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Search Engine Marketing Manager Jobs in Michigan

Optimal Inc.

Welding Engineer

Warren, MI · On-site

$33.50 - $46/hr

SEM experience is a plus. SEM is used to examine weld quality, fractures, microstructure, inclusions, porosity, and other features at high resolution.Education Requirement:Bachelors Degree required.

Optimal Inc.

Welding Engineer

Warren, MI · On-site

$33.50 - $46/hr

Experience with Testing, Scanning and Optical Microscopes is a plus Data base experience is a plus. SEM experience is a plus. SEM is used to examine weld quality, fractures, microstructure ...

Hapman

INDUSTRIAL MARKETING SPECIALIST

Kalamazoo, MI · On-site

$52 - $78/hr

The Marketing Specialist role reports to the Marketing Manager. Qualifications * Dedication to ... SEO/AEO fundamentals (keyword usage, meta descriptions) desired but not required * Jr. Level:

New

DISHER

Director of Marketing

Wyoming, MI · On-site

Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints. * Lead the digital marketing efforts, including SEO, SEM, email marketing, and ...

DISHER

Director of Marketing

Wyoming, MI

Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints. * Lead the digital marketing efforts, including SEO, SEM, email marketing, and ...

Life Action

Marketing Director

Buchanan, MI · On-site

... SEO, SEM, email marketing, website marketing, and social media marketing. Oversee Life Action ... management software (Virtuous) ensuring they are as effective as possible in engaging, educating ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

Previous experience managing or mentoring marketing professionals * Experience planning campaigns across multiple digital platforms * Strong knowledge of SEO and emerging AEO practices * Experience ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

Previous experience managing or mentoring marketing professionals * Experience planning campaigns across multiple digital platforms * Strong knowledge of SEO and emerging AEO practices * Experience ...

Noon Ecommerce

Marketing Director

Pleasant Ridge, MI · On-site

$120 - $180/hr

Previous experience managing or mentoring marketing professionals * Experience planning campaigns across multiple digital platforms * Strong knowledge of SEO and emerging AEO practices * Experience ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Michigan

Search Engine Marketing Manager information

See Michigan salary details

$36.6K

$64.2K

$92K

How much do search engine marketing manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for search engine marketing manager in Michigan is $64,232.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $72,800.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Michigan?

The most popular types of Search Engine Marketing jobs in Michigan are:

What are popular job titles related to Search Engine Marketing Manager jobs in Michigan?

For Search Engine Marketing Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Michigan look for?

The top searched job categories for Search Engine Marketing Manager jobs in Michigan are:

What cities in Michigan are hiring for Search Engine Marketing Manager jobs?

Cities in Michigan with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, 2% Contract, and 1% Nights. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $64,232 per year, or $30.9 per hour.

Marketing Analytics Specialist

National Bulk Equipment, Inc.

Holland, MI • On-site

$60K - $65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Key responsibilities

  • Manage data ingestion operations to enable efficient data collection, hygiene, access, and reporting within and across the NBE Holdings Company operating entities

  • Design, develop, and maintain consolidated dashboards to present reporting of campaign performance to various internal audiences

  • Analyze campaign reporting against performance metrics to identify data-driven recommendations to improve campaign efficiency

Job description

Marketing Analytics Specialist
ABOUT NBE HOLDINGS COMPANY
The NBE Holdings Company portfolio includes National Bulk Equipment, Inc. and Brawn Mixer and is a privately held corporation based in Holland, Michigan. The NBE Holdings Company designs, engineers, manufactures, automates, and integrates industrial bulk material handling systems for solids and liquids processing operations across industries, including: food, beverage, pharmaceutical, and chemical processing.
SUMMARY
The Marketing Analytics Specialist will work closely with the Web and Interactive Media Manager, and the entire Marketing team, to further leverage marketing communications and sales data to increase data reporting effectiveness and improve marketing and sales performance across all NBE operating entities. The candidate must be a strong conceptual thinker, effectively manage timelines, and produce high-quality work. The candidate must also take direction well and enjoy working collaboratively.
Work Location:
In person from our offices in Holland, Michigan. Fully remote workers will not be considered.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Manage data ingestion operations to enable efficient data collection, hygiene, access, and reporting within and across the NBE Holdings Company operating entities
  • Design, develop, and maintain consolidated dashboards to present reporting of campaign(s) performance to various internal audiences
  • Analyze campaign reporting against campaign performance metrics to identify data-driven recommendations to improve campaign efficiency; e.g., conversion, engagement, behaviors

REQUIRED SKILLS AND COMPETENCIES
  • Highly proficient with the administration of business intelligence tools, such as: DOMO, Microsoft Power BI, and Tableau
  • Highly proficient in data analysis, interpretation, reporting, visualization, and communication
  • Proficient with web analytics tools, such as Google Analytics
  • Proficient with marketing campaign optimization methods

PREFERRED EDUCATION, SKILLS, AND EXPERIENCE
  • Minimum Associate's degree in data analytics, business intelligence, marketing, or related field
  • Minimum 2 years of experience in data analytics, business intelligence, or related role
  • Experience in project management with ability to manage multiple projects and tasks while meeting required deadlines
  • Experience using project management software (e.g., Asana, Monday, Basecamp, etc.)
  • Experience in front-end web development using HTML, CSS, and JavaScript
  • Experience in SEM/SEO best practices, including: web and video

What's in it for you?
A career with NBE has many benefits!
  • Quarterly Bonus Program
  • Generous 401(k) Profit Sharing Plan
  • Parental Leave
  • Expanding, newly updated facilities
  • Dynamic team members, and more!

Job Type: Full-time
Benefits:
  • 401(k)
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Tuition reimbursement
  • Vision insurance

Pay Range: $60,000 - $65,000 per year

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