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bwp

Director of Marketing & Optimization

Houston, TX · On-site

We are currently looking for a Director- Marketing & Optimization in our Houston, TX office. POSITION DESCRIPTION: * Contribute to operation of BWP Pipeline and Storage systems in a safe and reliable ...

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How much do marketing optimization jobs pay per year?

As of Jun 19, 2026, the average yearly pay for marketing optimization in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What are 5 careers in marketing?

Five common careers in marketing include marketing manager, digital marketing specialist, content strategist, market research analyst, and social media manager. These roles often require skills in data analysis, communication, and familiarity with marketing tools like SEO and analytics platforms. They can involve working in agencies, corporate marketing departments, or as freelancers.

What is marketing optimization?

Marketing optimization is the process of improving marketing strategies and tactics to maximize their effectiveness and return on investment (ROI). It involves analyzing data, testing different marketing activities, and making data-driven decisions to enhance campaign performance. The goal is to allocate resources more efficiently, reach the right audience, and achieve better results from marketing efforts. Techniques may include A/B testing, audience segmentation, and performance tracking across various channels.

How to become an optimization specialist?

To become an optimization specialist, develop skills in data analysis, A/B testing, and digital marketing tools such as Google Analytics and Excel. Obtain relevant certifications like Google Analytics Certification or HubSpot Content Marketing Certification, and gain experience through internships or entry-level roles in marketing or data analysis.

Is SEO a marketing job?

SEO (Search Engine Optimization) is a common responsibility within marketing roles, including marketing optimization positions. It involves improving website visibility in search engine results through keyword research, content strategy, and technical adjustments, often requiring skills in analytics tools and content management systems.

What are the key skills and qualifications needed to thrive in Marketing Optimization, and why are they important?

To thrive in Marketing Optimization, you need a solid background in digital marketing, data analysis, and a relevant degree such as marketing or business. Familiarity with analytics platforms (like Google Analytics), A/B testing tools, and marketing automation systems is typically required. Strong problem-solving, adaptability, and communication skills help professionals interpret data and collaborate effectively with cross-functional teams. These skills are crucial for maximizing campaign effectiveness, driving ROI, and ensuring marketing efforts align with business objectives.

What is the highest paid marketing job?

The highest paid marketing roles are typically Chief Marketing Officers (CMOs) or Vice Presidents of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for experienced executives. These positions require strategic leadership, extensive industry experience, and often advanced degrees or certifications in marketing or business management.

What are some common challenges faced by professionals in Marketing Optimization, and how can they be addressed?

Professionals in Marketing Optimization often face challenges such as integrating data from multiple sources, keeping up with rapidly changing marketing technologies, and demonstrating ROI on optimization initiatives. Overcoming these challenges typically involves staying current with industry tools, maintaining strong cross-functional communication with analytics, creative, and IT teams, and prioritizing continuous learning. Building robust reporting frameworks and regularly testing new strategies can also help ensure marketing efforts are optimized effectively and transparently.

What is the difference between Marketing Optimization vs Digital Marketing Specialist?

AspectMarketing OptimizationDigital Marketing Specialist
Primary FocusImproving marketing campaigns and strategies through data analysis and testingExecuting digital marketing campaigns across channels like social media, email, and search
Required SkillsData analysis, A/B testing, marketing analytics toolsContent creation, SEO, SEM, social media management
Work EnvironmentMarketing teams, analytics departments, agenciesDigital marketing agencies, in-house marketing teams
CertificationsGoogle Analytics, HubSpot, data analysis certificationsGoogle Ads, Facebook Blueprint, SEO certifications

Marketing Optimization focuses on refining marketing strategies through data-driven analysis, while Digital Marketing Specialists implement and manage digital campaigns. Both roles require overlapping skills but serve different functions within marketing teams.

