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Marketing Optimization Manager Jobs (NOW HIRING)

Workshop Digital

SEO Manager

Richmond, VA · On-site

$70K - $77K/yr

We work as an extension of our client's marketing teams, creating customized digital marketing ... Position Summary The SEO Manager position operates at a high degree of autonomy and regularly ...

Mason Interactive

SEO Manager

Brooklyn, NY

The SEO Manager at Mason Interactive will oversee the SEO junior staff and drive the strategic ... Collaborate with marketing, web development, and analytics teams to ensure SEO strategies are fully ...

Mason Interactive

SEO Manager

Brooklyn, NY · On-site

The SEO Manager at Mason Interactive will oversee the SEO junior staff and drive the strategic ... Collaborate with marketing, web development, and analytics teams to ensure SEO strategies are fully ...

Mason Interactive Inc

SEO Manager

Brooklyn, NY · On-site

$80K - $95K/yr

The SEO Manager at Mason Interactive will oversee the SEO junior staff and drive the strategic ... Collaborate with marketing, web development, and analytics teams to ensure SEO strategies are fully ...

Pacific

SEO Manager

San Diego, CA · On-site

We are the Discovery Agency. www.meetpacific.com Do you have a passion for inbound marketing? Are ... As an SEO Manager , you'll be responsible for managing all aspects of your clients' organic search ...

Tw interactive Search

SEO Manager

Philadelphia, PA · On-site

I am looking for a Search Engine Optimization (SEO) Manager who aspires to work in a full service integrated marketing agency setting and has a passion for online marketing. Qualifications Minimum of ...

Tw interactive Search

SEO Manager

Philadelphia, PA

I am looking for a Search Engine Optimization (SEO) Manager who aspires to work in a full service integrated marketing agency setting and has a passion for online marketing. Qualifications Minimum of ...

Pacific

SEO Manager

San Diego, CA

We are the Discovery Agency. www.meetpacific.com Do you have a passion for inbound marketing? Are ... As an SEO Manager , you'll be responsible for managing all aspects of your clients' organic search ...

RIESTER SONORAN LLC

SEO Manager

Phoenix, AZ

SEO Manager Riester is looking for an SEO Manager well-versed in all aspects of search marketing. This position will be responsible for managing client accounts with an emphasis on search engine ...

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Marketing Optimization Manager information

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How much do marketing optimization manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for marketing optimization manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Marketing Optimization Manager, and why are they important?

To thrive as a Marketing Optimization Manager, you need expertise in digital marketing, data analysis, A/B testing, and a relevant bachelor's degree, often in marketing or business. Familiarity with tools like Google Analytics, Google Ads, marketing automation platforms, and certification in analytics or digital marketing is common. Strong problem-solving, communication, and project management skills help you collaborate effectively and drive continuous improvement. These capabilities are crucial for optimizing campaigns, maximizing ROI, and achieving strategic marketing goals.

What are Marketing Optimization Managers?

Marketing Optimization Managers are professionals responsible for improving the effectiveness and efficiency of marketing campaigns. They analyze marketing data, test different strategies, and use tools like A/B testing to optimize digital and traditional marketing channels. Their goal is to maximize return on investment (ROI) by refining targeting, messaging, and campaign tactics based on performance metrics. They often collaborate with marketing, analytics, and creative teams to ensure campaigns are data-driven and aligned with business objectives.

What is the difference between Marketing Optimization Manager vs Digital Marketing Specialist?

AspectMarketing Optimization ManagerDigital Marketing Specialist
CredentialsBachelor's in Marketing, Business, or related field; certifications in analytics or marketing toolsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or analytics
Work EnvironmentCollaborates with marketing teams to improve campaigns; analyzes data to optimize marketing strategiesExecutes digital campaigns across platforms; manages social media, email, and paid ads
Employer & Industry UsageUsed in marketing agencies, e-commerce, and corporate marketing teamsCommon in digital agencies, retail, and online service companies

The Marketing Optimization Manager focuses on analyzing data and refining marketing strategies to maximize ROI, while the Digital Marketing Specialist executes digital campaigns and manages online channels. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

How does a Marketing Optimization Manager typically collaborate with cross-functional teams to improve campaign performance?

