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Search Engine Jobs in Virginia (NOW HIRING)

The SEO Specialist will work cross-functionally to build the SEO and content strategy as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment. He / She will ...

SEO Manager

Mclean, VA · On-site +1

Appian is looking for an SEO Manager to lead our organic visibility strategy beyond the traditional boundaries of Appian.com. As search continues to evolve toward Generative Engine Optimization ...

Apply Early

SEO & AI Visibility Specialist

Richmond, VA · On-site +1

$62K - $71K/yr

The Role in Brief: SEO & AI Visibility Specialist The SEO & AI Visibility Specialist will play a pivotal role in driving organic traffic growth and enhancing the online visibility of EAB's higher ...

SEO & AI Visibility Specialist

Richmond, VA · On-site +1

$62K - $71K/yr

The Role in Brief: SEO & AI Visibility Specialist The SEO & AI Visibility Specialist will play a pivotal role in driving organic traffic growth and enhancing the online visibility of EAB's higher ...

SEO & AI Visibility Specialist

Richmond, VA · On-site +1

$62K - $71K/yr

The Role in Brief: SEO & AI Visibility Specialist The SEO & AI Visibility Specialist will play a pivotal role in driving organic traffic growth and enhancing the online visibility of EAB's higher ...

Description About the Role As Web & SEO Analyst, you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll own our end-to-end ...

Description About the Role As Web & SEO Analyst, you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll own our end-to-end ...

As part of the SEO and AEO Center of Excellence, you'll work closely with search experience, technical search, content, and analytics partners to monitor performance, identify trends, and surface ...

Technical SEO & Website Optimization • Conduct ongoing technical SEO audits and website health assessments. • Partner with appropriate stakeholders to ensure recommendations are implemented ...

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Company Description SeeYouSEO provides organic search engine optimization and online advertising consulting to businesses of all sizes. Although Internet search engines have become a primary source ...

Company Description SeeYouSEO provides organic search engine optimization and online advertising consulting to businesses of all sizes. Although Internet search engines have become a primary source ...

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Showing results 1-20

Search Engine information

What is the difference between Search Engine vs Search Engine Optimization Specialist?

AspectSearch EngineSearch Engine Optimization Specialist
Primary RolePlatform that indexes and ranks web pages for user queriesProfessional who improves website visibility on search engines
Required SkillsTechnical infrastructure, indexing algorithmsKeyword research, content strategy, SEO techniques
Work EnvironmentSearch engine company offices or cloud infrastructureDigital marketing agencies, in-house marketing teams
Industry UsageDeveloped and operated by companies like Google, BingUsed by businesses aiming to enhance online presence

The main difference is that a Search Engine is a platform that provides search results, while a Search Engine Optimization Specialist is a professional who optimizes websites to rank higher on search engines. The search engine is the tool, and the specialist is the user who improves website visibility within that tool.

What are some common challenges faced by search engine marketing specialists when optimizing campaigns?

Search engine marketing specialists often encounter challenges such as staying updated with frequent changes to search engine algorithms, managing campaign budgets effectively, and ensuring ad relevance for target audiences. Balancing keyword bids, improving quality scores, and analyzing large volumes of performance data can also be demanding. Successful specialists regularly collaborate with content teams, use analytics tools to refine strategies, and must adapt quickly to evolving best practices to achieve optimal results.

What are search engines?

Search engines are online tools that help users find information on the internet by indexing and organizing web content. When a user enters a query, the search engine scans its database and returns relevant results, such as websites, images, videos, or news articles. Popular search engines like Google, Bing, and Yahoo use complex algorithms to rank and display the most useful information. They play a crucial role in navigating the vast amount of data available online, making it easier for people to access what they need quickly and efficiently.

What are the key skills and qualifications needed to thrive as a Search Engine Specialist, and why are they important?

To thrive as a Search Engine Specialist, you need expertise in search engine optimization (SEO), keyword research, and web analytics, often supported by a background in marketing or computer science. Familiarity with tools like Google Analytics, SEMrush, Moz, and Google Search Console, as well as certifications such as Google Ads or HubSpot SEO, is highly beneficial. Strong analytical thinking, adaptability, and effective communication help you interpret data trends and collaborate with content and technical teams. These skills and qualities are crucial for driving website visibility, increasing organic traffic, and achieving business goals in a competitive digital landscape.
What are popular job titles related to Search Engine jobs in Virginia? For Search Engine jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Search Engine jobs in Virginia look for? The top searched job categories for Search Engine jobs in Virginia are:
Infographic showing various Search Engine job openings in Virginia as of June 2026, with employment types broken down into 1% Locum Tenens, 87% Full Time, 2% Part Time, and 10% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution.
SEO Specialist

SEO Specialist

ECPI University

Virginia Beach, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 8 days ago


ECPI University rating

5.7

Company rating: 5.7 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

508th of 544 rated colleges and universities


Job description

This is NOT a remote/hybrid position and is located at our Virginia Beach Campus location.
The SEO Specialist will work cross-functionally to build the SEO and content strategy as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment. He / She will develop and drive the execution of AI-Enhanced Search Optimization initiatives, including classic search rankings, AI answer engines and multimodal (voice, visual) search.
The SEO Specialist will provide expertise and training to relevant teams and develop best practices. The SEO Specialist will also collaborate with partners across the ECPI University Administration and campus locations to develop digital content and marketing plans that are consistent with the University's voice, brand, identity, goals and regulatory bodies.
Key Tasks and Responsibilities:
  • Develop SEO strategies and be responsible for day-to-day search results across digital platforms
  • Establish an Organic Search scorecard, including search engine rankings, AI results and other relevant experiences and report out regularly
  • Pro-actively audit ECPI's digital properties, research SEO issues and formulate solutions for improving performance
  • Conduct research on searches/ keywords, define opportunities, develop content and drive page/feed optimizations
  • Partner with development and technical teams to adopt SEO technical best practices
  • Monitor SEO developments and search trends to protect ECPI's ranking and identify new opportunities
  • Monitor higher education trends and establish a competitive scorecard

Skills/Qualifications:
  • College degree in Marketing, Communications or related field (Bachelor's degree preferred)
  • Minimum of 2 years' experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
  • Proficiency in Google Analytics required (Google Analytics Certification preferred)
  • Experience with SEO tools (Webmaster, keyword research, technical crawlers) required
  • Knowledge of SEO principles, and best practices required
  • Strong writing and editing skills required - Must show flexibility in writing styles, including professional voice and creative approach to website copy/content
  • Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
  • Experience in Higher Education vertical is preferred

Why Join ECPI?
  • Shape the digital front door for thousands of students.
  • Play a key role in transitioning to modern platforms and technologies.
  • Collaborative, mission-driven culture.
  • Competitive salary plus full benefits.

Benefits of Employment
ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:
  • Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
  • Competitive compensation and medical/dental benefit plans
  • PTO and holiday pay
  • 401(k) participation with possible employer contributions

ECPI University is proud to be an Equal Opportunity Employer.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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