More about Marketing Optimization jobs
What are the most commonly searched types of Marketing Optimization jobs? The most popular types of Marketing Optimization jobs are:
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Marketing Optimization jobs near you
Infographic showing various Marketing Optimization job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Director of Marketing & Optimization

bwp

Houston, TX • On-site

Other

Posted 26 days ago

Job description

*To access Dayforce at its best, log in from the latest version of Chrome, Safari, Firefox, or Edge. *

Boardwalk is a limited partnership operating in the midstream portion of the natural gas and natural gas liquids industry, providing transportation and storage services for our customers. Our 14,000 miles of pipeline and storage assets provide diverse market connectivity to producers and end-users who need reliable sources of natural gas for power generation, home heating or petrochemical feedstocks. We have the experience, knowledge, and flexibility to design service offerings and create system enhancements tailored to our customers’ needs throughout the 13 states in which we operate. As an organization focused on sustainability, we are committed to protecting the environment while delivering this energy source. This commitment is made to our customers, employees, and the communities in which we operate. We incorporate environmental stewardship, safety, and compliance into our day-to-day operations and seek to strengthen and support the communities we serve. Additional information about the company can be found online at www.bwpipelines.com.

We are currently looking for a Director- Marketing & Optimization in our Houston, TX office.

POSITION DESCRIPTION:

  • Contribute to operation of BWP Pipeline and Storage systems in a safe and reliable manner by keeping System Planning and Optimization appraised of Short-Term Pricing Desk activities that may result in significant change to pipeline operations. Adhere to FERC guidelines and BWP Standards of Conduct and Business Practices covering Marketing & Optimization Desk activities.  Periodic review of various Marketing & Optimization Desk processes with Regulatory Compliance group.
  • Meet or achieve annual Revenue Plans for FSS, PAL, FTS, STF and ITS for assigned primary operating companies.
  • Contribute to non-primary operating companies' Revenue Plans through developing required back-up skills required for those assets.
  • Optimize PAL revenues for assigned operating companies through correct execution timing decisions and portfolio schedule.  Utilize analytical data, weather forecast and system operating conditions as part of the decision-making process and participate in morning group decisions to formulate unified daily trading strategies.
  • Remarket expiring FSS at or above market levels. Continual refinement of storage valuation tools to improve market analysis with changing market conditions. Anticipate changing customers' needs and develop new solutions and products to address those needs.
  • Generate incremental revenue by identifying and securing market opportunities that optimize pipeline assets.
  • Value, negotiate and market short-term capacity and services, including Short-Term Firm, Interruptible

Transportation, Firm and Interruptible Storage and Park and Loan services.

  • Value and market unsubscribed Firm Transportation (FTS and STF) on a short-term and seasonal basis extracting market value or above.
  • Market unused pipeline capacity using Interruptible Transportation on a daily and monthly basis to fully optimize pipeline capacity and capture incremental markets.
  • Assume leadership role in handling specific delegated tasks.
  • Participate in the development of key skills within the Marketing & Optimization Desk:  relationship building with our Marketers/Banks customer group, negotiations, strategic thinking, financial analysis, gathering of market intelligence from customer peers and their leadership.
  • Be aware of the changing market dynamics of our business and identify emerging opportunities and threats.
  • Support the advancement of technology/innovation to create new tools or improve existing tools for decision making on revenue generating opportunities.

REQUIRED SKILLS, KNOWLEDGE, AND EXPERIENCE:

  • In-depth knowledge of the natural gas industry
  • Understanding of natural gas cash pricing, basis differentials and futures markets and how these influence the valuation of pipeline and storage capacity.
  • Understanding of our customers' use of financial swaps and how they impact the valuation of our services
  • Excellent verbal and written communication skills
  • Exceptional analytical skills
  • Proven negotiation skills
  • Ability to work effectively with peers, leadership and customers
  • Ability to work under stress and meet deadlines under constantly changing priorities

Ability to understand complex pipeline operations and optimize use of transient available capacity

REQUIRED EDUCATION:

  • Bachelor’s Degree

PREFERRED EDUCATION:

  • Advance Degree MBA

ADDITIONAL INFORMATION:

Boardwalk Pipelines, LP, maintains a drug-free workplace and will require pre-employment drug & substance abuse testing before hiring.

Boardwalk Pipelines, LP, is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, religion, age, sex, gender identity, national origin, veteran, or disability status.

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