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Marketing Optimization Jobs (NOW HIRING)

TTE Technology Inc

Digital Marketing Manager

Irvine, CA · On-site

$75K - $100K/yr

Performance Marketing & Optimization * Plan, buy, and optimize paid media campaigns across key retailer platforms. * Develop audience targeting strategies and campaign frameworks by brand and product ...

TTE Technology Inc

Digital Marketing Manager

Hopkins, MN · On-site

$75K - $100K/yr

Performance Marketing & Optimization * Plan, buy, and optimize paid media campaigns across key retailer platforms. * Develop audience targeting strategies and campaign frameworks by brand and product ...

Neuberger Berman

Head of Digital Marketing

New York, NY · Hybrid

$175K - $225K/yr

The Head of Digital Marketing will lead Neuberger's digital marketing strategy with responsibility ... Drive the continuous optimization of the digital estate, ensuring all external client-facing ...

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Marketing Optimization information

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$22K

$47.5K

$74K

How much do marketing optimization jobs pay per year?

As of Jun 21, 2026, the average yearly pay for marketing optimization in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What are 5 careers in marketing?

Five common careers in marketing include marketing manager, digital marketing specialist, content strategist, market research analyst, and social media manager. These roles often require skills in data analysis, communication, and familiarity with marketing tools like SEO and analytics platforms. They can involve working in agencies, corporate marketing departments, or as freelancers.

What is marketing optimization?

Marketing optimization is the process of improving marketing strategies and tactics to maximize their effectiveness and return on investment (ROI). It involves analyzing data, testing different marketing activities, and making data-driven decisions to enhance campaign performance. The goal is to allocate resources more efficiently, reach the right audience, and achieve better results from marketing efforts. Techniques may include A/B testing, audience segmentation, and performance tracking across various channels.

How to become an optimization specialist?

To become an optimization specialist, develop skills in data analysis, A/B testing, and digital marketing tools such as Google Analytics and Excel. Obtain relevant certifications like Google Analytics Certification or HubSpot Content Marketing Certification, and gain experience through internships or entry-level roles in marketing or data analysis.

Is SEO a marketing job?

SEO (Search Engine Optimization) is a common responsibility within marketing roles, including marketing optimization positions. It involves improving website visibility in search engine results through keyword research, content strategy, and technical adjustments, often requiring skills in analytics tools and content management systems.

What are the key skills and qualifications needed to thrive in Marketing Optimization, and why are they important?

To thrive in Marketing Optimization, you need a solid background in digital marketing, data analysis, and a relevant degree such as marketing or business. Familiarity with analytics platforms (like Google Analytics), A/B testing tools, and marketing automation systems is typically required. Strong problem-solving, adaptability, and communication skills help professionals interpret data and collaborate effectively with cross-functional teams. These skills are crucial for maximizing campaign effectiveness, driving ROI, and ensuring marketing efforts align with business objectives.

What is the highest paid marketing job?

The highest paid marketing roles are typically Chief Marketing Officers (CMOs) or Vice Presidents of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for experienced executives. These positions require strategic leadership, extensive industry experience, and often advanced degrees or certifications in marketing or business management.

What are some common challenges faced by professionals in Marketing Optimization, and how can they be addressed?

Professionals in Marketing Optimization often face challenges such as integrating data from multiple sources, keeping up with rapidly changing marketing technologies, and demonstrating ROI on optimization initiatives. Overcoming these challenges typically involves staying current with industry tools, maintaining strong cross-functional communication with analytics, creative, and IT teams, and prioritizing continuous learning. Building robust reporting frameworks and regularly testing new strategies can also help ensure marketing efforts are optimized effectively and transparently.

What is the difference between Marketing Optimization vs Digital Marketing Specialist?

AspectMarketing OptimizationDigital Marketing Specialist
Primary FocusImproving marketing campaigns and strategies through data analysis and testingExecuting digital marketing campaigns across channels like social media, email, and search
Required SkillsData analysis, A/B testing, marketing analytics toolsContent creation, SEO, SEM, social media management
Work EnvironmentMarketing teams, analytics departments, agenciesDigital marketing agencies, in-house marketing teams
CertificationsGoogle Analytics, HubSpot, data analysis certificationsGoogle Ads, Facebook Blueprint, SEO certifications

Marketing Optimization focuses on refining marketing strategies through data-driven analysis, while Digital Marketing Specialists implement and manage digital campaigns. Both roles require overlapping skills but serve different functions within marketing teams.

More about Marketing Optimization jobs
What are the most commonly searched types of Marketing Optimization jobs? The most popular types of Marketing Optimization jobs are:
What job categories do people searching Marketing Optimization jobs look for? The top searched job categories for Marketing Optimization jobs are:
Marketing Optimization jobs near you
Infographic showing various Marketing Optimization job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.
Marketing Strategy Lead Analyst

Marketing Strategy Lead Analyst

Vanguard

Malvern, PA

Full-time

Posted 21 days ago

Job description

At Vanguard Personal Investor Marketing, we’re on a mission to help individuals achieve financial well-being by connecting them with our world-class investment products and services. Our team plays a critical role in shaping how we engage with prospects and clients—bringing the power of Vanguard’s trusted brand to life through data-driven, personalized marketing.

To elevate our impact, we’re investing in cross-functional Marketing Analytics initiatives that drive meaningful transformation and unlock scalable impact across the organization. This team will serve as a strategic connector across the marketing organization to unlock opportunities for optimization, measurement and experimentation.

We are seeking a Lead Marketing Strategy Analyst to join the team. This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation.

In this role you will:

· Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution

· Establish the analytical framework to successfully deliver business OKRs

· Design a robust and streamlined data-lead strategy to drive marketing optimization at scale

· Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact

· Design an actionable marketing operations and experimentation roadmap

· Build consensus and influence senior stakeholders to gain confidence in analytics proposals

· Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization

What it takes:

· Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics

· Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)

· Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms

· Understanding of A/B testing, regression, hypothesis testing, and statistical significance

· Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics

· Ability to translate complex data into actionable insights for non-technical stakeholders

· Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments

· Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams

The ideal candidate will have:

· Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies

· Exceptional verbal+written communication and stakeholder management skills

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Apply