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Marketing Effectiveness Manager Jobs (NOW HIRING)

Henkel

Manager, Modern Marketing

Culver City, CA · On-site

$90K - $100K/yr

The Manager, Modern Marketing plays a key role within the AI & Growth Enablement Center of ... Identify scalable opportunities that improve marketing effectiveness and accelerate business growth ...

Stanley 1913

Manager, Marketing Analytics

Seattle, WA · On-site

Position Summary The Manager, Marketing Analytics will build the marketing analytics function ... Provide data-driven recommendations to improve marketing effectiveness and brand investment ...

Stanley 1913

Manager, Marketing Analytics

Seattle, WA · On-site

Position Summary The Manager, Marketing Analytics will build the marketing analytics function ... Provide data-driven recommendations to improve marketing effectiveness and brand investment ...

Socket.dev

Senior Marketing Manager

Irving, TX · On-site

$90 - $140/hr

Senior Marketing Manager Job Type: Full-Time About the Role The Senior Marketing Manager is ... Establish marketing KPIs and measure campaign effectiveness, ROI, and customer engagement metrics.

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Marketing Effectiveness Manager information

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$99.5K

$114.9K

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How much do marketing effectiveness manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for marketing effectiveness manager in the United States is $114,871.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,500.00 and $122,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Effectiveness Manager vs Marketing Analyst?

AspectMarketing Effectiveness ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often certifications in analytics or marketing toolsBachelor's degree in Marketing, Statistics, or related field; certifications in data analysis preferred
Work EnvironmentStrategic planning, cross-department collaboration, campaign evaluationData collection, analysis, reporting, and insights generation
Employer & Industry UsageUsed in marketing departments across various industries to optimize campaignsCommonly employed in marketing teams for data-driven decision making

The Marketing Effectiveness Manager focuses on evaluating and improving marketing strategies' overall impact, while the Marketing Analyst primarily analyzes data to support marketing decisions. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

What does a marketing effectiveness manager do?

A Marketing Effectiveness Manager is responsible for evaluating and improving the impact of a company's marketing activities. They use data analysis, market research, and performance metrics to assess which strategies drive the best results and optimize marketing campaigns accordingly. Their goal is to maximize return on investment (ROI) by identifying successful initiatives and eliminating underperforming ones. This role often involves close collaboration with marketing, sales, and analytics teams to ensure that business objectives are met efficiently.

How does a marketing effectiveness manager typically collaborate with other departments to optimize campaign performance?

A Marketing Effectiveness Manager works closely with teams such as marketing, sales, finance, and data analytics to evaluate and enhance the impact of marketing campaigns. They often lead cross-functional meetings to review campaign data, share insights, and recommend adjustments to strategies for better ROI. This collaboration ensures that marketing initiatives align with business objectives and that feedback loops are in place for continuous improvement. Building strong relationships with stakeholders across departments is key to effectively driving data-informed decision-making.

What are the key skills and qualifications needed to thrive as a marketing effectiveness manager?

To thrive as a Marketing Effectiveness Manager, you need strong analytical skills, expertise in marketing strategy, and a background in business, statistics, or marketing, often supported by a relevant degree. Proficiency with data analytics tools like Google Analytics, Tableau, and marketing automation platforms, as well as knowledge of attribution modeling and ROI measurement, is essential. Exceptional communication, stakeholder management, and problem-solving abilities set top performers apart in this role. These skills are crucial for translating data insights into actionable marketing strategies that drive business growth and optimize budget allocation.
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What cities are hiring for Marketing Effectiveness Manager jobs? Cities with the most Marketing Effectiveness Manager job openings:
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What job categories do people searching Marketing Effectiveness Manager jobs look for? The top searched job categories for Marketing Effectiveness Manager jobs are:
Marketing Effectiveness Manager jobs near you
Infographic showing various Marketing Effectiveness Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $114,871 per year, or $55.2 per hour.

Manager, Modern Marketing

Henkel

Culver City, CA • On-site

$90K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Henkel rating

8.4

Company rating: 8.4 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

25th of 100 rated chemical manufacturers

Job description

About this Position
At Henkel, you'll be part of an organization that's shaping thefuture through innovation, sustainability and collaboration. With our trustedbrands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and ourcutting-edge technologies, you'll have countless opportunities to explore newpaths and grow.
This position is with our Consumer Brands business unit - where weempower our employees to bring the best Laundry & Home Care and Hairproducts to people around the world.
Dare to learn new skills, advance inyour career and make an impact at Henkel.
What you'll do
  • The Manager, Modern Marketing plays a key role within the AI & Growth Enablement Center of Excellence, with primary focus on strengthening marketing capabilities across the North American Hair Professional portfolio.This role partners closely with brand teams and cross functional stakeholders to develop scalable marketing capabilities, accelerate digital growth, and improve marketing effectiveness across multiple brands.
  • Support the development and execution of marketing strategies across the Hair Professional portfolio
  • Identify scalable opportunities that improve marketing effectiveness and accelerate business growth across brands
  • Partner with cross functional teams to support ongoing digital transformation and capability building initiatives
  • Support the planning, execution, and optimization of digital marketing initiatives across multiple channels
  • Partner with brands, internal stakeholders, agencies, and external partners to improve marketing performance
  • Bring media knowledge across paid, owned, and earned channels, including planning, targeting, optimization, and measurement
  • Analyze campaign and business performance, translating insights into actionable recommendations
  • Help establish scalable reporting, measurement, and governance frameworks that improve consistency across brands
  • Identify opportunities to improve marketing effectiveness, operational efficiency, and cross functional collaboration
  • Support the regional D2C strategy across the Hair Professional portfolio
  • Partner with internal teams and brand stakeholders to identify and execute initiatives that enhance the digital customer experience across owned channels
  • Support the optimization of digital commerce platforms, conversion, and customer journeys
  • Partner closely with Brand Marketing, AI & Growth Enablement, Social Commerce, IT, Procurement, Legal, Finance, Sales, and other internal stakeholders
What makes you a good fit
  • 4+ years of experience across marketing transformation, digital strategy, media, brand management, and/or eCommerce
  • Experience supporting a multi-brand portfolio and/or developing playbooks and strategies that enable brands to deliver across marketing topics
  • Strong understanding of digital marketing, media fundamentals, customer journeys, Martech, and digital commerce
  • Experience working across multiple marketing channels and collaborating with cross functional stakeholders
  • Strong analytical mindset with the ability to translate data into actionable business recommendations
  • Experience working with agencies, technology partners, and digital platforms
  • Strong organizational and project management skills with the ability to manage multiple priorities
  • Excellent communication and stakeholder management skills
Some benefits of joining Henkel
  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary rangefor this role is $90,000.00 and $100,000.00. This range represents the good-faith minimumand maximum wages the Company reasonably expects to offer for this role at thetime of posting. In addition to base salary, this position may be eligiblefor incentive pay or other forms of compensation, as applicable. TheCompany also offers a comprehensive benefits package as described above. Actualcompensation will be based on factors such as the candidate's skills,experience, education, training, and work location. This posting is intended tocomply with all applicable state and local pay transparency laws.
Henkel does notaccept unsolicited resumes from search firms or employment agencies.Unsolicited referrals and resumes are considered Henkel property and therefore,Henkel will not pay a fee for any placement resulting from the receipt of anunsolicited referral.
At Henkel, wecome from a broad range of backgrounds, perspectives, and life experiences. Webelieve the uniqueness of all our employees is the power in us. Henkel is anequal opportunity employer. We evaluate qualified applicants without regard torace, color, religion, sex, age, national origin, disability, veteran status,genetic information, and other legally protected categories.

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