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Digital Optimization Manager Jobs (NOW HIRING)

MAP

SEO Manager

Chesapeake, VA · On-site

$75K/yr

SEO Manager Location : Chesapeake, VA - In-Office Salary: $75,000 Type : Full-Time About Map ... Digital performance, including search engine visibility, is an important component of how Map ...

MAP Communications

SEO Manager

Chesapeake, VA

$75K/yr

SEO Manager Location : Chesapeake, VA - In-Office Salary: $75,000 Type : Full-Time About Map ... Digital performance, including search engine visibility, is an important component of how Map ...

MAP

SEO Manager

Chesapeake, VA · On-site

$75K/yr

SEO Manager Location : Chesapeake, VA - In-Office Salary: $75,000 Type : Full-Time About Map ... Digital performance, including search engine visibility, is an important component of how Map ...

EF Teach Online

SEO Manager

Boston, MA

As our SEO Manager , you'll join our Boston-based acquisition marketing team-a fun, fast-paced crew ... Own the backlink building strategy, focusing on high-authority digital PR and relationship building ...

RIESTER SONORAN LLC

SEO Manager

Phoenix, AZ · On-site

... relevant digital media best practices, SEO developments, statistics, trends, and industry ... manage multiple tasks and meet deadlines • Experience with Moz, Yext, or similar local search ...

Ignite Visibility

SEO Manager

Dallas, TX · On-site

$65K - $80K/yr

About Ignite Visibility Ignite Visibility is a highly acclaimed, fast-growing digital marketing ... Essential Functions & Responsibilities As an SEO Project Manager, you will take ownership of a ...

New

Ignite Visibility

SEO Manager

Tampa, FL · On-site

$65K - $80K/yr

About Ignite Visibility Ignite Visibility is a highly acclaimed, fast-growing digital marketing ... Essential Functions & Responsibilities As an SEO Project Manager, you will take ownership of a ...

New

Tombras

SEO Manager

Knoxville, TN · On-site

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Manager. You'll be joining one of the top independent agencies in North America. Connecting ...

Ignite Visibility

SEO Manager

Atlanta, GA · Remote

$65K - $80K/yr

About Ignite Visibility Ignite Visibility is a highly acclaimed, fast-growing digital marketing ... Essential Functions & Responsibilities As an SEO Project Manager, you will take ownership of a ...

New

Handy

SEO Manager

New York, NY

About the role Handy is seeking a digital marketing professional to lead our SEO initiatives. You ... Manage strategic direction and daily relationship with an outside SEO agency * Deliver against key ...

Mindgruve

SEO Manager

San Diego, CA · On-site +1

$7.5K - $85K/mo

We are a global digital agency comprised of strategists, creatives, media experts, data scientists ... Mindgruve is seeking an SEO Manager to join our growing SEO team. This is an individual contributor ...

Handy

SEO Manager

New York, NY · On-site

About the role Handy is seeking a digital marketing professional to lead our SEO initiatives. You ... Manage strategic direction and daily relationship with an outside SEO agency * Deliver against key ...

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Digital Optimization Manager information

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$14.5K

$92.9K

$164K

How much do digital optimization manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for digital optimization manager in the United States is $92,919.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $114,500.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
More about Digital Optimization Manager jobs
What cities are hiring for Digital Optimization Manager jobs? Cities with the most Digital Optimization Manager job openings:
What states have the most Digital Optimization Manager jobs? States with the most job openings for Digital Optimization Manager jobs include:
What job categories do people searching Digital Optimization Manager jobs look for? The top searched job categories for Digital Optimization Manager jobs are:
Digital Optimization Manager jobs near you
Infographic showing various Digital Optimization Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $92,919 per year, or $44.7 per hour.
Digital Marketing & SEO Manager

Digital Marketing & SEO Manager

Adrenalin Attractions

Gresham, OR • On-site

$30 - $45/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago

Job description

Benefits:
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
  • 401(k)
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Employee discounts

