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Marketing Optimization Manager Jobs (NOW HIRING)

Compound Growth Marketing

SEO Manager

About Compound Growth Marketing (CGM) Compound Growth Marketing (CGM) is a marketing consultancy ... You report to the Head of SEO and work alongside peer Managers within the practice. This is a ...

New

Cypress HCM

Digital Optimization Manager

Pleasanton, CA · On-site

$68.97/hr

Digital Optimization Manager About the Team This position is on the Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that ...

Pacific

SEO Manager

San Diego, CA · On-site

We are the Discovery Agency. www.meetpacific.com Do you have a passion for inbound marketing? Are ... As an SEO Manager , you'll be responsible for managing all aspects of your clients' organic search ...

Pacific

SEO Manager

San Diego, CA · On-site

We are the Discovery Agency. www.meetpacific.com Do you have a passion for inbound marketing? Are ... As an SEO Manager , you'll be responsible for managing all aspects of your clients' organic search ...

inMusic

SEO & AI Optimization Manager

Cumberland, RI · On-site

SEO & AI Optimization Manager Department: Ecommerce, Web & Digital Marketing Employment Type: Full Time Location: Cumberland, RI Description We are looking for a SEO & AI Optimization Manager to lead ...

Tw interactive Search

SEO Manager

Philadelphia, PA

I am looking for a Search Engine Optimization (SEO) Manager who aspires to work in a full service integrated marketing agency setting and has a passion for online marketing. Qualifications Minimum of ...

Tw interactive Search

SEO Manager

Philadelphia, PA · On-site

I am looking for a Search Engine Optimization (SEO) Manager who aspires to work in a full service integrated marketing agency setting and has a passion for online marketing. Qualifications Minimum of ...

Mason Interactive Inc

SEO Manager

Brooklyn, NY · On-site

$95K/yr

Position: SEO Manager Job Overview: The SEO Manager at Mason Interactive will drive the strategic ... marketing. Mason Interactive is dedicated to building an inclusive workplace and considers all ...

Mason Interactive

SEO Manager

Brooklyn, NY · On-site

Position: SEO Manager Job Overview: The SEO Manager at Mason Interactive will drive the strategic ... marketing. Mason Interactive is dedicated to building an inclusive workplace and considers all ...

Mason Interactive

SEO Manager

Brooklyn, NY

Position: SEO Manager Job Overview: The SEO Manager at Mason Interactive will drive the strategic ... marketing. Mason Interactive is dedicated to building an inclusive workplace and considers all ...

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Marketing Optimization Manager information

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$83.5K

$145.5K

How much do marketing optimization manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for marketing optimization manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a marketing optimization manager?

Marketing Optimization Managers are professionals responsible for improving the effectiveness and efficiency of marketing campaigns. They analyze marketing data, test different strategies, and use tools like A/B testing to optimize digital and traditional marketing channels. Their goal is to maximize return on investment (ROI) by refining targeting, messaging, and campaign tactics based on performance metrics. They often collaborate with marketing, analytics, and creative teams to ensure campaigns are data-driven and aligned with business objectives.

How does a marketing optimization manager typically collaborate with cross-functional teams to improve campaign performance?

A Marketing Optimization Manager works closely with teams such as creative, analytics, product, and sales to ensure campaigns are data-driven and effective. They regularly analyze campaign metrics, share insights with stakeholders, and recommend adjustments to strategies or creative assets. This collaborative approach helps align marketing efforts with broader business goals, ensures seamless execution, and fosters a culture of continuous improvement. Regular meetings and transparent communication are essential to identify opportunities and address challenges quickly.

What are the key skills and qualifications needed to thrive as a marketing optimization manager, and why are they important?

To thrive as a Marketing Optimization Manager, you need expertise in digital marketing, data analysis, A/B testing, and a relevant bachelor's degree, often in marketing or business. Familiarity with tools like Google Analytics, Google Ads, marketing automation platforms, and certification in analytics or digital marketing is common. Strong problem-solving, communication, and project management skills help you collaborate effectively and drive continuous improvement. These capabilities are crucial for optimizing campaigns, maximizing ROI, and achieving strategic marketing goals.

What is the difference between Marketing Optimization Manager vs Digital Marketing Specialist?

AspectMarketing Optimization ManagerDigital Marketing Specialist
CredentialsBachelor's in Marketing, Business, or related field; certifications in analytics or marketing toolsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or analytics
Work EnvironmentCollaborates with marketing teams to improve campaigns; analyzes data to optimize marketing strategiesExecutes digital campaigns across platforms; manages social media, email, and paid ads
Employer & Industry UsageUsed in marketing agencies, e-commerce, and corporate marketing teamsCommon in digital agencies, retail, and online service companies

The Marketing Optimization Manager focuses on analyzing data and refining marketing strategies to maximize ROI, while the Digital Marketing Specialist executes digital campaigns and manages online channels. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

What cities are hiring for Marketing Optimization Manager jobs?

