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Search Engine Marketing Manager Jobs in Wisconsin

Sentryinsurance

Associate SEM Analyst

Stevens Point, WI · Hybrid

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Sentry Insurance

Associate SEM Analyst

Madison, WI · Hybrid

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Sentry Insurance

Associate SEM Analyst

Madison, WI · On-site

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Sentryinsurance

Associate SEM Analyst

Madison, WI · Hybrid

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Generac

Senior SEO Specialist

Waukesha, WI · On-site

This role will report to the SEO and Content Strategy Manager and work closely with product marketing, UX and design, and engineering teams to enhance site performance, support content initiatives ...

Groundworks Operations, LLC

WI · On-site

$125 - $155/hr

Job Purpose The Senior Paid Media Manager of SEM & High Intent Media who lives inside the ad platforms every day. This person will take extreme ownership of building campaigns, adjusting bids ...

TransPerfect

SEO Specialist

Milwaukee, WI · Remote

They work alongside Sales to pitch digital marketing services and data-driven strategies to ... DESCRIPTION -Work alongside the account management to help grow international SEO/performance ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Wisconsin

Search Engine Marketing Manager information

See Wisconsin salary details

$42.4K

$74.4K

$106.5K

How much do search engine marketing manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for search engine marketing manager in Wisconsin is $74,385.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,600.00 and $84,300.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Wisconsin?

The most popular types of Search Engine Marketing jobs in Wisconsin are:

What are popular job titles related to Search Engine Marketing Manager jobs in Wisconsin?

For Search Engine Marketing Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Wisconsin look for?

The top searched job categories for Search Engine Marketing Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Search Engine Marketing Manager jobs?

Cities in Wisconsin with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $74,385 per year, or $35.8 per hour.

Affiliate & Search Engine Marketing Specialist

Blain's Farm & Fleet

Janesville, WI • On-site

$50K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 8 days ago

Blain's Farm And Fleet rating

6.3

Company rating: 6.3 out of 10

Based on 110 frontline employees who took The Breakroom Quiz

322nd of 734 rated retailers

Job description

Company & Benefits Information
At Blain's Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.
As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for seven consecutive years!
  • Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
  • All major Holidays & Birthday off
  • Advanced Leadership Training Programs: build the skills to grow your career
  • Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
  • Internal recognition programs that support an engaged workplace
  • 401(K) with company match

Compensation
  • Base pay starting at $50,000 per year

The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position's work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.
Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain's Farm & Fleet position description for accurate pay range information.
Job Duties
The Affiliate & Search Engine Marketing Specialist manages Blain's affiliate programs through all phases, including strategy, implementation, and performance analysis. This role is also responsible for creating, executing, and monitoring social marketing campaigns, both organic and paid, to enhance brand visibility, drive traffic, and engage audiences across digital platforms. The specialist collaborates with internal teams and external partners to ensure the success of affiliate and social marketing initiatives, contributing to the overall growth of the company's online presence and sales.
Search Engine Marketing
  • Oversee agency execution of paid search campaigns (Google Ads, Microsoft Ads), ensuring alignment with business objectives and performance targets.
  • Evaluate and provide direction on keyword strategy, campaign structure, and audience targeting developed by the agency.
  • Partner with agency to optimize budget allocation, bidding strategies, and pacing to maximize ROI and efficiency.
  • Review campaign performance regularly, challenging assumptions, and identifying opportunities to improve scale and effectiveness.
  • Collaborate with internal teams and agency to align landing pages with SEM efforts, improving Quality Score and conversion rates.
  • Guide A/B testing roadmaps with agency across ad copy, landing pages, and bidding strategies, ensuring actionable insights are applied.
  • Translate agency reporting into clear, business-focused insights and recommendations for internal stakeholders.

Affiliates
  • Actively manage the agency relationship with Commission Junction, including affiliate relations, recruitment, budget, metrics, and strategy development
  • Set and work toward affiliate channel revenue goals
  • Work with Blain's merchants and digital marketing team to traffic affiliate offers to publishers
  • Monitoring affiliate activity to ensure affiliate compliance with company policies and brand guidelines in all online channels
  • Negotiate and evaluate affiliate advertising agreements and commission rates
  • Regularly monitor campaign performance & Monitor competitors' affiliate campaigns and promotions
  • Compile campaign performance reports

Farmandfleet.com Support
  • Support the management and optimization of FarmandFleet.com's homepage, ensuring content, promotions, and messaging align with business priorities and campaign objectives.
  • Collaborate cross-functionally (merchandising, marketing, UX) to plan and execute homepage updates that drive engagement, traffic flow, and conversion.
  • Analyze homepage performance and user behavior, recommending improvements to layout, content placement, and promotional strategy to enhance customer experience.

Qualifications
  • Bachelor's in communications, marketing, or equivalent experience preferred.
  • 1-3 years' experience with affiliate & social marketing, digital advertising or similar.
  • Familiarity with affiliate and social marketing networks and search engine marketing
  • Proven record in negotiation and management of online media campaigns
  • Knowledge in ad-serving technologies and social media tools
  • Experience in campaign management
  • Understanding of performance metrics and KPIs for both affiliate and social campaigns.
  • Awareness of SEO principles as they relate to social media and affiliate marketing.

EEO Statement
Blain Supply, Inc and Blain's Farm and Fleet (collectively "Blain's") is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain's does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 7 years in a row.

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