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Search Engine Marketing Manager Jobs in Ohio (NOW HIRING)

Involve Llc

Digital Marketing Manager

Columbus, OH · On-site

$70 - $95/hr

Planning and implementation of Web, SEO/SEM, email, social media and digital media campaigns * Manage the strategy and setup of all paid campaigns * Create shareable content appropriatefor specific ...

ROE Dental Laboratory

Marketing Manager

Independence, OH · On-site

$70 - $110/hr

Manage ROE's digital marketing strategy, including website updates, landing pages, SEO/SEM, email marketing, paid advertising, and lead generation campaigns. * Optimize lead funnels and continuously ...

Synflex-Elektro-Gmbh

$57.84 - $80.98/hr

Ihre Aufgaben Als Online Marketing Manager - Schwerpunkt Website & SEO - verantworten Sie die Weiterentwicklung unserer digitalen Kommunikationskanäle mit dem Ziel, Sichtbarkeit, Reichweite und ...

xeomed GmbH

$59.37 - $89.06/hr

# (Senior) Online Marketing Manager:in SEO, GEO (M/W/D)Mid / SeniorNürnbergHybridVollzeitWir sind ein spezialisierter Beratungs- und Umsetzungspartner für Pharma- und Healthcare-Unternehmen, der ...

The Ohio State University

Lecturer (SEM)

Columbus, OH · On-site

Lecturer (SEM) Department: Fisher College | Management and Human Resources-Interim The Fisher College of Business is accepting applications for a Semester Lecture appointment (temporary position) to ...

Ohio State University

Lecturer (SEM)

Columbus, OH · On-site

Lecturer (SEM) Department:Arts and Sciences | Art Position Overview The Department of Art seeks a Lecturer to teach Art 5215 in Autumn 2026. In addition to teaching, the Lecturer prepares syllabi and ...

Ohio State University

Lecturer (SEM)

Columbus, OH · On-site

Lecturer (SEM) Department:Fisher College | Management and Human Resources-Interim The Fisher College of Business is accepting applications for a Semester Lecture appointment (temporary position) to ...

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Search Engine Marketing Manager information

See Ohio salary details

$39.9K

$70.1K

$100.3K

How much do search engine marketing manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for search engine marketing manager in Ohio is $70,062.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,900.00 and $79,400.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Ohio?

The most popular types of Search Engine Marketing jobs in Ohio are:

What are popular job titles related to Search Engine Marketing Manager jobs in Ohio?

For Search Engine Marketing Manager jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Ohio look for?

The top searched job categories for Search Engine Marketing Manager jobs in Ohio are:

What cities in Ohio are hiring for Search Engine Marketing Manager jobs?

Cities in Ohio with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Ohio as of August 2026, with employment types broken down into 81% Full Time, 15% Part Time, and 4% Contract. Highlights an 78% Physical, 2% Hybrid, and 20% Remote job distribution, with an average salary of $70,062 per year, or $33.7 per hour.

Search Engine Marketing Manager

MSM (Northern Safety)

Columbus, OH • On-site

$72 - $88/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Key responsibilities

  • Own end-to-end paid search and intent-based strategy across multiple platforms to drive pipeline, revenue, and growth

  • Build, launch, and optimize campaigns to capture high-intent B2B demand and improve performance metrics

  • Monitor and optimize campaign performance, including KPIs like CPL, ROAS, and revenue, and collaborate with teams to improve landing pages and onsite conversions

Job description

Columbus
3740 Zane Trace Dr
Columbus, OH 43228, USA

Columbus
3740 Zane Trace Dr
Columbus, OH 43228, USA

POSITION SUMMARY
The Search Engine Marketing (SEM) Manager drives qualified pipeline, ecommerce revenue, and profitable growth through paid search and intent-based channels. This role owns strategy, execution, and optimization across platforms like Google Ads, Microsoft Advertising and LinkedIn focusing on capturing high-intent B2B demand and converting it into measurable outcomes across both lead generation and online sales.

Working across marketing, sales, and ecommerce, the SEM Manager builds full-funnel strategies aligned to complex B2B buying cycles—owning keywords, structure, bidding, ad copy, product feeds, and landing page alignment. This includes optimizing both lead-based conversions (RFQs, sign-ups) and transactional performance (AOV, conversion rate) to improve CPL, revenue, and ROAS.

