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Digital Optimization Manager Jobs in Swanton, VT

Handy Toyota

Digital Marketing Assistant

VT · On-site

... optimizing content for maximum reach and engagement • Research and stay updated on current online marketing trends, and how they may be applied to the business • Develop and manage relationships ...

Burton Snowboards

Paid Media Manager

Burlington, VT · On-site

$75K - $85K/yr

The Paid Media Manager is an integral part of our Digital Marketing team. They drive awareness, consideration, and conversion for our DTC business with a primary focus on execution and optimization ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Swanton, VT

Digital Optimization Manager information

See Swanton, VT salary details

$14.8K

$94.8K

$167.3K

How much do digital optimization manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for digital optimization manager in Swanton, VT is $94,777.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,900.00 and $116,800.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
Digital Optimization Manager jobs near you
Senior Digital Advertising Strategist

Senior Digital Advertising Strategist

Fluency

Burlington, VT • Remote

$77K - $97K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 25 days ago

Job description

Company Overview

At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Job Summary

The Senior Digital Advertising Strategist (internally known as an Advertising Engineer) is a highly technical digital advertising expert who bridges the gap between sophisticated ad operations and business-level strategy. Serving as the primary point of contact between Fluency and our clients, you are integral to delivering a world-class client experience.

At Fluency, our commitment to value-driven client service is rooted in ideation, creativity, relationships, and strategy. In this role, you will curate the client experience by managing key stakeholder relationships, and proactively implementing Fluency's capabilities to solve complex business challenges. You will not just manage campaigns; you will drive client business goals, solve operational hurdles through our platform, and identify opportunities to maximize Fluency's impact on their bottom line.

The Hybrid Skill Set:

This role requires a unique blend of operational leadership and technical execution:

  • The ability to nurture relationships with C-suite stakeholders, manage complex project timelines, and lead cross-organizational collaboration.
  • A deep technical mastery of building, managing, and optimizing large-scale digital marketing campaigns (Search, Social, Display) to deliver performance at scale without the need for manual coding.
Client Engagement & Strategy
  • Partner with the Advertising Architect to lead seamless client transitions and platform integrations.
  • Own post-onboarding relationships at all levels of the client organization, acting as a trusted advisor and platform expert.
  • Provide expert guidance and training to users on how to leverage the Fluency platform both tactically and operationally.
  • Deeply analyze client business, financial, and operational profiles to recommend opportunities for growth, performance improvement, and business efficiency.
  • Leverage the Fluency platform to execute sophisticated advertising strategies and analyze performance across various channels.
  • Lead high-level strategy calls, weekly syncs, and Quarterly Business Reviews (QBRs).
  • Potential for quarterly travel to visit key clients.
Internal Collaboration & Product Impact
  • Collaborate with internal stakeholders to report on client sentiment, requests, and technical hurdles.
  • Develop and execute client-specific engagement strategies to ensure long-term retention and success.
  • Articulate client growth opportunities and platform feature requests to the Product organization, contributing to the future of the Fluency platform.
  • Manage technical tickets and platform feedback loops to ensure a frictionless client experience.
What We Look For:
  • Minimum of (5) years of hands-on experience managing complex paid media campaigns (Search, Social, and/or Display).
  • Proven experience communicating with and presenting to C-Level executives.
  • Strong project management background with the ability to navigate multiple timelines and stakeholders.
  • Exceptional critical thinking skills with a "systems-thinking" approach to solving operational challenges.
  • Elite verbal and written communication skills with the ability to translate technical concepts into business value.

Fluency pays all employees based on U.S. nationwide averages for each role, designed to ensure pay equity. This is a full-time, remote position that requires legal authorization to work in the U.S. Starting pay range is $77,000 – $97,000 and is determined by job-related skills, experience, and knowledge. The role is also eligible for a discretionary bonus, equity options, and a comprehensive benefits package including;

  • Medical, dental and vision coverage for employees and their families
  • 401(k) plan with company match
  • Four weeks of Combined Time Off (CTO), flexible schedule and and twelve holidays
  • Maternity and parental leave
  • Employee wellness programs and mental health support
  • Remote work flexibility and home office stipends

At Fluency, we're proud to be an equal opportunity employer.
We're committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind.

Employment decisions at Fluency are made based on business needs, job requirements, and individual qualifications—without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.