Job Responsibilities of a SEM Manager: * Formulate plan for marketing objectives and leveraging SEM, SEO and Display to their fullest * Work with Operational Marketing Manager and other department ...
Job Responsibilities of a SEM Manager: * Formulate plan for marketing objectives and leveraging SEM, SEO and Display to their fullest * Work with Operational Marketing Manager and other department ...
Develop, implement, and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings. * Conduct keyword research and competitive analysis to identify growth ...
Develop, implement, and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings. * Conduct keyword research and competitive analysis to identify growth ...
Develop, implement, and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings. * Conduct keyword research and competitive analysis to identify growth ...
Quick apply
Develop, implement, and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings. * Conduct keyword research and competitive analysis to identify growth ...
SEO/SEM Marketing Manager
Cincinnati, OH · On-site
Develop, implement, and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings. * Conduct keyword research and competitive analysis to identify growth ...
SEO/SEM Marketing Manager
Cincinnati, OH · On-site
Develop, implement, and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings. * Conduct keyword research and competitive analysis to identify growth ...
Research, design, and implement successful SEM campaigns. Build strong relationships with clients ... Excellent organizational and project management skills. Demonstrated aptitude for understanding ...
Research, design, and implement successful SEM campaigns. Build strong relationships with clients ... Excellent organizational and project management skills. Demonstrated aptitude for understanding ...
Research, design, and implement successful SEM campaigns. * Build strong relationships with clients ... Excellent organizational and project management skills. * Demonstrated aptitude for understanding ...
Research, design, and implement successful SEM campaigns. * Build strong relationships with clients ... Excellent organizational and project management skills. * Demonstrated aptitude for understanding ...
OR · On-site
You will lead a high-performing team of SEM Managers, partner closely with Data Science/Analytics, Engineering, and SEO and collaborate across the broader Growth organization to define how SEM ...
OR · On-site
You will lead a high-performing team of SEM Managers, partner closely with Data Science/Analytics, Engineering, and SEO and collaborate across the broader Growth organization to define how SEM ...
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Director, SEM
New York, NY · On-site
$166K - $196K/yr
You will lead a high-performing team of SEM Managers, partner closely with Data Science/Analytics, Engineering, and SEO and collaborate across the broader Growth organization to define how SEM ...
Quick apply
Director, SEM
New York, NY · On-site
$166K - $196K/yr
You will lead a high-performing team of SEM Managers, partner closely with Data Science/Analytics, Engineering, and SEO and collaborate across the broader Growth organization to define how SEM ...
Director, SEM
$166K - $196K/yr
You will lead a high-performing team of SEM Managers, partner closely with Data Science/Analytics, Engineering, and SEO and collaborate across the broader Growth organization to define how SEM ...
Director, SEM
$166K - $196K/yr
You will lead a high-performing team of SEM Managers, partner closely with Data Science/Analytics, Engineering, and SEO and collaborate across the broader Growth organization to define how SEM ...
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Search Engine Marketing (SEM) Specialist
Charlotte, NC · On-site
$50K/yr
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Search Engine Marketing (SEM) Specialist
Charlotte, NC · On-site
$50K/yr
Manage account health through routine campaign optimizations. * Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
Sr. Director, Search Engine Marketing (SEM)
$240K - $270K/yr
Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin * Establish clear performance frameworks, tying SEM directly to business ...
Sr. Director, Search Engine Marketing (SEM)
$240K - $270K/yr
Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin * Establish clear performance frameworks, tying SEM directly to business ...
Supervisor, SEM
$70K - $140K/yr
As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...
Supervisor, SEM
$70K - $140K/yr
As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...
As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...
Quick apply
As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...
As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...
Quick apply
As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...
Supervisor, SEM
$70K - $140K/yr
As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...
Supervisor, SEM
$70K - $140K/yr
As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...
Search Engine Marketing Manager information
See salary details
$42K - $47.8K
4% of jobs
$47.8K - $53.5K
4% of jobs
$53.5K - $59.3K
7% of jobs
$62K is the 25th percentile. Wages below this are outliers.
$59.3K - $65.1K
20% of jobs
The median wage is $70.7K / yr.
$65.1K - $70.9K
15% of jobs
$70.9K - $76.6K
14% of jobs
$80.9K is the 75th percentile. Wages above this are outliers.
$76.6K - $82.4K
15% of jobs
$82.4K - $88.2K
13% of jobs
$88.2K - $94K
6% of jobs
$94K - $99.7K
1% of jobs
$99.7K - $105.5K
1% of jobs
$42K
$73.7K
$105.5K
How much do search engine marketing manager jobs pay per year?
