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Search Engine Marketing Manager Jobs in Michigan

Uckele

Marketing Manager

Blissfield, MI

This includes marketing support for Contract Manufacturing services, SEO/SEM content and keyword execution to grow traffic, and management of social media channels. Essential Duties: Execute and ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Apex Systems

SEO Specialist

Detroit, MI · On-site

Apex also offers recruitment solutions for other select professional skills and workforce needs Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and ...

Medbio, Inc.

Marketing Director

Grand Rapids, MI · On-site

$140 - $190/hr

Strong command of digital marketing, content strategy, SEO/SEM, account-based marketing, CRM, and marketing automation. * Exceptional writing, storytelling, analytical, and presentation skills with ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

You will work closely with media, site, analytics, product, and marketing partners to identify ... Experience with various Content Management Systems (CMS) and their SEO implications. * Knowledge of ...

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Search Engine Marketing Manager information

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$36.6K

$64.2K

$92K

How much do search engine marketing manager jobs pay per year?

As of Aug 28, 2026, the average yearly pay for search engine marketing manager in Michigan is $64,232.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $72,800.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Michigan?

The most popular types of Search Engine Marketing jobs in Michigan are:

What are popular job titles related to Search Engine Marketing Manager jobs in Michigan?

For Search Engine Marketing Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Michigan look for?

The top searched job categories for Search Engine Marketing Manager jobs in Michigan are:

What cities in Michigan are hiring for Search Engine Marketing Manager jobs?

Cities in Michigan with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $64,232 per year, or $30.9 per hour.

Marketing Manager

Blissfield, MI

Uckele
See more jobs at Uckeleexternal

Full-time

Posted 7 days ago

Job description

Position Title:Marketing Manager

FLSA Status: Exempt

Reports To:Vice President of Sales and Marketing

Scope: Responsible for the day-to-day execution of marketing initiatives across all channels, in support of the strategy set by the VP of Sales and Marketing. This includes marketing support for Contract Manufacturing services, SEO/SEM content and keyword execution to grow traffic, and management of social media channels.

Essential Duties:

Execute and manage day-to-day social media marketing initiatives across platforms.

Support company-owned brand campaigns, including product launch coordination, product support content, and creative execution across channels.

Support contract manufacturing marketing and white label needs, including advertising, web-based resources, social media, and collateral.

Supervise management and merchandising of Uckele-owned brands and white label offerings, including product presentation, catalog and web merchandising, and brand consistency across channels.

Manage day-to-day PPC tactics and execution to increase traffic, revenue, and margins, within the strategy set by the VP of Sales and Marketing.

Track marketing budget spend against approved line items and flag variances.

Coordinate trade show logistics, supported marketing materials, and event execution.

Monitor and optimize keyword coverage, account structure, negative keyword strategies, bidding strategies, and ad copy messaging.

Execute landing page updates, multi-variate tests, and media plan implementation.

Design and run consistent, high-velocity A/B tests and report results.

Prepare monthly budget and performance summaries for the VP of Sales and Marketing.

Maintain working relationships with search engine and paid media partner representatives, and utilize their resources.

Collaborate with internal Product and Development teams on marketing needs.

Stay current with SEM industry trends and share relevant updates with the marketing team.

Collaborate with marketing and sales team members to exchange data observations, key insights, and creative ideas.

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