Cities with the most Marketing Optimization Manager job openings:

What states have the most Marketing Optimization Manager jobs?

States with the most job openings for Marketing Optimization Manager jobs include:

Marketing Optimization Manager jobs near you

AI Marketing Optimization Specialist

Hilton Waikiki Beach

San Francisco, CA

$75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

Salary Range: $75,000-$95,000 - This may fluctuate based on experience or education.

The AI Marketing Optimization Specialist is responsible for leveraging artificial intelligence, search optimization strategies, and digital applications to increase visibility, demand, and bookings across our hotel portfolio. This role blends marketing, IT applications, and AIdriven analytics to ensure our hotels appear prominently in top local keyword searches, attract business and leisure travelers, and maximize conversion through vanity websites, digital platforms, and automated guest engagement tools.  The specialist will manage AI tools and platforms, optimize search performance, support group and transient lead generation, and ensure our hotels are positioned competitively in the digital marketplace.

This role is an in-person position located at our San Francisco Office. 

WHAT WE NEED:

  • Bachelors in Business, Hotel Management, Data Science or Computer Science or related field
  • Deep expertise in implementing AI, machine learning, or automation tools specifically within the hospitality or tourism sector.
  • Strong understanding of hospitality tech stacks, including PMS, POS, and CRM systems.
  • Exceptional change-management skills to ease staff adoption of automated workflows.
  • A guest-first mindset that prioritizes hospitality values over pure technical execution.
  • Experience in AI applications, SEO, digital marketing, or hotel technology systems.
  • Strong understanding of hotel operations, booking channels, and guest search behavior.
  • Familiarity with PMS/CRS systems (SynXis, iHotelier, etc.).Analytical mindset with ability to interpret search data, trends, and performance metrics.

WHAT YOU'LL DO:

  • Analyze guest touchpoints to implement AI solutions like smart booking assistants, contactless check-ins, and automated room controls.
  • Work with predictive AI models to optimize room pricing, forecast occupancy, and manage inventory.
  • Integrate AI software with Property Management Systems (PMS) if available.
  • Train front-of-house and back-of-house staff to interpret AI insights for better guest service.
  • Formulate strict data compliance and security frameworks to protect guest privacy.
  • Measure the impact of AI initiatives on operational efficiency and guest satisfaction (NPS).
  • AI & Application Management
    • AI tool administration — Configure, maintain, and optimize AI applications used for guest search, booking funnels, and digital engagement.
    • Automation workflows — Build automated processes to streamline group inquiries, guest requests, and booking pathways
    • Data integration — Connect AI tools with PMS, CRS, CRM, and marketing platforms to ensure accurate, realtime data flow.
    • AI content generation — Use AI to create SEOoptimized content, landing pages, and digital assets for hotel visibility.
  • Search Optimization & Digital Visibility
    • Keyword strategy — Identify and optimize top local search terms for business, leisure, group, and event travelers.
    • SEO optimization — Improve ranking across Google, Bing, and travelrelated search platforms using AIdriven insights.
    • Competitive positioning — Monitor competitor search performance and adjust strategies to maintain toptier visibility.
    • Local search dominance — Ensure hotels appear prominently for “hotels near ___,” “group hotels in ___,” “business travel ___,” and other highvalue searches.
  • Group & Guest Search Optimization
    • Group lead generation — Use AI to identify and target group travel opportunities (corporate, SMERF, sports, weddings).
    • Guest search behavior analysis — Track how guests search for hotels and adjust digital strategy accordingly.
    • AIpowered recommendations — Deploy AI tools that match guest needs with the best hotel offerings.
    • Lead routing — Automate routing of group leads to sales teams for faster response and higher conversion.

WHAT WE OFFER:

  • Vacation, Holiday, and Sick pay
  • Medical/Dental/Vision (with opt. out option)
  • Fitness Reimbursement
  • Hotel Room Discount
  • Travel Reimbursement
  • Life Insurance
  • AD&D
  • 401(k) – 4% Match
  • Discount programs
  • Education Assistance Program
  • Long-Term Disability
  • Voluntary Short-Term Disability
  • Voluntary Hospital Insurance, Voluntary Critical Illness Insurance, Voluntary Accident Insurance
  • Commuter Benefits

Stanford Hotels Corporation is an Equal Opportunity Employer.  All qualified applicants and employees will receive consideration for employment without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. If you need accommodation for any part of the application process because of a medical condition or disability, please send an email to Rebecca Dawes at rdawes@stanfordhotels.com or call 415-266-9821 to let us know the nature of your request.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records

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