As of Jun 8, 2026, the average yearly pay for search engine marketing manager in the United States is $73,695.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $83,500.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager, and why are they important?
To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.
How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?
A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.
What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?
| Aspect | Search Engine Marketing Manager | Digital Marketing Specialist |
|---|---|---|
| Credentials | Relevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related field | Similar certifications, bachelor's degree often preferred |
| Work Environment | Focus on paid search campaigns, SEM strategy, analytics | Broader digital marketing tasks including social media, content, SEO |
| Employer & Industry Usage | Common in advertising agencies, e-commerce, tech companies | Used across various industries for overall digital marketing roles |
| Search & Comparison Intent | Often compared for specialization in paid search | Broader role, less focused on SEM |
The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.
What does a Search Engine Marketing Manager do?
A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.
More about Search Engine Marketing Manager jobs
What cities are hiring for Search Engine Marketing Manager jobs? Cities with the most Search Engine Marketing Manager job openings:
What are the most commonly searched types of Search Engine Marketing jobs? The most popular types of Search Engine Marketing jobs are:
Who are the top companies hiring for Search Engine Marketing Manager jobs? The top employers for Search Engine Marketing Manager jobs are:
What states have the most Search Engine Marketing Manager jobs? States with the most job openings for Search Engine Marketing Manager jobs include:
What job categories do people searching Search Engine Marketing Manager jobs look for? The top searched job categories for Search Engine Marketing Manager jobs are:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 16 days ago
Asbury Automotive rating
6.0
Based on 83 frontline employees who took The Breakroom Quiz
105th of 142 rated car dealerships
Job description
Job Description
Asbury Automotive Group, the 5th largest public automotive retailer in the country is currently looking for a Search Engine Marketing Manager to join our marketing and social media team!
We're looking for a driven, excited, dedicated individual that is excited at the opportunity to join a winning team, and continue to drive home the culture of success that has been built. This person must well versed in search engine marketing as well as other digital marketing aspects of the business.
Job Responsibilities of a SEM Manager:
- Formulate plan for marketing objectives and leveraging SEM, SEO and Display to their fullest
- Work with Operational Marketing Manager and other department heads on strategic planning
- Drive KPIs by working with the MMD(s) and department heads on best practices and areas of opportunity
- Conceptualizing marketing ideas and product launches
- Ensures that all Asbury digital properties comply with legal and compliance standards set forth by state & federal law as well as all applicable manufacturer covenant requirements.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
Job Qualifications for a SEM Manager:
- Possesses leadership qualities and the ability to manage vendor marketing executives
- Well versed in SEM, Display and Local SEO
- Skilled in ROI calculations, A/B Testing and Excel
- Bachelor's degree in ecommerce/marketing or a related field
- Previous experience preferred or automotive experience
Full-Time Benefits available for a SEM Manager:
- Medical, Dental and Vision Insurance Available
- 401K Retirement
- Flexible Medical Spending Accounts
- Supplemental Life Insurance
- Short Term and Long Term Disability Packages
- Paid Vacation Time Off After 90 Days
- Paid Training
- Promotions from Within? Excellent Advancement Opportunities
- Employee discounted purchases for you and your family
If you have experience in any of the following apply now! Social Media Specialist, Facebook Conversions, Creative Development, Digital, Regional, eCommerce, Internet, Dice, Monster, Facebook, Twitter, 4-Square, Myspace, LinkedIn, Web Content, Communications, Marketing, Copy Writer, Web Designer, PR, Online Content, SEO, SEM, Social Media Expert, Public Relations, Blogger, Graphic Design, Analytics.
Apply Here: http://www.Click2Apply.net/8wvmk3n
Additional Information
All your information will be kept confidential according to EEO guidelines.
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About Asbury Automotive
Sourced by ZipRecruiter
Asbury Automotive Group, based in Duluth, GA, US, is an eminent player in the automotive industry. Founded in 1995, it has evolved into one of the largest automotive retail and service companies in the US as featured on their website, asburyauto.com. Specializing in automotive dealership and related services, the company’s product line ranges across an extensive array of new and used vehicles, offering vehicle financing and insurance, as well as parts and service. Their mission is centered on enhancing the car ownership experience through a strategic blend of best-in-class results, operational excellence, and superior customer satisfaction.
Industry
Automobile dealers
Company size
10,000+ Employees
Headquarters location
Duluth, GA, US
Year founded
1995