ZipRecruiter

Log In

1

Search Engine Jobs in Virginia (NOW HIRING)

SHRM

Lead, Digital Optimizations

Alexandria, VA · Hybrid

$105K - $120K/yr

In addition to traditional SEO tactics, the Digital Optimizations Lead will focus on AI-driven search trends and leverage AI tools to optimize content, improve SERP performance, and identify content ...

shrm

Lead, Digital Optimizations

Alexandria, VA · Hybrid

$105K - $120K/yr

SummarySHRM is seeking a Digital Optimizations Lead with SEO, AI, and CRO expertise to lead and execute the search and lead gen optimization strategy across SHRM's web properties. This individual ...

KME Digital

Content Development Associate

Alexandria, VA · On-site

$131K - $136K/yr

Regularly produce various types of content, including blogs, SEO and service pages, email blasts, and newsletters * Appropriately leverage GenAI tools to optimize research and production, within ...

KME.digital

Content Writing Intern

Alexandria, VA · Hybrid

Provide Search Engine Optimization (SEO) support * Assist with content marketing campaigns to drive leads and subscribers * Utilize SEO best practices to generate traffic for a client's website

KME Digital

Content Writing Intern

Alexandria, VA · On-site

Provide Search Engine Optimization (SEO) support * Assist with content marketing campaigns to drive leads and subscribers * Utilize SEO best practices to generate traffic for a client's website

KME Digital

Content Development Associate

Alexandria, VA · On-site

$131K - $136K/yr

Regularly produce various types of content, including blogs, SEO and service pages, email blasts, and newsletters * Appropriately leverage GenAI tools to optimize research and production, within ...

KME.digital

Content Development Associate

Alexandria, VA · On-site

$131K - $136K/yr

Regularly produce various types of content, including blogs, SEO and service pages, email blasts, and newsletters * Appropriately leverage GenAI tools to optimize research and production, within ...

next page

Showing results 1-20

All JobsSearch Engine JobsSearch Engine Jobs in Virginia

Search Engine information

What is the difference between Search Engine vs Search Engine Optimization Specialist?

AspectSearch EngineSearch Engine Optimization Specialist
Primary RolePlatform that indexes and ranks web pages for user queriesProfessional who improves website visibility on search engines
Required SkillsTechnical infrastructure, indexing algorithmsKeyword research, content strategy, SEO techniques
Work EnvironmentSearch engine company offices or cloud infrastructureDigital marketing agencies, in-house marketing teams
Industry UsageDeveloped and operated by companies like Google, BingUsed by businesses aiming to enhance online presence

The main difference is that a Search Engine is a platform that provides search results, while a Search Engine Optimization Specialist is a professional who optimizes websites to rank higher on search engines. The search engine is the tool, and the specialist is the user who improves website visibility within that tool.

What are some common challenges faced by search engine marketing specialists when optimizing campaigns?

Search engine marketing specialists often encounter challenges such as staying updated with frequent changes to search engine algorithms, managing campaign budgets effectively, and ensuring ad relevance for target audiences. Balancing keyword bids, improving quality scores, and analyzing large volumes of performance data can also be demanding. Successful specialists regularly collaborate with content teams, use analytics tools to refine strategies, and must adapt quickly to evolving best practices to achieve optimal results.

What are search engines?

Search engines are online tools that help users find information on the internet by indexing and organizing web content. When a user enters a query, the search engine scans its database and returns relevant results, such as websites, images, videos, or news articles. Popular search engines like Google, Bing, and Yahoo use complex algorithms to rank and display the most useful information. They play a crucial role in navigating the vast amount of data available online, making it easier for people to access what they need quickly and efficiently.

What are the key skills and qualifications needed to thrive as a Search Engine Specialist, and why are they important?

