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Search Engine Marketing Manager Jobs in Virginia

Massanutten

Senior Digital Marketing Specialist

VA · On-site

... marketing, SEO, or digital strategy • Advanced hands-on experience managing and optimizing ... campaigns across Google Ads, Meta Ads, Microsoft Ads, OTT, and emerging digital channels • Strong ...

The Fitness Equation

Marketing Manager

Ashburn, VA · On-site

Recurring meetings and communication with all Marketing Team members (Website, SEO, etc.) * Review Site management and engagement support when needed (Yelp, Google, Facebook, etc.) * Social Media on ...

The Fitness Equation

Marketing Manager

Chantilly, VA · On-site

Recurring meetings and communication with all Marketing Team members (Website, SEO, etc.) * Review Site management and engagement support when needed (Yelp, Google, Facebook, etc.) * Social Media on ...

Power Monitors, Inc.

Marketing Coordinator

VA · On-site

$40K - $65K/yr

This position works closely with the Marketing Manager and other marketing team members to help ... Support basic on-page SEO updates and website performance monitoring as directed Campaign, Social ...

Power Monitors

Marketing Coordinator

Mount Crawford, VA · On-site

$40K - $55K/yr

This position works closely with the Marketing Manager and other marketing team members to help ... Support basic on-page SEO updates and website performance monitoring as directed Campaign, Social ...

Power Monitors, Inc.

Marketing Coordinator

Mount Crawford, VA · On-site

$40K - $55K/yr

This position works closely with the Marketing Manager and other marketing team members to help ... Support basic on-page SEO updates and website performance monitoring as directed Campaign, Social ...

ProspectBlue

President

Richmond, VA

Own the marketing function, including website, e-commerce, and SEO/SEM strategy, partnering with outside agencies as needed. Manage the company's national installation network, including in-house ...

ASCENDING

Digital Content Specialist

Fairfax, VA · On-site

$60 - $80/hr

Experience managing social media platforms and paid advertising campaigns. * Knowledge of SEO, SEM, email marketing, and content marketing strategies. * Proficiency with Google Analytics, Google Ads ...

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Search Engine Marketing Manager information

See Virginia salary details

$41.6K

$73.1K

$104.6K

How much do search engine marketing manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for search engine marketing manager in Virginia is $73,063.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,500.00 and $82,800.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are the most commonly searched types of Search Engine Marketing jobs in Virginia?

The most popular types of Search Engine Marketing jobs in Virginia are:

What are popular job titles related to Search Engine Marketing Manager jobs in Virginia?

For Search Engine Marketing Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Virginia look for?

The top searched job categories for Search Engine Marketing Manager jobs in Virginia are:

What cities in Virginia are hiring for Search Engine Marketing Manager jobs?

Cities in Virginia with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you
Infographic showing various Search Engine Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $73,063 per year, or $35.1 per hour.

Senior Digital Marketing Specialist

Wilderness Resort

Mcgaheysville, VA

$65K/yr

Full-time

Posted 19 days ago

Key responsibilities

  • Lead the planning, execution, optimization, and reporting of digital acquisition campaigns across paid search, paid social, OTT, display, retargeting, and digital audio platforms

  • Develop and implement strategies to improve ROAS, conversion rates, customer acquisition efficiency, and overall digital marketing performance

  • Oversee SEO performance monitoring, keyword strategy, and content optimization initiatives across resort websites

Job description

Job Summary

The Senior Digital Marketing Specialist is responsible for driving the campaign execution, optimization, and

performance reporting of Great Eastern Resort Corporation’s digital marketing ecosystem across Massanutten Resort, Wilderness Resort, Massanutten Vacations, and affiliated properties. This role leads acquisition-focused digital initiatives across paid media (Search, Social, OTT), SEO, analytics, and landing page optimization to support measurable revenue growth, brand visibility, and customer acquisition.

