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Overnight Conversion Rate Optimization Jobs in Wisconsin

Digital Marketing Strategist

Waukesha, WI · On-site

$122K - $183K/yr

Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO). * Excellent project management and stakeholder management skills.

Experience with conversion rate optimization (CRO). * Agency experience managing multiple client accounts. * Experience supporting website redesigns and CMS platforms such as Sitecore, Kentico ...

Experience with conversion rate optimization (CRO). * Agency experience managing multiple client accounts. * Experience supporting website redesigns and CMS platforms such as Sitecore, Kentico ...

Conversion Optimization (approx. 30%):Support projects and strategies to increase conversion rates through each phase of the sales and post-sale funnels. Specific Responsibilities: Report Development ...

Conversion Optimization (approx. 30%): Support projects and strategies to increase conversion rates through each phase of the sales and post-sale funnels. Specific Responsibilities: Report ...

Manage the end-to-end funnel -- discovery, consideration, and purchase -- optimizing each stage to ... Online revenue growth, funnel conversion by stage, search conversion rate, recommendation ...

... Conversion rate optimization tests to improve website performance - Produce quality work in a fast-paced and dynamic environment - Collaborate with cross-functional teams to develop, test and ...

... optimizing landing and product pages within our CMS to support acquisition and engagement goals ... conversion rates-while delivering an exceptional end-user experience. This position requires a ...

... optimizing landing and product pages within our CMS to support acquisition and engagement goals ... conversion rates--while delivering an exceptional end-user experience. This position requires a ...

Digital Merchandising & PIM Specialist

Muskego, WI · On-site

$109K - $109K/yr

... and conversion rates. Analytics & Reporting • Develop and maintain dashboards for website, ... content optimization. • Strong organizational and project management skills. Preferred:

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Overnight Conversion Rate Optimization information

What is the difference between Overnight Conversion Rate Optimization vs Conversion Analyst?

AspectOvernight Conversion Rate OptimizationConversion Analyst
Primary FocusOptimizing website conversions quickly, often through A/B testing and user experience tweaksAnalyzing conversion data, identifying trends, and providing insights for long-term improvements
Work EnvironmentFast-paced, project-based, often within digital marketing teamsData-driven, research-oriented, within marketing or analytics departments
Required SkillsUX/UI knowledge, A/B testing, quick decision-makingData analysis, reporting, statistical skills

While Overnight Conversion Rate Optimization focuses on rapid, tactical improvements to boost conversions in a short timeframe, Conversion Analysts concentrate on analyzing data to inform strategic, long-term conversion strategies. Both roles are essential in digital marketing but differ in approach and scope.

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The most popular types of Conversion Rate Optimization jobs in Wisconsin are:

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For Overnight Conversion Rate Optimization jobs in Wisconsin, the most frequently searched job titles are:

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Cities in Wisconsin with the most Overnight Conversion Rate Optimization job openings:

Infographic showing various Overnight Conversion Rate Optimization job openings in Wisconsin as of June 2026, with employment types broken down into 1% As Needed, 68% Full Time, 13% Part Time, 11% Temporary, 4% Contract, and 3% Nights. Highlights an 91% Physical, and 9% Remote job distribution.

Digital Marketing Strategist

Gehc

Waukesha, WI • On-site

$122K - $183K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago


Job description

Job Description SummaryThe Digital Marketing Strategist is responsible for developing, leading, and optimizing digital marketing strategies that drive measurable business growth. This role partners with Product Marketing, Content & Engagement Strategy, Regional marketing teams, and external media agencies to translate business priorities into high-performing digital campaigns and optimized digital customer experiences. The ideal candidate combines strong performance marketing expertise, strategic thinking, data-driven decision making, and agency leadership to continuously improve marketing effectiveness.Job Description

Key Responsibilities

Campaign Strategy & Performance Marketing

  • Develop and execute omnichannel digital marketing strategies aligned to business and product objectives to drive measurable business growth.
  • Lead campaign planning across paid social, display, account-based marketing (ABM), paid search, and other digital advertising channels.
  • Partner with Content Strategy and Web teams to optimize campaign landing experiences, conversion paths, and digital customer journeys.
  • Translate global campaign strategies into market-ready activation plans while maintaining consistency across regions.
  • Continuously optimize campaign strategy, audience targeting, creative, and budget allocation using performance data and audience insights.
  • Stay current on emerging AdTech, AI capabilities, and digital marketing best practices to drive innovation.

Agency & Stakeholder Management

  • Serve as the primary business owner for external media agencies, ensuring high-quality execution and campaign performance.
  • Hold agency partners accountable for optimization recommendations, reporting quality, and business results.
  • Partner with Product Marketing, Content Strategy, and regional marketing teams to align campaign priorities, messaging, and launch plans.
  • Manage multiple campaigns and stakeholders across a complex, global organization.

Performance Analytics & Optimization

  • Monitor campaign, website, and marketing funnel performance, recommending data-driven optimizations to improve business outcomes.
  • Apply a strong understanding of digital marketing metrics, including CTR, CPC, CPM, conversion rates, engagement, and pipeline performance.
  • Analyze landing page engagement, conversion, and customer journey metrics to identify opportunities to improve digital experiences.
  • Leverage dashboards and reporting for performance analysis and continuous improvement.
  • Present campaign insights, recommendations, and performance updates to business stakeholders.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • Proven experience managing digital advertising and performance marketing campaigns.
  • Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search.
  • Agency experience preferred, with demonstrated success managing external media partners.
  • Strong understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement.
  • Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO).
  • Excellent project management and stakeholder management skills.
  • Strong analytical mindset with the ability to translate marketing data into business recommendations.
  • Demonstrated accountability, ownership, and ability to influence cross-functional teams in a matrixed organization.

Key Competencies

  • Strategic thinking and business acumen
  • Strong accountability, ownership, and entrepreneurial mindset
  • Performance marketing expertise
  • Data-driven decision making
  • Agency leadership and relationship management
  • Customer-centric thinking and digital experience optimization
  • Strong project and program management
  • Stakeholder influence and collaboration
  • Self-starter with a bias for action and results
  • Collaborative team player who thrives in cross-functional squads
  • Curious, continuous learner with a passion for emerging AdTech, AI, and digital marketing innovation
We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $122,400.00-$183,600.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is anEqual Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: August 24, 2026