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Digital Optimization Manager Jobs in Tennessee (NOW HIRING)

Cirrus Aircraft

Digital Marketing Strategist

Alcoa, TN

$59K - $89K/yr

Own and manage website content strategy and landing page development on Cirrus digital properties ensuring all content is on-brand, SEO-optimized, conversion-focused, and aligned with active campaign ...

APTIM

Digital Marketing Specialist

Knoxville, TN · On-site

The Digital Marketing Specialist reports directly to the Digital Marketing Manager. Key Responsibilities/Accountabilities: * Support the execution and optimization of integrated marketing campaigns ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Tennessee

Digital Optimization Manager information

See Tennessee salary details

$13.2K

$84.3K

$148.8K

How much do digital optimization manager jobs pay per year?

As of Jul 19, 2026, the average yearly pay for digital optimization manager in Tennessee is $84,335.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,100.00 and $103,900.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
What are popular job titles related to Digital Optimization Manager jobs in Tennessee? For Digital Optimization Manager jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Tennessee look for? The top searched job categories for Digital Optimization Manager jobs in Tennessee are:
What cities in Tennessee are hiring for Digital Optimization Manager jobs? Cities in Tennessee with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you
Digital Marketing Manager

Digital Marketing Manager

The Pictsweet Company

Bells, TN

Full-time

Posted 10 days ago

Pictsweet rating

4.4

Company rating: 4.4 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

383rd of 397 rated food and drinks producers

Job description

A 4th generation family owned company established in 1945, Pictsweet is a frozen vegetable producer with agricultural roots. We are recruiting for a Digital Marketing Manager to join our Retail Marketing Team at the Corporate Headquarters in Bells, TN.

The Manager, Digital Marketing will join our marketing team as the online ambassador for our brand(s), designing and delivering highly impactful digital experiences. The Manager will create the social strategy, manage the retail product digital shelf portfolio; manage online presence/reputation across Pictsweet Farms and Pictsweet Foodservice website, social media platforms, run digital campaigns, and report on results. 


  • Execute the brand vision across all online marketing mediums and accomplish all consumer (fan/loyalty) acquisition and engagement goals
  • Build an overall social media strategy based on the brand marketing goal
  • Oversight of all online content marketing activities, initiatives and distribution in an effort to increase specific KPIs including increased traffic, awareness, engagement, leads, customer retention and advocacy
  • Day-to-day management and ownership for all Pictsweet Farms and Pictsweet Foodservice website content, digital content, and other social media content channels as identified by Brand Management
  • Create and maintain calendars for social media posting across Meta platforms
  • Write, edit, publish and share content to build connections with the consumer
  • Collaborate with internal graphic design team to develop marketing content
  • Design campaigns that stand out, programs that communicate effectively with different audiences using the voice of the brand
  • Optimize content based on what works best on which platform, and understand SEO and how it aligns with our social program
  • Monitor user-generated content, identify influencers and create targeting strategies to spread our content to a wider audience
  • Manage online retailer syndication platforms. Knowledge of Syndigo, Walmart Retail Link and Nielsen IQ Brandbank is beneficial but not a requirement
  • Build a KPI strategy for analyzing the effectiveness of social media tactics and create reports to communicate success/learnings
  • Manage content collection policy and procedures for all brand and product marketing content created through third party affiliates
  • Champion Pictsweet’s Core Values (Honesty, Hard Work, Fair Play, Perseverance and Self Reliance) with direct reports and colleagues, leading by example to motivate and inspire direct reports and cross-functional teams supporting the brand to win with consumers and customers

Education

  • Bachelor’s degree in Marketing, Communications, Business, or related field
    Experience
  • Minimum 3 years of digital marketing experience

Special Skills

  • A strong understanding of brand strategy, multichannel marketing, digital and social media tools and analytics
  • A passion for social media and an active user of Facebook, Instagram, etc.
  • Proficient in social media advertising, will require portfolio of past successful projects, understanding of SEO, Facebook ads, Instagram ads and all social media platforms
  • Experience running business pages and developing social campaigns across Meta platforms
  • Strong communication, written skills, and interpersonal skills
  • Meticulous attention to detail, with an overall passion for continuous improvement
  • Innovative and creative, with excellent communication, presentation and interpersonal skills
  • Ability to work independently and make well thought out decisions
  • Team worker - ready to work with internal stakeholders at all levels
  • Strong proficiency with MS Word, Excel and PowerPoint

What Pictsweet employees say

Pay

Hours and flexibility

Workplace

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