Manage and maintain backlink profile including disavow strategy * Build and execute backlinking initiatives * Identify keyword opportunities and content gaps AI Search and Future-Focused Optimization
Manage and maintain backlink profile including disavow strategy * Build and execute backlinking initiatives * Identify keyword opportunities and content gaps AI Search and Future-Focused Optimization
SEO Manager
Mclean, VA · On-site +1
Support backlink acquisition, brand citation quality, and referral conversion opportunities across ... managers, a comprehensive library of specialized department training through Appian University ...
Quick apply
SEO Manager
Mclean, VA · On-site +1
Support backlink acquisition, brand citation quality, and referral conversion opportunities across ... managers, a comprehensive library of specialized department training through Appian University ...
... under your management. You will develop advertising campaigns, facilitate the production of ... backlink strategy development to help raise a customers Domain Authority. * Implement and ...
Quick apply
... under your management. You will develop advertising campaigns, facilitate the production of ... backlink strategy development to help raise a customers Domain Authority. * Implement and ...
... under your management. You will develop advertising campaigns, facilitate the production of ... backlink strategy development to help raise a customer's Domain Authority. * Implement and ...
... under your management. You will develop advertising campaigns, facilitate the production of ... backlink strategy development to help raise a customer's Domain Authority. * Implement and ...
... under your management. You will develop advertising campaigns, facilitate the production of ... backlink strategy development to help raise a customer's Domain Authority. * Implement and ...
... under your management. You will develop advertising campaigns, facilitate the production of ... backlink strategy development to help raise a customer's Domain Authority. * Implement and ...
Backlink Manager information
Do backlinks still work?
Backlink managers understand that backlinks remain an important factor in search engine optimization, helping improve website authority and ranking. However, the quality and relevance of backlinks are now more critical than quantity, and search engines continuously update their algorithms to prioritize natural link profiles. Effective backlink strategies involve ongoing analysis, outreach, and compliance with search engine guidelines.
What is backlink management?
Backlink management is the process used by Backlink Managers to monitor, analyze, and improve the quality and quantity of backlinks to a website. It involves tasks such as outreach, link acquisition, and using tools like SEO software to ensure backlinks support search engine rankings and website authority.
What are the key skills and qualifications needed to thrive as a Backlink Manager, and why are they important?
To thrive as a Backlink Manager, you need a deep understanding of SEO principles, link-building strategies, and digital marketing, often supported by experience or certifications in SEO. Familiarity with tools like Ahrefs, SEMrush, Moz, and Google Analytics is typically required to analyze backlink profiles and track campaign performance. Strong communication, negotiation skills, and attention to detail help you effectively build relationships and secure high-quality links. These skills are crucial for boosting website authority, improving search rankings, and delivering measurable business results.
Is SEO a high paying skill?
SEO is considered a valuable skill in digital marketing, and roles like Backlink Managers can offer competitive salaries depending on experience and location. Developing expertise in tools like Google Analytics and link-building strategies can increase earning potential in this field.
Is an SEO Manager a stressful job?
An SEO Manager role can be stressful due to the need to meet performance targets, stay updated with algorithm changes, and manage multiple campaigns simultaneously. The job often requires analytical skills, time management, and the ability to adapt quickly to industry shifts.
What is the difference between Backlink Manager vs SEO Specialist?
| Aspect | Backlink Manager | SEO Specialist |
|---|---|---|
| Primary Focus | Building and managing backlinks to improve website authority | Optimizing website content and structure for search engines |
| Skills & Certifications | Link building strategies, outreach, SEO tools | Keyword research, on-page SEO, analytics |
| Work Environment | Digital marketing teams, agencies, in-house marketing | Marketing teams, agencies, in-house SEO departments |
| Common Usage | Part of SEO campaigns, link building projects | Overall SEO strategy, website optimization |
While both roles are integral to SEO efforts, a Backlink Manager specializes in acquiring and managing backlinks to boost domain authority, whereas an SEO Specialist focuses on comprehensive website optimization. Understanding these differences helps organizations assign the right tasks to the appropriate roles for effective search engine performance.
What are some common challenges faced by Backlink Managers, and how can they overcome them?
Backlink Managers often encounter challenges such as identifying high-quality link opportunities, staying compliant with search engine guidelines, and maintaining relationships with external partners. Adapting to frequent algorithm updates from search engines also requires continuous learning and strategy adjustments. Successful Backlink Managers overcome these challenges by leveraging reliable SEO tools, fostering transparent communication with partners, and keeping up-to-date with industry best practices to ensure ethical and effective link-building campaigns.
What is a Backlink Manager?
