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Search Engine Marketing Manager Jobs in Michigan

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

$70K/yr

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Perfect Afternoon

SEO Specialist

Pleasant Ridge, MI · On-site

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Apex Systems

SEO Specialist

Detroit, MI

Apex also offers recruitment solutions for other select professional skills and workforce needs Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and ...

Medbio, Inc.

Marketing Director

Grand Rapids, MI · On-site

$140 - $190/hr

Strong command of digital marketing, content strategy, SEO/SEM, account-based marketing, CRM, and marketing automation. * Exceptional writing, storytelling, analytical, and presentation skills with ...

New

General Motors

SEO Senior Specialist

Detroit, MI

You will work closely with media, site, analytics, product, and marketing partners to identify ... Experience with various Content Management Systems (CMS) and their SEO implications. * Knowledge of ...

General Motors

SEO Senior Specialist

Detroit, MI · On-site

You will work closely with media, site, analytics, product, and marketing partners to identify ... Experience with various Content Management Systems (CMS) and their SEO implications. * Knowledge of ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Michigan

Search Engine Marketing Manager information

See Michigan salary details

$36.6K

$64.2K

$92K

How much do search engine marketing manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for search engine marketing manager in Michigan is $64,232.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $72,800.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Michigan?

The most popular types of Search Engine Marketing jobs in Michigan are:

What are popular job titles related to Search Engine Marketing Manager jobs in Michigan?

For Search Engine Marketing Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Michigan look for?

The top searched job categories for Search Engine Marketing Manager jobs in Michigan are:

What cities in Michigan are hiring for Search Engine Marketing Manager jobs?

Cities in Michigan with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $64,232 per year, or $30.9 per hour.

Search Manager / Search analyst(Google Adwords, Microsoft AdCenter and Kenshoo)

Stem Xpert

Ann Arbor, MI • On-site

Contractor

Re-posted 10 days ago

Job description

Company Description

 

 

Job Description

Position:  Sapient Nitro/ Search Manager / Search analyst (Google Adwords, Microsoft AdCenter and Kenshoo)

Duration: 3- 6 months

Location:  New York City, New York 10001

 

Requirements:

  • 4-6 years paid search experience at an advertising or media agency.
  • Digital experience required, travel category experience is a plus. -
  • Must be client facing, well spoken, research and insight driven, able to look at big picture industry trends in addition to being in the weeds in a direct response paid search marketing buy (e.g. Financial services sector.  Experience with other banking/credit cards/checking clients a HUGE plus.
  • Strong background implementing direct response campaigns, conversion metrics
  • Ability to analyze results, derive insights, optimize accordingly

 

Role & Skills Summary:

  • Paid search analyst will be responsible for the development and implementation of the client's paid search media plan.
  • Solid Google Adwords, Microsoft AdCenter and Kenshoo experience a must.
  • Years of Experience required: 4-6 years
  •  

Main duties and responsibilities:

  • Duties will include paid search campaign analysis and campaign development, media vendor coordination and "RFP" development,
  • Implementation of all paid search buys, budget management and reconciliation, paid search performance tracking and report development.
  • We are in immediate need of a Search Engine Marketing/SEM/PPC/Paid Search specialist with Google Adwords, Microsoft AdCenter, Kenshoo and direct response campaigns experience  to join and our growing team of Search Specialists.
  • Must thrive in a hands-on environment where you will be highly visible to both team members and day to day clients and make an immediate and huge impact.
  • Individual must also have some manager experience to manage and work with our existing senior associate SEM analyst.
Additional Information


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About stem xpert

Sourced by ZipRecruiter

STEM Xpert, based in Ann Arbor, MI, US, is a leading company in the Science, Technology, Engineering, and Mathematics (STEM) education industry. Since their establishment, they have made an indelible mark by providing innovative services and products designed to enhance STEM learning. Their service portfolio includes comprehensive educational programs, customized learning modules and interactive STEM kits. Driven by a passion for nurturing young minds, the company's mission is to bring about an educational renaissance in the STEM field, making learning not just theoretical but practical and fun. One notable achievement for STEM Xpert has been its success in reaching a broad spectrum of learners, from school-age to adults, contributing significantly towards empowering the community's technological and scientific literacy.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Ann Arbor, MI, US

Year founded

2012

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