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Marketing Effectiveness Manager Jobs (NOW HIRING)

Summary The Manager, Lifecycle Marketing serves as the operational lead for SHRM's B2C marketing ... Use analytics, testing, and performance insights to continuously improve marketing effectiveness ...

Provide insights and recommendations to improve marketing effectiveness. * Support annual and quarterly planning and budgeting processes. Cross-Functional Collaboration * Partner with Market Managers ...

This individual will structure and manage projects that translate marketing effectiveness analysis into actionable insights for omnichannel marketing programs, working with and supporting the ...

Marketing Campaign Manager

Milwaukee, WI

$93K - $114K/yr

Define, track, and analyze campaign KPIs to measure impact across the full buyer journey and continuously improve marketing effectiveness * Manage campaigndriven social media efforts, tracking ...

Marketing Specialist

Austin, TX · On-site

$60K - $66K/yr

Monitor and analyze performance metrics to optimize marketing effectiveness. * Assist in planning ... Ability to manage multiple projects in a fast-paced environment. * Proficiency in marketing tools ...

Marketing Campaign Manager

Milwaukee, WI · On-site

$93K - $114K/yr

Define, track, and analyze campaign KPIs to measure impact across the full buyer journey and continuously improve marketing effectiveness * Manage campaign-driven social media efforts, tracking ...

This individual will structure and manage projects that translate marketing effectiveness analysis into actionable insights for omnichannel marketing programs, working with and supporting the ...

Marketing Manager Department: Marketing Reports To: Chief Revenue Officer (CRO) FLSA: Exempt Salary ... Success in this role is measured by marketing effectiveness, campaign ROI, project execution, team ...

Marketing Director

Albany, GA · On-site

$120K/yr

Monitor advertising performance, lead quality, conversion trends, and overall marketing effectiveness * Manage and support a marketing team of approximately 10 team members * Bring creative, forward ...

New

Monitor advertising performance, lead quality, conversion trends, and overall marketing effectiveness * Manage and support a marketing team of approximately 10 team members * Bring creative, forward ...

Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports ... managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing ...

Marketing Manager

Albuquerque, NM · On-site

$70K - $80K/yr

Marketing Manager Department: Marketing Reports To: Chief Revenue Officer (CRO) FLSA: Exempt Salary ... Success in this role is measured by marketing effectiveness, campaign ROI, project execution, team ...

Marketing Manager

Albuquerque, NM · On-site

$70K - $80K/yr

Marketing Manager Department: Marketing Reports To: Chief Revenue Officer (CRO) FLSA: Exempt Salary ... Success in this role is measured by marketing effectiveness, campaign ROI, project execution, team ...

Implement innovative approaches to enhance marketing effectiveness and stay ahead of the competition. * Lead Multi-Channel Campaign Execution through effective agency management. Create impactful ...

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Marketing Effectiveness Manager information

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$99.5K

$114.9K

$128K

How much do marketing effectiveness manager jobs pay per year?

As of Jun 11, 2026, the average yearly pay for marketing effectiveness manager in the United States is $114,871.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,500.00 and $122,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Effectiveness Manager vs Marketing Analyst?

AspectMarketing Effectiveness ManagerMarketing Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; often certifications in analytics or marketing toolsBachelor's degree in Marketing, Statistics, or related field; certifications in data analysis preferred
Work EnvironmentStrategic planning, cross-department collaboration, campaign evaluationData collection, analysis, reporting, and insights generation
Employer & Industry UsageUsed in marketing departments across various industries to optimize campaignsCommonly employed in marketing teams for data-driven decision making

The Marketing Effectiveness Manager focuses on evaluating and improving marketing strategies' overall impact, while the Marketing Analyst primarily analyzes data to support marketing decisions. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

What does a Marketing Effectiveness Manager do?

A Marketing Effectiveness Manager is responsible for evaluating and improving the impact of a company's marketing activities. They use data analysis, market research, and performance metrics to assess which strategies drive the best results and optimize marketing campaigns accordingly. Their goal is to maximize return on investment (ROI) by identifying successful initiatives and eliminating underperforming ones. This role often involves close collaboration with marketing, sales, and analytics teams to ensure that business objectives are met efficiently.

