1

Digital Optimization Jobs in Calgary, AB (NOW HIRING)

Off-Page SEO Manager

Calgary, AB ยท On-site +1

CA$80K - CA$100K/yr

BWZ is looking for an Off-Page SEO Manager to build our link-acquisition engine from the ground up ... Since 2012, our portfolio of influential digital publications has been helping millions of people ...

As a Sr Paid Ads Strategist, you will lead the planning, execution, and optimization of multi-channel digital campaigns across Search, Display, and Social platforms. In this client-facing role, you ...

Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube * Ability to ...

Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube * Ability to ...

Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube * Ability to ...

next page

Showing results 1-20

Digital Optimization information

What are the key skills and qualifications needed to thrive as a digital optimization specialist?

To thrive as a Digital Optimization Specialist, you need expertise in data analysis, A/B testing, user experience (UX) design, and a background in marketing, analytics, or a related field. Familiarity with tools like Google Analytics, Optimizely, Adobe Analytics, and conversion rate optimization (CRO) platforms is typically required. Strong problem-solving abilities, attention to detail, and effective communication help you collaborate across teams and interpret data-driven insights. These skills are essential for driving continuous improvement, maximizing digital performance, and achieving business objectives.

How does a digital optimization specialist typically collaborate with marketing and development teams to improve website performance?

Digital Optimization Specialists often work closely with both marketing and development teams to enhance website performance and user experience. They regularly analyze user data and site metrics, then communicate insights and recommendations to marketers for campaign adjustments and to developers for technical improvements. This collaborative approach ensures that optimization strategies align with business goals and are technically feasible, leading to continuous site enhancements. Effective communication and the ability to translate analytical findings into actionable steps are key to success in this role.

What is the difference between Digital Optimization vs Digital Marketing?

AspectDigital OptimizationDigital Marketing
FocusImproving website and user experience to increase conversionsPromoting products or services to target audiences online
SkillsData analysis, A/B testing, UX designContent creation, advertising, social media management
ToolsAnalytics platforms, CRO tools, heatmapsSEO tools, ad platforms, email marketing software
Work EnvironmentOften within digital teams, UX/UI departmentsMarketing teams, advertising agencies

Digital Optimization focuses on enhancing website performance and user experience to boost conversions, while Digital Marketing emphasizes promoting products or services through various online channels. Both roles require analytical skills but serve different strategic purposes within digital initiatives.

What are popular job titles related to Digital Optimization jobs in Calgary, AB? For Digital Optimization jobs in Calgary, AB, the most frequently searched job titles are:
Infographic showing various Digital Optimization job openings in Calgary, AB as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Analyst, Offer Management & Optimization

Westjet-Airline

Calgary, AB โ€ข On-site

$65 - $90/hr

Other

Posted 2 days ago

New


Job description

Analyst, Offer Management & Optimization Job Description

Posted Tuesday, July 28, 2026 at 6:00 a.m. | Expires Wednesday, August 12, 2026 at 5:59 a.m.

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why WestJet:

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. Weโ€™re proud to be one of Canadaโ€™s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.

Overview of role:

As the Analyst, Offer Management & Optimization, you will tackle the complex puzzleofairline pricingby bringing WestJet's Offer Management strategy to life through data-driven execution. This role is focused on actively optimizing fares,designingdynamic bundles, and leveraginglargedatasets to test and deploy modern offer strategies.

Actingas a critical bridge between Commercial and Technology teams,working alongsidePricing, Revenue Management, Digital, Distribution, and external technology partners, youwill ensureWestJetdelivers innovative retailing capabilities that directly boost revenue and elevate guest value.

Key Responsibilities:

Offer Execution & Optimization

  • Support the evolution and daily execution of WestJet'sOffer Managementcapabilities across:
  • Ancillary price optimization
  • Offer optimization and decisioning
  • Commercial experimentation and testing
  • Offergovernance and configuration
  • Collaborate closely with Pricing and Revenue Management teams to ensure pricing strategies are effectively executed through Offer Management tools.

Cross-Functional Delivery

  • Manage day-to-day technical workflows withinternal teams andexternal vendors,usingtools like Postman to validate API requests, troubleshoot integrations, and ensure seamless offer delivery.
  • Participate in the business delivery of new capabilities by working with stakeholders across the organization including Pricing, Revenue Management, Distribution, Digital, Commercial Technology, Finance, and the Contact Centre.
  • Gather and document business requirements, coordinate testing, and assist with change management and release readiness to ensure successful implementations

Performance Management

  • Monitor product performance,buildqueries, and identify optimization opportunities by tracking key commercial metrics, including:
  • Revenue uplift
  • Conversion rates
  • Ancillary attachment
  • Pricing effectiveness
  • Provide regular reporting, dashboards, and actionable recommendations to leadership

Experience and qualifications:

  • Bachelor's degree in Business, Commerce, Economics, Engineering, Computer Science, orrelateddiscipline
  • 2โ€“4 years of experience in data analytics, airline commercial strategy, pricing, revenue management, product management, or distribution
  • Experience supporting complex technology or commercial transformation initiatives
  • Demonstrated ability to work effectively with cross-functional stakeholdersand external vendors
  • Understanding of airline pricing and revenue management principles
  • Familiarity with Offer Management and PricingOptimization concepts
  • Knowledge of airline retailing and distribution
  • Strong commercial and analytical mindset with proficiency in analyzing performance data
  • Excellent communication skills with the ability to translate data into actionable business insights
  • Strong handsโ€‘on experience querying large relational databases using SQLon cloud platforms like Snowflake, and visualizing datain tools like TableauorPowerBI
  • Familiarity with API testing and validation (e.g., using Postman) to support technical troubleshooting and vendor integrations is an asset

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

  • A fun and friendly culture with colleagues who work together to win
  • Travel privileges for you and your family, effective from your start date
  • Savings and Benefit programs that are flexible to meet your specific needs

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. Weโ€™re Canadaโ€™s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their wellโ€‘being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the wellโ€‘being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safeyโ€‘Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet'sAlcohol and Drug Policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet.

We welcome diverse skills, experiences and backgrounds.

WestJet is committed to inclusiveness, equity and accessibility throughout the selection process.

If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.com.

We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isnโ€™t the right fit, we encourage you to explore future opportunities with us.

For more information about everything WestJet, please westjet.com/aboutus.

#J-18808-Ljbffr