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Marketing Optimization Jobs (NOW HIRING)

Unbound

Marketing Director

Kansas City, KS · On-site

Performance Marketing & Optimization: * Direct performance across paid search, programmatic, paid social, CTV, email, direct mail, web, and events. * Use data, segmentation, and testing (A/B and ...

Unbound

Marketing Director

Kansas City, KS · On-site

Performance Marketing & Optimization: * Direct performance across paid search, programmatic, paid social, CTV, email, direct mail, web, and events. * Use data, segmentation, and testing (A/B and ...

BUNZL

Marketing Manager

Cerritos, CA · Hybrid

$85K - $120K/hr

Execute SEO initiatives and optimize website content for search performance. * Manage website updates, user experience improvements, and agency collaboration. * Run email marketing campaigns and ...

Bunzl

Marketing Manager

Cerritos, CA · On-site

$85K - $120K/yr

Execute SEO initiatives and optimize website content for search performance. * Manage website updates, user experience improvements, and agency collaboration. * Run email marketing campaigns and ...

Vanguard

Marketing Strategy Lead Analyst

Malvern, PA · On-site

This team will serve as a strategic connector across the marketing organization to unlock opportunities for optimization, measurement and experimentation. We are seeking a Lead Marketing Strategy ...

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All JobsMarketing Optimization Jobs

Marketing Optimization information

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$22K

$47.5K

$74K

How much do marketing optimization jobs pay per year?

As of Jul 11, 2026, the average yearly pay for marketing optimization in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is marketing optimization?

Marketing optimization is the process of improving marketing strategies and tactics to maximize their effectiveness and return on investment (ROI). It involves analyzing data, testing different marketing activities, and making data-driven decisions to enhance campaign performance. The goal is to allocate resources more efficiently, reach the right audience, and achieve better results from marketing efforts. Techniques may include A/B testing, audience segmentation, and performance tracking across various channels.

How to become an optimization specialist?

To become an optimization specialist, develop skills in data analysis, A/B testing, and digital marketing tools such as Google Analytics and Excel. Obtain relevant certifications like Google Analytics Certification or HubSpot Content Marketing Certification, and gain experience through internships or project work in marketing environments.

What does an optimization specialist do?

An optimization specialist analyzes marketing campaigns and data to improve performance and maximize return on investment. They use tools like analytics platforms and A/B testing to identify areas for improvement and implement strategies that enhance conversion rates and efficiency.

Is SEO a marketing job?

SEO (Search Engine Optimization) is a common responsibility within marketing roles, including marketing optimization positions. It involves improving website visibility in search engine results through keyword research, content strategy, and technical adjustments, often requiring skills in analytics tools and content management systems.

What are the key skills and qualifications needed to thrive in Marketing Optimization, and why are they important?

To thrive in Marketing Optimization, you need a solid background in digital marketing, data analysis, and a relevant degree such as marketing or business. Familiarity with analytics platforms (like Google Analytics), A/B testing tools, and marketing automation systems is typically required. Strong problem-solving, adaptability, and communication skills help professionals interpret data and collaborate effectively with cross-functional teams. These skills are crucial for maximizing campaign effectiveness, driving ROI, and ensuring marketing efforts align with business objectives.

What are some common challenges faced by professionals in Marketing Optimization, and how can they be addressed?

Professionals in Marketing Optimization often face challenges such as integrating data from multiple sources, keeping up with rapidly changing marketing technologies, and demonstrating ROI on optimization initiatives. Overcoming these challenges typically involves staying current with industry tools, maintaining strong cross-functional communication with analytics, creative, and IT teams, and prioritizing continuous learning. Building robust reporting frameworks and regularly testing new strategies can also help ensure marketing efforts are optimized effectively and transparently.

What is the difference between Marketing Optimization vs Digital Marketing Specialist?

AspectMarketing OptimizationDigital Marketing Specialist
Primary FocusImproving marketing campaigns and strategies through data analysis and testingExecuting digital marketing campaigns across channels like social media, email, and search
Required SkillsData analysis, A/B testing, marketing analytics toolsContent creation, SEO, SEM, social media management
Work EnvironmentMarketing teams, analytics departments, agenciesDigital marketing agencies, in-house marketing teams
CertificationsGoogle Analytics, HubSpot, data analysis certificationsGoogle Ads, Facebook Blueprint, SEO certifications

Marketing Optimization focuses on refining marketing strategies through data-driven analysis, while Digital Marketing Specialists implement and manage digital campaigns. Both roles require overlapping skills but serve different functions within marketing teams.

