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Marketing Optimization Manager Jobs in Washington

Open Text Inc.

SEO Manager

Gaithersburg, MD

$108K - $162K/yr

As a SEO Manager, you will join a world-class digital marketing team on a mission to support prospects and clients throughout their journey, empowering them to interact with OpenText with ease and on ...

AARP

Organic Media Manager

Washington, DC · On-site

$95K/yr

The Organic Media Manager supports the execution of marketing efforts, including search engine optimization (SEO), content performance, and social media initiatives, to help increase brand visibility ...

MarketBridge

Senior Manager, SEM

Washington, DC · Remote

The Senior Manager serves as a senior day-to-day SEM partner to clients, leads campaign planning ... Lead optimization and testing strategies across automated bidding, keyword expansion, audience ...

New

MarketBridge

Senior Manager, SEM

Washington, DC · On-site +1

The Senior Manager serves as a senior day-to-day SEM partner to clients, leads campaign planning ... Lead optimization and testing strategies across automated bidding, keyword expansion, audience ...

New

Taoti

Marketing & Analytics Manager

Washington, DC · On-site

Taoti is looking for a Marketing & Analytics Manager Taoti's tag line is "We move the needle ... You'll be involved with everything from campaign planning to optimizing individual advertising ...

ijetconnect

Marketing Automation Manager

Annapolis, MD · On-site +1

Who We Are Looking For Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs ...

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Marketing Optimization Manager information

What is a marketing optimization manager?

Marketing Optimization Managers are professionals responsible for improving the effectiveness and efficiency of marketing campaigns. They analyze marketing data, test different strategies, and use tools like A/B testing to optimize digital and traditional marketing channels. Their goal is to maximize return on investment (ROI) by refining targeting, messaging, and campaign tactics based on performance metrics. They often collaborate with marketing, analytics, and creative teams to ensure campaigns are data-driven and aligned with business objectives.

How does a marketing optimization manager typically collaborate with cross-functional teams to improve campaign performance?

A Marketing Optimization Manager works closely with teams such as creative, analytics, product, and sales to ensure campaigns are data-driven and effective. They regularly analyze campaign metrics, share insights with stakeholders, and recommend adjustments to strategies or creative assets. This collaborative approach helps align marketing efforts with broader business goals, ensures seamless execution, and fosters a culture of continuous improvement. Regular meetings and transparent communication are essential to identify opportunities and address challenges quickly.

What are the key skills and qualifications needed to thrive as a marketing optimization manager, and why are they important?

To thrive as a Marketing Optimization Manager, you need expertise in digital marketing, data analysis, A/B testing, and a relevant bachelor's degree, often in marketing or business. Familiarity with tools like Google Analytics, Google Ads, marketing automation platforms, and certification in analytics or digital marketing is common. Strong problem-solving, communication, and project management skills help you collaborate effectively and drive continuous improvement. These capabilities are crucial for optimizing campaigns, maximizing ROI, and achieving strategic marketing goals.

What is the difference between Marketing Optimization Manager vs Digital Marketing Specialist?

AspectMarketing Optimization ManagerDigital Marketing Specialist
CredentialsBachelor's in Marketing, Business, or related field; certifications in analytics or marketing toolsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or analytics
Work EnvironmentCollaborates with marketing teams to improve campaigns; analyzes data to optimize marketing strategiesExecutes digital campaigns across platforms; manages social media, email, and paid ads
Employer & Industry UsageUsed in marketing agencies, e-commerce, and corporate marketing teamsCommon in digital agencies, retail, and online service companies

The Marketing Optimization Manager focuses on analyzing data and refining marketing strategies to maximize ROI, while the Digital Marketing Specialist executes digital campaigns and manages online channels. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

Marketing Optimization Manager jobs near you

Marketing Process & Tech Optimization Manager

AARP

Washington, DC • On-site

$95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

141st of 777 rated non-profit organizations

Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The Marketing Process & Technology Optimization Manager drives operational excellence across the marketing organization by designing, implementing, and continuously improving marketing processes, workflows, and technology-enabled solutions. This role partners closely with marketing, technology, analytics, finance, and business stakeholders to enhance planning, execution, governance, and measurement practices that improve efficiency, visibility, and scalability. This role identifies opportunities for efficiencies in organizational processes or programs and resolves challenges to optimize results. Collaborates with cross-functional teams on strategic business unit objectives.
Responsibilities
  • Contributes to the development of long-term goals to ensure continued successful growth and profitability. Studies, analyzes, and monitors the organization's activities internally and externally. Coordinates and integrates division plans with the organization's business goals and objectives. Reviews and reports on achievement of performance versus strategic plans. Advises and recommends strategies based on reviews.
  • Plans, organizes, and implements assigned projects. Determines and monitors resources needed, determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Ensures adherence to internal and external quality standards. Organizes project teams and leads internal and external team members and stakeholders to deliver on project goals. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact.
  • Evaluates existing programs to identify improvements and to measure outcomes. Analyzes and tests current processes and systems to determine effectiveness and efficiency. Collects data, performs root cause analysis of issues or problems, and proposes solutions according to the current and future needs of the business. Assists in the development and delivering of training programs or presentations and recommends program revisions.
  • Monitors and maintains compliance with organization policy.
  • Manages complex cross-functional operations initiatives from planning to implementation, including defining scope, resources, managing dependencies and ensuring delivery on intended outcomes. Works collaboratively with cross-functional internal and external teams, customers, vendors, and others to resolve issues and meet project goals. Exhibits a high level of customer service for internal and/or external clients.
  • Identifies opportunities to streamline workflows, reduce manual effort and improve process consistency, driving implementation and tracking post-change effectiveness.
  • Advances digital and operational transformation initiatives by partnering with technology and functional leaders to modernize business processes and enable scalable and efficient operations.

Qualifications
  • Bachelor's degree in Marketing, Business Administration, Communications, Information Systems, or a related field required.
  • Minimum 5 years of experience in marketing operations, marketing enablement, process improvement, project management, business operations, or a related discipline.
  • Demonstrated experience analyzing, designing, and optimizing marketing processes, workflows, and operating procedures to improve efficiency, effectiveness, and scalability.
  • Proven ability to evaluate and implement technology-enabled solutions that enhance marketing planning, campaign execution, collaboration, reporting, and operational performance.
  • Experience leading cross-functional initiatives and partnering with marketing, technology, analytics, finance, and business stakeholders to drive operational improvements and achieve strategic objectives.
  • Strong knowledge of process improvement methodologies, change management principles, and governance practices, with the ability to drive adoption of new processes, tools, and ways of working.
  • Experience developing performance metrics, operational reporting, and process documentation to identify opportunities, measure outcomes, and support continuous improvement efforts.
  • Excellent communication, stakeholder management, analytical, and project management skills, with the ability to manage multiple priorities and influence outcomes in a fast-paced, matrixed environment.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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