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Marketing Effectiveness Manager Jobs in Riverside, CA

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Leverage AI tools and analytics to improve marketing effectiveness and ROI * Manage freelancers, agencies, and marketing vendors * Partner with leadership to drive measurable business growth Required ...

Veteran-friendly

Be Seen First

Leverage AI tools and analytics to improve marketing effectiveness and ROI * Manage freelancers, agencies, and marketing vendors * Partner with leadership to drive measurable business growth Required ...

Veteran-friendly

The Manager of Marketing Analytics and Operations is responsible for driving data-driven decision ... Ensure accurate measurement of marketing ROI and campaign effectiveness. Reporting and ...

The Manager of Marketing Analytics and Operations is responsible for driving data-driven decision ... Ensure accurate measurement of marketing ROI and campaign effectiveness. Reporting and ...

The Manager of Marketing Analytics and Operations is responsible for driving data-driven decision ... Ensure accurate measurement of marketing ROI and campaign effectiveness. Reporting and ...

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Showing results 1-20

Marketing Effectiveness Manager information

See Riverside, CA salary details

$103.8K

$119.8K

$133.5K

How much do marketing effectiveness manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for marketing effectiveness manager in Riverside, CA is $119,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,200.00 and $127,800.00 per year, depending on experience, location, and employer.

What does a marketing effectiveness manager do?

A Marketing Effectiveness Manager is responsible for evaluating and improving the impact of a company's marketing activities. They use data analysis, market research, and performance metrics to assess which strategies drive the best results and optimize marketing campaigns accordingly. Their goal is to maximize return on investment (ROI) by identifying successful initiatives and eliminating underperforming ones. This role often involves close collaboration with marketing, sales, and analytics teams to ensure that business objectives are met efficiently.

What are the key skills and qualifications needed to thrive as a marketing effectiveness manager?

To thrive as a Marketing Effectiveness Manager, you need strong analytical skills, expertise in marketing strategy, and a background in business, statistics, or marketing, often supported by a relevant degree. Proficiency with data analytics tools like Google Analytics, Tableau, and marketing automation platforms, as well as knowledge of attribution modeling and ROI measurement, is essential. Exceptional communication, stakeholder management, and problem-solving abilities set top performers apart in this role. These skills are crucial for translating data insights into actionable marketing strategies that drive business growth and optimize budget allocation.

How does a marketing effectiveness manager typically collaborate with other departments to optimize campaign performance?

A Marketing Effectiveness Manager works closely with teams such as marketing, sales, finance, and data analytics to evaluate and enhance the impact of marketing campaigns. They often lead cross-functional meetings to review campaign data, share insights, and recommend adjustments to strategies for better ROI. This collaboration ensures that marketing initiatives align with business objectives and that feedback loops are in place for continuous improvement. Building strong relationships with stakeholders across departments is key to effectively driving data-informed decision-making.

What is the difference between Marketing Effectiveness Manager vs Marketing Analyst?

AspectMarketing Effectiveness ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often certifications in analytics or marketing toolsBachelor's degree in Marketing, Statistics, or related field; certifications in data analysis preferred
Work EnvironmentStrategic planning, cross-department collaboration, campaign evaluationData collection, analysis, reporting, and insights generation
Employer & Industry UsageUsed in marketing departments across various industries to optimize campaignsCommonly employed in marketing teams for data-driven decision making

The Marketing Effectiveness Manager focuses on evaluating and improving marketing strategies' overall impact, while the Marketing Analyst primarily analyzes data to support marketing decisions. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

Is a marketing effectiveness manager a high paying job?

A marketing effectiveness manager typically earns a competitive salary that reflects their expertise in analyzing marketing data and optimizing campaigns. Salaries vary based on experience, industry, and location, but the role is generally considered well-compensated within marketing careers. Advanced skills in analytics tools and certifications can also influence earning potential.

What is a marketing effectiveness manager?

A marketing effectiveness manager is responsible for analyzing and optimizing marketing campaigns to improve their return on investment. They use data analytics tools and metrics to assess campaign performance, identify areas for improvement, and develop strategies to enhance marketing impact. Strong analytical skills and knowledge of marketing analytics platforms are essential for this role.

What job categories do people searching Marketing Effectiveness Manager jobs in Riverside, CA look for?

The top searched job categories for Marketing Effectiveness Manager jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Marketing Effectiveness Manager jobs?

Cities near Riverside, CA with the most Marketing Effectiveness Manager job openings:

Infographic showing various Marketing Effectiveness Manager job openings in Riverside, CA as of August 2026, with employment types broken down into 83% Full Time, 15% Part Time, and 2% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $119,841 per year, or $57.6 per hour.

Manager of Marketing & Growth

Rancho Cucamonga, CA • On-site

Veteran-friendly

$75K - $95K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago

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Job description

Manager of Marketing & Growth

Location: Rancho Cucamonga, California

Position Type: Full-Time, Hybrid (Rancho Cucamonga based)

Compensation: $75,000–$95,000 DOE, plus performance-based incentive opportunities.

