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Digital Optimization Manager Jobs in Tennessee (NOW HIRING)

RedRover

Director of Digital

Memphis, TN · On-site

You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover's signature guaranteed metrics. Bottom line: you're ...

RedRover

Director of Digital

Memphis, TN · On-site

You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover's signature guaranteed metrics. Bottom line: you're ...

Tombras

SEO Manager

Knoxville, TN · On-site

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Manager. You'll be joining one of the top independent agencies in North America. Connecting ...

Tombras

SEO Manager

Knoxville, TN · On-site

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Manager. You'll be joining one of the top independent agencies in North America. Connecting ...

Deloitte

Process Optimization Manager

Nashville, TN · On-site

Partner to identify opportunities for automation, digitization and technology-enabled solutions ... Work you'll do The Deloitte Technology (DT) Process Optimization Manager plays a critical role in ...

Deloitte

Process Optimization Manager

Hermitage, TN · On-site

Partner to identify opportunities for automation, digitization and technology-enabled solutions ... Work you'll do The Deloitte Technology (DT) Process Optimization Manager plays a critical role in ...

Deloitte

Process Optimization Manager

Hermitage, TN · On-site

Work you'll do The Deloitte Technology (DT) Process Optimization Manager plays a critical role in ... Partner to identify opportunities for automation, digitization and technology-enabled solutions ...

Centriworks

Delivery/ Installation Technician

Knoxville, TN · On-site

$12.25 - $16/hr

... and digital optimization . Our team recently earned recognition as a 2026 Knox News TOP WORKPLACE ... will do, can do, time management and adaptability; * Good driving record and reliable ...

Skin Pharm

Digital Marketing Manager

Nashville, TN · On-site

Digital Marketing Manager Department: Marketing Employment Type: Full Time Location: Nashville, TN ... Contribute to SEO and AEO strategy and execution, including on-page optimization and content ...

Live Events

Digital Marketing Manager

Nashville, TN · On-site

In this role, you will manage all digital platforms including digital advertising, social media, SEO, website strategy and infrastructure, and CRM -- to drive revenue growth and brand engagement.

titans

Manager, Digital Marketing

Nashville, TN

... digital professional to serve as Manager of Digital Marketing, overseeing the execution ... Maintain web accessibility (WCAG/ADA), page performance, and technical SEO across all properties ...

People and Processes Inc

Digital Media Manager

Knoxville, TN · On-site

$85K - $110K/yr

Functions include graphics design, web development, video, social media, content development, SEO, ... in digital and CRM is required. • Experience in content marketing, sales or social with ...

People and Processes Inc

Digital Media Manager

Knoxville, TN · Remote

$85K - $110K/yr

Functions include graphics design, web development, video, social media, content development, SEO, ... digital and CRM is required. Experience in content marketing, sales or social with demonstrated ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Tennessee

Digital Optimization Manager information

See Tennessee salary details

$13.2K

$84.3K

$148.8K

How much do digital optimization manager jobs pay per year?

As of Jul 19, 2026, the average yearly pay for digital optimization manager in Tennessee is $84,335.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,100.00 and $103,900.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
What are popular job titles related to Digital Optimization Manager jobs in Tennessee? For Digital Optimization Manager jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Tennessee look for? The top searched job categories for Digital Optimization Manager jobs in Tennessee are:
What cities in Tennessee are hiring for Digital Optimization Manager jobs? Cities in Tennessee with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you
Director of Digital

Director of Digital

RedRover

Memphis, TN • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 25 days ago

Job description

Director of Digital (Paid Media + SEO + Digital Optimization)
RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and reporting. You're driven to rigorously test, continuously improve outcomes, and uncover insights that fuel innovation. You thrive at the intersection of strategy, technology, AI, and performance-and you're known for balancing big-picture vision with hands-on execution.
This is a senior player/coach role for someone who can lead digital strategy and execution across email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid social, and CRM optimization while also serving as an AI champion-actively applying AI tools to accelerate analysis, optimization, testing, and reporting. You'll stay close enough to the work to spot (and fix) performance issues fast, rolling up your sleeves wherever needed rather than operating solely as a coach or reviewer.
Position Overview
RedRover Sales & Marketing Strategy is an internationally award-winning, fast-growing B2B agency on a national expansion path.
The Director of Digital will own our agency's iterative testing and digital optimization process and lead the strategy and development of dashboards and performance reporting. You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward the achievement of RedRover's signature guaranteed metrics.
Bottom line: you're responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees.
What You'll Do (Key Responsibilities)
1) Lead Digital Optimization & Iterative Testing
  • Lead the agency's digital optimization effort, ensuring weekly split testing within every campaign and continual refinement across client programs.
  • Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.
  • Champion a relentless culture of experimentation-this isn't "set it and forget it" testing; it's systematic iteration of every conceivable variable.

2) Own Paid Media Strategy & Performance (Hands-On)
  • Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.).
  • Oversee keyword/audience research and competitive insights to inform targeting and spend strategy.
  • Guide ad copy and creative performance standards aimed at improving CTR, CPC, CVR, CPL, and ROAS.
  • Monitor and optimize bidding, budgeting, pacing, and platform configurations to hit performance goals.

3) Direct Integrated Digital Strategy (Paid + Organic)
  • Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel.
  • Lead technical/on-page/off-page SEO direction in partnership with specialists, ensuring strategies enhance
  • Collaborate with strategy, creative, UX/UI, and development teams so digital campaigns align with client goals and brand objectives.

4) Lead Reporting, Dashboards & Insight Storytelling
  • Oversee and drive development of dashboards, analytics tools, and automated reporting systems.
  • Translate complex multi-platform data into clear, compelling visual reporting clients/ internal teams can act on.
  • Analyze trends, surface performance insights, and recommend strategic optimizations with confidence.

5) Manage & Grow the Digital Bench
  • Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths.
  • Lead cross-functional collaboration and ensure commitments are met on time, with no surprises.
  • Bring forward new technologies, methodologies, and best practices that keep RedRover ahead.

6) Own and Execute the Digital Roadmap for RedRover
  • Lead the evolution of RedRover into an AI-first firm by actively applying emerging technologies to improve performance, speed, and insight. Build and scale the systems, talent, and processes required to support continuous innovation-while remaining hands-on where it matters most.
  • Build the organization to support technology and innovation.

Required Knowledge, Skills & Abilities
  • Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed.
  • Extensive experience running split-testing at scale with measurable performance lift.
  • Proven ability to develop and manage comprehensive digital reporting and dashboard systems.
  • Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent.
  • Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent).
  • Excellent communication and presentation skills, especially simplifying complex data into decisions.
  • Demonstrated alignment with RedRover's Pack DNA: Results-Driven, Tenacious Ownership, Agents of Change, Self-Disciplined & Accountable, Positive Culture Builders and Highly Coachable.

Bonus Points
  • Experience with B2B categories such as manufacturing, professional services, technology, logistics, or industrial markets.
  • CRO and landing-page optimization expertise.
  • Experience building repeatable testing frameworks or playbooks for teams.
  • Strong familiarity with WRIKE or comparable PM tools.

Why RedRover
We're a high-performance, culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. You'll lead a pack that cares about results and about each other.
Benefits include: competitive compensation, healthcare/dental/vision, generous PTO that grows with tenure, vacation expense reimbursement, pet insurance, daycare reimbursement, fitness benefits, paid parental leave, retirement contributions, and flexible hours.

Apply