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Search Engine Marketing Manager Jobs in Madison, WI

Sentryinsurance

Associate SEM Analyst

Madison, WI · Hybrid

What You'll Do As an Associate SEM Analyst, you will: * Assist in the day-to-day management and optimization of campaigns on digital marketing platforms. * Conduct keyword research, ad copy creation ...

ADIT

Content Marketing Manager - (US Shift)

Oregon, WI · On-site

$90 - $120/hr

Collaborate with design, SEO, and marketing teams to deliver impactful campaigns. * Optimize content based on SEO best practices and performance metrics. * Manage freelance writers and ensure ...

New

Ontech Talent

Marketing Specialist

Fort Atkinson, WI · On-site

$60K - $75K/yr

Manage a diverse mix of marketing platforms--including paid media, SEO/SEM, social media, email/CRM, and analytics dashboards--to reach audiences wherever they are. Build monthly marketing dashboards ...

Socket.dev

Director of Digital Marketing

Madison, WI · On-site

$85 - $110/hr

In this role, you will manage and execute DFW's digital marketing across branding, content, social media, paid advertising, SEO/GEO and websites. You will work across the organization to deliver ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI · On-site

$50K/yr

We specialize in tailored digital marketing strategies; SEO,AIO, PPC, SEM, content marketing, and ... Manage and update CRM (Close.com) with lead activity, follow-ups, and notes * Research and identify ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI · On-site

$50K/yr

We specialize in tailored digital marketing strategies; SEO, AIO, PPC, SEM, content marketing, and ... Manage and update CRM (Close.com) with lead activity, follow-ups, and notes * Research and identify ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI · On-site

$50K/yr

We specialize in tailored digital marketing strategies; SEO, AIO, PPC, SEM, content marketing, and ... Manage and update CRM (Close.com) with lead activity, follow-ups, and notes * Research and identify ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Madison, WI

Search Engine Marketing Manager information

See Madison, WI salary details

$42.3K

$74.3K

$106.3K

How much do search engine marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for search engine marketing manager in Madison, WI is $74,257.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $84,100.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Madison, WI?

The most popular types of Search Engine Marketing jobs in Madison, WI are:

What are popular job titles related to Search Engine Marketing Manager jobs in Madison, WI?

For Search Engine Marketing Manager jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Madison, WI look for?

The top searched job categories for Search Engine Marketing Manager jobs in Madison, WI are:

What cities near Madison, WI are hiring for Search Engine Marketing Manager jobs?

Cities near Madison, WI with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Madison, WI as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, 2% Temporary, and 1% Contract. Highlights an 78% Physical, 2% Hybrid, and 20% Remote job distribution, with an average salary of $74,257 per year, or $35.7 per hour.

Dealer Marketing Consultant - Madison

Shift Digital

Madison, WI • On-site

$95 - $105/hr

Other

Medical, PTO

Posted 21 days ago

Job description

Our team is engaged, driven and excited about the work we do. We’re bringing big ideas to life daily and are looking for talented individuals to grow with us. Does this sound like you?

About The Role

As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.

The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

About You

Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.

Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required:

  • Dealership Websites
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media and Reputation Management
  • CRM / DMS Systems
  • Google Adwords / Analytics
  • Automotive experience

Are you a road warrior? This is a travel position that requires extensive travel in Minnesota, Wisconsin and Iowa along with adjacent states.

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill-set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available at https://www.shiftdigital.com/company/Careers.

This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.

Why Should You Apply?
  • Full time position with a growing company
  • Excellent health insurance plans.
  • Paid Holidays and generous Paid Time Off, as well as time off to volunteer within your community and wellness days.
  • Voted Best Midsize Company to work for in Detroit by Detroit Free Press
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