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Search Engine Marketing Manager Jobs in Wisconsin

Sentry Insurance

Associate SEM Analyst

Stevens Point, WI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Sentryinsurance

Associate SEM Analyst

Stevens Point, WI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Sentry Insurance

Associate SEM Analyst

Madison, WI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Sentryinsurance

Associate SEM Analyst

Madison, WI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

Generac

Senior SEO Specialist

Waukesha, WI

This role will report to the SEO and Content Strategy Manager and work closely with product marketing, UX and design, and engineering teams to enhance site performance, support content initiatives ...

TransPerfect

SEO Specialist

Milwaukee, WI · Remote

They work alongside Sales to pitch digital marketing services and data-driven strategies to ... DESCRIPTION -Work alongside the account management to help grow international SEO/performance ...

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Search Engine Marketing Manager information

See Wisconsin salary details

$42.4K

$74.4K

$106.5K

How much do search engine marketing manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for search engine marketing manager in Wisconsin is $74,385.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,600.00 and $84,300.00 per year, depending on experience, location, and employer.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies based on experience, location, and industry. The role often requires skills in data analysis, paid advertising platforms, and campaign management, which can contribute to higher compensation levels compared to entry-level marketing positions.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the most commonly searched types of Search Engine Marketing jobs in Wisconsin?

The most popular types of Search Engine Marketing jobs in Wisconsin are:

What are popular job titles related to Search Engine Marketing Manager jobs in Wisconsin?

For Search Engine Marketing Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Wisconsin look for?

The top searched job categories for Search Engine Marketing Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Search Engine Marketing Manager jobs?

Cities in Wisconsin with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $74,385 per year, or $35.8 per hour.

Associate SEM Analyst

Sentry Insurance

Stevens Point, WI

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Sentry Insurance rating

8.7

Company rating: 8.7 out of 10

Based on 46 frontline employees who took The Breakroom Quiz

70th of 307 rated insurance

Job description

Our Associate SEM Analysts support paid media initiatives.

What You'll Do

As an Associate SEM Analyst, you will:

  • Assist in the day-to-day management and optimization of campaigns on digital marketing platforms.

  • Conduct keyword research, ad copy creation, and bid management to improve campaign performance.

  • Monitor campaign budgets and performance, identifying trends and opportunities for improvement.

  • Collaborate with the team to analyze data and generate performance reports, providing actionable insights.

  • Support the implementation and testing of new campaign strategies and tactics.

  • Communicate effectively with internal stakeholders and external partners regarding campaign status and results.

  • Stay current on industry trends and best practices to inform campaign strategies and ensure the team is leveraging the latest tools, formats, and best practices.

What it Takes

  • Bachelors Degree or equivalent related work experience. Degree in Marketing, Business, Communications, Information Systems or a related field.

  • Eagerness to learn, adapt, and grow within the fast-paced digital marketing landscape.

  • Desire to contribute to a team environment and care about collective success.

  • Excellent written and verbal communication skills, with the ability to articulate information clearly.

  • Proficiency in Microsoft Excel for data analysis and reporting.

  • Some foundational understanding or coursework in marketing, analytics, or a related field is beneficial.

  • Minimum of 1 year of work experience with Google Ads or paid social (Meta, TikTok, etc.) preferred.

What You'll Receive

At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.

  • Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.

  • As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. 

  • Meal Subsidy available for associates who report to an office.

  • 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.

  • Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program

  • Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off

  • Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.

  • Well-being and Employee Assistance programs

  • Sentry Foundation gift matching program to encourage charitable giving.

About Sentry

We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.

Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.

Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.

For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

Get ready to own your future at Sentry. Opportunities await!

Talent Acquisition Specialist

Thank you for your interest in Sentry!

Katelynne Rivera

Katelynne.Rivera@Sentry.com

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.

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