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Marketing Optimization Jobs (NOW HIRING)

Neuberger Berman

Head of Digital Marketing

New York, NY · Hybrid

$175K - $225K/yr

Develop and execute a search strategy spanning SEO and Generative Engine Optimization (GEO)leading ... Email Marketing:Oversee email marketingsystem- including strategy, template build, deliverability ...

Insidea

HubSpot Specialist

New York, NY · On-site

$67.80K - $92.40K/yr

From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance. * Onboarding ...

Insidea

HubSpot Specialist

Scotland, TX · Remote

$59.70K - $81.40K/yr

From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance. * Onboarding ...

Insidea

HubSpot Specialist

Scotland, TX · On-site +1

$59.70K - $81.40K/yr

From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance. * Onboarding ...

Insidea

HubSpot Specialist

New York, NY · Remote

$67.80K - $92.40K/yr

From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance. * Onboarding ...

Vaxcyte

Vice President, Marketing

San Carlos, CA

Lead market research, customer insights, and competitive intelligence to inform launch readiness and ongoing optimization. * Define KPIs and performance metrics to measure marketing effectiveness and ...

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All JobsMarketing Optimization Jobs

Marketing Optimization information

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$22K

$47.5K

$74K

How much do marketing optimization jobs pay per year?

As of May 30, 2026, the average yearly pay for marketing optimization in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Marketing Optimization, and why are they important?

To thrive in Marketing Optimization, you need a solid background in digital marketing, data analysis, and a relevant degree such as marketing or business. Familiarity with analytics platforms (like Google Analytics), A/B testing tools, and marketing automation systems is typically required. Strong problem-solving, adaptability, and communication skills help professionals interpret data and collaborate effectively with cross-functional teams. These skills are crucial for maximizing campaign effectiveness, driving ROI, and ensuring marketing efforts align with business objectives.

What are some common challenges faced by professionals in Marketing Optimization, and how can they be addressed?

Professionals in Marketing Optimization often face challenges such as integrating data from multiple sources, keeping up with rapidly changing marketing technologies, and demonstrating ROI on optimization initiatives. Overcoming these challenges typically involves staying current with industry tools, maintaining strong cross-functional communication with analytics, creative, and IT teams, and prioritizing continuous learning. Building robust reporting frameworks and regularly testing new strategies can also help ensure marketing efforts are optimized effectively and transparently.

What is marketing optimization?

Marketing optimization is the process of improving marketing strategies and tactics to maximize their effectiveness and return on investment (ROI). It involves analyzing data, testing different marketing activities, and making data-driven decisions to enhance campaign performance. The goal is to allocate resources more efficiently, reach the right audience, and achieve better results from marketing efforts. Techniques may include A/B testing, audience segmentation, and performance tracking across various channels.

What is the difference between Marketing Optimization vs Digital Marketing Specialist?

AspectMarketing OptimizationDigital Marketing Specialist
Primary FocusImproving marketing campaigns and strategies through data analysis and testingExecuting digital marketing campaigns across channels like social media, email, and search
Required SkillsData analysis, A/B testing, marketing analytics toolsContent creation, SEO, SEM, social media management
Work EnvironmentMarketing teams, analytics departments, agenciesDigital marketing agencies, in-house marketing teams
CertificationsGoogle Analytics, HubSpot, data analysis certificationsGoogle Ads, Facebook Blueprint, SEO certifications

Marketing Optimization focuses on refining marketing strategies through data-driven analysis, while Digital Marketing Specialists implement and manage digital campaigns. Both roles require overlapping skills but serve different functions within marketing teams.

More about Marketing Optimization jobs
What are the most commonly searched types of Marketing Optimization jobs? The most popular types of Marketing Optimization jobs are:
What job categories do people searching Marketing Optimization jobs look for? The top searched job categories for Marketing Optimization jobs are:
Marketing Optimization jobs near you
Infographic showing various Marketing Optimization job openings in the United States as of May 2026, with employment types broken down into 97% Full Time, 2% Part Time, and 1% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Houston -Sr Digital Marketing Specialist

