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Digital Optimization Manager Jobs in Virginia (NOW HIRING)

KME Digital

Digital Marketing Intern

Alexandria, VA

... Managers in handling a variety of client tasks. The purpose of this internship is to teach ... Google Ads * Search Engine Optimization (SEO) * Marketing automation (experience with multiple ...

KME.digital

Digital Marketing Intern

Alexandria, VA

... Managers in handling a variety of client tasks. The purpose of this internship is to teach ... Google Ads * Search Engine Optimization (SEO) * Marketing automation (experience with multiple ...

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

... Managers in handling a variety of client tasks. The purpose of this internship is to teach ... Google Ads * Search Engine Optimization (SEO) * Marketing automation (experience with multiple ...

ihs

Manager of Digital Content (Remote)

Arlington, VA · On-site +1

Job Summary The Manager of Digital Content is responsible for executing digital marketing and ... Website and Conversion Optimization * Maintain and update web and landing page content across IHS ...

Dream Voyages

Digital Marketing Manager

Arlington, VA · Remote

Job brief We are currently seeking a Remote Digital Marketing Manager to implement digital online ... Identify conversion and drop-off points optimizing user funnels. * Employ best practices when ...

Massanutten

Digital Marketing Specialist

VA · On-site

Experience with A/B testing and landing page optimization * Knowledge of CRM-integrated digital campaigns and email retargeting * Familiarity with data visualization tools (Google Data Studio/Looker ...

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Digital Optimization Manager information

See Virginia salary details

$14.4K

$92.1K

$162.6K

How much do digital optimization manager jobs pay per year?

As of May 31, 2026, the average yearly pay for digital optimization manager in Virginia is $92,122.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,900.00 and $113,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are popular job titles related to Digital Optimization Manager jobs in Virginia? For Digital Optimization Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Virginia look for? The top searched job categories for Digital Optimization Manager jobs in Virginia are:
What cities in Virginia are hiring for Digital Optimization Manager jobs? Cities in Virginia with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you

SEO Digital Marketing Associate

KME.digital

Alexandria, VA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 hours ago

Job description

As a Digital Marketing Associate focusing on SEO at KME.digital, you will develop and maintain digital marketing strategies across a variety of channels for multiple company accounts. In this role, you will be responsible for identifying, creating, scaling, and reporting on cost-effective lead-generating strategies for clients under your management. You will develop advertising campaigns, facilitate the production of creative assets, identify, and grow prospecting and remarketing audiences, use analytics to inform decisions, and manage significant marketing budgets to achieve company goals. The right candidate will thrive in a fast-paced, highly entrepreneurial collaborative environment with a team that is driven, enthusiastic, and not afraid to take risks.


Responsibilities

  • Work across multiple clients at a time and serve as their point of contact at KME.digital. Through clear communication, you will set expectations and educate the customer in order to help meet their digital marketing goals.
  • Measure and analyze performance, and identify new opportunities based on customer and business data.
  • Assist in backlink strategy development to help raise a customer's Domain Authority.
  • Implement and continually test new creative messaging, landing pages, campaigns, and tools to drive better organic performance
  • Creation and presentation of monthly online performance dashboards for clients utilizing Google Analytics metrics.
  • Optimize website content with on-page SEO best practices in mind relative to the customer's service offerings.
  • Conduct competitor analysis - keywords, backlinks, etc. to ensure customer success.
  • Completing website audits and continuous marketing assessments for professional services clients, including implementation of keyword optimization.
  • Assess website usability and findability - perform website conversion rate analysis and provide recommendations as needed.
  • Assist in identifying technical site errors and potential warnings.
  • Writing website content with optimizations in mind.


Qualifications

  • Strong understanding of online marketing channels such as text and display advertising, search engine marketing, social media marketing, and native advertising. (SERP, website, email, social, etc.)
  • Must have a passion for metrics and quantitative analysis to turn analysis into actionable strategies, and optimize organic traffic performance
  • Must be able to work in a fast-paced environment with tight deadlines and great collaboration
  • Ability to understand client objectives and build effective strategies to meet client needs
  • Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
  • Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team
  • Genuine interest in staying on top of the latest marketing trends and changes
  • Comfortable speaking to clients and clearly presenting marketing strategies and analytics
  • Strong writing and presentation skills


Qualities/Skills

  • Google Analytics
  • Google Search Console
  • Google Ads
  • SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush, BuzzSumo, etc)
  • Marketing automation (experience with multiple platforms such as Hubspot, Marketo, Pardot, SharpSpring, etc)
  • CRM (experience with multiple platforms such as Salesforce, Hubspot, Pipedrive, etc)
  • CMS (experience with at least one, such as WordPress, ExpressionEngine, Joomla, Drupal, etc)
  • Major social networks (LinkedIn, Twitter, Facebook, YouTube)


Requirements

  • Resume
  • At least 1 year of SEO experience
  • High school or equivalent (Required)
  • Bachelor's degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
  • Job Type: Full-time


Benefits:

  • Health/Vision/Dental Insurance
  • Disability & Life Insurance
  • 401 (k) Plan & Employer Matching
  • Professional Development Assistance
  • Flexible Work Schedule
  • Paid Time Off (15 Vacation Days and 10 Personal Days)
  • Fun Virtual & In-Person Team Outings


Schedule:

  • Monday to Friday


Supplemental pay types:

  • Bonus opportunities


Experience:

  • SEO: 1 year (Preferred)

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