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Digital Optimization Jobs (NOW HIRING)

Fastr

Principal Digital Optimization Strategist

Boston, MA · Remote

$83K - $96K/yr

The Principle Digital Optimization Strategist is a customer-facing, market-driving subject matter expert who uses data analytics and consulting skills to design, implement, and optimize data-driven ...

LeafHome

Digital Optimization Specialist

S. and Canada, with continued expansion Position Summary The Digital Optimization Analyst is responsible for driving website experimentation and optimization initiatives across the organization ...

GetFastr

Principal Digital Optimization Strategist

Boston, MA · On-site

$89K - $102K/yr

The Principle Digital Optimization Strategist is a customer-facing, market-driving subject matter expert who uses data analytics and consulting skills to design, implement, and optimize data-driven ...

GetFastr

Principal Digital Optimization Strategist

Boston, MA · Remote

$89K - $102K/yr

If youansweryes, we want you to join our team as aPrinciple Digital Optimization Strategist! ThePrincipleDigitalOptimizationStrategistis a customer-facing, market-driving subject matter expert who ...

RedRover

Director of Digital

Memphis, TN · Remote

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and ...

RedRover

Director of Digital

Memphis, TN · On-site

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and ...

RedRover

Director of Digital

Memphis, TN · On-site

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and ...

Experimentation Jobs

$120 - $170/hr

This role sits within the digital team focused on optimizing web and mobile platforms through experimentation and analytics. What Will You Do? As a Sr Mgr - Digital Optimization & Perform at Frontier ...

Octus

Website Optimization Lead

New York, NY · On-site

Responsibilities Digital Optimization: * Build and continuously evolve the Octus.com website ... optimization program, maintaining a prioritized backlog of experimentation and personalization ...

Octus

Website Optimization Lead

New York, NY · On-site

$90K - $105K/yr

Responsibilities Digital Optimization: * Build and continuously evolve the Octus.com website ... optimization program, maintaining a prioritized backlog of experimentation and personalization ...

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Digital Optimization information

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$16

$47

$88

How much do digital optimization jobs pay per hour?

As of Aug 27, 2026, the average hourly pay for digital optimization in the United States is $47.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.48 and $61.30 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital optimization specialist?

To thrive as a Digital Optimization Specialist, you need expertise in data analysis, A/B testing, user experience (UX) design, and a background in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Optimizely, Adobe Analytics, and conversion rate optimization (CRO) platforms is typically required. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate across teams and interpret data-driven insights. These skills are essential for driving continuous improvement, maximizing digital performance, and achieving business objectives.

How does a digital optimization specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and development teams to enhance website performance and user experience. They regularly analyze user data and site metrics, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical improvements. This collaborative approach ensures that optimization strategies align with business goals and are technically feasible, leading to continuous site enhancements. Effective communication and the ability to translate analytical findings into actionable steps are key to success in this role.

What is the difference between Digital Optimization vs Digital Marketing?

AspectDigital OptimizationDigital Marketing
FocusImproving website and user experience to increase conversionsPromoting products or services to target audiences online
SkillsData analysis, A/B testing, UX designContent creation, advertising, social media management
ToolsAnalytics platforms, CRO tools, heatmapsSEO tools, ad platforms, email marketing software
Work EnvironmentOften within digital teams, UX/UI departmentsMarketing teams, advertising agencies

Digital Optimization focuses on enhancing website performance and user experience to boost conversions, while Digital Marketing emphasizes promoting products or services through various online channels. Both roles require analytical skills but serve different strategic purposes within digital initiatives.

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Digital Optimization jobs near you
Infographic showing various Digital Optimization job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 83% In-person, and 17% Remote job distribution, with an average salary of $98,272 per year, or $47.2 per hour.

