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Digital Optimization Manager Jobs in Ohio (NOW HIRING)

Paychex

Manager, Digital Marketing

Cincinnati, OH · Remote

$87K - $136K/yr

Researches and presents new developments and opportunities for ongoing campaign optimization. * Manages a team of digital marketing strategists to develop and execute marketing online strategies.

Hubbard Broadcasting

Paid Media Manager

Cincinnati, OH · On-site

$85K - $111K/yr

Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals ... digital trends and products and new advertising features to leverage opportunities for optimization ...

Plantemoran

Search Optimization Strategist

Columbus, OH · On-site

The Search Optimization Strategist reports to the Senior Digital Marketing Manager. The role. * Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Ohio

Digital Optimization Manager information

See Ohio salary details

$13.8K

$88.3K

$155.9K

How much do digital optimization manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for digital optimization manager in Ohio is $88,338.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,100.00 and $108,900.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
What are popular job titles related to Digital Optimization Manager jobs in Ohio? For Digital Optimization Manager jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Ohio look for? The top searched job categories for Digital Optimization Manager jobs in Ohio are:
What cities in Ohio are hiring for Digital Optimization Manager jobs? Cities in Ohio with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you
Digital Optimization Specialist

Digital Optimization Specialist

Weiss Technik North America, Inc.

Cincinnati, OH • On-site

Full-time

Re-posted 27 days ago

Job description

Location: Cincinnati, OH (Sharonville)

Onsite, Hybrid after approx. 3-month of successful training


Job Purpose

Weiss Technik North America is the world’s largest manufacturer of environmental test chambers focused on technology and innovation. We serve the market with three product brands: Weiss Technik, Cincinnati Sub-Zero (CSZ), and Dynavac. Weiss Technik is part of the Schunk Group, a globally active technology group with over 10,000 employees across 26 countries.

If you want to be part of an organization that helps companies test next-generation technologies, improving the safety and reliability of the products we count on every day, then this is the place for you. Be part of a global, growing company, join our valued team, develop your talents, and make a difference every day.

The Digital Optimization Specialist owns the strategy, execution, and optimization of the company’s digital presence. This role blends web design, UX leadership, SEO, generative engine optimization, answer engine optimization, and marketing automation with hands-on management of multiple CMS platforms, including WordPress and DNN. The ideal candidate is a hybrid marketer–technologist who can build, optimize, and scale digital experiences that drive measurable growth across both traditional search engines and emerging AI-driven discovery

Authority Statement

The Job Title listed empowers the Incumbent with the authority to execute all duties and responsibilities listed below. In the event of a conflict of authority, the Incumbent shall elevate to direct supervisor for resolution.


Duties and Responsibilities
  • Direct the design, development, and maintenance of all company websites, ensuring a high-performance, secure, and brand-consistent digital presence. Own the end‑to‑end website UX, including navigation, mobile responsiveness, content structure, and interaction.
  • Create, publish, and continuously refresh website content that drives engagement and conversions.
  • Develop and execute SEO initiatives, including technical audits, keyword mapping, on‑page optimization, schema markup, and strategic backlink acquisition.
  • Create and carry out Generative Engine Optimization (GEO) strategies to strengthen brand visibility across AI‑driven platforms like ChatGPT, Gemini, and Perplexity.
  • Implement Answer Engine Optimization (AEO) practices to capture featured snippets, direct answers, and AI‑generated summaries.
  • Lead and build HubSpot marketing automation, using sophisticated workflows, lead scoring models, and segmented nurture programs.
  • Collaborate with agency partners to manage and refine paid and organic campaigns, ensuring maximum ROI and conversion efficiency.
  • Partner cross-functionally with Content, Product, and Sales teams to align digital campaign messaging with broader business objectives.
  • Analyze performance data and translate insights into actionable recommendations using analytics platforms and KPI reporting.


Qualifications
  • Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, with 3–5+ years of hands-on experience in digital marketing.
  • Exceptional written and verbal communication skills, with experience creating high‑quality web content and collaborating effectively with cross‑functional teams and external partners.
  • Demonstrated success managing websites and driving conversion growth through technical SEO, schema markup, and emerging practices in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
  • Proficient with CMS platforms, including WordPress and DNN (DotNetNuke), with the ability to troubleshoot, update, and optimize site performance.
  • HubSpot expertise, with hands‑on experience building complex workflows, optimizing lead scoring models.
  • Strong working knowledge of HTML/CSS, mobile‑responsive design, and analytics platforms, including Google Analytics 4 (GA4), Google Search Console, and leading SEO/SEM/AI tracking tools.
  • Proven ability to leverage AI‑driven tools (e.g., ChatGPT, Gemini, Perplexity) for content optimization, insights generation, and performance analysis.


Working Conditions*

Mostly stationary work with occasional movement throughout facilities to access files, chambers, office machinery, etc. Frequently lifting and carrying up to 10 lbs. and occasionally lifting up to 50 lbs. Use of hands to hold, lift and handle materials. Occasional climbing, bending and squatting.


Direct Reports: NOExempt/Full Time/40 hours a week