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Digital Optimization Manager Jobs in Philadelphia, PA

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

Digital Marketing Manager

Lawrenceville, NJ ยท On-site

$70K - $75K/yr

Manage, create, and oversee the execution of marketing campaigns including planning, implementation, monitoring, optimization, analysis, and reporting. * Manage the Digital Marketing Specialist role ...

... optimization, analysis, and reporting.Manage the Digital Marketing Specialist role who serves as ... primary owner for organizational email execution-including creating, approving, distributing, and ...

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Digital Optimization Manager information

See Philadelphia, PA salary details

$14.6K

$93.8K

$165.5K

How much do digital optimization manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for digital optimization manager in Philadelphia, PA is $93,764.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,100.00 and $115,500.00 per year, depending on experience, location, and employer.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are popular job titles related to Digital Optimization Manager jobs in Philadelphia, PA?

For Digital Optimization Manager jobs in Philadelphia, PA, the most frequently searched job titles are:

What job categories do people searching Digital Optimization Manager jobs in Philadelphia, PA look for?

The top searched job categories for Digital Optimization Manager jobs in Philadelphia, PA are:

What cities near Philadelphia, PA are hiring for Digital Optimization Manager jobs?

Cities near Philadelphia, PA with the most Digital Optimization Manager job openings:

Infographic showing various Digital Optimization Manager job openings in Philadelphia, PA as of June 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $93,764 per year, or $45.1 per hour.

Vice President, Product Management & Digital Experience

First Harvest Credit Union

West Deptford, NJ โ€ข On-site

$102 - $138/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago


Job description

T he Vice President of Product Management & Digital Experience provides strategic leadership for the credit union's portfolio of member-facing products, digital channels, and business applications, and related employee-facing tools. This role serves as the business owner for assigned platforms, ensuring they align with organizational strategy, enhance the member experience, improve operational efficiency, and support long-term growth.

The Vice President manages product strategy, business process optimization, digital adoption, vendor partnerships, and continuous improvement initiatives while serving as the primary liaison between business units and Information Technology to ensure business needs are effectively translated into technology solutions.

Essential Duties and Responsibilities:
  • In collaboration with senior leadership, develop and execute the credit union's product management strategy for deposit & loan products, member-facing digital products, business applications, and member-facing technologies.
  • Serve as the business owner for assigned products and platforms throughout their lifecycle.
  • Establish product roadmaps aligned with organizational objectives.
  • In partnership with Management peers, evaluate new technologies and product enhancements that improve member experience and operational effectiveness.
  • Monitor product performance, adoption, and business outcomes using established metrics.
  • Monitor market trends, customer behavior, and competitor offerings to ensure products remain competitive.
  • Navigate the regulatory environment, ensuring compliance and disclosure of products and services.
Business Process & Digital Optimization
  • Identify opportunities to improve member acquisition, engagement, retention, and digital self-service.
  • Lead business process redesign and workflow optimization initiatives.
  • Analyze operational performance and user behavior to identify improvement opportunities.
  • Establish KPIs and dashboards to measure product performance and digital adoption.
  • Champion continuous improvement across member and employee experiences.
Serve as the business owner for designated member-facing business applications and the related internal tools and portals, including, but not limited to:
  • Mobile and online banking
  • Loan Origination
  • Digital Account Opening
  • AI & Automation Platforms
  • Appointment Scheduling
  • Document Management
  • Process Automation related to Member Experience
  • Member Communication Platforms
Responsibilities include:
  • Business configuration
  • Workflow design
  • User acceptance testing
  • Training and adoption
  • Business documentation
  • Performance reporting
Strategic Leadership & Collaboration
  • Research emerging financial technologies and industry trends.
  • Develop business cases and ROI analyses for strategic investments in digital member platforms
  • Lead cross-functional initiatives supporting organizational priorities.
  • Develop and support procedures and related governance processes for business application enhancements.
  • Partner with Operations, Retail, Lending, Marketing, Finance, Risk Management, and Information Technology to deliver business solutions.
Business Ownership vs. Technical Ownership

The Vice President of Product Management & Digital Optimization serves as the business owner of assigned products, digital platforms, and business applications. Information Technology serves as the technical owner responsible for maintaining the technology environment that supports those solutions.

