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Digital Optimization Jobs in Dallas, TX (NOW HIRING)

Prosum Inc.

CRO & Digital Experience Manager

Lewisville, TX · On-site

$114K - $148K/yr

Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives. * Build and manage a structured testing roadmap focused on improving ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$80K - $110K/yr

This role will report to the Head of Digital Marketing and is pivotal to implementing our website ... Execute SEO/Website Optimization Strategy : Implement SEO strategies to focus on site performance ...

Apex Service Partners

SEO Analyst

Irving, TX · Hybrid

$110K/yr

This role will report to the Head of Digital Marketing and is pivotal to implementing our website ... Execute SEO/Website Optimization Strategy : Implement SEO strategies to focus on site performance ...

Apex Service Partners

SEO Analyst

Irving, TX · On-site

$80K/yr

This role will report to the Head of Digital Marketing and is pivotal to implementing our website ... Execute SEO/Website Optimization Strategy : Implement SEO strategies to focus on site performance ...

Digital Marketing

Senior SEO Analyst - Remote

Dallas, TX · On-site +1

$75K/yr

About Us DigitalMarketing.com is a Digital Marketing Firm sourced by many of the most successful ... DigitalMarketing.com's SEO services have propelled some of the world's most powerful brands to the ...

Optimum

Digital Project Manager

Plano, TX · On-site

We are Optimum, a leader in the fast-paced world of connectivity, and we're seeking driven and ... Job Summary We are seeking a digital project manager to collaborate with internal development team ...

PMG

SEO Senior Manager

Dallas, TX · On-site

As an SEO Senior Manager, you'll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world's most ...

PMG

SEO Senior Manager

Dallas, TX

As an SEO Senior Manager, you'll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world's most ...

Human Appeal

Digital Marketing Specialist

Irving, TX · On-site

As Digital Marketing Specialist , the successful candidate will be a versatile team member skilled ... Ensure all content is optimized for SEO, utilizing keyword research, on-page optimization, and ...

synergy

Digital Marketing Specialist

Dallas, TX · Remote

This role involves leveraging digital channels, including SEO, SEM, email marketing, social media, Google Ads, LinkedIn Page, and content marketing, to increase brand awareness, generate leads, and ...

synergy

Digital Marketing Specialist

Dallas, TX · On-site

This role involves leveraging digital channels, including SEO, SEM, email marketing, social media, Google Ads, LinkedIn Page, and content marketing, to increase brand awareness, generate leads, and ...

PMG

SEO Senior Manager

Dallas, TX

As an SEO Senior Manager, you'll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world's most ...

APTIM

Digital Marketing Specialist

Dallas, TX · On-site

Support the execution and optimization of integrated marketing campaigns across email, web, social media, paid media, events, and digital platforms. * Collaborate with business units, subject matter ...

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Digital Optimization information

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$46

$87

How much do digital optimization jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for digital optimization in Dallas, TX is $46.74, according to ZipRecruiter salary data. Most workers in this role earn between $25.19 and $60.62 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital optimization specialist?

To thrive as a Digital Optimization Specialist, you need expertise in data analysis, A/B testing, user experience (UX) design, and a background in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Optimizely, Adobe Analytics, and conversion rate optimization (CRO) platforms is typically required. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate across teams and interpret data-driven insights. These skills are essential for driving continuous improvement, maximizing digital performance, and achieving business objectives.

How does a digital optimization specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and development teams to enhance website performance and user experience. They regularly analyze user data and site metrics, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical improvements. This collaborative approach ensures that optimization strategies align with business goals and are technically feasible, leading to continuous site enhancements. Effective communication and the ability to translate analytical findings into actionable steps are key to success in this role.

What is the difference between Digital Optimization vs Digital Marketing?

AspectDigital OptimizationDigital Marketing
FocusImproving website and user experience to increase conversionsPromoting products or services to target audiences online
SkillsData analysis, A/B testing, UX designContent creation, advertising, social media management
ToolsAnalytics platforms, CRO tools, heatmapsSEO tools, ad platforms, email marketing software
Work EnvironmentOften within digital teams, UX/UI departmentsMarketing teams, advertising agencies

Digital Optimization focuses on enhancing website performance and user experience to boost conversions, while Digital Marketing emphasizes promoting products or services through various online channels. Both roles require analytical skills but serve different strategic purposes within digital initiatives.

What are the most commonly searched types of Digital Optimization jobs in Dallas, TX? The most popular types of Digital Optimization jobs in Dallas, TX are:
What are popular job titles related to Digital Optimization jobs in Dallas, TX? For Digital Optimization jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Digital Optimization jobs in Dallas, TX look for? The top searched job categories for Digital Optimization jobs in Dallas, TX are:
Digital Optimization jobs near you
Infographic showing various Digital Optimization job openings in Dallas, TX as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $97,214 per year, or $46.7 per hour.

