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Digital Optimization Jobs (NOW HIRING)

Cypress HCM

Digital Optimization Manager

Pleasanton, CA · On-site

$68.97/hr

Digital Optimization Manager About the Team This position is on the Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that ...

GetFastr

Principal Digital Optimization Strategist

Boston, MA · On-site

$89K - $102K/yr

The Principle Digital Optimization Strategist is a customer-facing, market-driving subject matter expert who uses data analytics and consulting skills to design, implement, and optimize data-driven ...

TEKsystems

Digital Optimization Advisor

San Antonio, TX · Remote

$45 - $51/hr

Collaborates with stakeholders to translate business objectives into detailed digital testing requirements for complex optimization initiatives. Manages the end-to-end execution of digital testing ...

Fastr

Principal Digital Optimization Strategist

Boston, MA · Remote

$83K - $96K/yr

If youansweryes, we want you to join our team as aPrinciple Digital Optimization Strategist! ThePrincipleDigitalOptimizationStrategistis a customer-facing, market-driving subject matter expert who ...

GetFastr

Principal Digital Optimization Strategist

Boston, MA · Remote

$89K - $102K/yr

If youansweryes, we want you to join our team as aPrinciple Digital Optimization Strategist! ThePrincipleDigitalOptimizationStrategistis a customer-facing, market-driving subject matter expert who ...

VTG

Overview VTG/APG is seeking a Digital Optimization Subject Matter Expert (SME) to support AFCENT's Digital Transformation team during a critical phase of enterprise modernization. In this role, you ...

Risepoint

Senior Digital Optimization Manager

The Impact You Will Make The Sr. Manager of Digital Optimization will support Risepoint's strategy and execution for conversion rate optimization (CRO), experimentation, and personalization across a ...

RedRover

Director of Digital

Memphis, TN · Remote

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and ...

Risepoint

OR · On-site

The Impact You Will Make The Sr. Manager of Digital Optimization will support Risepoint's strategy and execution for conversion rate optimization (CRO), experimentation, and personalization across a ...

RedRover

Director of Digital

Memphis, TN · On-site

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and ...

RedRover

Director of Digital

Memphis, TN

Director of Digital (Paid Media + SEO + Digital Optimization) RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and ...

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All JobsDigital Optimization Jobs

Digital Optimization information

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$16

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How much do digital optimization jobs pay per hour?

As of Jun 8, 2026, the average hourly pay for digital optimization in the United States is $47.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.48 and $61.30 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Optimization Specialist, and why are they important?

To thrive as a Digital Optimization Specialist, you need expertise in data analysis, A/B testing, user experience (UX) design, and a background in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Optimizely, Adobe Analytics, and conversion rate optimization (CRO) platforms is typically required. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate across teams and interpret data-driven insights. These skills are essential for driving continuous improvement, maximizing digital performance, and achieving business objectives.

How does a Digital Optimization Specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and development teams to enhance website performance and user experience. They regularly analyze user data and site metrics, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical improvements. This collaborative approach ensures that optimization strategies align with business goals and are technically feasible, leading to continuous site enhancements. Effective communication and the ability to translate analytical findings into actionable steps are key to success in this role.

What is the difference between Digital Optimization vs Digital Marketing?

AspectDigital OptimizationDigital Marketing
FocusImproving website and user experience to increase conversionsPromoting products or services to target audiences online
SkillsData analysis, A/B testing, UX designContent creation, advertising, social media management
ToolsAnalytics platforms, CRO tools, heatmapsSEO tools, ad platforms, email marketing software
Work EnvironmentOften within digital teams, UX/UI departmentsMarketing teams, advertising agencies

Digital Optimization focuses on enhancing website performance and user experience to boost conversions, while Digital Marketing emphasizes promoting products or services through various online channels. Both roles require analytical skills but serve different strategic purposes within digital initiatives.

What is digital optimization?

Digital optimization is the process of using data, technology, and analytics to improve the performance of digital channels, such as websites, mobile apps, or digital marketing campaigns. It involves analyzing user behavior, testing different strategies, and making data-driven changes to increase engagement, conversions, and overall business results. Professionals in digital optimization work to ensure digital experiences are as effective and efficient as possible, often using tools like A/B testing, personalization, and user experience improvements.
More about Digital Optimization jobs
What cities are hiring for Digital Optimization jobs? Cities with the most Digital Optimization job openings:
What are the most commonly searched types of Digital Optimization jobs? The most popular types of Digital Optimization jobs are:
What states have the most Digital Optimization jobs? States with the most job openings for Digital Optimization jobs include:
What job categories do people searching Digital Optimization jobs look for? The top searched job categories for Digital Optimization jobs are:
Digital Optimization jobs near you
Infographic showing various Digital Optimization job openings in the United States as of May 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $98,272 per year, or $47.2 per hour.

Manager, Digital Optimization

Facilities Management Express

Columbus, OH • On-site

Full-time

Posted 6 days ago

Job description

FMX is looking for a Manager of Digital Optimization to continuously improve the performance of our marketing digital experiences. This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives.

You and your small, growing team will be responsible for driving qualified website traffic, improving conversion rates across the customer journey, and ensuring our digital ecosystem is measurable, scalable, and optimized for growth.

This is a high-impact role for someone who blends leadership, strategic thinking, analytical rigor, and technical execution.


Responsibilities:

As the Manager of Digital Optimization, you will:

  • Own and execute FMX's SEO strategy, including keyword research, on-page optimization, technical SEO, and monitoring/refinement
  • Manage, mentor, and shape a digital optimization team
  • Monitor rankings, traffic, and SERP behavior to continuously refine strategy
  • Expand into emerging AI search paradigms (AI search, GEO, zero-click environments)
  • Lead CRO strategy across key website journeys (demo requests, lead magnets, product pages)
  • Design and run A/B tests and experiments to improve conversion rates
  • Implement personalization and dynamic content experiences
  • Analyze user behavior (heatmaps, session recordings, funnel analysis, usability tests) to identify friction points
  • Partner with design and development to implement and iterate on improvements, advocating for a data-driven approach to design decisions
  • Build dashboards and reporting frameworks for website and campaign performance
  • Analyze campaign and channel performance to inform optimization efforts
  • Define and track KPIs across the full funnel (traffic engagement conversion pipeline)
  • Work within tools like Google Tag Manager to implement tracking, events, and integrations and support system integrations
  • Ensure data accuracy, consistency, and proper attribution across systems

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