How does a Marketing Effectiveness Manager typically collaborate with other departments to optimize campaign performance?

A Marketing Effectiveness Manager works closely with teams such as marketing, sales, finance, and data analytics to evaluate and enhance the impact of marketing campaigns. They often lead cross-functional meetings to review campaign data, share insights, and recommend adjustments to strategies for better ROI. This collaboration ensures that marketing initiatives align with business objectives and that feedback loops are in place for continuous improvement. Building strong relationships with stakeholders across departments is key to effectively driving data-informed decision-making.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and reaching into the high hundreds of thousands or more for experienced professionals in large organizations. These positions require strategic leadership, extensive experience, and often advanced degrees or certifications in marketing or business.

What are the key skills and qualifications needed to thrive as a Marketing Effectiveness Manager, and why are they important?

To thrive as a Marketing Effectiveness Manager, you need strong analytical skills, expertise in marketing strategy, and a background in business, statistics, or marketing, often supported by a relevant degree. Proficiency with data analytics tools like Google Analytics, Tableau, and marketing automation platforms, as well as knowledge of attribution modeling and ROI measurement, is essential. Exceptional communication, stakeholder management, and problem-solving abilities set top performers apart in this role. These skills are crucial for translating data insights into actionable marketing strategies that drive business growth and optimize budget allocation.

What other jobs can a marketing manager do?

A marketing manager can transition into roles such as brand manager, digital marketing director, product manager, or marketing analyst, leveraging skills in strategy, data analysis, and campaign management. They may also move into sales management, advertising, or customer experience roles, often requiring familiarity with marketing tools and certifications like Google Analytics or HubSpot. These positions typically involve leadership, strategic planning, and cross-functional collaboration.

How to be an effective marketing manager?

An effective marketing manager understands market trends, develops strategic plans, and leverages data analytics to measure campaign performance. Strong communication, leadership skills, and proficiency with marketing tools like CRM and analytics platforms are essential. Continuous learning and adapting to industry changes also contribute to success in this role.

What are the top 5 marketing skills?

For a Marketing Effectiveness Manager, key skills include data analysis to measure campaign performance, strategic thinking to develop effective marketing plans, communication skills for cross-team collaboration, proficiency with marketing tools like CRM and analytics platforms, and adaptability to evolving market trends. These skills help optimize marketing efforts and improve overall business results.
More about Marketing Effectiveness Manager jobs
What cities are hiring for Marketing Effectiveness Manager jobs? Cities with the most Marketing Effectiveness Manager job openings:
What states have the most Marketing Effectiveness Manager jobs? States with the most job openings for Marketing Effectiveness Manager jobs include:
Infographic showing various Marketing Effectiveness Manager job openings in the United States as of June 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $114,871 per year, or $55.2 per hour.
Senior Commercial Effectiveness Manager - NJ

Senior Commercial Effectiveness Manager - NJ

Amneal Pharmaceuticals

Bridgewater, NJ

Full-time

Medical, Retirement

Posted 7 days ago


Amneal Pharmaceuticals rating

7.3

Company rating: 7.3 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

56th of 71 rated pharmaceutical


Job description

Description:

The Senior Commercial Effectiveness Manager is a highly strategic and execution-focused leadership role reporting directly to the VP of Specialty Sales. This position serves as an extension of Sales Leadership, ensuring commercial strategy is operationalized consistently and effectively across the Specialty organization. The Associate Director, Commercial Effectiveness serves as a strategic thought partner to Sales Leadership while also acting as a business operator focused on execution, coordination, and organizational performance. Acting as a central connector across Sales, Marketing, Commercial Operations, Training, Analytics, Market Access, Medical Affairs, and the CCO, this leader drives alignment, accountability, and execution excellence across brands, launches, and field operations. The role is responsible for building scalable commercial infrastructure, improving organizational effectiveness, enhancing field productivity, and supporting the long-term growth of the Specialty business. This individual must be able to operate strategically while also driving operational rigor, execution discipline, and cross-functional collaboration.


