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Marketing Optimization Jobs (NOW HIRING)

Unbound

Marketing Director

Kansas City, KS · On-site

Performance Marketing & Optimization: * Direct performance across paid search, programmatic, paid social, CTV, email, direct mail, web, and events. * Use data, segmentation, and testing (A/B and ...

Unbound

Marketing Director

Kansas City, KS · On-site

Performance Marketing & Optimization: * Direct performance across paid search, programmatic, paid social, CTV, email, direct mail, web, and events. * Use data, segmentation, and testing (A/B and ...

Steiner Industries Inc

Marketing Manager

Cerritos, CA · Hybrid

Execute SEO initiatives and optimize website content for search performance. * Manage website updates, user experience improvements, and agency collaboration. * Run email marketing campaigns and ...

Bunzl

Marketing Manager

Cerritos, CA · On-site

$85K - $120K/yr

Execute SEO initiatives and optimize website content for search performance. * Manage website updates, user experience improvements, and agency collaboration. * Run email marketing campaigns and ...

BUNZL

Marketing Manager

Cerritos, CA · Hybrid

$85K - $120K/hr

Execute SEO initiatives and optimize website content for search performance. * Manage website updates, user experience improvements, and agency collaboration. * Run email marketing campaigns and ...

1-800-Flowers

Director, Marketing Technology

Medford, OR · On-site

$140K - $150K/yr

Lead strategy and optimization for customer data platforms (CDP), CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies. * Drive advanced audience segmentation, identity ...

Vangard, Inc.

Marketing Strategy Lead Data Analyst

Malvern, PA · On-site

$84K - $105K/yr

This team will serve as a strategic connector across the marketing organization to unlock opportunities for optimization, measurement and experimentation. We are seeking a Lead Marketing Strategy ...

New

RadNet, Inc.

Director, Marketing Technology

Manhattan, NY · On-site

$140 - $150/hr

Lead strategy and optimization for customer data platforms (CDP), CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies. * Drive advanced audience segmentation, identity ...

1-800-Flowers

Director, Marketing Technology

Jericho, NY · On-site

$140K - $150K/yr

Lead strategy and optimization for customer data platforms (CDP), CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies. * Drive advanced audience segmentation, identity ...

1 800 Flowers

Director, Marketing Technology

Medford, OR

$140K - $150K/yr

Lead strategy and optimization for customer data platforms (CDP), CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies. * Drive advanced audience segmentation, identity ...

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Marketing Optimization information

See salary details

$22K

$47.5K

$74K

How much do marketing optimization jobs pay per year?

As of Aug 21, 2026, the average yearly pay for marketing optimization in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is marketing optimization?

Marketing optimization is the process of improving marketing strategies and tactics to maximize their effectiveness and return on investment (ROI). It involves analyzing data, testing different marketing activities, and making data-driven decisions to enhance campaign performance. The goal is to allocate resources more efficiently, reach the right audience, and achieve better results from marketing efforts. Techniques may include A/B testing, audience segmentation, and performance tracking across various channels.

What are the key skills and qualifications needed to thrive in marketing optimization, and why are they important?

To thrive in Marketing Optimization, you need a solid background in digital marketing, data analysis, and a relevant degree such as marketing or business. Familiarity with analytics platforms (like Google Analytics), A/B testing tools, and marketing automation systems is typically required. Strong problem-solving, adaptability, and communication skills help professionals interpret data and collaborate effectively with cross-functional teams. These skills are crucial for maximizing campaign effectiveness, driving ROI, and ensuring marketing efforts align with business objectives.

What are some common challenges faced by professionals in marketing optimization, and how can they be addressed?

Professionals in Marketing Optimization often face challenges such as integrating data from multiple sources, keeping up with rapidly changing marketing technologies, and demonstrating ROI on optimization initiatives. Overcoming these challenges typically involves staying current with industry tools, maintaining strong cross-functional communication with analytics, creative, and IT teams, and prioritizing continuous learning. Building robust reporting frameworks and regularly testing new strategies can also help ensure marketing efforts are optimized effectively and transparently.

What is the difference between Marketing Optimization vs Digital Marketing Specialist?

AspectMarketing OptimizationDigital Marketing Specialist
Primary FocusImproving marketing campaigns and strategies through data analysis and testingExecuting digital marketing campaigns across channels like social media, email, and search
Required SkillsData analysis, A/B testing, marketing analytics toolsContent creation, SEO, SEM, social media management
Work EnvironmentMarketing teams, analytics departments, agenciesDigital marketing agencies, in-house marketing teams
CertificationsGoogle Analytics, HubSpot, data analysis certificationsGoogle Ads, Facebook Blueprint, SEO certifications

Marketing Optimization focuses on refining marketing strategies through data-driven analysis, while Digital Marketing Specialists implement and manage digital campaigns. Both roles require overlapping skills but serve different functions within marketing teams.

More about Marketing Optimization jobs

What are the most commonly searched types of Marketing Optimization jobs?

The most popular types of Marketing Optimization jobs are:

What job categories do people searching Marketing Optimization jobs look for?

