objectives, communicate insights in a clear and concise manner, and support informed decision-making by stakeholders and management.
  • This role works with moderate independence to manage assigned research activities, recurring reporting, and defined project deliverables. The position applies professional knowledge, analytical judgment, and established research practices to resolve routine to moderately complex issues, prioritize work, recommend improvements, and determine when to escalate project risks, budget concerns, data limitations, or strategic questions to the department manager or senior team members.
  • Ability to independently support research projects from intake through reporting, including clarifying objectives, coordinating tasks, analyzing results, and preparing stakeholder-ready deliverables.
  • Experience reporting, presenting, and explaining research findings to business stakeholders in a clear, concise, and actionable manner.
  • Working knowledge of advanced analytical methods, such as MaxDiff, conjoint analysis, key driver analysis, correspondence mapping, segmentation, or similar research approaches.
  • Strong curiosity, critical thinking, and problem-solving skills with the ability to ask effective questions and identify implications within research findings.
  • Ability to analyze data, identify the underlying story, and translate findings into practical business insights and recommendations.
  • Proficiency developing professional PowerPoint reports, dashboards, visual summaries, and other communication materials for internal stakeholders.
  • Strong written, verbal, interpersonal, and stakeholder communication skills, including the ability to manage competing priorities and follow through on assigned deliverables.

What you need to be successful:
  • BA/BS degree in Marketing, Statistics, Business, Economics or a related field
  • 3-5 years of professional market research, consumer insights, data analysis, or related business analytics experience is required.

OR
  • Advanced degree (MA/MS/PHD) in Market Research, Statistics, Business, Economics, or related field
  • 1-3 years of professional market research, insights, or relevant data/analytical experience.
  • Experience using survey platforms, analytical tools, and data visualization tools is desired, such as Qualtrics, SurveyMonkey, SPSS, SAS, Tableau, Power BI, Python, or similar tools.
  • Experience and proficiency with MS Office
  • 5 - 10% travel required.

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Reports to: Market Research Manager III
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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