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Marketing Optimization Manager Jobs (NOW HIRING)

Grainger Businesses

SEO Manager

Chicago, IL · Hybrid

$101K - $168K/yr

Partner with cross functional teams (Technology, Merchandising, Marketing) to prioritize SEO work ... Manage local listings to maintain accurate data and improve local search visibility; define ...

Postman

SEO Manager

New York, NY · On-site

The Opportunity Postman is looking for an SEO Manager to drive pipeline growth and revenue impact ... This role sits within Revenue Marketing and is focused on turning search intent into business ...

Prosum Inc.

SEO Manager

Lewisville, TX · On-site

$114/hr

SEO Manager Salary Range: $114-1$48k Key Business Initiatives • Help the organization adapt its ... The position will collaborate closely with ecommerce, product marketing, content, development, and ...

Workshop Digital

SEO Manager [Richmond, VA]

Richmond, VA · On-site

$70K - $77K/yr

Develop strategies and tactics that support client goals and drive strong organic marketing ... Inform SEO management of any updates, concerns, or potential points of interest from within the ...

Open Text Inc.

SEO Manager

Alpharetta, GA

$108K - $162K/yr

As a SEO Manager, you will join a world-class digital marketing team on a mission to support prospects and clients throughout their journey, empowering them to interact with OpenText with ease and on ...

Marcel Digital

SEO Manager

Chicago, IL · On-site

Marcel Digital - SEO Manager (Hybrid | Chicagoland candidates only) Marcel Digital is an award-winning digital marketing and software development agency established in 2003. Based in Chicago, we ...

Marcel Digital

SEO Manager

Chicago, IL · On-site

Marcel Digital - SEO Manager (Hybrid | Chicagoland candidates only) Marcel Digital is an award-winning digital marketing and software development agency established in 2003. Based in Chicago, we ...

Grainger Businesses

SEO Manager

Lake Forest, IL · On-site

$101K - $168K/yr

Partner with cross functional teams (Technology, Merchandising, Marketing) to prioritize SEO work ... Oversee local listings management to maintain accurate data and improve local search visibility ...

Shook and Stone CHTD

SEO Manager

Las Vegas, NV · On-site

... managing freelance writers and editors, directing our backlink team, and supporting website ... Our Director of Marketing has more than ten years in SEO and will partner with you on strategy, so ...

Postman

SEO Manager

New York, NY

$161K - $180K/yr

The Opportunity Postman is looking for an SEO Manager to drive pipeline growth and revenue impact ... This role sits within Revenue Marketing and is focused on turning search intent into business ...

Hearst Magazines Division

SEO Manager

Manhattan, NY · On-site

$85K - $100K/yr

Job Title SEO Manager iCrossing is a Hearst-backed marketing and technology partner built for how brands grow today. As outcomes architects, we bring together strategy, media, experience, engineering ...

Adobe

Sr SEO Manager

San Francisco, CA · On-site

Collaborate withproduct teams,content strategists, UX designers, and marketing teams to shape SEO ... Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and ...

Mindgruve

SEO Manager

San Diego, CA · On-site +1

$7.5K - $85K/mo

Mindgruve is seeking an SEO Manager to join our growing SEO team. This is an individual contributor ... Bachelor's degree in marketing, communications, or a related field * 4+ years of SEO experience ...

EF Teach Online

SEO Manager

Boston, MA · On-site

As our SEO Manager , you'll join our Boston-based acquisition marketing team-a fun, fast-paced crew that loves to push the envelope and explore the 'what's next' of digital marketing. In an era where ...

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Marketing Optimization Manager information

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$33K

$83.5K

$145.5K

How much do marketing optimization manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for marketing optimization manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a marketing optimization manager?

Marketing Optimization Managers are professionals responsible for improving the effectiveness and efficiency of marketing campaigns. They analyze marketing data, test different strategies, and use tools like A/B testing to optimize digital and traditional marketing channels. Their goal is to maximize return on investment (ROI) by refining targeting, messaging, and campaign tactics based on performance metrics. They often collaborate with marketing, analytics, and creative teams to ensure campaigns are data-driven and aligned with business objectives.

How does a marketing optimization manager typically collaborate with cross-functional teams to improve campaign performance?

A Marketing Optimization Manager works closely with teams such as creative, analytics, product, and sales to ensure campaigns are data-driven and effective. They regularly analyze campaign metrics, share insights with stakeholders, and recommend adjustments to strategies or creative assets. This collaborative approach helps align marketing efforts with broader business goals, ensures seamless execution, and fosters a culture of continuous improvement. Regular meetings and transparent communication are essential to identify opportunities and address challenges quickly.

What are the key skills and qualifications needed to thrive as a marketing optimization manager, and why are they important?

To thrive as a Marketing Optimization Manager, you need expertise in digital marketing, data analysis, A/B testing, and a relevant bachelor's degree, often in marketing or business. Familiarity with tools like Google Analytics, Google Ads, marketing automation platforms, and certification in analytics or digital marketing is common. Strong problem-solving, communication, and project management skills help you collaborate effectively and drive continuous improvement. These capabilities are crucial for optimizing campaigns, maximizing ROI, and achieving strategic marketing goals.

What is the difference between Marketing Optimization Manager vs Digital Marketing Specialist?

AspectMarketing Optimization ManagerDigital Marketing Specialist
CredentialsBachelor's in Marketing, Business, or related field; certifications in analytics or marketing toolsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or analytics
Work EnvironmentCollaborates with marketing teams to improve campaigns; analyzes data to optimize marketing strategiesExecutes digital campaigns across platforms; manages social media, email, and paid ads
Employer & Industry UsageUsed in marketing agencies, e-commerce, and corporate marketing teamsCommon in digital agencies, retail, and online service companies

The Marketing Optimization Manager focuses on analyzing data and refining marketing strategies to maximize ROI, while the Digital Marketing Specialist executes digital campaigns and manages online channels. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

What cities are hiring for Marketing Optimization Manager jobs?

Cities with the most Marketing Optimization Manager job openings:

What states have the most Marketing Optimization Manager jobs?

States with the most job openings for Marketing Optimization Manager jobs include:

Marketing Optimization Manager jobs near you

Web Optimization Manager

Royal Communications Consultants Inc

Manhattan, NY • On-site

$110 - $160/hr

Other

Re-posted yesterday

Job description

Seeking a Web Optimization Manager to manage the ongoing enhancements of the website experience. In this role, you will uncover friction points across the digital journey, develop data‑backed hypotheses, and create A/B testing strategies to improve engagement and conversion. You will work closely with an adata analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes.

Required Skills
  • Digital Experience
  • Website Optimation
  • Conversion Rate Optimization
  • Web Analytics Platforms
  • HEAP
Job Responsibilities
  • Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.
  • Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.
  • Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
  • Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.
  • Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.
  • Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.
  • Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross‑functional stakeholders.
  • Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.
  • Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
  • Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.
Required Skills & Experience
  • 4+ years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.
  • Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).
  • Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.
  • Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.
  • Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.
  • Comfortable working with cross‑functional teams including UX, content, product, and engineering to bring ideas to life.
  • Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way.
Required Education
  • Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.
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