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Digital Optimization Jobs (NOW HIRING)

Sproutward

Digital Analyst

Columbus, OH

$92K - $108K/yr

We work with our clients to understand their business goals while measuring and optimizing the customer experience along the way. We are looking for a Digital Analyst to: * Conduct digital analytics ...

Robert Half

Director of Digital Performance

Atlanta, GA · On-site

$150K - $160K/yr

The ideal candidate brings deep expertise in digital optimization, analytics, governance, and innovation, with the ability to turn data and market insight into scalable marketing performance.

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Digital Marketing Manager

Greenville, SC · On-site

$58K - $62K/yr

Digital Optimization & Performance * Monitor website traffic, engagement, and conversion performance using Google Analytics and related tools. * Identify optimization opportunities to improve ...

Erik's Bike Shop

Digital Marketing Lead

Minneapolis, MN · On-site

If you're looking to take the next step in your marketing career - owning strategy, execution, and optimization across paid digital channels - this role offers the opportunity to make a measurable ...

Acuity Brands, Inc.

SEO/AEO Manager

Atlanta, GA · On-site

You will partner with marketing, content, product, sales and digital teams to ensure content is discoverable, relevant, and optimized for modern search behavior. The SEO/AEO Manager develops and ...

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All JobsDigital Optimization Jobs

Digital Optimization information

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$16

$47

$88

How much do digital optimization jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for digital optimization in the United States is $47.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.48 and $61.30 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Optimization Specialist, and why are they important?

To thrive as a Digital Optimization Specialist, you need expertise in data analysis, A/B testing, user experience (UX) design, and a background in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Optimizely, Adobe Analytics, and conversion rate optimization (CRO) platforms is typically required. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate across teams and interpret data-driven insights. These skills are essential for driving continuous improvement, maximizing digital performance, and achieving business objectives.

How does a Digital Optimization Specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and development teams to enhance website performance and user experience. They regularly analyze user data and site metrics, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical improvements. This collaborative approach ensures that optimization strategies align with business goals and are technically feasible, leading to continuous site enhancements. Effective communication and the ability to translate analytical findings into actionable steps are key to success in this role.

What is the difference between Digital Optimization vs Digital Marketing?

AspectDigital OptimizationDigital Marketing
FocusImproving website and user experience to increase conversionsPromoting products or services to target audiences online
SkillsData analysis, A/B testing, UX designContent creation, advertising, social media management
ToolsAnalytics platforms, CRO tools, heatmapsSEO tools, ad platforms, email marketing software
Work EnvironmentOften within digital teams, UX/UI departmentsMarketing teams, advertising agencies

Digital Optimization focuses on enhancing website performance and user experience to boost conversions, while Digital Marketing emphasizes promoting products or services through various online channels. Both roles require analytical skills but serve different strategic purposes within digital initiatives.

What is digital optimization?

Digital optimization is the process of using data, technology, and analytics to improve the performance of digital channels, such as websites, mobile apps, or digital marketing campaigns. It involves analyzing user behavior, testing different strategies, and making data-driven changes to increase engagement, conversions, and overall business results. Professionals in digital optimization work to ensure digital experiences are as effective and efficient as possible, often using tools like A/B testing, personalization, and user experience improvements.
More about Digital Optimization jobs
What cities are hiring for Digital Optimization jobs? Cities with the most Digital Optimization job openings:
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Digital Optimization jobs near you
Infographic showing various Digital Optimization job openings in the United States as of May 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $98,272 per year, or $47.2 per hour.
Digital Optimization SME - AFCENT with Security Clearance

Digital Optimization SME - AFCENT with Security Clearance

VTG

Charleston, SC

$92K - $109K/yr

Other

Posted 15 days ago

Job description

Overview VTG/APG is seeking a Digital Optimization Subject Matter Expert (SME) to support AFCENT's Digital Transformation team during a critical phase of enterprise modernization. In this role, you will serve as a trusted advisor and integrator-bridging mission needs, business processes, and technical delivery within a custom Agile framework. What will you do?

The Digital Optimization SME will lead enterprise and requirements analysis efforts, support solution assessment and validation, and partner closely with stakeholders to ensure incremental, value‑driven delivery. This role is ideal for a senior professional with strong business analysis fundamentals, deep process expertise, and the ability to communicate effectively across technical and non‑technical audiences. Elicit, analyze, and document business requirements, processes, and operational workflows Analyze and adapt enterprise business processes for implementation across diverse technical organizations Collaborate with internal teams and external stakeholders to translate mission needs into actionable requirements Support solution design, assessment, validation, and delivery activities Define and document acceptance criteria to support Agile development and testing Author programmatic documentation, operating instructions, and business success stories Perform technical writing and documentation support activities Translate complex technical concepts into clear, non‑technical language for leadership and stakeholders Develop and maintain trusted partnerships with government and contractor stakeholders Identify, prioritize, and execute tasks while meeting commitments in complex, fast‑paced environments Do you have what it takes?

Required Qualifications/Skills/Abilities: U.S. Citizenship required Active DoD Secret clearance required Master's degree with 12+ years of relevant experience, or Bachelor's degree with 15+ years of relevant experience Demonstrated experience supporting enterprise‑level business or digital transformation initiatives Extensive experience in enterprise analysis, requirements analysis, and solution assessment/validation Strong understanding of business analysis principles and Agile/Scrum methodologies Proven ability to analyze and optimize business processes across organizations Proficiency with Microsoft 365 and strong skills in Word, Excel, PowerPoint, and Visio Experience using cloud‑based and Agile tools such as Jira, Confluence, GitLab, and Azure DevOps Experience with no/low‑code platforms (Power Apps, Power Automate, Nintex, or similar) Excellent written and verbal communication skills Ability to explain technical information to non‑technical audiences Ability to be on‑site at Shaw Air Force Base one week per month (5 duty days) Preferred Qualifications/Skills/Abilities: Hands‑on experience operating in Agile frameworks such as Scrum and Kanban Experience developing: As‑Is and To‑Be business use cases Business process flow diagrams Value stream maps * Prior experience supporting DoD or federal enterprise IT modernization efforts

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