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Search Engine Marketing Manager Jobs in Virginia

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

DX1 is a cloud-based dealership management system for the motorsports industry. We build and ... Position Summary DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing ...

TDI, LLC

SEO Marketing Specialist

Virginia Beach, VA

$50K - $65K/yr

SEO Marketing Specialist | Own the Numbers. Scale the Brand. Tactical Distributors is looking for a ... Manage and maintain backlink profile including disavow strategy * Build and execute backlinking ...

Zone 5 Technologies

Director of Marketing

Arlington, VA · On-site

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) * Develop and own the SEO strategy ... Manage paid social media advertising campaigns and optimize for engagement, follower growth, and ...

Double Care ABA

SEO Specialist

Norfolk, VA · Remote

$25 - $30/hr

... with marketing and web development teams. Experience managing websites built on Webflow is required. Key Responsibilities * Develop and execute a comprehensive SEO strategy focused on generating ...

Workshop Digital

SEO Manager [Richmond, VA]

Richmond, VA · On-site

$70K - $77K/yr

Develop strategies and tactics that support client goals and drive strong organic marketing ... Inform SEO management of any updates, concerns, or potential points of interest from within the ...

Autodesk

Search Intelligence Manager

Alberta, VA · On-site

$78K - $139K/yr

Manage and triage search intake requests across content, technical SEO, and marketing stakeholders-helping prioritize analyses, reporting needs, and optimization opportunities based on business ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting ... This person will own our search engine optimization (SEO) strategy with a focus on AI search ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Virginia

Search Engine Marketing Manager information

See Virginia salary details

$41.6K

$73.1K

$104.6K

How much do search engine marketing manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for search engine marketing manager in Virginia is $73,063.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,500.00 and $82,800.00 per year, depending on experience, location, and employer.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies based on experience, location, and industry. The role often requires skills in data analysis, paid advertising platforms, and campaign management, which can contribute to higher compensation levels compared to entry-level marketing positions.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the most commonly searched types of Search Engine Marketing jobs in Virginia?

The most popular types of Search Engine Marketing jobs in Virginia are:

What are popular job titles related to Search Engine Marketing Manager jobs in Virginia?

For Search Engine Marketing Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Virginia look for?

The top searched job categories for Search Engine Marketing Manager jobs in Virginia are:

What cities in Virginia are hiring for Search Engine Marketing Manager jobs?

Cities in Virginia with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $73,063 per year, or $35.1 per hour.

SEO/SEM Marketing Manager

DX1 Platform

Norfolk, VA

$85K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 days ago

Job description

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search), search engine optimization (organic search), and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles, ATVs, side by sides, snowmobiles, scooters, power equipment and more.

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Responsibilities

Lead, mentor, and develop a team of up to three SEO/SEM specialists.
Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
Prioritize work based on business impact, client needs, and team capacity.
Establish processes, documentation, and quality standards that improve efficiency and consistency.
Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications

5+ years of SEO and SEM experience with proven results.
2+ years managing or mentoring marketing professionals.
Experience managing multiple client accounts in an agency or high-volume SaaS environment.
Strong understanding of technical SEO, local SEO, content strategy, and paid search.
Advanced knowledge of:
Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
Google Ads
SEMrush
PageSpeed Insights
Screaming Frog SEO Spider
Raven Tools (or similar reporting platforms)
Experience implementing conversion tracking, event tagging, and attribution.
Strong analytical skills with the ability to translate data into business recommendations.
Excellent project management, prioritization, and organizational skills.
Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
Experience supporting SaaS products or website platforms.
Familiarity with Local SEO for multi-location businesses.
Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
Builds repeatable processes that enable the team to scale without sacrificing quality.
Develops a high-performing, accountable team focused on continuous improvement.
Uses data to drive decisions and proactively identifies opportunities for optimization.
Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies

Strong Management Skills
Strategic Thinking
Process Improvement
Client Service
Analytical Thinking
Technical SEO
Paid Search
Communication
Collaboration
Continuous Learning
  • This role offers a compensation of approximately $85,000 - $90,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc.Additional benefits for full-time employees include medical, dental, vision, flexible spending account, 401k, and matching up to. 4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.

Employment Type: Full-Time

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