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Search Engine Marketing Manager Jobs in Indiana (NOW HIRING)

MILHAUS

Director of Marketing

Indianapolis, IN · On-site

Oversee digital marketing channels including ILS, SEO, SEM, GEO, AIO, paid media, and websites * Audit and optimize websites, CRM systems, and marketing sources to ensure accuracy and performance

Newfields

Director of Marketing

Indianapolis, IN · On-site

$85K - $95K/yr

Digital Marketing & Analytics • Oversee website strategy and digital user experience. • Manage digital advertising, SEO, SEM, and audience acquisition efforts. • Develop performance measurement ...

RTC Communications

Marketing Coordinator

Montgomery, IN · On-site

$36K - $50K/yr

... * SEO/SEM Experience * Solid computer skills, including MS Office, Excel web analytics and Google AdWords and Google analytics * Familiarity with Customer Relationship Management and Content ...

Rtc Communications

Marketing Coordinator

Montgomery, IN · On-site

$36K - $50K/yr

... * SEO/SEM Experience * Solid computer skills, including MS Office, Excel web analytics and Google AdWords and Google analytics * Familiarity with Customer Relationship Management and Content ...

Rtc Communications

Marketing Coordinator

Montgomery, IN · On-site

$36K - $50K/yr

... * SEO/SEM Experience * Solid computer skills, including MS Office, Excel web analytics and Google AdWords and Google analytics * Familiarity with Customer Relationship Management and Content ...

RTC Communications

Marketing Coordinator

Montgomery, IN · On-site

$36K - $50K/yr

... * SEO/SEM Experience * Solid computer skills, including MS Office, Excel web analytics and Google AdWords and Google analytics * Familiarity with Customer Relationship Management and Content ...

Boardable

Sr. Product Marketing Manager

Fishers, IN · On-site

$100 - $130/hr

Partner with the Director of Marketing on SEO and content strategies that bring nonprofit leaders ... Familiarity with HubSpot, Salesforce, or similar marketing/CRM platforms * Experience working cross ...

OPENLANE

Marketing Analytics Manager

Carmel, IN

$100K - $120K/yr

Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel ... Marketing, operating at the manager level. * Deep expertise in lead funnel analytics, conversion ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site

$100K - $120K/yr

Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel ... Marketing, operating at the manager level. * Deep expertise in lead funnel analytics, conversion ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site +1

$100K - $120K/yr

Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel ... Marketing, operating at the manager level. * Deep expertise in lead funnel analytics, conversion ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Indiana

Search Engine Marketing Manager information

See Indiana salary details

$40K

$70.1K

$100.4K

How much do search engine marketing manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for search engine marketing manager in Indiana is $70,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,000.00 and $79,500.00 per year, depending on experience, location, and employer.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies based on experience, location, and industry. The role often requires skills in data analysis, paid advertising platforms, and campaign management, which can contribute to higher compensation levels compared to entry-level marketing positions.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.
What are the most commonly searched types of Search Engine Marketing jobs in Indiana? The most popular types of Search Engine Marketing jobs in Indiana are:
What are popular job titles related to Search Engine Marketing Manager jobs in Indiana? For Search Engine Marketing Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Search Engine Marketing Manager jobs in Indiana look for? The top searched job categories for Search Engine Marketing Manager jobs in Indiana are:
What cities in Indiana are hiring for Search Engine Marketing Manager jobs? Cities in Indiana with the most Search Engine Marketing Manager job openings:
Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Indiana as of August 2026, with employment types broken down into 2% Internship, 92% Full Time, 2% Part Time, and 4% Contract. Highlights an 100% In-person job distribution, with an average salary of $70,126 per year, or $33.7 per hour.

Director of Marketing

Indianapolis Museum of Art/Newfields

Indianapolis, IN

$85K - $95K/hr

Full-time

Posted 26 days ago

Job description

Job Title: Director of Marketing
Salary Range: $85,000-$95,000 (commensurate with experience)
Department: Marketing & Communications
Reports To: Chief Marketing Officer
FLSA Status: Exempt

PRIMARY RESPONSIBILITIESThe following responsibilities describe the general nature of work for employees in this position, but this is not intended as an exclusive or all-inclusive inventory.

