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Digital Optimization Manager Jobs in Virginia (NOW HIRING)

Workshop Digital

SEO Manager

Richmond, VA · On-site

$70K - $77K/yr

About Workshop Digital Workshop Digital is a results-oriented digital marketing agency located in ... Position Summary The SEO Manager position operates at a high degree of autonomy and regularly ...

MAP Communications

SEO Manager

Chesapeake, VA

$75K/yr

SEO Manager Location : Chesapeake, VA - In-Office Salary: $75,000 Type : Full-Time About Map ... Digital performance, including search engine visibility, is an important component of how Map ...

MAP

SEO Manager

Chesapeake, VA · On-site

$75K/yr

SEO Manager Location : Chesapeake, VA - In-Office Salary: $75,000 Type : Full-Time About Map ... Digital performance, including search engine visibility, is an important component of how Map ...

MAP

SEO Manager

Chesapeake, VA · On-site

$75K/yr

SEO Manager Location : Chesapeake, VA - In-Office Salary: $75,000 Type : Full-Time About Map ... Digital performance, including search engine visibility, is an important component of how Map ...

Trex

Retail E-Commerce Specialist

Winchester, VA · On-site

$70K - $90K/yr

Digital Shelf & Content Optimization * Manage and optimize Trex product listings across retailer websites, including Lowe's and The Home Depot * Maintain and enhance product detail pages (PDPs ...

Trex Company

Retail E-Commerce Specialist

Winchester, VA · On-site

$70K - $90K/yr

Digital Shelf & Content Optimization * Manage and optimize Trex product listings across retailer websites, including Lowe's and The Home Depot * Maintain and enhance product detail pages (PDPs ...

Team Velocity

Digital Performance Manager (DPM)

Herndon, VA · Remote

$65K - $85K/yr

As a Digital Performance Manager (DPM) , you will play a critical role in driving client success by ... Responsibilities Account Performance & Optimization * Manage the day-to-day performance of assigned ...

Team Velocity

Digital Performance Manager (DPM)

Herndon, VA · On-site +1

$65K - $85K/yr

As a Digital Performance Manager (DPM) , you will play a critical role in driving client success by ... Responsibilities Account Performance & Optimization * Manage the day-to-day performance of assigned ...

Autodesk

Search Intelligence Manager

Alberta, VA

$78K - $139K/yr

Manage and triage search intake requests across content, technical SEO, and marketing stakeholders ... Stay current on SEO, AEO, and digital marketing trends to help inform future opportunities and ...

Hyper Careers Page

Marketing Technologist

Henrico, VA · On-site

This position sits at the intersection of marketing and technology, supporting website management, digital optimization, analytics, social media execution, and AI-assisted development initiatives ...

WOWK-TV

Assistant Digital Manager

Portsmouth, VA

Assistant Digital Manager WAVY-TV 10 / FOX43 Portsmouth, Virginia WAVY-TV 10 and WAVY.com are ... Develop compelling headlines and optimize content using SEO best practices to maximize audience ...

KME.digital

Digital Marketing Intern

Alexandria, VA

... Managers in handling a variety of client tasks. The purpose of this internship is to teach ... Google Ads * Search Engine Optimization (SEO) * Marketing automation (experience with multiple ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Virginia

Digital Optimization Manager information

See Virginia salary details

$14.4K

$92.1K

$162.6K

How much do digital optimization manager jobs pay per year?

As of Jul 18, 2026, the average yearly pay for digital optimization manager in Virginia is $92,122.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,900.00 and $113,500.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
What are popular job titles related to Digital Optimization Manager jobs in Virginia? For Digital Optimization Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Virginia look for? The top searched job categories for Digital Optimization Manager jobs in Virginia are:
What cities in Virginia are hiring for Digital Optimization Manager jobs? Cities in Virginia with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you
SEO Manager

SEO Manager

Workshop Digital

Richmond, VA • On-site

$70K - $77K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Job description

We are looking for 1 hybrid employee in Richmond, VA.
About Workshop Digital
Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive businesses forward.
We work as an extension of our client's marketing teams, creating customized digital marketing strategies tailored to their business goals and service offerings.
We are a dedicated, experienced team of digital marketing analysts who work closely with our clients every step of the way to provide a deep knowledge of their business, competitors, and industry. By understanding our client's ideal target audiences and differentiating them from the competition, we ensure their brand stands out and achieves impactful results.
Position Summary
The SEO Manager position operates at a high degree of autonomy and regularly pushes the team forward:
  • Develop strategies and tactics that support client goals and drive strong organic marketing performance
  • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
  • Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy
  • Implement and test new capabilities to enable client growth

In addition, SEO Managers:
  • Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
  • Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
  • Provide support for client services deliverables during the sales process for upsells and new business
Responsibilities
All responsibilities are performed with a high degree of autonomy and occasional supervision from SEO management on higher-complexity issues.
Client communication and relationships
  • Develop strong relationships with clients and senior stakeholders
  • Attend and participate in all meetings/calls with clients
  • Communicate effectively with various audiences
  • Create and present insightful, meaningful, and accurate reports and analyses on complex issues

Internal communication and relationships
  • Proactively seek and gracefully accept feedback
  • Tactfully share feedback with colleagues
  • Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community

Business development
  • Identify new opportunities for clients to meet their business goals
  • Independently identify opportunities for potential case studies and coordinate with marketing for case study development
  • Manage beta tests of new services for client set
  • Support the sales team by assisting with RFPs, presentations, audits, and SOWs

Training
  • Regularly identify opportunities to update and expand training content
  • Develop original technical training content with QA
  • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices

Channel management
  • Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets.
  • Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
  • Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
  • Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
  • Conduct comprehensive technical, content, and local SEO audits on complex issues
  • Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance.
  • Optimize client websites through conversion rate optimization (CRO)
  • Create and prioritize strategies and supporting tactics that embody clients' business goals
  • Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs Setup and review Google Analytics (and any other third-party tracking software)
  • Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.
Qualifications
  • 3+ years of demonstrated agency experience with mid-to-enterprise level clients, with respect to:
    • Building strong relationships
    • Identifying, projecting, setting, and hitting client KPI goals
    • Prioritizing workload with minimal support to meet deadlines
    • Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
    • Presenting data and insights in a way that is logical, clear, and actionable with minimal support
    • Creating effective meeting agendas and leading client meetings with minimal support
    • Delivering core training, as needed
  • Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods
  • Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT).
  • Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting
  • Advanced and courteous written, verbal, and visual communication skills
  • Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
  • Advanced-level skills with SEMrush or Ahrefs
Benefits
  • Competitive salaries
  • 25 days PTO, 5 days STO, 12 Holidays
  • Hybrid workspace for Richmonders (only Mondays are required)
  • 3 months fully paid Parental Leave
  • 8 hours of paid volunteer time per quarter
  • 401k with 3% non-elective contributions
  • A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
  • Life insurance, short-term, and long-term disability
  • Profit sharing
  • 2x a year company-wide meetup in Richmond, VA
  • Committee Membership (Community, Culture, Health & Wellness)

List ofAwards
  • 1x US Search Awards - Best Small PPC Agency
  • 8x Outside Best Places to Work
  • 8x Virginia Business Best Places to Work
  • 3x Search Engine Land Finalist
Salary
  • Expected base salary range is $70,000 - $77,000 annually, based on experience
Equal Opportunity & Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The pay range for this role is:
70,000 - 77,000 USD per year (Richmond, VA)

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