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Marketing Optimization Manager Jobs in Georgia (NOW HIRING)

Nasdaq

SEO Manager

Atlanta, GA · Hybrid

$82K - $139K/yr

As an SEO Manager reporting to Sr Manager of Performance Marketing, you'll play a critical role in overseeing Nasdaq's Capital Access Platforms inbound organic traffic growth and the execution of SEO ...

Nasdaq

SEO Manager

Atlanta, GA · On-site

$82K - $139K/yr

As an SEO Manager reporting to Sr Manager of Performance Marketing, you'll play a critical role in overseeing Nasdaq's Capital Access Platforms inbound organic traffic growth and the execution of SEO ...

OpenText

SEO Manager

Alpharetta, GA · On-site

$108K - $162K/yr

As a SEO Manager, you will join a world-class digital marketing team on a mission to support prospects and clients throughout their journey, empowering them to interact with OpenText with ease and on ...

Open Text Inc.

SEO Manager

Alpharetta, GA

$108K - $162K/yr

As a SEO Manager, you will join a world-class digital marketing team on a mission to support prospects and clients throughout their journey, empowering them to interact with OpenText with ease and on ...

PulteGroup, Inc.

SEO Manager

Atlanta, GA · On-site

The SEO Manager will lead our search engine and AI search optimization strategy and execution. This ... Bachelor's degree in in Marketing, Communications, or a related field. * Minimum 3 years of SEO ...

Pulte Group

SEO Manager

Atlanta, GA · On-site

The SEO Manager will lead our search engine and AI search optimization strategy and execution. This ... Bachelor's degree in in Marketing, Communications, or a related field. * Minimum 3 years of SEO ...

Popplr and Co

SEO Specialist

Atlanta, GA · On-site

Plan and provide SEO analysis to the organic strategy and the general objectives of the company, following the instructions of the SEO Manager. * Works with the marketing team to provide ...

Popplr and Co

SEO Specialist

Atlanta, GA

Plan and provide SEO analysis to the organic strategy and the general objectives of the company, following the instructions of the SEO Manager. * Works with the marketing team to provide ...

Croud

Senior SEO Account Manager

Atlanta, GA · On-site

$80 - $90/hr

Combining deep expertise in performance marketing with brand strategy, integrated media, social ... RESPONSIBILITIES The SEO Manager supports ongoing delivery and growth for clients. This will ...

New

INHABIT IQ

SEO Account Manager

Atlanta, GA

The Digital Marketing Associate supports the planning, execution, and organization of digital ... , email, and social media * Strong organizational and time management skills with the ability to ...

Inhabit

SEO Account Manager

Atlanta, GA · On-site

The Digital Marketing Associate supports the planning, execution, and organization of digital ... , email, and social media * Strong organizational and time management skills with the ability to ...

authority

Technical SEO/GEO Manager

Atlanta, GA

The Technical SEO/GEO Manager is a critical member of the SEO and website operations team ... Franchise and/or home service marketing experience preferred * Strong analytical and problem ...

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All JobsMarketing Optimization JobsMarketing Optimization Manager JobsMarketing Optimization Manager Jobs in Georgia

Marketing Optimization Manager information

What is a marketing optimization manager?

Marketing Optimization Managers are professionals responsible for improving the effectiveness and efficiency of marketing campaigns. They analyze marketing data, test different strategies, and use tools like A/B testing to optimize digital and traditional marketing channels. Their goal is to maximize return on investment (ROI) by refining targeting, messaging, and campaign tactics based on performance metrics. They often collaborate with marketing, analytics, and creative teams to ensure campaigns are data-driven and aligned with business objectives.

How does a marketing optimization manager typically collaborate with cross-functional teams to improve campaign performance?

A Marketing Optimization Manager works closely with teams such as creative, analytics, product, and sales to ensure campaigns are data-driven and effective. They regularly analyze campaign metrics, share insights with stakeholders, and recommend adjustments to strategies or creative assets. This collaborative approach helps align marketing efforts with broader business goals, ensures seamless execution, and fosters a culture of continuous improvement. Regular meetings and transparent communication are essential to identify opportunities and address challenges quickly.