Working closely with the Senior Manager, Digital Strategy, the Digital Marketing Lead serves as a key strategic contributor in identifying growth opportunities, improving digital performance, and ensuring marketing technology and analytics frameworks support business objectives. This position requires a highly analytical, proactive, and collaborative leader who can balance strategic thinking with hands-on campaign management

Required

 ·         6+ years of experience in digital marketing, performance marketing, SEO, or digital strategy

·         Advanced hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, Microsoft Ads, OTT, and emerging digital channels

·         Strong expertise in Google Analytics (GA4), attribution modeling, UTMs, and conversion tracking implementation

·         Strong analytical and reporting skills with the ability to translate data into actionable business insights

·         Strong project management, prioritization, and organizational skills in a fast-paced environment

·         Experience working with Canva or other creative design tool to generate Ad content at scale

Preferred

 

·         Agency experience managing multi-brand or multi-property accounts. Industry experience in hospitality, resort, travel, or tourism is a plus.

·         Experience leading A/B testing, audience segmentation and personalization initiatives

·         Knowledge of CRM-integrated campaigns, lifecycle marketing, and email retargeting strategies

·         Experience managing external vendors, media agencies, or platform partners


·         Familiarity with SEO tools such as SEMRush, Moz, Screaming Frog, Search Console, and technical SEO best practices

·         Experience mentoring junior marketers or leading cross-functional digital initiatives

 

Typical Schedule

 

Days: Monday – Friday

Hours: 9:00am – 5:00pm, with flexibility for campaign deadlines and events

 Core Responsibilities

 

·         Lead the planning, execution, optimization, and reporting of digital acquisition campaigns across paid search, paid social, OTT, display, retargeting, and digital audio platforms

·         Develop and implement strategies to improve ROAS, conversion rates, customer acquisition efficiency, and overall digital marketing performance

·         Oversee SEO performance monitoring, keyword strategy, and content optimization initiatives across resort websites

·         Lead landing page strategy and conversion optimization efforts to improve digital booking and lead generation performance

·         Ensure accurate implementation of UTMs, conversion tracking, attribution models, and analytics frameworks across digital campaigns

·         Partner with internal stakeholders to align campaign strategies with seasonal initiatives, promotions, and business goals

·         Maintain performance dashboards and executive-level reporting that communicate campaign effectiveness and strategic insights

·         Collaborate with creative and content teams to ensure digital assets are optimized for engagement and conversion performance

·         Manage digital marketing budgets, invoice coordination, and media pacing oversight

·         Identify emerging digital trends, technologies, and platform opportunities to improve marketing efficiency and effectiveness

 Focus

Strategy and Optimization

·         Analyze campaign, website, and customer behavior data to identify opportunities for paid media growth and optimization

·         Lead testing initiatives across creative, audience targeting, landing pages, and user journeys

Communication and Cross-Functional Leadership

·         Serve as a key digital marketing resource and strategic partner for internal departments

·         Collaborate with the Content Lead, Lead Designer, Project Manager, and Experiential & Community Marketing Manager to align digital campaigns with broader marketing initiatives

·         Present campaign performance insights, strategic recommendations, and optimization opportunities to leadership teams

·         Coordinate with external agencies, vendors, and technology partners to ensure campaign effectiveness and operational efficiency


Decision Making and Ownership·         Own day-to-day optimization decisions related to campaign performance, budget allocation, audience targeting, and conversion improvements·         Proactively identify risks, tracking issues, or performance concerns and implement corrective actions·         Prioritize digital initiatives based on business impact, seasonal goals, and revenue opportunities·         Recommend new tools, platforms, and strategies to improve digital marketing capabilities and performanceLeadership and Professional Development·         Foster a culture of innovation, testing, accountability, and continuous improvement within the marketing team·         Stay current on evolving digital marketing trends, platform updates, privacy regulations, and attribution methodologies·         Continue advancing expertise in performance marketing, analytics, SEO, CRO, and marketing technology

Apply