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Marketing Optimization Manager Jobs in Quebec (NOW HIRING)

Integral

Responsable de Contenus SEO

Montreal, QC

Management et coordination de l'equipe redactionnelle * Encadrement des redacteurs : Piloter ... Solide culture en marketing de contenu SEO (on-site et off-site) combinee a d'excellentes qualites ...

Intégral

Responsable de Contenus SEO

Montreal, QC · On-site

Management et coordination de l'équipe rédactionnelle * Encadrement des rédacteurs : Piloter ... Solide culture en marketing de contenu SEO (on-site et off-site) combinée à d'excellentes ...

Autodesk

Search Intelligence Manager

Quebec, QC · On-site +1

CA$78K - CA$139K/yr

Manage and triage search intake requests across content, technical SEO, and marketing stakeholders-helping prioritize analyses, reporting needs, and optimization opportunities based on business ...

Danone

Influencer Marketing Manager

Boucherville, QC · Hybrid

CA$70K - CA$110K/yr

... optimization, ensuring programs are authentic, compliant, and performancedriven. You play a key ... marketing, or digital brand roles * Proven experience managing influencer programs end to end

Danone

Influencer Marketing Manager

Boucherville, QC · Hybrid

CA$70K - CA$110K/yr

... optimization, ensuring programs are authentic, compliant, and performancedriven. You play a key ... marketing, or digital brand roles * Proven experience managing influencer programs end to end

Danone

Influencer Marketing Manager

Boucherville, QC · Hybrid

CA$70K - CA$110K/yr

... optimization, ensuring programs are authentic, compliant, and performancedriven. You play a key ... marketing, or digital brand roles * Proven experience managing influencer programs end to end

NORTHERN ILLINOIS FOOD BANK

The Marketing Communications Manager is a member of the Marketing & Communications team and is ... Maintain the Food Bank website including updating content, site structure, utilizing SEO, ...

Fairstone

Sr. Manager, Marketing

Montreal, QC

Strong track record of managing campaign performance, A/B testing and optimization against ... Braze, Salesforce Marketing Cloud or Adobe Campaign is an asset * Strong QA discipline and ...

Valsoft Corporation

Marketing Manager

Montreal, QC

Claio est a la recherche d'un(e) Marketing Manager passionne(e) par l'innovation pour piloter la ... Planifier et superviser les campagnes de marketing numerique (SEO/SEM, courriel, reseaux sociaux)

Valsoft Corporation

Marketing Manager

Montreal, QC

Claio est a la recherche d'un(e) Marketing Manager passionne(e) par l'innovation pour piloter la ... Planifier et superviser les campagnes de marketing numerique (SEO/SEM, courriel, reseaux sociaux)

Valsoft Corporation

Marketing Manager

Montreal, QC · On-site

Claio est à la recherche d'un(e) Marketing Manager passionné(e) par l'innovation pour piloter la ... Planifier et superviser les campagnes de marketing numérique (SEO/SEM, courriel, réseaux sociaux)

Autodesk

Growth Marketing Manager

Montreal, QC

Experience dans la gestion et l'optimisation de campagnes sur les canaux numeriques (medias payants ... Autodesk is looking for a Growth Marketing Manager to join its Marketing team. In this role, you ...

Intersand

Digital Marketing Manager

Boucherville, QC · Hybrid

Plan and oversee digital advertising campaigns (Google, Meta, TikTok, YouTube, Amazon), optimizing ... digital marketing or brand management * Hands-on experience managing agencies and partners

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All JobsMarketing Optimization JobsMarketing Optimization Manager JobsMarketing Optimization Manager Jobs in Quebec

Marketing Optimization Manager information

What is a marketing optimization manager?

Marketing Optimization Managers are professionals responsible for improving the effectiveness and efficiency of marketing campaigns. They analyze marketing data, test different strategies, and use tools like A/B testing to optimize digital and traditional marketing channels. Their goal is to maximize return on investment (ROI) by refining targeting, messaging, and campaign tactics based on performance metrics. They often collaborate with marketing, analytics, and creative teams to ensure campaigns are data-driven and aligned with business objectives.

How does a marketing optimization manager typically collaborate with cross-functional teams to improve campaign performance?

A Marketing Optimization Manager works closely with teams such as creative, analytics, product, and sales to ensure campaigns are data-driven and effective. They regularly analyze campaign metrics, share insights with stakeholders, and recommend adjustments to strategies or creative assets. This collaborative approach helps align marketing efforts with broader business goals, ensures seamless execution, and fosters a culture of continuous improvement. Regular meetings and transparent communication are essential to identify opportunities and address challenges quickly.

What are the key skills and qualifications needed to thrive as a marketing optimization manager, and why are they important?

To thrive as a Marketing Optimization Manager, you need expertise in digital marketing, data analysis, A/B testing, and a relevant bachelor's degree, often in marketing or business. Familiarity with tools like Google Analytics, Google Ads, marketing automation platforms, and certification in analytics or digital marketing is common. Strong problem-solving, communication, and project management skills help you collaborate effectively and drive continuous improvement. These capabilities are crucial for optimizing campaigns, maximizing ROI, and achieving strategic marketing goals.