What are the key skills and qualifications needed to thrive as a marketing optimization manager, and why are they important?

To thrive as a Marketing Optimization Manager, you need expertise in digital marketing, data analysis, A/B testing, and a relevant bachelor's degree, often in marketing or business. Familiarity with tools like Google Analytics, Google Ads, marketing automation platforms, and certification in analytics or digital marketing is common. Strong problem-solving, communication, and project management skills help you collaborate effectively and drive continuous improvement. These capabilities are crucial for optimizing campaigns, maximizing ROI, and achieving strategic marketing goals.

What is the difference between Marketing Optimization Manager vs Digital Marketing Specialist?

AspectMarketing Optimization ManagerDigital Marketing Specialist
CredentialsBachelor's in Marketing, Business, or related field; certifications in analytics or marketing toolsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or analytics
Work EnvironmentCollaborates with marketing teams to improve campaigns; analyzes data to optimize marketing strategiesExecutes digital campaigns across platforms; manages social media, email, and paid ads
Employer & Industry UsageUsed in marketing agencies, e-commerce, and corporate marketing teamsCommon in digital agencies, retail, and online service companies

The Marketing Optimization Manager focuses on analyzing data and refining marketing strategies to maximize ROI, while the Digital Marketing Specialist executes digital campaigns and manages online channels. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

What cities in Georgia are hiring for Marketing Optimization Manager jobs?

Cities in Georgia with the most Marketing Optimization Manager job openings:

Marketing Optimization Manager jobs near you

SEO Manager

Nasdaq

Atlanta, GA • Hybrid

$82K - $139K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago

Job description

As an SEO Manager reporting to Sr Manager of Performance Marketing, you'll play a critical role in overseeing Nasdaq's Capital Access Platforms inbound organic traffic growth and the execution of SEO/AEO strategy. You'll lead the SEO team to optimize Nasdaq's digital presence, ensuring alignment between organic and paid strategies - with a focus on maximizing inbound lead generation, improving website experience, and delivering measurable growth across key digital channels.
You'll thrive in this position if you're data-driven, analytically sharp, and passionate about digital marketing in a fast-paced, globally connected environment.

Key Responsibilities:

SEO/AEO& Content Optimization

  • Develop and implement SEOstrategies to increase organic traffic, improve keyword rankings, and build domain authority.

  • Implement multilingualAEO strategies to improve global searchand LLMvisibility and regional market penetration.

  • Utilize AI-powered SEO tools for content optimization and keyword research across multiple languages and regions.

  • Optimizeweb content, landing pages, and metadata for search performance and engagement.

  • Manage technical SEO initiatives such as site speed, crawlability, and indexing improvementsin collaboration with Enterprise Digital.

Team Leadership & Development

  • Manageassociate, ensuring clear goals and priorities.

  • Provide mentorship, feedback, and professional development opportunities to team members.

  • Foster cross-functional collaboration with content, development, and analytics teams to execute integrated marketing strategies.

  • Monitor team performance,optimizeworkflows, and drive efficiency in campaign execution.

Performance Tracking & Reporting

  • Use Google Analytics, SEMrush, and ad platform insights to track performance and drive data-informed decisions.

  • Implement AI-driven analytics tools toidentifyoptimization opportunities and predict user behavior patterns.

  • Monitor and report on multi-language site performance and regional market effectiveness.

  • Develop and present key performance reports to measureorganic searchmarketing success.

Qualifications:

  • Bachelor's Degree in Marketing, Communications, or related field.

  • 4+ years of experience in SEO/AEO, with team leadership experience.

  • Expertisein SEO tools (Google Analytics, SEMrush, Moz, etc.).

  • Experience with AI-powered marketing tools and automation platforms.

  • Demonstrated success in managing multi-language websites and global SEO strategies.

  • Strong analytical skills with the ability to translate data into actionable strategies.

  • Excellent communication and leadership skills, with the ability to motivate and manage a high-performing team.

This position offers the opportunity for a hybrid work environment (3days a week in office), providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities.

We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated.

We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.

What We Offer

We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.

The base pay range for this role is $82,000 - $139,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq's programs and rewards are intended to allow our employees to:

  • Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
  • Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
  • Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
  • Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
  • Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page.

Apply