Adams Limitless Inc

Houston, TX • Remote

$65K - $70K/yr

Full-time

Medical, Retirement, PTO

Posted 13 days ago

Job description

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\n Location<\/b>: Houston, Texas (In Office)
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\n Hours<\/b>: Monday to Friday
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\n Reporting <\/span><\/b>To: Regional Marketing Manager
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\n Compensation<\/b>: $65,000 to $70,000 Base + Benefits
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\n Industry<\/b>: Industrial Safety \/ Construction Solutions
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\n <\/div>About the Company and Opportunity
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Our client is a rapidly growing organization operating in the industrial safety and fall protection sector, serving construction, manufacturing, and industrial customers across North America.
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This industry is considered one of the most stable and resilient markets in construction because workplace safety compliance continues to increase each year. As OSHA regulations tighten and companies invest more heavily in worker protection, demand for fall protection systems and safety solutions continues to expand.
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The company is experiencing strong growth and investing in expanding its marketing capabilities to support that momentum. This role offers the opportunity to play a key part in scaling digital marketing performance and helping the organization strengthen its position as a leader in a highly regulated and essential industry.
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For a marketing professional who wants to build expertise in a high demand sector and grow into a future marketing leadership position, this is a strong long term opportunity.
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\n <\/div>The Role
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The Senior Digital Marketing Specialist will own and scale the company's digital marketing initiatives with a focus on performance driven lead generation.
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This role will lead paid search campaigns, SEO strategy, and emerging AI search optimization initiatives to ensure the company's products and solutions are highly visible to buyers researching safety systems online.
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The position is both strategic and hands on. You will be responsible for executing campaigns, optimizing performance, and using marketing data to drive measurable business growth.
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Success in this role directly impacts marketing generated pipeline, marketing qualified leads, and revenue growth.
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\n <\/div>Key Responsibilities
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  • Lead and optimize paid search campaigns across Google Ads and Bing Ads.
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  • Develop and execute SEO strategies to increase organic search rankings and website visibility.
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  • Implement LLM and AI search optimization strategies to improve visibility within AI generated search responses and modern search platforms.
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  • Generate consistent Marketing Qualified Leads and Sales Qualified Leads through targeted digital campaigns.
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  • Manage and improve website content, landing pages, and digital assets using WordPress or a similar CMS platform.
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  • Collaborate with internal marketing and sales teams to ensure marketing initiatives support revenue growth and pipeline development.<\/span>
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  • Track, analyze, and improve campaign performance using key marketing metrics including:
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    • Cost Per Click
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    • Cost Per Lead
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    • Cost Per Acquisition
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    • Marketing Qualified Leads
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    • Sales Qualified Leads
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    • Marketing Generated Revenue
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      Prepare monthly and quarterly marketing performance reports and provide recommendations for continuous improvement.
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      \n <\/div>Experience Required
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        \n
      • Minimum 5 years managing paid search campaigns such as Google Ads and Bing Ads.
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      • Minimum 5 years executing SEO strategies and optimization initiatives.
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      • At least 3 years implementing SEO and SEM programs within a B2B solution based business.
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      • Minimum 3 years working with WordPress or similar content management systems.
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      • Minimum 3 years experience in digital marketing analytics and performance reporting.
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      • Experience with AI search visibility and LLM optimization is strongly preferred.
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      • Experience working within industrial, manufacturing, construction, or technical B2B markets is highly desirable.
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        \n <\/div>Skills and Capabilities
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        • Strong performance marketing and SEM optimization expertise.
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        • Deep understanding of SEO strategy and organic search growth.
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        • Experience optimizing digital content for modern AI driven search platforms.
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        • Comfort working with marketing technology platforms, CRM systems, and analytics tools.
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        • Highly analytical with the ability to interpret campaign data and translate insights into action.
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        • Strong organizational skills with the ability to manage multiple initiatives simultaneously.
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        • Self motivated and comfortable taking ownership of projects and results.
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          \n

          \n <\/div>Team Structure
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          The Senior Digital Marketing Specialist will join a growing marketing team and work closely with leadership to scale digital marketing performance and support company wide growth initiatives.
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          \n <\/div>Compensation and Benefits
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          • Competitive base salary of $65,000 to $70,000.
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          • 401K retirement program.
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          • Comprehensive healthcare benefits.
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          • Paid vacation and personal time off.
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            <\/span><\/span><\/span><\/span><\/p>

            Opportunity to grow professionally within a rapidly expanding company operating in one of the most stable and compliance driven sectors of the construction industry.
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            \n <\/div>\n
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            Thank you for applying. We appreciate your interest and look forward to reviewing your application.
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            Apply