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The Senior Marketing Analyst serves as the hands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing analytics, responsible for turning complex, multi-source marketing data into clear insights that drive smarter, faster business decisions. The Sr. Marketing Analyst will analyze data, build insights, pressure-test assumptions, and deliver high-volume reporting while partnering closely with marketing leaders to guide strategy.

Duties and Responsibilities

• Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance drivers

• Extend performance analysis past the click - diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lost

• Support the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel steps

• Turn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiences

• Identify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fix

• Operate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realities

• Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting

• Pressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategy

• Produce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performance

• Ensure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicated

• Upgrade existing analytical workflows and standards, raising the overall bar for data quality and insight

• Work hands-on with large datasets using advanced Excel and SQL skills (pivot tables, lookups, formulas, scenario analysis, querying)

• Collaborate with supporting analysts, cross functional data teams, and operations team

• Translate raw data and test results into executive-ready insights without overcomplication

• Help modernize and professionalize marketing analytics across the organization, including how testing and funnel data get used

• Introduce better frameworks, methodologies, and analytical rigor where current efforts fall short

• It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.

• Perform other duties as necessary or assigned.

Qualifications

• 5+ years of experience in marketing analytics, performance analytics, or business analytics, ideally within a multi-location, franchise, or branch-based business

• Strong working knowledge of SQL and advanced Excel for data extraction, modeling, and analysis

• Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI

• Solid understanding of SEM, PPC, local search, and lead-generation marketing models

• Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus

• Strong business acumen, able to connect marketing metrics to unit economics, revenue, and company-level KPIs

• Excellent communication skills, with the ability to present findings clearly to both technical and executive, non-technical audiences

  • Exposure to marketing attribution, funnel analysis, and ROAS measurement

  • Basic familiarity with statistical or scripting languages (R, Python) for deeper analysis

Working Conditions

• This role is onsite and sits in our corporate office in Irving, TX.

• The base salary range is $100,000- $125,000. Salary is based on experience.

• Regular use of computers, telephones, and standard office equipment.

• Fast-paced work environment requiring frequent interaction with customers, internal departments, and field personnel.

• May require flexibility in work hours to support multiple North American time zones.

• Frequent interruptions and changing priorities requiring adaptability and effective time management.

• High volume of communication through phone, email, messaging platforms, and scheduling systems.

• May require occasional work outside standard business hours to support field operations and customer needs.

What We Provide

• Competitive Pay
• Employee Company Ownership Opportunities
• Industry Leading Training Programs
• Leadership Development and Career Growth Tracks
• Comprehensive and Affordable Benefits Package
• Top Workplace with Award Winning Culture