Position Summary
A&E Plumbing, Heating & Air is seeking a highly motivated Digital Marketing & SEO Manager to take ownership of our online presence and continue building one of the strongest digital marketing programs in the HVAC and plumbing industry.
This position is responsible for increasing website traffic, improving search engine rankings, generating qualified leads, growing our local market presence, and maintaining our reputation across every digital platform.
This is not simply a social media position. The ideal candidate understands digital marketing as a complete system-including SEO, content strategy, local search, website optimization, analytics, Google Business Profile management, conversion optimization, email marketing, and paid advertising.
Success in this role will be measured by measurable improvements in traffic, rankings, leads, and revenue.
This position owns A&E's digital marketing program. The successful candidate is expected to identify opportunities, prioritize projects, execute improvements, measure results, and continuously maintain our digital presence-not simply complete assigned tasks. We are looking for someone who takes initiative, thinks strategically, and treats our marketing as an ongoing business asset.
Primary Responsibilities
Website Management & SEO
• Manage and continually improve the company website.
• Optimize all pages for SEO and user experience.
• Build and maintain city-specific landing pages.
• Create and optimize service pages.
• Implement schema markup throughout the website.
• Improve page speed and Core Web Vitals.
• Maintain internal linking strategy.
• Optimize metadata, headings, images, and URLs.
• Monitor Google Search Console and resolve technical SEO issues.
• Maintain XML sitemaps and indexing.
Content Marketing
• Develop and maintain an annual content calendar.
• Write or coordinate high-quality blog articles.
• Refresh existing content to improve rankings.
• Create localized content targeting specific service areas.
• Add calls-to-action that improve lead generation.
• Build pillar pages and topic clusters.
• Create FAQs and educational homeowner resources.
• Ensure content follows E-E-A-T best practices.
Local SEO
• Manage Google Business Profiles.
• Maintain accurate business information across all platforms.
• Publish Google Posts regularly.
• Respond to customer reviews.
• Develop and execute review generation campaigns.
• Optimize service areas.
• Manage business listings and citations.
• Improve local search rankings across Oregon and Washington markets.
Social Media Management
• Develop a monthly social media calendar.
• Produce Facebook and Instagram content.
• Create Reels, Stories, educational videos, and before/after content.
• Coordinate photography and video with technicians.
• Manage community engagement.
• Respond to comments and messages.
• Track engagement metrics.
Email Marketing
• Create customer newsletters.
• Build automated email campaigns.
• Develop seasonal marketing campaigns.
• Support membership growth campaigns.
• Build lead nurturing campaigns.
Lead Generation & Conversion Optimization
• Improve website conversion rates.
• Optimize landing pages.
• Manage calls-to-action throughout the website.
• Improve online scheduling conversions.
• Monitor user behavior using analytics tools.
• Recommend improvements based on performance data.
Analytics & Reporting
Track and report:
• Website traffic
• Organic rankings
• Local rankings
• Google Business Profile performance
• Leads generated
• Conversion rates
• Social media growth
• Paid advertising performance
• ROI on campaigns
Provide monthly reports that include:
• Completed work
• Performance metrics
• Wins
• Challenges
• Next month's priorities
Brand Management
Maintain consistency across:
• Website
• Social media
• Advertising
• Printed materials
• Vehicles
• Uniforms
• Photography
• Email templates
• Google Business Profiles
• Directory listings
Paid Advertising
• Manage Google Ads.
• Manage Local Service Ads.
• Manage Meta advertising campaigns.
• Track advertising ROI.
• Improve cost per lead.
• Optimize campaigns based on performance.
Additional Responsibilities
• Coordinate photography and video production.
• Assist with recruiting marketing.
• Support community outreach events.
• Design marketing materials when needed.
• Coordinate promotional campaigns.
• Maintain marketing asset library.
Qualifications
Preferred:
• 3+ years of digital marketing experience
• Experience with local SEO
• Experience managing Google Business Profiles
• Experience with HubSpot
• Experience with Google Analytics 4
• Experience with Google Search Console
• Experience with SEMrush or similar SEO tools
• Experience with WordPress or HubSpot CMS
• Experience with Meta Business Suite
• Experience with Google Ads
• Experience with Canva or Adobe Creative Suite
• Strong writing and editing skills
• Photography and video editing experience
• Understanding of AI-assisted content creation
Skills & Abilities
The successful candidate should demonstrate:
• Excellent written communication
• Strong organizational skills
• Project management ability
• Analytical thinking
• Attention to detail
• Self-motivation
• Ability to prioritize multiple projects
• Data-driven decision making
• Creativity balanced with business objectives
• Ability to work independently
Key Performance Indicators (KPIs)
Success in this position will be measured by:
• Increase in qualified website traffic
• Improvement in search rankings
• Growth in organic leads
• Growth in Google Business Profile engagement
• Increase in customer reviews
• Improved website conversion rate
• Increased social media engagement
• Growth in membership signups
• Increased booked appointments from digital marketing
• Positive ROI on advertising campaigns
What Success Looks Like
Within the first year, the Digital Marketing & SEO Manager should:
• Increase qualified organic website traffic.
• Improve rankings for priority service keywords.
• Expand city-level search visibility.
• Maintain an active Google Business Profile.
• Execute a consistent content marketing strategy.
• Grow online reviews.
• Increase lead generation from digital channels.
• Continuously optimize the website using analytics and SEO best practices.
Flexible work from home options available.
Compensation: $30.00 - $45.00 per hour
Nestled in the heart of the Columbia River Gorge, we have proudly serviced areas between Gresham and The Dalles for over 16 years. Being apart of the A&E Team is so much more than just a job; we are committed to prioritizing our community and neighbors, offering honest, transparent solutions tailored to serve the people we care for.

Apply