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Search Engine Marketing Manager Jobs in Indiana (NOW HIRING)

CertaSite

Digital Marketing Manager

Zionsville, IN

We are looking for a self-starter Digital Marketing Manager with a passion for the customer and life safety to develop, implement, track and optimize our lead nurture, customer marketing, SEO, SEM, ...

MSD

Bachelor's degree in marketing, communications, information management, or related field; advanced ... Search Engine Marketing (SEM), Search Engine Positioning, SEMRush, Stakeholder Relationship ...

Mission Pre-born In

SEO Analyst

Indianapolis, IN · On-site

$52K - $60K/yr

The SEO & Digital Marketing Analyst supports PreBorn!'s digital marketing efforts through search ... Working closely with the Digital Marketing Manager, this position will help drive measurable ...

Linde

QC Lab Technician

Indianapolis, IN

$17.75 - $22.50/hr

You will operate and maintain Scanning Electron Microscopy (SEM) equipment to analyze material ... data within the laboratory management system, communicating results with QC team members ...

Linde Group

QC Lab Technician

Indianapolis, IN · On-site

$17.75 - $22.50/hr

You will operate and maintain Scanning Electron Microscopy (SEM) equipment to analyze material ... data within the laboratory management system, communicating results with QC team members ...

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Search Engine Marketing Manager information

See Indiana salary details

$40K

$70.1K

$100.4K

How much do search engine marketing manager jobs pay per year?

As of Jul 20, 2026, the average yearly pay for search engine marketing manager in Indiana is $70,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager, and why are they important?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.
What are the most commonly searched types of Search Engine Marketing jobs in Indiana? The most popular types of Search Engine Marketing jobs in Indiana are:
What are popular job titles related to Search Engine Marketing Manager jobs in Indiana? For Search Engine Marketing Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Search Engine Marketing Manager jobs in Indiana look for? The top searched job categories for Search Engine Marketing Manager jobs in Indiana are:
What cities in Indiana are hiring for Search Engine Marketing Manager jobs? Cities in Indiana with the most Search Engine Marketing Manager job openings:
Search Engine Marketing Manager jobs near you
Digital Marketing Manager

Digital Marketing Manager

CertaSite

Zionsville, IN

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 22 days ago

CertaSite rating

8.5

Company rating: 8.5 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

5th of 37 rated health and safety providers

Job description

Digital Marketing Manager
Who are we?
CertaSite is a fast-growing fire and life safety company. Fire and life safety is our passion. It’s all we think about. We leverage our hard-earned expertise to give people peace of mind, confidence, and more time to pursue their core businesses. Since 2018, we have grown from four to 15 markets serving over 14,400 customers throughout the Midwest.
As we grow and expand into new markets, we are building a team that loves what they do and has fun doing it. If you are looking to be challenged every day and for an opportunity to make a huge impact and grow with a mission-driven company focused on the customer, we hope you will consider this amazing opportunity.
Our Mission: To protect and provide a meaningful impact to as many lives as possible
Our Vision: Delivering the most dependable and simplified life safety solution on the planet
Our Values:
• Passionate – Relentless pursuit to be great, not just good enough. And we have fun doing it.
• Impactful – Our work makes a real difference in the world. We literally save lives, but that’s just the beginning.
• Innovative – We believe there is always a better way. We don’t stop until we find it.
• Genuine – We do what we say, and we mean it.
ROLE OVERVIEW
If you live and breathe digital marketing and marketing operations, we want to talk to you. We are looking for a self-starter Digital Marketing Manager with a passion for the customer and life safety to develop, implement, track and optimize our lead nurture, customer marketing, SEO, SEM, and account-based digital marketing campaigns.
We are looking for a Digital Marketing Manager, who will be responsible for the management of all marketing operations, digital platforms, and marketing automations, including developing strategies to: improve funnel conversion, support cross-sell and up-sell campaigns through customer marketing, track revenue attribution, increase website traffic, and optimize SEM and SEO campaigns. You will monitor performance and measure success of the campaigns to help achieve the marketing department’s revenue goals and KPIs. You will collaborate with customers, outside agencies, fellow members of the marketing team, and others to help build brand recognition. This is a fast paced and demanding role with high visibility within the company. This role reports to the Director of Marketing.
WHAT YOU WILL BE DOING
• Lead digital marketing campaigns from the idea stage to execution and implementation
• Create and manage marketing automation workflows to support nurture campaigns for all stages of the sales and marketing funnel
• Plan and execute all digital marketing, including lead nurture, customer marketing, and SEO/SEM
• Manage and maintain website and oversee management of updates, design, and user experience on all digital channels
• Improve CertaSite’s SEO and Google rankings for target topics and audiences
• Collaborate with internal teams to create landing pages and optimize user experience
• Plan, execute, and measure experiments and conversion tests
• Measure and report performance of all digital marketing campaigns against goals
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Develop and monitor SEM campaign budgets
• Identify trends and insights, and optimize spend and performance based on the insights
• Stay current with emerging opportunities in the digital marketing world
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide suggestions for adoption
• Identify the latest trends and technologies affecting our industry
• Work with your team to brainstorm new and innovative growth strategies
QUALIFICATIONS
• Bachelor's degree in marketing or related field required
• Minimum of 3-5 years of experience in digital marketing and marketing operations
IDEAL QUALITIES
• Experience working in CRM to build/manage marketing automation workflows, HubSpot preferred
• Demonstrable experience leading and managing SEO/SEM, marketing database, lead generation, and/or display advertising campaigns
• Working knowledge of and ability to implement SEO best practices, particularly technical SEO
• Demonstrable experience with writing schema and optimizing web page performance
• Experience identifying target audiences and creating engaging digital campaigns
• Strong analytical skills and data-driven thinking
• Solid knowledge of website analytics tools and certifications in Google Analytics and Google Ads
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Working knowledge of ad serving tools (e.g., AdRoll, Listen Loop)
• Experience in setting up and optimizing Google Ads campaigns
• Up-to-date with the latest trends, technologies, and best practices in digital marketing
• Experience creating and managing multichannel digital marketing campaigns and account-based marketing to reach marketing and business revenue goals
• Good at problem-solving and communication
• Excellent verbal and written communication skills, grammar, and punctuation
• Must be detail-oriented, well-organized, with the ability to work on multiple projects
• Takes initiative, can work without supervision and begin tasks independently
WORKING CONDITIONS amp; PHYSICAL REQUIREMENTS
• Controlled climate, office environment
• Occasional work from home options
• Required to sit for long periods of time, 8 or more hours per day
• Frequently required to use monitor, keyboard, mouse and phone
COMPANY PERKS
• Work at a mission-driven company, focused on people
• Comprehensive medical plan options, including dental and vision
• 401K plan with company match
• Generous paid-time off, paid holidays, and paid paternity leave
• Education reimbursement program
• 2021 growth plan includes continued growth and expansion into new markets and products and services
This is a unique opportunity to join a great team at a company that is quickly growing and evolving. Significant potential for growth.

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