What is the highest paying job in marketing?

The highest paying roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.
More about Marketing Optimization jobs
What are the most commonly searched types of Marketing Optimization jobs? The most popular types of Marketing Optimization jobs are:
What job categories do people searching Marketing Optimization jobs look for? The top searched job categories for Marketing Optimization jobs are:
Marketing Optimization jobs near you
Infographic showing various Marketing Optimization job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.
[MARKETING] Digital Marketing Manager

[MARKETING] Digital Marketing Manager

TTE Technology Inc

Irvine, CA • On-site

$75K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago

Job description

Position Summary:
TCL North America is seeking a strategic and results-driven Digital Marketing Manager to accelerate growth across key retail partners, including Lowe's, Home Depot, Menards, and ALMO. This role is critical in driving digital excellence across retailer platforms and TCL-owned channels, ensuring best-in-class merchandising, media activation, and performance optimization throughout the customer journey.
The ideal candidate combines strong analytical rigor with hands-on execution and a deep understanding of retail digital ecosystems. As a key partner to sales, marketing, and retail stakeholders, you will lead data-informed strategies that enhance brand visibility, improve content health, and deliver measurable business impact in the North American market.
Duties may include but are not limited to:
  • Retail & Channel Strategy
    • Develop and execute consumer-first digital and channel marketing programs to drive brand growth and retail performance.
    • Build strategic partnerships with key retailer advertising platforms and become a subject matter expert on their tools and capabilities.
    • Support product launches with comprehensive digital activation plans across retailer ecosystems.
    • Create annual brand and media strategies aligned to business objectives and revenue targets.
  • Performance Marketing & Optimization
    • Plan, buy, and optimize paid media campaigns across key retailer platforms.
    • Develop audience targeting strategies and campaign frameworks by brand and product line.
    • Apply a test-and-learn methodology to evaluate performance, refine creative and messaging, and improve ROI.
    • Monitor KPIs and optimize campaigns using a data-driven approach to maximize short- and long-term impact.
    • Conduct in-depth performance analysis and translate findings into actionable recommendations for leadership.
  • Digital Merchandising & Content Management
    • Oversee item setup and ongoing content maintenance to ensure content health scores exceed retailer requirements.
    • Optimize product listings, pricing alignment, and promotional visibility to support sell-through goals.
    • Partner cross-functionally to ensure digital assets and merchandising align with approved product strategies.
  • Reporting & Insights
    • Manage reporting dashboards and synthesize performance insights into clear, actionable summaries.
    • Proactively communicate campaign performance, optimization results, and business impact to stakeholders.
    • Identify trends and opportunities across digital touchpoints to inform broader GTM and marketing strategies.
  • Cross-Functional Collaboration
    • Champion strong working relationships with internal stakeholders, retail partners, and third-party vendors.
    • Collaborate with sales, product marketing, and operations teams to ensure seamless execution of digital initiatives.
    • Support continuous improvement of operational processes, tools, and best practices within a growing organization.

Qualification/Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3-5 years of experience in digital marketing, e-commerce, or channel marketing, preferably within consumer electronics or a related industry.
  • Hands-on experience supporting or leading initiatives across web management, e-commerce, SEM/SEO, email marketing, and paid media.
  • Demonstrated success managing and optimizing retailer media programs and digital merchandising initiatives.
  • Strong analytical skills with experience translating performance data into actionable insights.
  • Proven ability to influence and collaborate across large, cross-functional organizations.
  • Experience working with retailer and content syndication platforms (e.g., Criteo, Orange Apron, Supplier One, 1WorldSync, or similar tools) is preferred.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Excellent written and verbal communication skills.

Working Conditions:
  • This is an on-site position in Irvine, CA or Minneapolis, MN. Occasional travel may be required to support partner engagement and industry initiatives.
  • Typical office environment with potential for limited after-hours support during key launches or campaign activations.

Cognitive and Physical Demands:
  • Daily: Extended periods of sitting, computer work, keyboarding, and repetitive wrist and hand movements.
  • Frequent: Application of professional judgment aligned with company policies and values; learning and utilizing new software systems.

Benefits:
  • Vacation: Starting at 15 days per year
  • Health & Wellness Days: 10 days per year (prorated based on start date)
  • Paid Holidays: 12 days per year
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Pension Plan

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