Digital Optimization Manager

Cypress HCM

Pleasanton, CA

$68.97/hr

Full-time

Re-posted 9 days ago

Job description

 

Digital Optimization Manager
 
About the Team
This position is on the Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes. This role and the team are in the broader Global Field & Go to Market team who drive integrated marketing plans to generate demand in the markets we serve across the globe.
 
About the Role
We are seeking a skilled and proactive Digital Optimization Manager to join our team. In this contract role, you'll be instrumental in evolving and executing our digital optimization strategy, which includes A/B testing, multivariate testing, and web personalization.
 
You'll partner with Digital Marketing Managers and other cross-functional teams to identify opportunities to enhance the user experience across our digital properties. The ideal candidate will have a strong understanding of Adobe Target, front-end development skills (HTML, CSS, JavaScript), and a data-driven mindset.
 
You should be highly accountable for the integrity of testing methodologies and thrive in a fast-paced environment. This role requires strong communication and collaboration skills to effectively partner across the organization.
 
Responsibilities:
  Optimization
  • Ideate, build, maintain, and report on  A/B tests, multivariate tests and personalized experiences utilizing Adobe Target or similar enterprise-level technology.
  • Develop and maintain custom Adobe Target code, including Web SDK and other relevant libraries, and participate in code reviews and ensure code quality.
  • Stay up-to-date with the latest Adobe Target features and best practices.
  A/B testing
  • Plan, build and execute A/B tests to optimize website experiences, including landing pages, CTAs, layouts and content variations to drive incremental engagement.
  • Serve as a subject matter expert on design of experiments including test structure, definition of primary and secondary success metrics, and experiment duration calculations.
  • Document best practices, train, and assist as needed Digital Marketing Managers on how to perform basic A/B tests in Adobe Target. 
  Analytics
  • Utilizing analytics tools to track performance, identify trends, and translate data into actionable insights to stakeholders. 
  • Continuously assess and enhance website performance, user experience and conversion rates.
  • Leverage Adobe Analytics and heatmap tools to identify and prioritize testing opportunities.
  Process
  • Create and maintain documentation for Adobe Target implementations and processes.
  • Manage and support ongoing optimization initiatives for Workday including planning, idea management intake, testing, optimization, reporting, and forecasting.
  • Assist in training and supporting Digital Marketing Managers and others to enable scaling an optimization program across regional digital properties including localization and collaboration with regional marketers.
  • Work cross-functionally with Developers, Web production, Marketing Technology, Digital Marketers,  Analysts and Designers to plan, build and execute A/B testing and personalized initiatives.
 
Requirements:
  • 3-6 years of related experience in digital optimization and digital marketing. 
  • 3+ years of hands-on experience with Adobe marketing and optimization technologies, including strong proficiency with Adobe Target (visual experience composer, automated testing, AI, and ML capabilities), Adobe Analytics, Adobe CDP, and Adobe Experience Manager, or other similar enterprise-level technologies.
  • 3+ years of experience in front-end development and web technologies including HTML, CSS, and JavaScript frameworks such as React, Angular, or Vue.js.
  • Proven ability to analyze data from multiple sources (including Adobe Analytics or other enterprise-level analytics platforms) and derive actionable insights from user behavior tools (Contentsquare, Hotjar, etc.).
  • Ability to simultaneously manage multiple projects and tasks while successfully meeting established goals and deadlines.
  • Proactive problem-solver who can assess and navigate ambiguity, while researching  and developing effective solutions.
  • Familiarity with Jira and Workfront is a plus.
 
Compensation:
  • Up to $68.97/hr. (W2) 
 
Req# 2187
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About Cypress HCM

Sourced by ZipRecruiter

We deliver consistently superior recruiting by virtue of trusting, communicative relationships with companies and candidates alike. From Fortune 100s to startups, clients lean on us to fulfill their range of needs from contract to full-time positions. With an intimate knowledge of the industries we serve, a keen sense of what makes for high-performing talent in any role, and shared sense of urgency, our clients will tell you: your solution begins here.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Walnut Creek, CA, US

Year founded

2005

Social media

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