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Search Engine Marketing Manager Jobs in Michigan

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

General As an SEO Specialist, you will play a key role in improving and managing our clients' search visibility and organic traffic. You will work closely with our development, content, and marketing ...

Apex also offers recruitment solutions for other select professional skills and workforce needs Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and ...

SEO Copywrite

Detroit, MI · On-site

$240 - $360/hr

The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and ... Buscamos SEO Copywrite. ¿Qué harás? * Desarrollar contenido optimizado para SEO incluyendo ...

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Search Engine Marketing Manager information

See Michigan salary details

$36.6K

$64.2K

$92K

How much do search engine marketing manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for search engine marketing manager in Michigan is $64,232.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $72,800.00 per year, depending on experience, location, and employer.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies based on experience, location, and industry. The role often requires skills in data analysis, paid advertising platforms, and campaign management, which can contribute to higher compensation levels compared to entry-level marketing positions.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the most commonly searched types of Search Engine Marketing jobs in Michigan?

The most popular types of Search Engine Marketing jobs in Michigan are:

What are popular job titles related to Search Engine Marketing Manager jobs in Michigan?

For Search Engine Marketing Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Michigan look for?

The top searched job categories for Search Engine Marketing Manager jobs in Michigan are:

What cities in Michigan are hiring for Search Engine Marketing Manager jobs?

Cities in Michigan with the most Search Engine Marketing Manager job openings:

Infographic showing various Search Engine Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 73% Full Time, and 27% Contract. Highlights an 93% In-person, and 7% Remote job distribution, with an average salary of $64,232 per year, or $30.9 per hour.

$60K - $84K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday


Job description

Company Description

Hi there-at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024-2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next-this is the place to do it.

Join us at razorfish.com.

Job Description

The Razorfish team is seeking an SEO Strategist to join our team.

Responsibilities
  • Create, execute & manage day-to-day organic search projects such as metadata optimization, keyword research and on-page copy optimizations.
  • Support reporting and analysis deliverables, such as keyword mapping, SEO audits (technical, competitor and content), monthly/quarterly readouts and ad hoc data pulls.
  • Monitor SEO performance of the client site and be able to effectively communicate site issues that are impacting performance.
  • Collaborate with team members on our paid search, UX and creative teams to ensure SEO recommendations are delivered with the larger client goals in mind.
  • Review all relevant material or attend meetings to gain a full understanding of our client's marketing/site goals and objectives.
Qualifications
  • 1-3 years Search Engine Optimization (SEO) experience, preferably in agency setting.
  • Has a basic understanding in how to conduct keyword research, SEO metadata optimization, SEO tags (e.g. header tags, alt text), internal link recommendations and technical SEO auditing, including, but not limited to, site speed reports, mobile friendliness tests, structured data and search engine crawl barriers
  • Understanding of SEO tools such as Google Search Console, Screaming Frog and enterprise reporting tools like BrightEdge, Conductor, SEM Rush and/or Ahrefs
  • Strong presentation skills, including the ability to communicate recommendations and outcomes in both written and verbal forms.
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.Employment Type: FULL_TIME