To thrive as a Search Engine Specialist, you need expertise in search engine optimization (SEO), keyword research, and web analytics, often supported by a background in marketing or computer science. Familiarity with tools like Google Analytics, SEMrush, Moz, and Google Search Console, as well as certifications such as Google Ads or HubSpot SEO, is highly beneficial. Strong analytical thinking, adaptability, and effective communication help you interpret data trends and collaborate with content and technical teams. These skills and qualities are crucial for driving website visibility, increasing organic traffic, and achieving business goals in a competitive digital landscape.
What are popular job titles related to Search Engine jobs in Virginia? For Search Engine jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Search Engine jobs in Virginia look for? The top searched job categories for Search Engine jobs in Virginia are:
Search Engine jobs near you
Infographic showing various Search Engine job openings in Virginia as of June 2026, with employment types broken down into 1% Locum Tenens, 87% Full Time, 2% Part Time, and 10% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution.
Lead, Digital Optimizations

Lead, Digital Optimizations

Society for Human Resource Management (SHRM)

Alexandria, VA • On-site

$105K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 6 days ago

Job description

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
SHRM is seeking a Digital Optimizations Lead with SEO, AI, and CRO expertise to lead and execute the search and lead gen optimization strategy across SHRM's web properties. This individual will act as both a player and coach, directly executing initiatives while also collaborating with internal teams, developers, and external agencies to implement best practices and enhance search and conversion performance. In addition to traditional SEO tactics, the Digital Optimizations Lead will focus on AI-driven search trends and leverage AI tools to optimize content, improve SERP performance, and identify content gaps and opportunities based on data-driven insights. This role will also partner with team members and other department leads to drive continuous improvement to the lead gen engine in a B2C and B2B capacity.
Responsibilities:
  • Develop and implement comprehensive SEO strategies to drive organic traffic, focusing on both on-page and off-page SEO best practices.
  • Develop and implement comprehensive CRO strategies to improve lead gen velocity across acquisition and retention experiences.
  • Conduct AI-enhanced keyword research and leverage AI-powered tools to identify competitive analysis, SEO audits, and content optimization opportunities.
  • Act as the AI search expert, providing insights into how AI algorithms influence search engine behavior and how SHRM can adapt its web strategy to improve performance.
  • Partner with developers and external agencies to drive SEO and CRO initiatives.
  • Interface with IT and web development teams to ensure AI-enhanced SEO fixes, schema markup, and updates are implemented correctly and efficiently.
  • Provide data-based SEO recommendations for content development, identifying content gaps and search phrases with high AI-driven search potential.
  • Stay current on the evolving role of AI in search algorithms (e.g., Google's AI features like SGE, BERT) and provide recommendations to enhance the website's visibility.
  • Create and deliver regular SEO performance reports.
  • Research and implement AI-driven solutions that accelerate SEO learnings, automate processes, and enhance overall search performance.

Education & Experience Requirements:
  • Bachelor's degree in Marketing, Computer Science or a related field.
  • 7+ years of experience in SEO strategy and execution, with a proven track record of driving organic growth through both on-page and off-page tactics.
  • Experience working directly with web development teams and agencies to implement best practices and fixes.
  • Experience with AI-powered SEO tools and an understanding of how AI impacts search engine behavior and optimization strategies.

Knowledge, Skills, and Abilities:
  • In-depth understanding of on-page, technical, and off-page SEO strategies and best practices, with a focus on AI-driven search trends.
  • Expertise in keyword research, link-building strategies, and AI-enhanced content optimization for SEO.
  • Expertise in evaluating digital content and UX for CRO opportunities.
  • Proficiency in SEO tools such as Google Search Console, Adobe Analytics, SEMrush, Moz, Screaming Frog, or similar platforms.
  • Strong knowledge of HTML, CSS, and basic web development concepts to effectively communicate with developers and troubleshoot technical issues.
  • Strong analytical skills with the ability to interpret data, identify trends, and deliver actionable insights.
  • Excellent verbal and written communication skills, with the ability to explain complex SEO concepts to non-technical teams.

Additional Notes
Physical Requirements
  • Must be able to perform essential duties satisfactorily with reasonable accommodation.
  • Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work environment
  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.

Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00-9:00 a.m. and concluding between 5:00-6:00 p.m. local time.
Travel: Occasional 0 - 10%
#LI
The hiring range for this position is $105,000 to $120,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.

Apply