Marketing Strategy & Audience Development
•  Develop and implement comprehensive marketing strategies supporting exhibitions, festivals, public programs, membership, retail, dining, and philanthropy.
•  Identify and grow target audiences through research, segmentation, and data-driven marketing initiatives.
•  Develop annual marketing plans aligned with institutional priorities and revenue goals.
•  Monitor industry trends, audience insights, and competitive positioning to inform strategy.
•  Collaborate with internal stakeholders to ensure marketing efforts support organizational objectives.

Marketing Agency & Ticketing Strategy
•  Serve as the primary day-to-day liaison for Newfields strategic marketing agency, ensuring campaigns align with institutional goals, brand standards, and revenue                objectives.
•  Lead the development of annual marketing plans in partnership with agency partners, including media planning, audience development, and campaign optimization.
•  Evaluate agency performance through established KPIs and reporting metrics, ensuring accountability and return on investment.
•  Collaborate with agency partners to identify new opportunities for audience growth, membership acquisition, and revenue generation.
•  Oversee ticketing strategy across exhibitions, festivals, programs, and special events.
•  Partner with Business Enterprise, Finance, and Guest Experience teams to develop pricing, packaging, promotional offers, and attendance-driving initiatives.
•  Analyze ticket sales performance, attendance trends, conversion rates, and audience behaviors to inform marketing and revenue strategies.
•  Work closely with ticketing and data teams to improve forecasting, reporting, customer segmentation, and overall guest conversion.
•  Support the implementation and optimization of CRM and audience data systems to drive personalized marketing and long-term customer engagement.Campaign Management
•  Lead integrated marketing campaigns across paid, owned, earned, and shared channels.
•  Oversee campaign planning, execution, and evaluation to ensure goals are achieved.
•  Collaborate with internal stakeholders to develop marketing strategies for major exhibitions, events, and institutional initiatives.

Digital Marketing & Analytics
•  Oversee website strategy and digital user experience.
•  Manage digital advertising, SEO, SEM, and audience acquisition efforts.
•  Develop performance measurement frameworks and campaign reporting.
•  Utilize analytics and audience data to optimize marketing effectiveness and return on investment.
•  Monitor campaign performance and provide regular reporting and recommendations.

Brand Management
•  Maintain consistency of the Newfields brand across all marketing channels.
•  Partner with Communications and Design teams to ensure cohesive messaging and visual identity.
•  Lead brand activation initiatives that strengthen awareness, engagement, and institutional reputation.
•  Build out Brand initiatives, including training, workshops, and approvals around the Newfields Promise.

Budgeting
•  Work with Director of Communications to effectively budget for all MarComm initiatives
•  Track, monitor, and report departmental expenses
•  Oversee the contract and procurement process for large marketing initiatives
•  Oversee agency, media, and vendor relationships.
•  Monitor marketing performance against budget and revenue goals.
•  Collaborate with the Marketing EA to ensure all finances are paid, and budgets are balanced

Additional Responsibilities
•  Represent the Marketing Department in cross-functional initiatives and institutional planning efforts.
•  Stay current on marketing trends, technologies, and best practices.
•  Support organizational initiatives and strategic priorities as assigned.Supervisory Responsibilities
This position carries out supervisory duties in alignment with the organization’s policies and applicable laws. Responsibilities include assigning tasks, providing direction, and overseeing the work of staff. This includes, but is not limited to, direct supervision of the following roles:
•  Marketing Campaign Strategist
•  Marketing Project Manager
•  Senior Graphic Designer
To perform the job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Skills
•  Strong strategic thinking and project management skills.
•  Ability to analyze data and translate insights into actionable marketing strategies.
•  Strong organizational skills with the ability to manage multiple projects simultaneously.
•  Excellent written and verbal communication skills.
•  Ability to work collaboratively across departments and build strong internal relationships.
•  Strong understanding of digital marketing platforms, audience development, and campaign analytics.
•  Experience managing agencies, vendors, and external partners.

Education and/or Experience
•  Bachelor's degree in Marketing, Communications, Business, or related field.
•  Minimum of 10 years of progressively responsible marketing experience.
•  Experience in arts, culture, attractions, hospitality, tourism, nonprofit, or related industries preferred.
•  Experience managing integrated marketing campaigns and agency relationships.

Physical Demands of Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the position. The noise level in the work environment is usually moderate. 

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