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Search Engine Marketing Manager Jobs in Michigan

twentysix

SEO Copywrite

Detroit, MI · On-site

$240 - $360/hr

The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and ... Buscamos SEO Copywrite. ¿Qué harás? * Desarrollar contenido optimizado para SEO incluyendo ...

Link High Technologies Inc.

$70K - $75K/yr

Own SEO and AEO (answer engine optimization): make sure Link High ranks and gets cited when ... Manage the marketing budget and vendor/tool stack; may manage or mentor a Marketing Coordinator as ...

New

Papa John's

Marketing Manager

Livonia, MI · On-site

$15 - $18/hr

As the Social Media and Marketing Manager, you will develop innovative marketing strategies ... Conduct keyword research and implement SEO best practices to enhance online visibility and organic ...

Papa John's

Marketing Manager

Livonia, MI · On-site

$15 - $18/hr

As the Social Media and Marketing Manager, you will develop innovative marketing strategies ... Conduct keyword research and implement SEO best practices to enhance online visibility and organic ...

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

The Marketing Manager is responsible for marketing functions and assisting with the development and ... Monitor private brand websites by conducting regular SEO audits, recommending and implementing ...

Lane Automotive

Marketing Manager

Watervliet, MI · On-site

The Marketing Manager is responsible for marketing functions and assisting with the development and ... Monitor private brand websites by conducting regular SEO audits, recommending and implementing ...

Papa John's

Marketing

Livonia, MI · On-site

$15 - $18/hr

Conduct keyword research and implement SEO best practices to enhance online visibility and organic ... Manage social media management tools such as Hootsuite and Buffer for scheduling posts, tracking ...

Papa John's

Marketing

Livonia, MI · On-site

$15 - $18/hr

Conduct keyword research and implement SEO best practices to enhance online visibility and organic ... Manage social media management tools such as Hootsuite and Buffer for scheduling posts, tracking ...

The Pond Guy

SEO Content Strategist

Armada, MI · On-site

Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into ... pond management. Skill Set To be successful in this role, you need to have a certain amount of ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Michigan

Search Engine Marketing Manager information

See Michigan salary details

$36.6K

$64.2K

$92K

How much do search engine marketing manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for search engine marketing manager in Michigan is $64,232.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $72,800.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Michigan?

The most popular types of Search Engine Marketing jobs in Michigan are:

What are popular job titles related to Search Engine Marketing Manager jobs in Michigan?

For Search Engine Marketing Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Michigan look for?

The top searched job categories for Search Engine Marketing Manager jobs in Michigan are:

What cities in Michigan are hiring for Search Engine Marketing Manager jobs?

Cities in Michigan with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Michigan as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, 2% Contract, and 1% Nights. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $64,232 per year, or $30.9 per hour.

SEO Copywrite

twentysix

Detroit, MI • On-site

$240 - $360/hr

Other

Posted 28 days ago

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Buscamos SEO Copywrite. ¿Qué harás?

  • Desarrollar contenido optimizado para SEO incluyendo artículos de blog, descripciones de productos, páginas web y materiales digitales enfocados en la industria automotriz

  • Realizar investigación de palabras clave y análisis de tendencias de búsqueda para identificar oportunidades de contenido

  • Crear estrategias de contenido que equilibren los objetivos de posicionamiento orgánico con mensajes de marca atractivos y persuasivos

  • Optimizar contenido existente mediante actualización de keywords, meta descripciones, títulos y estructura para mejorar el rendimiento en buscadores

  • Colaborar con equipos de diseño, desarrollo web y marketing digital para asegurar la integración efectiva del contenido SEO

  • Monitorear y analizar métricas de desempeño del contenido utilizando herramientas de analítica web para identificar áreas de mejora

Skills Requeridos.

  • Experiencia +3 años de experiencia.

  • Licenciatura en Comunicación, Mercadotecnia, Periodismo, Publicidad o carreras afines.

  • Conocimientos en: Google Analytics, Plataformas de gestión de contenido (WordPress, CMS diversos), Microsoft Office / Google Workspace, Conocimiento básico de HTML.

  • INGLÉS AVANZADO

¿Qué ofrecemos?

  • Modalidad de trabajo híbrido.

  • Herramienta de trabajo.

  • Remuneración competitiva.

  • Horario flexible.

  • Viernes cortos

  • Planes de desarrollo y crecimiento.

  • Ambiente de trabajo diverso e inclusivo.

En VML Nuestro proceso de atracción y selección de personal se realiza con igualdad y libre de cualquier acto de discriminación, conforme a lo establecido en la fracción III del Artículo 1 de la LFPED, a manera de ejemplo: por razón de identidad sexual, identidad de género, preferencia y orientación sexual, discapacidad, religión, estado civil, origen étnico, condición social o condiciones de salud, prohibiendo solicitar certificado de no embarazo, exámenes médicos; de gravidez y de VIH SIDA ni por ningún otro motivo.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram, LinkedIn, and X.

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