Business Ownership (Vice President)

Responsible for:

  • Product strategy and roadmap development
  • Business requirements and prioritization
  • Business configuration and workflow design
  • Process optimization
  • User acceptance testing
  • Change adoption and training
  • Product performance measurement
  • Business analytics and reporting
  • Digital experience and member journey optimization
Technical Ownership (Information Technology)

Responsible for:

  • Technical administration of systems and applications
  • Infrastructure, hosting, and system availability
  • Cybersecurity and information security controls
  • Identity and access management
  • API development and system integrations
  • Database and network administration
  • Disaster recovery and business continuity
  • Technical support and issue resolution
  • Software deployment and technical change management
  • Regulatory technology compliance
Partnership Model

This role partners closely with Information Technology to deliver business solutions while maintaining clear accountability between business ownership and technical ownership. The Vice President defines business priorities, functional requirements, and desired outcomes, while Information Technology designs, secures, implements, and supports the underlying technical solutions.

Applications

Fiserv DNA, MeridianLink, Clutch, and Eltropy

Qualifications

Education

  • Bachelor's degree in Business Administration, Finance, Marketing, Information Systems, or related experience.
  • Master's degree preferred.
Experience
  • Seven to ten years of progressive leadership experience in financial services, product management, digital banking, operations, or related fields.
  • Experience managing business applications and vendor relationships.
  • Experience leading cross-functional projects and process improvement initiatives.
  • Credit union or banking experience preferred.
Knowledge, Skills, and Abilities
  • Expertise in product management, digital strategy, and business process improvement.
  • Strong understanding of digital banking platforms and member experience principles.
  • Ability to translate business strategy into product requirements and operational solutions.
  • Experience leading enterprise-wide initiatives across multiple business units.
  • Strong analytical, financial, and project management skills.
  • Excellent communication, collaboration, and executive presentation abilities.
  • Experience managing vendor relationships and technology implementations.
  • Working knowledge of emerging technologies including artificial intelligence, automation, and digital engagement solutions.
Success Measures

Performance will be evaluated based on:

  • Growth in digital adoption and member engagement
  • Improved product utilization and business value
  • Enhanced member and employee experience
  • Operational efficiency and process improvements
  • Successful delivery of strategic initiatives
  • Effective vendor performance and partnership management
  • Achievement of key business objectives and measurable return on investment

Salary: The anticipated starting salary for this role is $120,000.

We offer a range of benefits and perks based on eligibility. These benefits include:

  • Health, Dental, and Vision Insurance
  • Company Paid Short Term (STD) & Long-Term Disability (LTD)
  • Company Paid Employee Basic Term Life Insurance
  • Voluntary Term Life Insurance for Spouse & Child(ren)
  • Critical Illness, Accident, and Hospital Indemnity Insurance
  • Health Care Flexible Spending Account (FSA)/ Health Savings Account (HAS): Pre-taxed funds available to pay for some health-related expenses
  • Tuition Reimbursement
  • Employee Discount on Loans, Travel, Tickets, and More!
  • 401k Match of up to 5% + A Free Annual Retirement Planning Session
  • 11 Paid Company Holidays
  • Up to 8 paid hours for community volunteerism
  • Full-time employees accrue 40 hours of sick time, 10 days of PTO, & 1 personal holiday annually. PTO increases to 15 days after the 1st completed year!

Employees are required to use the Microsoft Authenticator app on their personal cell phone to securely authenticate Outlook and other company systems. The application does not access personal data stored on the device.

Physical Requirements:

The physical demands require a person to remain seated for up to ten (10) hours per day and perform repetitive hand movements on a keyboard.

Americans with Disabilities Act (ADA):

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of the position. If you need to request an accommodation, please contact Human Resources at 856-232-9000 ext. 5104 or via email to humanresources@firstharvestcu.com.

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