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Digital Optimization Manager Jobs (NOW HIRING)

Workshop Digital

SEO Manager

Richmond, VA · On-site

$70K - $77K/yr

About Workshop Digital Workshop Digital is a results-oriented digital marketing agency located in ... Position Summary The SEO Manager position operates at a high degree of autonomy and regularly ...

ELS

Digital Sales Optimization Manager

Rochester, NY · On-site

$114K/yr

The Digital Sales Manager is responsible for improving ESL's digital sales performance and optimizing the digital banking sales funnels, from first engagement through account origination and ...

Mason Interactive Inc

SEO Manager

Brooklyn, NY · On-site

$80K - $95K/yr

The SEO Manager at Mason Interactive will oversee the SEO junior staff and drive the strategic ... all digital channels. * Stay abreast of industry changes and adapt strategies to maintain ...

Mason Interactive

SEO Manager

Brooklyn, NY · On-site

The SEO Manager at Mason Interactive will oversee the SEO junior staff and drive the strategic ... all digital channels. * Stay abreast of industry changes and adapt strategies to maintain ...

Mason Interactive

SEO Manager

Brooklyn, NY

The SEO Manager at Mason Interactive will oversee the SEO junior staff and drive the strategic ... all digital channels. * Stay abreast of industry changes and adapt strategies to maintain ...

RYNO Strategic Solutions

SEO Manager

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with ... As an SEO Manager, you'll be at the forefront of shaping our online presence and driving organic ...

RedRover

Director of Digital

Memphis, TN · On-site

You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover's signature guaranteed metrics. Bottom line: you're ...

RedRover

Director of Digital

Memphis, TN · Remote

You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRovers signature guaranteed metrics. Bottom line: youre responsible ...

RedRover

Director of Digital

Memphis, TN · On-site

You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover's signature guaranteed metrics. Bottom line: you're ...

Pacific

SEO Manager

San Diego, CA · On-site

As an SEO Manager , you'll be responsible for managing all aspects of your clients' organic search ... Demonstrate holistic awareness of SEO and emerging digital marketing trends, and contribute to ...

Pacific

SEO Manager

San Diego, CA

As an SEO Manager , you'll be responsible for managing all aspects of your clients' organic search ... Demonstrate holistic awareness of SEO and emerging digital marketing trends, and contribute to ...

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All JobsDigital Optimization JobsDigital Optimization Manager Jobs

Digital Optimization Manager information

See salary details

$14.5K

$92.9K

$164K

How much do digital optimization manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for digital optimization manager in the United States is $92,919.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $114,500.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
More about Digital Optimization Manager jobs
What cities are hiring for Digital Optimization Manager jobs? Cities with the most Digital Optimization Manager job openings:
What states have the most Digital Optimization Manager jobs? States with the most job openings for Digital Optimization Manager jobs include:
What job categories do people searching Digital Optimization Manager jobs look for? The top searched job categories for Digital Optimization Manager jobs are:
Digital Optimization Manager jobs near you
Infographic showing various Digital Optimization Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $92,919 per year, or $44.7 per hour.
Digital Optimization Manager

Digital Optimization Manager

Cypress HCM

Pleasanton, CA

$68.97/hr

Full-time

Re-posted 28 days ago

Job description


Digital Optimization Manager
About the Team
This position is on the Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes. This role and the team are in the broader Global Field & Go to Market team who drive integrated marketing plans to generate demand in the markets we serve across the globe.
About the Role
We are seeking a skilled and proactive Digital Optimization Manager to join our team. In this contract role, you'll be instrumental in evolving and executing our digital optimization strategy, which includes A/B testing, multivariate testing, and web personalization.
You'll partner with Digital Marketing Managers and other cross-functional teams to identify opportunities to enhance the user experience across our digital properties. The ideal candidate will have a strong understanding of Adobe Target, front-end development skills (HTML, CSS, JavaScript), and a data-driven mindset.
You should be highly accountable for the integrity of testing methodologies and thrive in a fast-paced environment. This role requires strong communication and collaboration skills to effectively partner across the organization.
Responsibilities:
Optimization
  • Ideate, build, maintain, and report on A/B tests, multivariate tests and personalized experiences utilizing Adobe Target or similar enterprise-level technology.
  • Develop and maintain custom Adobe Target code, including Web SDK and other relevant libraries, and participate in code reviews and ensure code quality.
  • Stay up-to-date with the latest Adobe Target features and best practices.
A/B testing
  • Plan, build and execute A/B tests to optimize website experiences, including landing pages, CTAs, layouts and content variations to drive incremental engagement.
  • Serve as a subject matter expert on design of experiments including test structure, definition of primary and secondary success metrics, and experiment duration calculations.
  • Document best practices, train, and assist as needed Digital Marketing Managers on how to perform basic A/B tests in Adobe Target.
Analytics
  • Utilizing analytics tools to track performance, identify trends, and translate data into actionable insights to stakeholders.
  • Continuously assess and enhance website performance, user experience and conversion rates.
  • Leverage Adobe Analytics and heatmap tools to identify and prioritize testing opportunities.
Process
  • Create and maintain documentation for Adobe Target implementations and processes.
  • Manage and support ongoing optimization initiatives for Workday including planning, idea management intake, testing, optimization, reporting, and forecasting.
  • Assist in training and supporting Digital Marketing Managers and others to enable scaling an optimization program across regional digital properties including localization and collaboration with regional marketers.
  • Work cross-functionally with Developers, Web production, Marketing Technology, Digital Marketers, Analysts and Designers to plan, build and execute A/B testing and personalized initiatives.
Requirements:
  • 3-6 years of related experience in digital optimization and digital marketing.
  • 3+ years of hands-on experience with Adobe marketing and optimization technologies, including strong proficiency with Adobe Target (visual experience composer, automated testing, AI, and ML capabilities), Adobe Analytics, Adobe CDP, and Adobe Experience Manager, or other similar enterprise-level technologies.
  • 3+ years of experience in front-end development and web technologies including HTML, CSS, and JavaScript frameworks such as React, Angular, or Vue.js.
  • Proven ability to analyze data from multiple sources (including Adobe Analytics or other enterprise-level analytics platforms) and derive actionable insights from user behavior tools (Contentsquare, Hotjar, etc.).
  • Ability to simultaneously manage multiple projects and tasks while successfully meeting established goals and deadlines.
  • Proactive problem-solver who can assess and navigate ambiguity, while researching and developing effective solutions.
  • Familiarity with Jira and Workfront is a plus.
Compensation:
  • Up to $68.97/hr. (W2)
Req# 2187
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About Cypress HCM

Sourced by ZipRecruiter

We deliver consistently superior recruiting by virtue of trusting, communicative relationships with companies and candidates alike. From Fortune 100s to startups, clients lean on us to fulfill their range of needs from contract to full-time positions. With an intimate knowledge of the industries we serve, a keen sense of what makes for high-performing talent in any role, and shared sense of urgency, our clients will tell you: your solution begins here.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Walnut Creek, CA, US

Year founded

2005

Social media

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