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Digital Marketing Manager

Greenville, SC · On-site

$58K - $62K/yr

Digital Optimization & Performance * Monitor website traffic, engagement, and conversion performance using Google Analytics and related tools. * Identify optimization opportunities to improve ...

Huntington

Description Digital Strategy Manager (Website & Conversion Optimization) The Digital Strategy Manager is responsible for driving measurable improvements in website performance and customer conversion ...

Tauck

Senior Manager, Digital Experience

Wilton, CT · On-site

Digital Optimization: * Actively monitor digital journey flows, usage, and satisfaction to drive adoption and engagement. * Analyze key performance indicators and user behavior via analytic tools and ...

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How much do digital optimization jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for digital optimization in the United States is $47.25, according to ZipRecruiter salary data. Most workers in this role earn between $25.48 and $61.30 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital optimization specialist?

To thrive as a Digital Optimization Specialist, you need expertise in data analysis, A/B testing, user experience (UX) design, and a background in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Optimizely, Adobe Analytics, and conversion rate optimization (CRO) platforms is typically required. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate across teams and interpret data-driven insights. These skills are essential for driving continuous improvement, maximizing digital performance, and achieving business objectives.

How does a digital optimization specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and development teams to enhance website performance and user experience. They regularly analyze user data and site metrics, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical improvements. This collaborative approach ensures that optimization strategies align with business goals and are technically feasible, leading to continuous site enhancements. Effective communication and the ability to translate analytical findings into actionable steps are key to success in this role.

What is the difference between Digital Optimization vs Digital Marketing?

AspectDigital OptimizationDigital Marketing
FocusImproving website and user experience to increase conversionsPromoting products or services to target audiences online
SkillsData analysis, A/B testing, UX designContent creation, advertising, social media management
ToolsAnalytics platforms, CRO tools, heatmapsSEO tools, ad platforms, email marketing software
Work EnvironmentOften within digital teams, UX/UI departmentsMarketing teams, advertising agencies

Digital Optimization focuses on enhancing website performance and user experience to boost conversions, while Digital Marketing emphasizes promoting products or services through various online channels. Both roles require analytical skills but serve different strategic purposes within digital initiatives.

More about Digital Optimization jobs
What cities are hiring for Digital Optimization jobs? Cities with the most Digital Optimization job openings:
What are the most commonly searched types of Digital Optimization jobs? The most popular types of Digital Optimization jobs are:
What states have the most Digital Optimization jobs? States with the most job openings for Digital Optimization jobs include:
What job categories do people searching Digital Optimization jobs look for? The top searched job categories for Digital Optimization jobs are:
Digital Optimization jobs near you
Infographic showing various Digital Optimization job openings in the United States as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $98,272 per year, or $47.2 per hour.

Senior Marketing Automation Specialist

Reece Group

Addison, TX • On-site

$60K - $81K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 days ago

Job description

Who We Are
Working at Reece & Fortiline means being part of a growing global company that brings our purpose and values to life every day. We celebrate our team members living our values and provide opportunities to build a long and remarkable career. We're proud to support essential industries helping bring clean air and water to everyone. To learn more about our purpose and values, visit our career site at https://careers.reece.com/us/
Purpose
In support of improving CX, lifecycle marketing, and digital optimization across Reece USA, this role will serve as the primary liaison between Marketing and IT teams to help operationalize scalable customer journeys, marketing automation, platform connectivity, and digital experience improvements across all divisions.
This role is responsible for helping build the foundation for lifecycle marketing and the future digital customer experience at Reece through automation, customer segmentation, reporting, website optimization, platform coordination, and customer journey development.
Key Responsibilities
Marketing Automation & Lifecycle Marketing
  • Build, execute, and optimize automated customer journeys across all Reece divisions
  • Develop triggered automation programs tied to customer behaviors, purchase history, branch interactions, events, website engagement, and customer feedback
  • Support lifecycle marketing initiatives including post-purchase engagement, reactivation, event follow-up, and customer retention programs
  • Develop and maintain customer segmentation strategies to support personalized communications and customer journey optimization
  • Establish best practices for automation workflows, audience segmentation, campaign execution, and lifecycle communications
  • Support A/B testing and customer journey experimentation to identify engagement opportunities and friction points

Marketing Technology & Platform Coordination
  • Partner closely with IT to support integration and optimization of marketing platforms and customer data flows
  • Support ongoing platform transition initiatives including Builder.io to Contentful, Salesforce to Dynamics, and customer data integration into Snowflake
  • Assist with testing and optimization of new digital tools, automation capabilities, and CX technologies
  • Support optimization of Reece's marketing technology ecosystem in partnership with IT
  • Identify opportunities to reduce manual processes, streamline workflows, and improve operational efficiency through automation and digital optimization

Customer Experience & Digital Optimization
  • Partner with Marketing and IT teams to improve customer journeys across digital and in-branch experiences
  • Help identify customer friction points and opportunities to improve usability, engagement, and communication effectiveness
  • Conduct ongoing website audits and identify opportunities to improve digital experience, content organization, customer navigation, and conversion paths
  • Collaborate with Marketing Specialists on identifying website content gaps and digital optimization opportunities

AI & Innovation
  • Support evaluation and implementation of AI-powered marketing tools, automation opportunities, and digital CX enhancements
  • Partner with Marketing and IT leadership to identify innovative technologies and scalable automation practices that position Reece at the forefront of digital customer experience and marketing operations

Key Competencies and Skills Required
  • Ability to build and scale a modern marketing technology ecosystem
  • Strong cross-functional collaboration skills, particularly with IT
  • Ability to balance hands-on execution with strategic system thinking
  • Strong project management and organizational skills
  • Analytical rigor with a focus on continuous improvement and CX optimization
  • Detail-oriented, proactive, and able to operate in a fast-paced, evolving environment
  • Strong communication skills with ability to influence stakeholders across all levels
  • Demonstrates learning agility, innovation, and a solutions-oriented mindset
  • Experience with Martech tools such as Builder.io / Contentful CMS, Salesforce / Dynamics CRM, Marketing Cloud or equivalent email platforms, Tealium, Power BI, Google Analytics, Highspot, and Monday.com

Minimum Qualifications
  • Bachelor's degree
  • 4-5 years of experience in digital marketing, marketing operations, or marketing technology role

Preferred Qualifications
  • Master's degree
  • Experience working in the building products sector
  • Experience partnering with IT or engineering teams on system integrations and platform development

Our commitment to excellent customer service is just part of our story. We're also dedicated to supporting our most valuable asset, our associates! One of the ways we do this is by offering a variety of high-quality benefits for our associates and their families.
All full-time associates are eligible for the following benefits:
  • Medical and Dental Insurance
  • Flexible Spending Accounts and Health Savings Accounts
  • Company-paid Life Insurance
  • Short Term Disability
  • 401(k) Plan
  • Paid Time Off (PTO) - plus paid holidays
  • Parental Leave

Voluntary benefits:
  • Vision
  • Long-term Disability
  • Voluntary Life and AD&D Insurance
  • Additional Voluntary Benefits through Corestream

We're an equal opportunity employer and we welcome diversity and inclusion! Reece USA is an Equal Opportunity Employer- Employer Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, and any other status protected by law.

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