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Digital Optimization Manager Jobs in Ohio (NOW HIRING)

Helium SEO

Digital Strategy Consultant

Cincinnati, OH · On-site

$75K/yr

Digital Strategy Consultant Helium SEO is hiring an experienced marketing Account Manager to lead digital marketing campaigns for our valued clients in a Digital Strategy Consultant role. As a ...

Tire Discounters

Manager, Digital Paid Media

Cincinnati, OH · On-site

$87K - $113K/yr

The Manager, Digital Paid Media owns the strategy, execution, and optimization of paid digital media across Tire Discounters (TD) and its family of brands. This role brings dedicated, experienced ...

Company 119

Digital Marketing Manager

Chardon, OH · On-site

... digital marketing landscape is constantly evolving, and we're looking for a Marketing Manager to ... Performance Monitoring & Optimization: Tracking campaign performance, identifying trends, and ...

Company 119

Digital Marketing Manager

Chardon, OH · On-site

... digital marketing landscape is constantly evolving, and were looking for a Marketing Manager to ... Performance Monitoring & Optimization: Tracking campaign performance, identifying trends, and ...

Company 119

Digital Marketing Manager

Chardon, OH · On-site

... digital marketing landscape is constantly evolving, and we're looking for a Marketing Manager to ... Performance Monitoring & Optimization: Tracking campaign performance, identifying trends, and ...

Company 119

Digital Marketing Manager

Chardon, OH · On-site

... digital marketing landscape is constantly evolving, and we're looking for a Marketing Manager to ... Performance Monitoring & Optimization: Tracking campaign performance, identifying trends, and ...

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Showing results 21-40

All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Ohio

Digital Optimization Manager information

See Ohio salary details

$13.8K

$88.3K

$155.9K

How much do digital optimization manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for digital optimization manager in Ohio is $88,338.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,100.00 and $108,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.
What are popular job titles related to Digital Optimization Manager jobs in Ohio? For Digital Optimization Manager jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Ohio look for? The top searched job categories for Digital Optimization Manager jobs in Ohio are:
What cities in Ohio are hiring for Digital Optimization Manager jobs? Cities in Ohio with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you

Brand Marketing Analytics & Optimization Specialist, MC Digital and Content, Hybrid

University of Cincinnati

Cincinnati, OH • Hybrid

$64K - $72K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

University Of Cincinnati rating

7.4

Company rating: 7.4 out of 10

Based on 42 frontline employees who took The Breakroom Quiz

336th of 616 rated colleges and universities

Job description

Current UC employees must apply internally via SuccessFactors 

Next Lives at the University of Cincinnati

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu. 

UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service.  We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success. 

Job Overview

Assist with the execution of enterprise measurement, reporting, and optimization of the University of Cincinnati’s marketing channels, including web, search engine optimization (SEO),answer engine optimization (AEO), social, and content, within Central Marketing & Communications. Support the translation of data into strategy by assisting with reporting frameworks, analytics infrastructure, and personalization capabilities that enable more coordinated, insight-driven decision making across colleges and units.

Essential Functions
  • Support the development and execution of enterprise analytics, reporting, and optimization strategies for University owned marketing channels, including web, SEO/AEO, social media, and content, ensuring alignment with brand, enrollment, and institutional goals.
  • Build and maintain dashboards, reports, and measurement frameworks that translate marketing performance data into actionable insights for stakeholders and university leadership.
  • Analyze digital channel performance, user behavior, and audience engagement to identify opportunities for improved content effectiveness, user experience, personalization, and conversion.
  • Assist with enterprise SEO/AEO efforts, including keyword strategy, content optimization, performance monitoring, and content gap analysis across priority web properties.
  • Support digital accessibility initiatives by helping maintain compliance with web content accessibility guidelines and ADA requirements through auditing, quality assurance, and remediation processes.
  • Partner with paid, earned, shared, and owned media teams to connect channel performance with broader marketing outcomes and support integrated campaign strategies.
  • Monitor industry trends, emerging technologies, and best practices to identify opportunities for innovation and continuous improvement across the University digital marketing ecosystem.
  • Perform related duties as assigned based on departmental needs. This job description may be modified at any time.
Required Education
  • Bachelor's degree in Marketing, Communications, Analytics, or a related field.
  • Six (6) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements
Required Trainings/Certifications
  • Proficiency with web analytics platforms (Google Analytics 4, Adobe Analytics, or equivalent).
  • Demonstrated experience with SEO tools (SEMrush, Ahrefs, Moz, or equivalent).
  • Experience building executive-facing dashboards and reports (Looker, Tableau, Power BI, or equivalent).
  • Experience executing audience personalization or segmentation strategies
Required Experience
  • Two (2) years of experience in digital marketing analytics, search engine optimization (SEO), or owned channel optimization.
Additional Qualifications Considered
  • Experience in higher education marketing or a large, matrixed organization.
  • Experience with tag management and data layer implementation (Google Tag Manager or equivalent).
  • Familiarity with customer relationship management (CRM) and personalization platforms (Slate, Salesforce Marketing Cloud, or equivalent).
  • Experience with content management systems and dynamic content tools (Adobe Experience Manager preferred).
  • Knowledge of enrollment marketing and the student recruitment lifecycle.
Physical Requirements/Work Environment
  • Office environment/no specific unusual physical or environmental demands.

Compensation and Benefits

UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. (UC Benefits) Eligibility may vary by position and FTE status. Highlights include:

Salary/Hourly Pay Rate Information: $64,600 - $72,704.47 annually dependent on candidate experience.

Comprehensive Tuition Remission

UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.

Robust Retirement Plans

As a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.

Real Work-Life Balance

UC prioritizes work-life balance with a generous time-off policy, including:

Vacation and sick time

11 paid holidays and additional end-of-year paid time off (Winter Season Days)

6 weeks of paid parental leave for new parents

Additional Benefits Include:

  • Competitive salary based on experience
  • Comprehensive health coverage (medical, dental, vision, prescription)
  • Flexible spending accounts & wellness programs
  • Professional development & mentorship opportunities

To learn more about why UC is a great place to work, please visit our Careers Page.

UC is an E-Verify employer.  If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. Click here for a list of acceptable documents.  

Important: To apply you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider “easy apply” applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact UC HR at jobs@uc.edu.

Equal Opportunity Employer.  Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.

REQ: 103183

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