A Marketing Optimization Manager works closely with teams such as creative, analytics, product, and sales to ensure campaigns are data-driven and effective. They regularly analyze campaign metrics, share insights with stakeholders, and recommend adjustments to strategies or creative assets. This collaborative approach helps align marketing efforts with broader business goals, ensures seamless execution, and fosters a culture of continuous improvement. Regular meetings and transparent communication are essential to identify opportunities and address challenges quickly.
What cities are hiring for Marketing Optimization Manager jobs? Cities with the most Marketing Optimization Manager job openings:
What states have the most Marketing Optimization Manager jobs? States with the most job openings for Marketing Optimization Manager jobs include:
Marketing Optimization Manager jobs near you

Performance Marketing & Optimization Lead

Microsoft

Redmond, WA • On-site

Full-time

Posted 8 days ago

Microsoft rating

8.5

Company rating: 8.5 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

77th of 241 rated software companies

Job description

Overview
Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.
The Marketing Signals Center of Excellence (MSCE) within the Global Marketing Engines & Experiences Group is driving the transformation of Microsoft's commercial marketing. Our team is modernizing and integrating channels through advanced analytics, marketing automation, and digital marketing-enabling connected journeys and accelerating pipeline growth. We operate at enterprise scale, delivering millions of new contacts annually and nurturing them into leads and sales recommendations. MSCE supports digital sales connected to global marketing strategy, impacting performance and growth across regions and time zones.
As the Performance Marketing & Optimization Lead, you will be at the forefront of this transformation-driving agile marketing excellence, precision targeting, and automation delivery to optimize the full funnel at enterprise pace. This is a strategic role for someone who has run significant agile marketing campaigns and can enable innovation, velocity, and measurable impact on business outcomes.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
The Performance Marketing & Optimization Lead requires an understanding of performance optimization and go to market strategy, combined with the ability to influence peers and stakeholders through clear plans, data informed recommendations, and operational rigor. We're looking for a curious, execution minded lead who enjoys digging into planning, technology, and performance signals to enable better decisions and stronger campaign outcomes, with a background that blends strategic thinking and hands on operational experience.
  • Orchestrate Agile Performance Campaigns at Scale - Lead the evolution from static campaign execution to always-on optimization, applying deep expertise in performance marketing frameworks and agile methodologies to accelerate campaign cycles and drive business impact.
  • Precision Targeting & Technical Workflow Leadership - Champion advanced targeting models (PTAL automation, segmentation, ring-fenced budget tests) and oversee technical delivery for automation and segmentation workflows. Ensure technical operations are optimized for speed, accuracy, and compliance.
  • Funnel Optimization Through Performance & Capability Integration - Integrate go-to-market performance data across campaigns, channels, and execution workflows to improve end-to-end funnel effectiveness. Drive performance reviews that convert signals into execution adjustments, investment shifts, and optimization actions.
  • Governance & Strategic Enablement - Establish governance that enables speed and innovation. Define decision rights and escalation paths for campaign changes, publish governance artifacts, and coach teams on agile marketing principles and technical enablement. This includes broader consideration of data governance and privacy implications to campaign workflows.
  • Stakeholder Management & Cross-Organizational Partnership - Build strong, trusted relationships and partnerships with cross-functional teams. Understand and align strategic initiatives, and optimize models for key outcomes and impact.
  • Operational Excellence & FY27 Campaign Planning Support - Drive operational excellence across performance marketing enablement by establishing disciplined planning rhythms, operational standards, and execution readiness checks. Support FY27 campaign planning by translating strategic priorities into executable operational plans, capacity assumptions, and sequencing models. Partner with marketing and business teams to ensure plans are grounded in performance learnings, platform capabilities, and delivery constraints-enabling confident execution at enterprise scale.

Qualifications
Required/minimum qualifications
  • Master's Degree in in Marketing, Business, Operations or related field AND 3+ years experience in performance marketing, marketing operations, marketing automation or digital marketing at enterprise scale
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
    • OR equivalent experience.

Additional or preferred qualifications
  • Master's Degree in Marketing, Business, Operations or related field AND 6+ years experience in business
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
    • OR equivalent experience.
  • Track record running agile marketing campaigns for large organizations, with expertise in precision targeting, media optimization, and workflow automation.
  • Understanding of technical marketing operations, funnel optimization, and data-driven decision making.
  • Experience leading cross-functional teams and coaching on agile marketing principles.
  • Strategic thinking, communication, and stakeholder management skills.
  • Experience with enterprise marketing automation and advanced analytics.
  • Ability to drive measurable impact through innovation and execution.
  • Skilled at synthesizing insights and translating data into actionable recommendations.
  • Strategic thinker and clear communicator across all levels.
  • Collaborative, influential, and adept at building stakeholder relationships.
  • Decision-making and analytical skills in fast-paced environments.
  • Deep market knowledge and expertise in sales/marketing operations
  • Effective at value-based communication and creating clarity around strategy.
  • Adaptable, creative problem-solver with a growth mindset.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

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About Microsoft

Sourced by ZipRecruiter

Our infrastructure is comprised of a large global portfolio of more than 100 datacenters and 1 million servers. Our foundation is built upon and managed by a team of subject matter experts working to support services for more than 1 billion customers and 20 million businesses in over 90 countries worldwide. With environmental sustainability and optimization at the forefront of our datacenter design and operations, we continue to grow and evolve as we meet the ever-changing business demands that hold Microsoft as a world-class cloud provider.

Industry

Computer and computer peripheral equipment and software wholesalers

Company size

10,000+ Employees

Headquarters location

Redmond, WA, US

Year founded

1975

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