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Search Engine Marketing Manager Jobs (NOW HIRING)

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

As Senior SEM Manager, you will lead paid search and paid social performance across a portfolio of mid market and enterprise clients, with direct accountability for efficiency, quality, and revenue ...

As Supervisor, SEM & Emerging Media, you'll architect highimpact omnichannel strategies--spanning ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

As Senior SEM Manager, you will lead paid search and paid social performance across a portfolio of mid market and enterprise clients, with direct accountability for efficiency, quality, and revenue ...

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

Supervisor, SEM

Parsippany, NJ · On-site

$70K - $140K/yr

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

As Supervisor, SEM & Emerging Media, you'll architect highimpact omnichannel strategies--spanning ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

Supervisor, SEM

Philadelphia, PA · On-site

$70K - $140K/yr

As Supervisor, SEM & Emerging Media, you'll architect high-impact omnichannel strategies-spanning ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

As Supervisor, SEM & Emerging Media, you'll architect high‑impact omnichannel strategies ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

As Supervisor, SEM & Emerging Media, you'll architect highimpact omnichannel strategies--spanning ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

As Supervisor, SEM & Emerging Media, you'll architect highimpact omnichannel strategies--spanning ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

As Supervisor, SEM & Emerging Media, you'll architect highimpact omnichannel strategies--spanning ... DSPs such as The Trade Desk) • Proven leadership: mentoring, workflow management, quality control ...

Run all ongoing reporting and communication requirements as needed to keep general managers, business teams and SEM/marketing peers informed of results and insights as appropriate. * Research and ...

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Search Engine Marketing Manager information

See salary details

$42K

$73.7K

$105.5K

How much do search engine marketing manager jobs pay per year?

As of Jul 5, 2026, the average yearly pay for search engine marketing manager in the United States is $73,695.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager, and why are they important?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.
What cities are hiring for Search Engine Marketing Manager jobs? Cities with the most Search Engine Marketing Manager job openings:
What are the most commonly searched types of Search Engine Marketing jobs? The most popular types of Search Engine Marketing jobs are:
Who are the top companies hiring for Search Engine Marketing Manager jobs? The top employers for Search Engine Marketing Manager jobs are:
What states have the most Search Engine Marketing Manager jobs? States with the most job openings for Search Engine Marketing Manager jobs include:
What job categories do people searching Search Engine Marketing Manager jobs look for? The top searched job categories for Search Engine Marketing Manager jobs are:
Supervisor, SEM

$70K - $140K/yr

Full-time

Posted 16 days ago


Job description

The Opportunity
Step into a role where your expertise shapes the future of health media. As Supervisor, SEM & Emerging Media, you’ll architect high‑impact omnichannel strategies—spanning SEM, Programmatic, YouTube, and Contextual—to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.
 
What You’ll Do

• Own strategy and performance for SEM, Programmatic, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals

• Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions

• Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets

• Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions

• Partner with analytics and media teams to design measurement plans and dashboards

• Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps

• Mentor and upskill the team on best practices across SEM, Programmatic, Contextual and YouTube; support onboarding

• When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on

• Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI

• Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance

• Evolve processes, capabilities, and deliverables across SEM & Emerging Media

 
What You’ll Bring

• 4+ years leading Paid Search or Programmatic campaigns; deep platform fluency (Google Ads, Bing, SA360; DSPs such as The Trade Desk)

• Proven leadership: mentoring, workflow management, quality control, and stakeholder management

• Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)

• Expert communication and presentation skills; concise storytelling for technical and non-technical audiences

• Experience defining KPIs, building measurement plans, and making data-driven decisions

• Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus

• Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits  for more details.