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Qualitative Market Research Jobs (NOW HIRING)

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

MSD

Senior Specialist, Market Research

North Wales, PA · On-site

$75K - $93K/yr

Applying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriate * Utilizing primary market research, syndicated data, secondary ...

Apple

Market Research Analyst

Cupertino, CA · On-site

Description We're looking for an experienced Market Research Analyst to lead quantitative and qualitative research that shapes product, pricing, and portfolio decisions for one of our most important ...

Apple

Market Research Analyst

Cupertino, CA

$149K - $280K/yr

Description We're looking for an experienced Market Research Analyst to lead quantitative and qualitative research that shapes product, pricing, and portfolio decisions for one of our most important ...

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How much do qualitative market research jobs pay per year?

As of Aug 15, 2026, the average yearly pay for qualitative market research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in qualitative market research?

To thrive in Qualitative Market Research, you need strong analytical skills, expertise in research methodologies, and typically a degree in social sciences, marketing, or a related field. Familiarity with qualitative data analysis software such as NVivo or ATLAS.ti, as well as experience conducting focus groups and interviews, is highly valued. Excellent communication, attention to detail, and the ability to interpret complex data sets are standout soft skills in this role. These skills help researchers uncover deep consumer insights, delivering actionable recommendations to drive business decisions.

What are some common challenges faced in a qualitative market research role and how can they be addressed?

One of the main challenges in Qualitative Market Research is ensuring that interviewees provide honest and insightful responses, as participant bias or reluctance can affect data quality. Researchers also often handle large volumes of unstructured data, requiring meticulous organization and analysis. Collaborating closely with clients and cross-functional teams to interpret findings and translate them into actionable strategies can be complex but rewarding. Developing strong interviewing techniques, staying organized, and maintaining clear communication with stakeholders can help overcome these challenges and lead to successful project outcomes.

What is a qualitative market research?

A Qualitative Market Research job involves gathering and analyzing non-numerical data to understand consumer behavior, preferences, and motivations. Researchers use methods like focus groups, in-depth interviews, and ethnographic studies to gain insights into customer perceptions and decision-making. This role requires strong analytical, communication, and problem-solving skills to interpret findings and provide actionable recommendations for businesses. Qualitative researchers often work for market research firms, corporations, or consulting agencies to help companies refine products, services, and marketing strategies.

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Cities with the most Qualitative Market Research job openings:

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Qualitative Market Research jobs near you
Infographic showing various Qualitative Market Research job openings in the United States as of August 2026, with employment types broken down into 91% Full Time, 3% Part Time, and 6% Contract. Highlights an 81% In-person, 2% Hybrid, and 17% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Market Research Manager

Shapiro+Raj

Chicago, IL • On-site

$85K - $100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 9 days ago

Job description

Overview
Shapiro+Raj is the largest certified minority business enterprise insights and inspiration company in North America. Our mission is to help Fortune 500 clients find new and different ways to grow their brands in today's continually reshaping landscape. We have integrated behavioral science principles with battle-tested brand marketing experience to creatively connect the dots between what consumers think, feel, say, and do. The results are powerful commercially viable insights that identify new pathways for growth. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world.
The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced market research professionals to apply their advanced quantitative and qualitative skills in our world of consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager, you will be a leader in a collaborative, client-centric environment. This position is primarily responsible for leading custom research projects on behalf of clients to utilize for strategic planning purposes. This position is mentored by directors and works closely with the various facets of Shaprio+Raj in a dynamic role.
This will be a hybrid role. We are hiring in our Chicago, IL office location.
Responsibilities
Core responsibilities and accountabilities will include, but may not be limited to the below:
Core responsibilities
  • Leads all phases of research with support from senior team members, including project set-up, methodological design, fieldwork, analysis, and reporting (both qualitative and quantitative).
  • Cultivates and extends existing client relationships and helps to grow key client accounts by delivering the highest quality client service and deliverables.
  • Becomes a knowledge expert and critical client contact.
  • Works independently to understand background information relevant to research topics.
  • Crafts proposals, including research objectives, scope, and budgets.
  • Leads the strategic design of qualitative discussion guides and quantitative survey instruments.
  • Oversees data collection including observation and note-taking of qualitative research interviews; and/or testing online surveys and monitoring data collection of quantitative studies.
  • Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content analysis, auditing, and verification of data to determine key findings, identifies and highlights most important drivers for significant differences, and helps to develop recommendations.
  • Develops conclusions and implications based on research findings.
  • Delivers client-ready reports with findings, implications, opportunities, and recommendations.
  • Contributes strategic thinking and actionable client solutions, including creating strategies for clients to be reviewed and supported by Senior Executives.
  • Coordinates with team members, specialists, moderators, and Directors in project execution
  • Manages projects including budget responsibility.

Professional Responsibilities
  • Directly manages at least one Executive or Associate. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
  • Demonstrate the highest level of professionalism through qualities such as timeliness, reliability, demeanor, written and verbal correspondence, and ethics.
  • Communicate effectively with your assigned team and other staff within the organization; accept and apply critiques and suggestions to daily work in an effort to become more productive and/or efficient.
  • Uphold the Shapiro+Raj Employee Guidelines in an ethical manner as a representative of the organization.
  • Familiarity with using AI tools to identify themes in qualitative data and generate initial insights for further investigation.
  • Experience using Large Language Models (ChatGPT, Claude, or similar tools) to support research activities, including developing discussion guides, survey instruments, and analysis frameworks.
  • Demonstrated ability to effectively prompt AI systems for qualitative analysis while maintaining methodological rigor.

Accountability
  • Maintaining and leading key relationships within client accounts contributing to account growth.
  • The operational and financial quality of projects along with the integrity of data and quality of reporting.
  • Quality of leadership and the success of your team.

Education and/or Experience
  • Bachelor's degree (B.A.) from four-year College or university equivalent plus 5+ years related experience and/or training, or equivalent combination of education and experience.
  • Master's degree (M.A.) is highly desired.

Base Salary Range (US)
$85,000 - $100,000
Benefits
  • Medical, Dental, and Vision coverage
  • 4/5 premium coverage to be covered by the employer
  • Health Spend Account (HSA)
  • Flexible Spend Account (FSA)
  • Paid time off + company holidays
  • Quarterly Companywide Wellness Days
  • Monthly Recharge Fridays (No meetings)
  • 401K Program
  • Regular interactive employee events

Non-Contributory Benefits - Employer Paid:
  • Life Insurance
  • Short Term Disability (STD)
  • Long Term Disability (LTD)

Shapiro+Raj is an Equal Opportunity Employer
Shapiro+Raj does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors.
Shapiro+Raj is committed to creating a diverse and equitable work environment. If you are interested in this opportunity but do not meet 100% of the listed qualifications, we still encourage you to apply!

Apply