The top searched job categories for Marketing Optimization jobs are:

Marketing Optimization jobs near you
Infographic showing various Marketing Optimization job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Marketing Director

Unbound

Kansas City, KS • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago

Job description

Overview
Unbound is an international nonprofit based in Kansas City, KS, founded by lay Catholics and grounded in the call to put the needs of the marginalized and vulnerable first. We build relationships of mutual respect that bridge cultural, religious, and economic divides, working alongside people of diverse faith traditions in Africa, Asia, and Latin America to challenge poverty in innovative ways. Through our unique model, supporters form personal connections with children, families, and communities, walking with them on their self-directed paths out of poverty. Our Mission is to support families and communities worldwide on their self-directed path out of poverty, and our vision is a world where all people have the opportunity, dignity, and resources to thrive.
We're seeking a Marketing Director to lead high-impact campaigns and drive acquisition, retention, and engagement across a diverse and evolving channel mix. Ideally suited for a strategic and performance-driven marketing leader, this role is responsible for executing integrated marketing strategies, optimizing performance across channels, and building the systems, partnerships, and team capabilities needed to fuel sustainable growth.
How You'll Make an Impact
Reporting to the Vice President of Marketing Strategy & Growth, the Marketing Director will play a critical role in driving performance across the full marketing funnel - leading flagship campaigns, scaling high-performing channels, and testing emerging ones to unlock new growth opportunities. This role will translate strategy into execution, ensuring campaigns are data-driven, audience-centered, and optimized in real time.
You'll partner closely with internal teams and external agencies to strengthen performance marketing, elevate storytelling, and create cohesive donor journeys across touchpoints. By combining strong operational leadership with analytical insight, you'll help maximize return on marketing investment while deepening engagement with supporters.
With a focus on innovation, team development, and continuous improvement, the Marketing Director will help build a high-performing marketing function that advances Unbound's mission and expands its global impact.
Responsibilities
Campaign Strategy & Execution:
  • Lead the development and execution of integrated acquisition, retention, and cross-sell campaigns across digital and offline channels.
  • Oversee flagship marketing initiatives, ensuring alignment with organizational strategy and audience needs.
  • Drive go-to-market planning and execution with a focus on consistency, quality, and impact.

Performance Marketing & Optimization:
  • Direct performance across paid search, programmatic, paid social, CTV, email, direct mail, web, and events.
  • Use data, segmentation, and testing (A/B and multivariate) to optimize campaigns and improve ROI.
  • Partner with analysts to track and improve key performance metrics such as CPA, LTV, and conversion rates.
  • Build and scale emerging channels (e.g., TikTok, Reels, LinkedIn, podcasts, streaming) through structured pilot programs.

Technology, Data & Systems:
  • Own and evolve the marketing technology roadmap, including marketing automation and CRM systems.
  • Collaborate with technical teams to enhance marketing systems, data flows, and lead management processes.
  • Apply insights from analytics, research, and reporting to inform strategy and investment decisions

Content & Channel Collaboration:
  • Partner with Editorial and Multimedia teams to develop compelling, mission-aligned content sourced from the field.
  • Ensure content consistency with Unbound's brand voice and values across all channels.
  • Support website strategy and optimization to meet user needs and improve engagement and conversion.

Partnerships & Innovation:
  • Steward artist and creator partnerships from concept through execution.
  • Manage and optimize relationships with external agencies and media partners.
  • Identify and test new tools, platforms, and approaches to expand reach and impact.

Team Leadership & Development:
  • Lead, mentor, and grow a high-performing marketing team.
  • Foster a culture of accountability, innovation, and continuous learning.
  • Align team goals with broader departmental and organizational priorities.
  • Support talent development, succession planning, and team engagement.

Qualifications
  • 8-12 years of progressive marketing experience with demonstrated success in acquisition, retention, and performance marketing. Global experience is a plus.
  • Experience working in nonprofit, cause-driven, or subscription/recurring revenue models strongly preferred.
  • Proven ability to lead integrated, multi-channel campaigns and deliver measurable business results.
  • Strong expertise in performance marketing and marketing technology, including CRM, marketing automation, analytics, and attribution.
  • Experience leveraging data, segmentation, and testing to drive optimization and ROI.
  • Demonstrated success managing agencies, partnerships, and cross-functional collaboration.
  • Strong leadership skills with experience developing and managing high-performing teams.
  • Excellent communication, project management, and organizational skills; ability to manage multiple priorities.
  • Bachelor's degree in marketing or related field; advanced degree or certifications preferred.
  • Proficiency in tools such as Google Analytics, Salesforce, and marketing automation platforms.
  • Ability to travel occasionally. Bilingual in Spanish/English or other relevant languages a plus.
  • Passion, curiosity, and a mission-driven mindset aligned with Unbound's values.

Our Commitment to You
At Unbound, you'll find more than a job - you'll find purpose. Your work will empower families worldwide, while you grow within a collaborative, mission-driven culture. We offer competitive benefits, hybrid flexibility, and the chance to make a meaningful impact every day.
  • Generous healthcare benefits including medical, dental, and vision with your choice of two plans.
  • Hybrid work policy and flexibility that offers work/life balance with the ability to work from home 2-3 days/week.
  • 12 paid holidays and one floating holiday to use on a date of your choosing. Additionally, 1 volunteer day.
  • 20 days paid time off with additional days for tenure.
  • Generous parental leave policy.
  • 403b plan that contributes 6% of gross income towards your retirement account that is automatically vested.

Unbound will not sponsor applicants for work visas.
OMNI is honored to be retained in this search. We appreciate your referrals to professionals who may have an interest in this outstanding opportunity. Formal interest accepted through the OMNI Executive Career Portal. Please direct all inquiries to:
OMNI Human Resource Solutions
Michelle Anderson, Vice President of Executive Search - manderson@omnihrm.com
OMNI and our clients are Equal Opportunity Employers.

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