Research and development of new online marketing methodologies * Identifying resources needed and ... Experience with search engine optimization * Experience managing Google AdWords accounts ...
Research and development of new online marketing methodologies * Identifying resources needed and ... Experience with search engine optimization * Experience managing Google AdWords accounts ...
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Research and development of new online marketing methodologies * Identifying resources needed and ... Experience with search engine optimization * Experience managing Google AdWords accounts ...
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Research and development of new online marketing methodologies * Identifying resources needed and ... Experience with search engine optimization * Experience managing Google AdWords accounts ...
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Job Summary The SEO & GEO Manager will lead organic discovery strategy across traditional search ... Four year college degree or equivalent experience. in Marketing, Business, Communications, Computer ...
Job Summary The SEO & GEO Manager will lead organic discovery strategy across traditional search ... Four year college degree or equivalent experience. in Marketing, Business, Communications, Computer ...
Quick apply
Job Summary The SEO & GEO Manager will lead organic discovery strategy across traditional search ... Four year college degree or equivalent experience. in Marketing, Business, Communications, Computer ...
Job Summary The SEO & GEO Manager will lead organic discovery strategy across traditional search ... Four year college degree or equivalent experience. in Marketing, Business, Communications, Computer ...
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Improve Google's PMAX campaign performance through bid and data feed optimization * Manage a multi-million dollar annual spend budget effectively across multiple marketing channels * Prepare and ...
Improve Google's PMAX campaign performance through bid and data feed optimization * Manage a multi-million dollar annual spend budget effectively across multiple marketing channels * Prepare and ...
Improve Google's PMAX campaign performance through bid and data feed optimization * Manage a multi-million dollar annual spend budget effectively across multiple marketing channels * Prepare and ...
Improve Google's PMAX campaign performance through bid and data feed optimization * Manage a multi-million dollar annual spend budget effectively across multiple marketing channels * Prepare and ...
... optimization for our organization. The ideal candidate will design, implement, and maintain ... Familiarity with Martech ecosystems , including CRM, CDP, personalization, and marketing automation ...
Quick apply
... optimization for our organization. The ideal candidate will design, implement, and maintain ... Familiarity with Martech ecosystems , including CRM, CDP, personalization, and marketing automation ...
Marketing Optimization Manager information
What is a marketing optimization manager?
Marketing Optimization Managers are professionals responsible for improving the effectiveness and efficiency of marketing campaigns. They analyze marketing data, test different strategies, and use tools like A/B testing to optimize digital and traditional marketing channels. Their goal is to maximize return on investment (ROI) by refining targeting, messaging, and campaign tactics based on performance metrics. They often collaborate with marketing, analytics, and creative teams to ensure campaigns are data-driven and aligned with business objectives.
How does a marketing optimization manager typically collaborate with cross-functional teams to improve campaign performance?
A Marketing Optimization Manager works closely with teams such as creative, analytics, product, and sales to ensure campaigns are data-driven and effective. They regularly analyze campaign metrics, share insights with stakeholders, and recommend adjustments to strategies or creative assets. This collaborative approach helps align marketing efforts with broader business goals, ensures seamless execution, and fosters a culture of continuous improvement. Regular meetings and transparent communication are essential to identify opportunities and address challenges quickly.
What are the key skills and qualifications needed to thrive as a marketing optimization manager, and why are they important?
To thrive as a Marketing Optimization Manager, you need expertise in digital marketing, data analysis, A/B testing, and a relevant bachelor's degree, often in marketing or business. Familiarity with tools like Google Analytics, Google Ads, marketing automation platforms, and certification in analytics or digital marketing is common. Strong problem-solving, communication, and project management skills help you collaborate effectively and drive continuous improvement. These capabilities are crucial for optimizing campaigns, maximizing ROI, and achieving strategic marketing goals.
What is the difference between Marketing Optimization Manager vs Digital Marketing Specialist?
| Aspect | Marketing Optimization Manager | Digital Marketing Specialist |
|---|---|---|
| Credentials | Bachelor's in Marketing, Business, or related field; certifications in analytics or marketing tools | Bachelor's in Marketing, Communications, or related field; certifications in digital advertising or analytics |
| Work Environment | Collaborates with marketing teams to improve campaigns; analyzes data to optimize marketing strategies | Executes digital campaigns across platforms; manages social media, email, and paid ads |
| Employer & Industry Usage | Used in marketing agencies, e-commerce, and corporate marketing teams | Common in digital agencies, retail, and online service companies |
The Marketing Optimization Manager focuses on analyzing data and refining marketing strategies to maximize ROI, while the Digital Marketing Specialist executes digital campaigns and manages online channels. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.
What cities in Georgia are hiring for Marketing Optimization Manager jobs?
Cities in Georgia with the most Marketing Optimization Manager job openings:
Job description
Company Description
DIGITALPOiNTUSA is searching for a Remote SEO Project Manager with a demonstrated track record of managing complex projects involving seo, e-commerce and web.
Job Description
- Managing the workload of our SEO team: assigning tasks, following up on tasks, making sure client work is done well and is on time and on budget
- Creating and executing project work plans and revising as appropriate to meet the changing needs and requirements.
- Participating in client meetings as needed
- Creating training, improving our work processes and identifying concerns and dealing with them appropriately
- Research and development of new online marketing methodologies
- Identifying resources needed and assigning individual responsibilities
- Reviewing deliverables prepared by team before passing to Digital Producers
- Clarifying and communicating project objectives and success criteria to team
Qualifications
- Experience with search engine optimization
- Experience managing Google AdWords accounts (preferably AdWords certified)
- Project management experience and certifications preferred
- Knowledge of project management software such as Basecamp, MS Project, Visio, Sales Force, etc
- An understanding of web development (ability to write HTML / CSS /PHP is preferred)
- Strong interpersonal, analytical, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills
- A solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations, and run team meetings
- Great attention to detail and be highly organized
- The availability to work 40 hours per week from 9:00 am to 6:00 pm EST
- Demonstrate leadership capability with teams of 3 or more people (preferred)
- Experience with WordPress and/or Magento (preferred)
- A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely
Additional Information
All your information will be kept confidential according to EEO guidelines.
About DIGITALPOiNTUSA
Sourced by ZipRecruiter
Industry
Marketing
Company size
11 - 50 Employees
Headquarters location
Stockbridge, GA, US
Year founded
1999