Are you passionate about digital marketing, search strategy, and driving measurable growth? We’re looking for a talented Search Engine Marketing Manager to join our team and lead high-impact SEM initiatives.

Applicants must have a solid 5 years' experience working for a product-based business handling search engine marketing to be considered for this role.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels to drive pipeline, ecommerce revenue, and profitable growth
  • Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs to capture high-intent B2B demand
  • Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation to maximize ROI and scale efficiently
  • Develop and test ad copy, creatives, and messaging aligned to B2B personas (procurement, operations) and product value propositions
  • Own product feed optimization (titles, attributes, taxonomy) to improve visibility and performance in shopping campaigns
  • Partner with ecommerce and UX teams to optimize landing pages and onsite conversion (CRO), including checkout and product detail pages
  • Drive both lead generation (RFQs, quote requests, account sign-ups) and transactional performance (conversion rate, AOV, revenue)
  • Monitor and optimize to key KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue
  • Leverage audience targeting, remarketing, and account-based strategies to improve conversion rates across the funnel
  • Analyze performance data and translate insights into actionable recommendations for marketing, merchandising, and sales
  • Ensure accurate tracking and attribution across platforms (e.g., Google Analytics, CRM systems)
  • Collaborate with sales and marketing teams to align SEM and LinkedIn strategies with campaigns, promotions, and ABM initiatives
  • Test and scale new opportunities (e.g., new channels, bid strategies, audience segments) to unlock incremental growth
  • Manage agency or vendor relationships as needed, ensuring performance accountability and continuous optimization
  • Provide regular reporting and executive-ready insights on performance, trends, and growth opportunities

EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES

  • Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required; advanced degree a plus
  • 5–8+ years of hands‑on experience working in a product‑based business in paid search / performance marketing within B2B and ecommerce environments
  • Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn
  • Experience driving both lead generation (RFQs, forms) and ecommerce outcomes (revenue, conversion rate, AOV)
  • Strong experience integrating media performance with CRM platforms (e.g., HubSpot, Salesforce) to measure pipeline and revenue impact
  • Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting across search and paid social
  • Deep analytical skillset with ability to manipulate and analyze large datasets (Excel, SQL preferred; experience with BI tools)
  • Strong understanding of attribution modeling, incrementality testing, and full-funnel performance measurement
  • Hands‑on experience with tracking frameworks, tagging, and data pipelines (conversion tracking, pixels, offline conversions, APIs)
  • Proficiency in Google Analytics (GA4), including event‑based tracking, funnel analysis, and audience segmentation
  • Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization
  • Ability to connect media performance to business outcomes (CPL, CAC, ROAS, pipeline, revenue) and optimize accordingly
  • Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies
  • Strong understanding of B2B buying behavior, long sales cycles, and account‑based marketing (ABM) strategies
  • Excellent problem‑solving skills with a bias toward data‑driven decision making and continuous improvement
  • Effective cross‑functional collaboration with marketing, sales, ecommerce, and data/engineering teams

Position Location: The role can be filled either hybrid schedule in Columbus, OH or remote in the vicinity of either Chicago, IL or Charlotte, NC.

Starting Pay: $80,000/yr.

Pay is based on several factors which vary based on position. These include labor markets and, in some instances,may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.

  • Proactive supply chain solutions customized to your business, your industry
  • Industrial products and services delivered with prompt, personal attention
  • Inventory management solutions that keep your production line moving smoothly
  • Complete program support from initial design, to implementation, training, to ongoing analysis
  • Health benefits and programs - medical, vision, dental, life insurance and more
  • Maternity/Paternal leave after 1 year of service
  • Tuition Reimbursement eligible after 1 year of service
  • Additional benefits 401(k), short term disability, long term disability
  • Paid Time Off, accrued per pay period, additional day earned per year of service
  • 10 paid holidays

FIND OUT MORE ABOUT OUR COMPANY CULTURE:

Würth MRO, Safety & Metalworking Division is an Equal Opportunity Employer. We do not discriminate based on an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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