Essential Functions:

  • Partner directly with the VP of Specialty Sales to operationalize division priorities and strategic initiatives; Translate commercial strategy into executable business plans across all Specialty brands and future launches; Establish operating rhythms, accountability frameworks, and execution standards that improve organizational alignment and field performance; Support National Sales Directors and field leadership teams in driving consistency and business performance; Identify opportunities to improve commercial effectiveness, organizational efficiency, and execution quality across the division.
  • Serve as a strategic integrator across Sales, Marketing, Commercial Operations, Analytics, Training, Market Access, and Medical Affairs; Improve cross-functional communication, coordination, and prioritization across the Specialty organization; Support leadership decision-making through business insights, operational recommendations, and performance analysis; Help reinforce a unified "One Specialty Team" culture across brands and functions; Lead and support organizational initiatives that improve collaboration, accountability, and execution excellence.
  • Build and optimize tools, processes, and reporting frameworks that improve Reach and frequency execution, Targeting alignment, Call planning effectiveness, Territory performance visibility, Commercial accountability; Partner with Commercial Analytics to translate business data into actionable field insights and leadership recommendations; Develop KPIs and dashboards that provide clear visibility into commercial performance and operational execution; Identify operational inefficiencies and implement scalable solutions that improve productivity and speed of execution.
  • Lead end-to-end planning and execution of Specialty National Sales Meetings, POAs, leadership meetings, and commercial planning sessions; Coordinate strategic messaging alignment, content development, logistics, vendor management, budget oversight, and communication planning; Partner closely with the VP of Specialty Sales and Office of the CCO to ensure meetings reinforce organizational priorities, culture, and business objectives; Support Quarterly Business Reviews and ongoing commercial planning initiatives.
  • Partner with Sales Training to align onboarding with commercial strategy, execution expectations, and organizational culture; Standardize onboarding processes, operational workflows, and systems training to improve speed-to-productivity; Ensure field teams are equipped with the tools, knowledge, and operational support needed for successful execution; Reinforce performance expectations and accountability standards early in the employee lifecycle
  • Build the foundational infrastructure for a scalable Commercial Effectiveness organization; Define workflows, governance models, ownership structures, and operational standards that support future growth; Provide leadership across commercial functions with the opportunity to expand into direct people management responsibilities over time; Support future team development across Reporting & Analytics, Field Operations, Commercial Planning, Meeting & Event Operations and Process Optimization


 

Education:

  • Bachelors Degree (BA/BS) relevant field - Required

Experience:

  • 8 years or more in Pharmaceutical or biotech commercial experience with increasing leadership responsibility.
  • in Strong understanding of specialty pharmaceutical sales execution, commercialization strategy, launch readiness, and field operations
  • in Commercial Effectiveness, Sales Operations, Commercial Operations, Analytics, or Sales Leadership experience

Specialized Knowledge:

  • Demonstrated ability to influence cross-functional stakeholders and drive organizational alignment.
  • Strong analytical, strategic thinking, and operational problem-solving capabilities.
  • Excellent communication, presentation, and executive engagement skills.
  • Experience with CRM and analytics platforms such as Veeva, Power BI, IQVIA, Salesforce, or related systems preferred.
  • Proven ability to operate effectively in a fast-paced, evolving, growth-oriented environment.

The base salary for this position ranges from $175,000 to $200,000 per year. In addition, Amneal offers a short-term incentive opportunity, such as a bonus or performance-based award, with this position within the first 12 months. Amneal ranges reflect the Company's good faith estimate of what Amneal reasonably believes that it will pay for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors, including but not limited to, qualifications, experience, geographic location and other relevant skills.

At the heart of our Total Rewards commitment is a comprehensive, flexible and competitive benefits program for eligible positions that enables you to choose the plans and coverage that meet your personal needs. This includes above-market, diverse and robust health and insurance benefits to meet the varied needs of our employees as well as a significant 401(k) matching contribution to help our employees save for retirement. We also promote employee well-being with programs that help you enjoy your career alongside life's many other commitments and opportunities.