About Us


We are an established organization with more than 40 years of experience helping public agencies and facility leaders solve critical operational challenges through innovative products, education, and customer-focused solutions.


Our success has been built on exceptional customer service, long-term relationships, practical expertise, and a commitment to helping our customers make informed decisions.

As we continue to grow, we are seeking a Manager of Marketing & Growth who will play a key leadership role in helping drive the future growth of our organization.


About the Role


This is not a typical marketing position.


We are seeking an experienced Manager of Marketing & Growth to lead strategy, branding, content production, lead generation, CRM systems, and marketing operations across multiple brands and business divisions.


A key responsibility of this role is overseeing the creation, production, publication, and distribution of a high volume of marketing deliverables across multiple brands and business units.


This is a hands-on role for someone who can build systems, manage people, and execute initiatives that drive measurable business growth.


The ideal candidate will work closely with leadership to understand our customers, solutions, and market, then translate that knowledge into strategies, campaigns, and content that drive measurable growth.


Success in this role requires more than marketing expertise. It requires a genuine commitment to learning our business, understanding our customers, and becoming an integral part of our team.


While some responsibilities may be performed remotely, this role requires regular in-person collaboration with leadership, participation in meetings, content production activities, industry events, and occasional visits to project locations. Candidates should be based within a reasonable commuting distance of Rancho Cucamonga and able to be present when needed.


Responsibilities


  • Develop and execute marketing and growth strategies that support business objectives
  • Lead branding, positioning, lead generation, and customer engagement initiatives
  • Own and optimize HubSpot, CRM systems, marketing automation, and campaign performance
  • Direct content strategy, production, publication, and distribution across multiple brands and business units
  • Manage digital marketing channels, including email, LinkedIn, YouTube, and social media
  • Leverage AI tools and analytics to improve marketing effectiveness and ROI
  • Manage freelancers, agencies, and marketing vendors
  • Partner with leadership to drive measurable business growth


Required Qualifications


  • 8+ years of progressive marketing experience
  • 5+ years of marketing leadership experience
  • Proven track record of driving measurable business growth through marketing
  • Experience managing content production and multi-channel marketing campaigns
  • HubSpot and marketing automation experience
  • Strong understanding of digital marketing, lead generation, and analytics
  • Practical experience using AI tools to improve marketing effectiveness
  • Experience managing external vendors, agencies, and contractors
  • Strong understanding of StoryBrand principles and customer-centric messaging
  • Excellent communication, leadership, and organizational skills


Preferred Qualifications


  • Experience marketing to public agencies, educational institutions, facilities directors, procurement professionals, or similar audiences
  • Experience developing public-sector brand campaigns
  • Experience marketing technical products, services, or solutions
  • Experience creating educational content for facilities, operations, construction, or procurement audiences
  • Experience with YouTube and LinkedIn ads


How Success Will Be Measured


  • Qualified lead generation
  • Pipeline growth
  • Content production output
  • CRM utilization and effectiveness
  • Brand awareness and engagement
  • Marketing ROI
  • Overall contribution to company growth


Why This Role Matters


This is an opportunity to take ownership of a critical role within a growing organization.

You'll work directly with company leadership, help shape marketing strategy, build systems that drive growth, and play a meaningful role in the future success of the organization.


We're looking for someone who wants more than a marketing job and who wants to help drive growth.


Application Requirements


Because communication, leadership, and strategic thinking are critical components of this role, applicants must submit a video presentation no longer than two (2) minutes. Applications submitted without a video will not be reviewed.


In your video, please tell us:


  • Who you are
  • What you've accomplished professionally
  • The most successful marketing initiative you've led
  • Why you're interested in this opportunity
  • What value you would bring to our organization


Please submit:


  • Resume
  • Two-minute video presentation (Provide a link to your video in your resume and/or application submission. Videos may be submitted via YouTube (unlisted), Vimeo, Google Drive, Dropbox, or a similar platform.)
  • Portfolio, case studies, campaign examples, or other examples of relevant marketing work (strongly encouraged)


Finalists may be asked to provide professional references and participate in additional interviews and assessments.

Company Description

LTI, Inc. develops and delivers specialized products, services, and technical solutions for facility owners and managers. Serving the education, government, commercial, and institutional sectors, the company is dedicated to helping organizations protect their assets, extend facility life cycles, and reduce long-term maintenance costs.

For decades, LTI, Inc. has built a reputation for innovation, customer-focused service, and practical solutions that address real-world facility challenges. Our success is driven by a team of dedicated individuals who are passionate about delivering exceptional results and creating lasting value for our customers.

We are committed to fostering a culture of integrity, accountability, continuous improvement, and personal and professional growth. As we continue to expand, we are seeking motivated individuals who want to make a meaningful impact while building a rewarding career with a growing organization.