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Digital Optimization Manager Jobs in Virginia (NOW HIRING)

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

... Managers in handling a variety of client tasks. The purpose of this internship is to teach ... Google Ads * Search Engine Optimization (SEO) * Marketing automation (experience with multiple ...

Red Edge

Digital Advertising Manager

Arlington, VA

Own accounts and drive budgetary optimization across the full digital advertising ecosystem ... In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the ...

Red Edge

Digital Advertising Manager

Arlington, VA · On-site

Own accounts and drive budgetary optimization across the full digital advertising ecosystem ... In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager, and the ...

Massanutten

Digital Marketing Specialist

VA · On-site

Experience with A/B testing and landing page optimization * Knowledge of CRM-integrated digital campaigns and email retargeting * Familiarity with data visualization tools (Google Data Studio/Looker ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Virginia

Digital Optimization Manager information

See Virginia salary details

$14.4K

$92.1K

$162.6K

How much do digital optimization manager jobs pay per year?

As of Jul 18, 2026, the average yearly pay for digital optimization manager in Virginia is $92,122.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,900.00 and $113,500.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
What are popular job titles related to Digital Optimization Manager jobs in Virginia? For Digital Optimization Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Virginia look for? The top searched job categories for Digital Optimization Manager jobs in Virginia are:
What cities in Virginia are hiring for Digital Optimization Manager jobs? Cities in Virginia with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you

Digital Marketing Intern

KME Digital

Alexandria, VA • On-site

Full-time, Part-time, Internship

Re-posted 2 days ago

Job description

Our Digital Marketing Intern allows students to obtain a number of Google Certifications and participate directly in the daily use of Google products, such as Google Analytics & Google AdWords. As a Digital Marketing Intern at KME.digital, you will learn to interpret website traffic, run ad campaigns, and assist our Account Managers in handling a variety of client tasks. The purpose of this internship is to teach candidates how to create usable information from websites, sales, and ad data to inform business decisions and help clients achieve their business goals.
As the DMV's Top Digital Marketing Agency, we are seeking potential part-time and full-time employees after the successful completion of this internship. Our office is located in the heart of Fairfax, less than a mile from George Mason University. We maintain a laid-back atmosphere but focus on completing action items and rejecting complacency.
Qualifications
  • Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, ability to turn analysis into actionable programs, and ability to use data to optimize day-to-day performance
  • Must be able to work in a fast-paced environment with tight deadlines and great collaboration
  • Ability to understand client objectives and be willing to build effective strategies to meet client needs
  • Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs
  • Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team
  • Genuine interest in staying on top of the latest marketing trends and changes
  • Strong writing and presentation skills

Preferred Skills
  • Google Analytics
  • Google Search Console
  • Google Ads
  • Search Engine Optimization (SEO)
  • Marketing automation (experience with multiple platforms such as Hubspot, Marketo, Pardot, SharpSpring, etc)
  • CRM (experience with multiple platforms such as Salesforce, Hubspot, Pipedrive, etc)
  • CMS (experience with at least one, such as WordPress, ExpressionEngine, Joomla, Drupal, etc)
  • Major social networks (LinkedIn, Twitter, Facebook, YouTube)

Requirements
  • Cover Letter
  • Resume
  • High school or equivalent
  • Bachelor's degree in Marketing, Sales, Business Analytics, Consulting, Entrepreneurship, Business Administration & Management, Advertising or related major or coursework

Job Type: Internship, Part-time
Benefits:
  • College Credit
  • Professional Development Assistance
  • Flexible Work Schedule
  • Fun Virtual & In-Person Team Outings

Apply