CRO & Digital Experience Manager

Prosum Inc.

Lewisville, TX • On-site

$114K - $148K/yr

Other

Re-posted 27 days ago

Job description

Job Description
Job Title: CRO & Digital Experience Manager
Dallas-Fort Worth, TX - candidates must be open to a hybrid work environment beginning in 2027
Compensation: $114,000 - $148,000 base salary plus bonus opportunity
Position Overview
A growing organization is seeking a CRO & Digital Experience Manager to lead initiatives focused on conversion rate optimization, digital customer experience, and ecommerce performance improvement across multiple B2B digital properties.
This newly created role will establish and scale capabilities related to experimentation, customer journey optimization, and digital experience enhancement. The individual in this position will serve as the primary owner of conversion optimization efforts, leveraging data-driven insights to improve engagement, lead generation, conversion performance, and online revenue growth.
This opportunity offers the chance to help shape the future of a multi-brand ecommerce environment, including support for the rollout of a unified ecommerce platform designed to streamline the customer experience across multiple brands.
Key Responsibilities
  • Develop and execute conversion rate optimization (CRO) and digital experience strategies aligned with business growth objectives.
  • Build and manage a structured testing roadmap focused on improving conversion performance and reducing friction throughout the customer journey.
  • Lead A/B and multivariate testing initiatives across key digital touchpoints, including landing pages, category pages, product detail pages, cart experiences, checkout flows, and mobile experiences.
  • Analyze customer behavior, funnel performance, session data, heatmaps, and other digital performance metrics to identify optimization opportunities.
  • Monitor and improve KPIs such as conversion rate, engagement metrics, cart abandonment, checkout completion, average order value, revenue per session, and lead generation performance.
  • Partner closely with cross-functional teams including Ecommerce, Product, UX/UI, Development, Marketing, Analytics, SEO, and Paid Media to prioritize and execute high-impact initiatives.
  • Optimize onsite experiences related to navigation, search functionality, product discovery, merchandising, promotional messaging, recommendations, and checkout processes.
  • Develop reporting frameworks and dashboards to communicate performance trends, testing outcomes, and actionable business insights to leadership.
  • Support prioritization of digital initiatives based on customer behavior data, business impact, and revenue opportunity.
  • Evaluate emerging technologies and opportunities related to personalization, artificial intelligence, and customer experience optimization.
  • Conduct competitive analysis and maintain awareness of industry best practices in CRO, UX, and digital commerce.
  • Establish scalable processes and frameworks to support long-term optimization efforts across multiple digital properties.
Qualifications
  • Bachelor's degree in Marketing, Business, Ecommerce, Digital Media, Analytics, or a related field.
  • 5-8 years of experience in Conversion Rate Optimization, Digital Experience, Ecommerce, Digital Merchandising, or related digital optimization roles.
  • Demonstrated success improving conversion rates, customer engagement, and digital revenue through testing and optimization initiatives.
  • Hands-on experience in fast-paced ecommerce environments.
  • Experience with A/B testing methodologies, experimentation frameworks, and customer journey optimization.
  • Proficiency with behavioral analytics and digital performance analysis tools.
  • Experience supporting multi-site ecommerce environments is preferred.
  • Experience within B2B ecommerce environments is preferred.
Preferred Skills & Experience
  • Strong understanding of ecommerce operations and digital customer behavior.
  • Proven track record of driving measurable results through CRO initiatives.
  • Experience with customer journey mapping and user experience optimization.
  • Knowledge of onsite merchandising strategies and promotional effectiveness.
  • Familiarity with tools such as GA4, Hotjar, Contentsquare, Optimizely, VWO, Adobe Analytics, or similar platforms.
  • Strong analytical and problem-solving abilities with the ability to translate data into actionable recommendations.
  • Excellent communication and cross-functional collaboration skills.
  • Comfortable presenting findings, insights, and recommendations to leadership teams.
  • Exposure to AI-driven personalization and emerging optimization technologies is a plus.
  • Customer-centric mindset with a focus on delivering exceptional digital experiences.
Additional Information
This position reports to senior leadership within the digital commerce organization and will initially function as an individual contributor role. The successful candidate will work extensively with stakeholders across multiple business functions while helping define the future vision, processes, and operating model for conversion optimization and digital experience initiatives.
While candidates located in the Dallas-Fort Worth market are preferred, exceptional remote candidates may be considered.
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