What is the difference between Marketing Optimization Manager vs Digital Marketing Specialist?

AspectMarketing Optimization ManagerDigital Marketing Specialist
CredentialsBachelor's in Marketing, Business, or related field; certifications in analytics or marketing toolsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or analytics
Work EnvironmentCollaborates with marketing teams to improve campaigns; analyzes data to optimize marketing strategiesExecutes digital campaigns across platforms; manages social media, email, and paid ads
Employer & Industry UsageUsed in marketing agencies, e-commerce, and corporate marketing teamsCommon in digital agencies, retail, and online service companies

The Marketing Optimization Manager focuses on analyzing data and refining marketing strategies to maximize ROI, while the Digital Marketing Specialist executes digital campaigns and manages online channels. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

What cities in Quebec are hiring for Marketing Optimization Manager jobs?

Cities in Quebec with the most Marketing Optimization Manager job openings:

Marketing Optimization Manager jobs near you

Responsable de Contenus SEO

Integral

Montreal, QC

Full-time

Posted 9 days ago

Job description

Gestion de la production et excellence SEO

  • Pilotage des contenus On-site & Off-site : Gerer et superviser la production de l'integralite des contenus SEO (+180) pour un portefeuille de clients diversifies, allant des PME aux Grands Comptes.
  • Production strategique et operationnelle : Prendre en charge directement la creation et l'optimisation des contenus pour certains clients.
  • Garant de la qualite : Assurer une relecture rigoureuse et etre le garant ultime de l'excellence et de la pertinence des contenus.

Management et coordination de l'equipe redactionnelle

  • Encadrement des redacteurs : Piloter, former et accompagner au quotidien un a deux redacteurs externes ou internes.
  • Gestion de la charge et flux de travail : Planifier les calendriers editoriaux, distribuer les besoins de production, gerer la charge de travail et s'assurer du respect des delais de livraison. (En collaboration avec les operations)
  • Controle et feedback : Mettre en place des processus de controle qualite et donner des retours constructifs pour faire progresser l'equipe redactionnelle et satisfaire les clients internes.
  • Controle des couts : S'assurer de respecter les maximum de depenses budgetaires autorises, et mettre en place des mecanismes de reduction des couts sans tronquer la qualite.


Innovation, Automatisation et Processus

  • Diversification des contenus : Impulser et piloter l'innovation autour de nouveaux formats de contenu (publications LinkedIn, infographies, Reddit, contenus enrichis, etc.) pour maximiser l'impact SEO et la visibilite aupres des clients.
  • Workflows & Automatisation : Prendre en charge la creation de workflows et le deploiement des automatisations de production, conjointement avec le Responsable IA et Automatisation, le directeur SEO et les chefs d'equipe.
  • Amelioration continue des processus : Etre responsable de l'optimisation constante des processus lies a la production de contenu afin de maximiser l'efficacite operationnelle et d'elever continuellement les standards de qualite.
  • Amelioration continue des contenus : Assurer la pertinence et la mise a jour des prerequis SEO/GEO des contenus du pole. (Liste, TL;DR, etc...)


RESPONSABILITE

  • Creation des briefs de redaction : responsable contenu
  • Validation des briefs de redaction : binome stratege/analyste
  • Production: responsable contenu
  • Integration des contenus : binome stratege/analyste
  • Performance des contenus : stratege
  • Ton editorial, check-list, brief general de redaction respecte : responsable contenu


PROFIL RECHERCHE

  • Gestion de projet & Organisation : Capacite eprouvee a mener de front plusieurs projets, a prioriser les taches et a faire preuve d'une rigueur exemplaire dans le suivi des livrables.
  • Leadership & Encadrement : Aptitude naturelle a guider, former et motiver une equipe de redacteurs (internes ou externes) tout en maintenant un haut niveau d'exigence.
  • Expertise SEO & Plume d'exception : Solide culture en marketing de contenu SEO (on-site et off-site) combinee a d'excellentes qualites redactionnelles et un il de lynx pour le detail.
  • Esprit d'innovation : Curiosite marquee pour les nouveaux formats de communication digitale et volonte d'explorer de nouvelles manieres de captiver une audience.


QUALITES PERSONNELLES

  • Attitude axee sur le client
  • Excellente communication orale
  • Excellente communication ecrite
  • Esprit d'equipe
  • Sens des responsabilites


CONDITIONS DE TRAVAIL ET AVANTAGES

  • Poste a temps plein (35h/semaine)
  • Horaire de jour
  • Travail hybride
  • Assurances collectives (dentaire, medicaments, paramedical) apres 3 mois d'emploi
  • Avantages sociaux (3 semaines de conges payes la premiere annee, 4 semaines la deuxieme annee et 5 semaines la troisieme annee et les suivantes/2 journees personnelles par an)
  • Avantages financiers - prime (bonus annuel)


Langues: Bilingue

Education: Maitrise - Marketing/gestion du marketing (general)

Experience: 3 ans a moins de 5 ans

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