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Digital Optimization Manager Jobs in Vermont (NOW HIRING)

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Process Optimization: Identify bottlenecks in our digital workflows, build repeatable documented ... Proven experience managing the backend of an online store or e-commerce platform (e.g., Shopify ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

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Digital Optimization Manager information

See Vermont salary details

$15.4K

$98.8K

$174.4K

How much do digital optimization manager jobs pay per year?

As of Jun 27, 2026, the average yearly pay for digital optimization manager in Vermont is $98,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,900.00 and $121,700.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies, and require skills in data analysis, marketing, and project management. The role typically involves collaboration with cross-functional teams to implement data-driven improvements.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

How much money do digital strategists make?

Digital Optimization Managers typically earn between $70,000 and $120,000 annually, depending on experience, location, and company size. They often require skills in data analysis, SEO, and marketing tools, with higher salaries available for those with advanced certifications or extensive experience.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What job makes $10,000 a month without a degree?

A Digital Optimization Manager can potentially earn $10,000 or more per month through skills in data analysis, A/B testing, and digital marketing strategies. Success in this role often depends on experience, results, and proficiency with tools like Google Analytics and marketing platforms, rather than formal degrees.

What is the highest paying digital job?

The highest paying digital job often is a Chief Digital Officer or Chief Technology Officer, roles that oversee digital strategy and technology infrastructure. These positions typically require extensive experience, leadership skills, and knowledge of digital tools and trends, with salaries reaching into the high six or seven figures depending on the company and industry.
What are popular job titles related to Digital Optimization Manager jobs in Vermont? For Digital Optimization Manager jobs in Vermont, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Vermont look for? The top searched job categories for Digital Optimization Manager jobs in Vermont are:
What cities in Vermont are hiring for Digital Optimization Manager jobs? Cities in Vermont with the most Digital Optimization Manager job openings:
Digital Marketing Manager

Digital Marketing Manager

North South Consulting Group, LLC

Colchester, VT โ€ข On-site

Full-time

Posted 16 days ago


Job description

Position Overview
The Digital Marketing Manager is responsible for designing and executing comprehensive digital outreach strategies that enhance visibility, engagement, and employment outcomes for the Work for Warriors program.
This role leads the development of multimedia content, manages digital platforms, and leverages data analytics to optimize marketing effectiveness. The position requires both creative and technical expertise to translate program goals into impactful digital campaigns.
**This position is contingent upon contract award.
Key Responsibilities
  • Develop and execute a statewide digital marketing and outreach strategy.
  • Create and manage multimedia content including videos, graphics, podcasts, and social media posts.
  • Maintain and update program websites in compliance with accessibility and performance standards.
  • Design marketing collateral such as flyers, newsletters, and promotional materials.
  • Support outreach events through targeted digital campaigns and promotional content.
  • Analyze digital performance metrics (engagement, reach, conversions) and optimize strategies.
  • Produce employment-focused digital tools for clients (e.g., video resumes, online portfolios).
  • Collaborate with recruiting and program staff to align messaging and outreach efforts.
Required Skills
  • Strong digital marketing and content creation expertise
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)
  • Experience with video production and audio editing
  • Knowledge of social media platforms, algorithms, and analytics tools
  • Experience managing websites and content management systems (CMS)
  • Ability to analyze data and translate insights into actionable improvements
  • Strong written communication and branding skills
Desired Skills
  • Experience marketing workforce development or government programs
  • Familiarity with accessibility standards (e.g., Section 508 compliance)
  • Experience with SEO, paid advertising, and audience targeting strategies
  • Knowledge of veteran or military community audiences
  • Experience producing newsletters, press releases, and public communications
  • Ability to manage multiple campaigns and deadlines simultaneously
Minimum Qualifications
  • US Citizen with the ability to pass a Federal background check
  • Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field
  • Minimum 3 years of experience in digital marketing, content creation, or multimedia production