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Digital Optimization Jobs (NOW HIRING)

Acuity Brands

SEO/AEO Manager

Atlanta, GA · On-site

You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior. The SEO/AEO Manager develops and ...

Acuity Brands, Inc.

SEO/AEO Manager

Atlanta, GA · On-site

You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior. The SEO/AEO Manager develops and ...

Care Access

Growth Marketing Manager

OR · Remote

$100K - $130K/yr

How You'll Make An Impact * SEO & Digital Optimization * Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements). * Conduct site audits and ...

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How much do digital optimization jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for digital optimization in the United States is $47.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.48 and $61.30 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Optimization Specialist, and why are they important?

To thrive as a Digital Optimization Specialist, you need expertise in data analysis, A/B testing, user experience (UX) design, and a background in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Optimizely, Adobe Analytics, and conversion rate optimization (CRO) platforms is typically required. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate across teams and interpret data-driven insights. These skills are essential for driving continuous improvement, maximizing digital performance, and achieving business objectives.

How does a Digital Optimization Specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and development teams to enhance website performance and user experience. They regularly analyze user data and site metrics, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical improvements. This collaborative approach ensures that optimization strategies align with business goals and are technically feasible, leading to continuous site enhancements. Effective communication and the ability to translate analytical findings into actionable steps are key to success in this role.

What is the difference between Digital Optimization vs Digital Marketing?

AspectDigital OptimizationDigital Marketing
FocusImproving website and user experience to increase conversionsPromoting products or services to target audiences online
SkillsData analysis, A/B testing, UX designContent creation, advertising, social media management
ToolsAnalytics platforms, CRO tools, heatmapsSEO tools, ad platforms, email marketing software
Work EnvironmentOften within digital teams, UX/UI departmentsMarketing teams, advertising agencies

Digital Optimization focuses on enhancing website performance and user experience to boost conversions, while Digital Marketing emphasizes promoting products or services through various online channels. Both roles require analytical skills but serve different strategic purposes within digital initiatives.

What is digital optimization?

Digital optimization is the process of using data, technology, and analytics to improve the performance of digital channels, such as websites, mobile apps, or digital marketing campaigns. It involves analyzing user behavior, testing different strategies, and making data-driven changes to increase engagement, conversions, and overall business results. Professionals in digital optimization work to ensure digital experiences are as effective and efficient as possible, often using tools like A/B testing, personalization, and user experience improvements.
More about Digital Optimization jobs
What cities are hiring for Digital Optimization jobs? Cities with the most Digital Optimization job openings:
What are the most commonly searched types of Digital Optimization jobs? The most popular types of Digital Optimization jobs are:
What states have the most Digital Optimization jobs? States with the most job openings for Digital Optimization jobs include:
What job categories do people searching Digital Optimization jobs look for? The top searched job categories for Digital Optimization jobs are:
Digital Optimization jobs near you
Infographic showing various Digital Optimization job openings in the United States as of May 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $98,272 per year, or $47.2 per hour.
SEO/AEO Manager

SEO/AEO Manager

Acuity Brands

Atlanta, GA • On-site

Other

Medical, Dental, Vision, Retirement

Posted 12 days ago

Acuity Brands rating

4.5

Company rating: 4.5 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

138th of 139 rated electronics manufacturers

Job description

Acuity Inc. (NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people's lives. 

We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. We look to aggressively deploy capital to grow the business and to enter attractive new verticals. 

Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. The Company is powered by approximately 13,000 dedicated and talented associates. Visit us at www.acuityinc.com. 

Work location:

  • This position may be based anywhere in the United States and includes minimal travel as part of the responsibilities.
Job Summary

As an SEO/AEO Manager, you will shape how Acuity appears in traditional search and AI-driven platforms-driving visibility, qualified traffic, and authority. You will define and drive the strategy for Acuity and all its brands. 
You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior.

The SEO/AEO Manager develops and executes search strategies to improve rankings, increase visibility, and drive measurable business outcomes (traffic, leads, pipeline).
This role connects strategy and execution-optimizing content for search engines, AI answer engines, and user intent while adapting to evolving algorithms and behaviors.

Key Tasks & Responsibilities (Essential Functions)

Search Strategy & Insights
   Develop SEO/AEO strategy aligned to business goals
   Conduct keyword and query research, including conversational search
   Use data to identify opportunities and guide optimization
   Partner with stakeholders to align search with campaigns
Content Optimization & Execution
   Create SEO content briefs (keywords, structure, linking)
   Optimize pages and assets for search and answer engines
   Structure content for clear, answer-first delivery
   Partner with writers on AI-optimized and snippet-ready content
   Manage content roadmap and priorities
   Audit and refresh content for performance
AI / Answer Engine Optimization (AEO)
   Optimize content for AI platforms (e.g., ChatGPT, Google AI Overviews)
   Implement schema and structured formats (FAQ, etc.)
   Align content to conversational queries
   Identify featured snippet and answer box opportunities
   Monitor and apply emerging AI search trends
Technical SEO
   Partner with developers on crawlability, indexation, and performance
   Manage technical SEO (schema, speed, redirects, sitemaps, canonicals)
   Conduct audits and resolve technical issues
   Ensure site architecture supports search and AI discovery
Performance Measurement & Reporting
   Define and track KPIs (rankings, traffic, conversions, visibility)
   Analyze performance using analytics and SEO tools
   Deliver insights and recommendations
   Report on impact tied to business outcomes

Skills and Minimum Experience Required

    Minimum of 2 years of experience in SEO, search marketing, or digital optimization
   Proven ability to improve organic performance and search visibility
   Experience using data to drive recommendations

Strategic & Analytical
   Strong analytical mindset with ability to translate data into strategy
   Deep understanding of search algorithms, ranking factors, and user intent
   Ability to identify growth opportunities and prioritize initiatives
Technical
   Experience with SEO tools (e.g., Conductor, SEMrush, Sitebulb)
   Understanding of HTML, CMS platforms, and website architecture
   Knowledge of structured data/schema and technical SEO best practices
Content & AEO
   Experience optimizing content for SEO and AI-driven search
   Understanding of semantic search, EEAT, and content structure
   Ability to align content with user intent and journeys
Collaboration & Communication
   Strong cross-functional collaboration skills
   Clear communicator to technical and non-technical stakeholders
   Experience working with writers, developers, and marketing team

Preferred Skills and Experience

   Experience with AEO or AI search platforms
   Knowledge of structured data, semantic search, and AI-driven content strategies
   Experience in B2B or complex service/product environments
   Familiarity with UX and content strategy principles

Travel Requirements
  • 1-20%

The range for this position is $66,500.00 to $97,800. Placement within this range may vary, depending on the applicant's experience and geographic location. Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role. For a list of our benefits, click here.

We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law. 

Please click here and here for more information. 

Accommodation for Applicants with Disabilities: As an equal opportunity employer, Acuity Inc. is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000, select option 4. Please clearly indicate what type of accommodation you are requesting and for what requisition. 

Any unsolicited resumes sent to Acuity Inc. from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Inc. mailing address, fax machine or email address, directly to Acuity Inc. employees, or to Acuity Inc. resume database will be considered Acuity Inc. property. Acuity Inc. will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. 

Acuity Inc. will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search. 

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