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Search Engine Marketing Manager Jobs in Alabama (NOW HIRING)

Strong Automotive

SEO Coordinator

Birmingham, AL · On-site

The SEO Coordinator will work closely with the marketing team to ensure SEO efforts align with ... management skills. - Ability to adapt to changing priorities and deadlines.

American Family Care

SEO Analyst

Birmingham, AL · On-site

The majority of your time (roughly 60-70%) will be spent on SEO program management, reporting into AFC's Performance Marketing leadership. The remainder supports the CMO directly with analytics ...

MARTIN INCORPORATED

MARKETING MANAGER

Florence, AL · On-site

Marketing Manager Status: Exempt Summary: As the Marketing Manager at Martin, you will be ... Strong knowledge of digital marketing strategies and tools, including content marketing, AI, SEO, ...

Martin Supply

MARKETING MANAGER

Florence, AL · On-site

$75K/yr

Marketing Manager Status: Exempt Summary: As the Marketing Manager at Martin, you will be ... Strong knowledge of digital marketing strategies and tools, including content marketing, AI, SEO, ...

MARTIN INCORPORATED

MARKETING MANAGER

Florence, AL

$70K - $75K/yr

Marketing Manager Status: Exempt Summary: As the Marketing Manager at Martin, you will be ... Strong knowledge of digital marketing strategies and tools, including content marketing, AI, SEO, ...

OWA

Digital Marketing Mgr

Foley, AL

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

Dogwood Media Solutions

SEO/GEO Strategist

Pike Road, AL · On-site

$35K/yr

You won't be managing client meetings, dealing with external accounts, or handling sales. Instead ... Experience with WordPress, Elementor, or baseline digital marketing is a nice bonus, but ownership ...

DR Horton

Digital Mktg Specialist-BLD

Spanish Fort, AL · On-site

... SEM • Participate in other corporate marketing initiatives on an as needed basi • Evaluate data integrity of the DRH division CRM databases and recommend process improvement • Train new sales ...

Brook Valley Management

Marketing Manager

Birmingham, AL · On-site

$70K - $95K/yr

Manage day-to-day planning and execution across marketing channels, including SEO, paid media, social media, direct mail, email, SMS, signage, in-store marketing, field marketing, and physical asset ...

Ametek

Director of Marketing

Huntsville, AL · On-site

Develop and oversee the digital marketing strategy, including SEO, SEM, content marketing, social ... Manage media relations, social media, and PR efforts to enhance the company's reputation and manage ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Alabama

Search Engine Marketing Manager information

See Alabama salary details

$38.1K

$66.8K

$95.6K

How much do search engine marketing manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for search engine marketing manager in Alabama is $66,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,200.00 and $75,700.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are popular job titles related to Search Engine Marketing Manager jobs in Alabama?

For Search Engine Marketing Manager jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Alabama look for?

The top searched job categories for Search Engine Marketing Manager jobs in Alabama are:

What cities in Alabama are hiring for Search Engine Marketing Manager jobs?

Cities in Alabama with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Alabama as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $66,797 per year, or $32.1 per hour.

SEO Coordinator

Birmingham, AL • On-site

Strong Automotive
Marketing • 51 - 200 employees
Learn more about Strong Automotiveexternal

Full-time

Re-posted 15 days ago

Job description

The SEO Coordinator will be responsible for supporting the execution of SEO strategies to improve organic search visibility and drive traffic to company websites. This role will involve conducting keyword research, optimizing website content, building backlinks, analyzing website performance data, and staying up-to-date with the latest SEO trends and best practices. The SEO Coordinator will work closely with the marketing team to ensure SEO efforts align with overall marketing goals.
Key Responsibilities:
- Conduct keyword research to identify relevant and high-volume search terms.
- Optimize website content, including page titles, meta descriptions, header tags, and body copy, to improve search engine rankings.
- Build high-quality backlinks from reputable websites to increase domain authority and improve search visibility.
- Analyze website traffic and performance data using tools like Google Analytics and Search Console to identify areas for improvement.
- Monitor and analyze competitor SEO strategies to identify opportunities and stay ahead of the curve.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Collaborate with the marketing team to ensure SEO efforts are integrated with other marketing activities.
- Provide regular reports on SEO performance and progress.
- Assist with the implementation of technical SEO recommendations, such as site speed optimization and schema markup.
- Research and recommend new SEO tools and technologies.


Required Education:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Required Experience:
- Minimum of 1 year of experience in SEO.
- Proven track record of increasing website traffic through organic search optimization.
- Experience with keyword research and analysis.
- Experience with on-page and off-page optimization techniques.
- Experience with Google Analytics and Google Search Console.
- Experience with SEO tools such as SEMrush, Ahrefs, and Moz.
Required Skills and Abilities:
- Strong understanding of SEO best practices.
- Ability to develop and implement SEO strategies.
- Ability to analyze data and identify trends.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Ability to adapt to changing priorities and deadlines.

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