A Backlink Manager is a digital marketing professional responsible for acquiring, managing, and monitoring backlinks to a website. They work to improve a site's search engine ranking by building relationships with other webmasters, creating link-building strategies, and ensuring that backlinks are high-quality and relevant. Their work helps increase a website's authority and organic traffic by making it more visible in search engine results. Backlink Managers often use SEO tools to track the success of their campaigns and remove harmful or toxic links. They play a vital role in overall search engine optimization efforts for businesses.
What are the most commonly searched types of Backlink jobs in Virginia? The most popular types of Backlink jobs in Virginia are:
What are popular job titles related to Backlink Manager jobs in Virginia? For Backlink Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Backlink Manager jobs in Virginia look for? The top searched job categories for Backlink Manager jobs in Virginia are:
Job description
Performance Marketing Manager | Own the Numbers. Scale the Brand.
Performance Marketing Manager | Own the Numbers. Scale the Brand.
Performance Marketing Manager | Own the Numbers. Scale the Brand.
Tactical Distributors is looking for a Performance Marketing Manager who knows how to turn ad spend into revenue and data into decisions.
This role owns the full performance ecosystem. Paid media, technical SEO, product feeds, email segmentation, and the systems that make it all work. You are not just running ads. You are driving growth across every acquisition channel while tightening efficiency and pushing scale.
If you care about ROAS, obsess over performance, and know how to move fast without breaking things, keep reading.
This role owns the full performance ecosystem. Paid media, technical SEO, product feeds, email segmentation, and the systems that make it all work. You are not just running ads. You are driving growth across every acquisition channel while tightening efficiency and pushing scale.
If you care about ROAS, obsess over performance, and know how to move fast without breaking things, keep reading.
This position in on-site in Virginia Beach, VA.
What You’ll Own
Paid Media Strategy and Execution
Own and optimize all paid acquisition channels:
- Google Ads including Performance Max, Search, and Shopping
- Google Merchant Center and product feed performance
- Meta Ads
- Microsoft Advertising (Bing)
- Reddit Ads
- Shop Campaigns and emerging platforms
Responsibilities include:
- Budget allocation and scaling strategy
- Campaign structure, bidding, and targeting
- Creative testing in partnership with design and content teams
- Daily performance monitoring and optimization
Product Feed and Shopping Optimization
- Own Google Merchant Center performance and health
- Optimize product titles, descriptions, attributes, and categorization
- Improve feed structure for Shopping, PMax, and Microsoft Ads
- Troubleshoot disapprovals and feed errors
- Align feed strategy with SEO and overall performance goals
Technical SEO and Search Visibility
Lead all SEO efforts with a strong technical foundation:
- Own Semrush and Google Search Console workflows
- Monitor indexing, crawlability, and site health
- Manage and maintain backlink profile including disavow strategy
- Build and execute backlinking initiatives
- Identify keyword opportunities and content gaps
AI Search and Future-Focused Optimization
- Lead AI search optimization strategy across emerging platforms
- Optimize product and collection content for AI-driven discovery
- Ensure structured data and on-site content support AI indexing
- Stay ahead of search trends and adapt quickly
Email and SMS Performance Oversight
- Ensure email and SMS marketing follows platform rules and compliance standards
- Oversee segmentation strategy for lifecycle marketing
- Partner with the email team to improve performance, AOV, and retention
- Align paid acquisition with retention flows for full-funnel performance
Analytics, Reporting, and Forecasting
- Track and report on key KPIs including ROAS, CAC, AOV, and LTV
- Build monthly performance reports
- Forecast revenue and scaling opportunities
- Use data to guide budget decisions and campaign direction
What You Bring
- 4+ years in ecommerce performance marketing
- Proven experience managing high-spend paid media accounts
- Deep expertise in Google Ads and Performance Max
- Hands-on experience with Google Merchant Center and product feeds
- Strong working knowledge of Semrush and Google Search Console
- Experience with Microsoft Advertising and expanding into new channels
- Solid understanding of SEO, backlinking, and technical site health
- Experience with email segmentation and lifecycle marketing strategy
- Strong analytical mindset with the ability to move fast and make decisions
What Makes You a Fit
- You care about performance, not vanity metrics
- You are comfortable owning revenue targets
- You test constantly and iterate quickly
- You can zoom out to strategy and zoom in to execution
- You thrive in a fast-moving, no-hand-holding environment
About Tactical Distributors
Tactical Distributors is a leading ecommerce retailer of premium tactical gear, apparel, and equipment. We work with top-tier brands and build our own products for customers who demand performance, durability, and style.
We move fast, we test often, and we expect results.
The Bottom Line
This role is for someone who wants full ownership of performance marketing and the systems behind it.
If you want to run ads, this is not the job.
If you want to scale a business, you’ll fit right in.