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Senior Marketing Analyst Jobs (NOW HIRING)

Socket.dev

Senior Marketing Analyst

Charlottesville, VA · On-site

$67 - $109/hr

As a strategic analytics partner, the Senior Marketing Analyst will work across marketing channels--including search, social media, display advertising, email, content, and web--to understand how ...

Groundworks, LLC

Senior Marketing Analyst

Irving, TX · On-site

$100 - $125/hr

Apply today!**The Senior Marketing Analyst serves as thehands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing ...

Planet Fitness

Sr. Marketing Analyst

Boston, MA · On-site

$111K - $137K/yr

The Senior Marketing Analyst will analyze marketing and member performance, develop insights that drive strategic marketing decisions, build/support dashboards and KPI reporting, design and support ...

Groundworks Operations, LLC

WI · On-site

$100 - $125/hr

The Senior Marketing Analyst serves as the hands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing analytics ...

Natural Grocers

Senior Marketing Analyst

Denver, CO

$80K - $90K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

A Groundworks Company

Senior Marketing Analyst

Irving, TX · On-site

$100K - $125K/yr

The Senior Marketing Analyst serves as thehands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing analytics, responsible ...

Natural Grocers

Senior Marketing Analyst

Denver, CO

$80K - $90K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

Natural Grocers

Senior Marketing Analyst

Lakewood, CO · On-site

$80K - $90K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

Natural Grocers

Senior Marketing Analyst

Lakewood, CO · On-site

$80K - $90K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

Natural Grocers

Senior Marketing Analyst

Lakewood, CO · On-site

$80K/yr

The Senior Marketing Analyst is responsible for leading the measurement, analysis, and optimization of Natural Grocers' marketing initiatives, customer loyalty programs, digital experiences, and ...

RADaR

Senior Marketing Analyst

Clayton, MO · On-site

$95K - $118K/yr

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency's analytics department ...

RADaR

Senior Marketing Analyst

Saint Louis, MO · Hybrid

$99K - $123K/yr

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency's analytics department ...

RADaR

Senior Marketing Analyst

Columbia, MO · Hybrid

$97K - $120K/yr

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency's analytics department ...

CPI Security

Senior Marketing Analyst

Charlotte, NC · On-site

$100K - $123K/yr

CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC.

CPI Security

Senior Marketing Analyst

Charlotte, NC · On-site

$100K - $123K/yr

CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC.

RADaR

Senior Marketing Analyst

Kansas City, MO · Hybrid

$100K - $123K/yr

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency's analytics department ...

CPI Security

Senior Marketing Analyst

Charlotte, NC · On-site

$100K - $123K/yr

CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC.

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Senior Marketing Analyst information

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$66K

$114.9K

$136.5K

How much do senior marketing analyst jobs pay per year?

As of Aug 26, 2026, the average yearly pay for senior marketing analyst in the United States is $114,870.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $126,500.00 per year, depending on experience, location, and employer.

What does a senior marketing analyst do?

A Senior Marketing Analyst is responsible for analyzing market trends, consumer behavior, and competitors to inform marketing strategies and business decisions. They use data analytics tools to interpret data, create reports, and make recommendations to improve campaign performance and drive business growth. Additionally, Senior Marketing Analysts often collaborate with other departments, such as sales and product development, to ensure marketing initiatives align with overall business goals. Their expertise helps organizations maximize the effectiveness of their marketing efforts.

What are the key skills and qualifications needed to thrive as a senior marketing analyst?

To thrive as a Senior Marketing Analyst, you need strong analytical skills, expertise in data interpretation, and a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms such as Google Analytics, Tableau, SQL, and advanced Excel, as well as experience with CRM and campaign management tools, is typically required. Exceptional communication, critical thinking, and problem-solving abilities help you translate data insights into actionable marketing strategies and collaborate effectively with cross-functional teams. These skills are crucial for driving data-informed decisions that optimize marketing performance and support business growth.

How does a senior marketing analyst typically collaborate with other departments to drive campaign success?

A Senior Marketing Analyst frequently works cross-functionally with teams such as product development, sales, and creative to ensure marketing strategies are data-driven and aligned with business goals. They often provide actionable insights from market research and campaign performance metrics, helping other departments refine messaging, target audiences, and product offerings. Regular meetings and collaborative planning sessions are common, making strong communication skills essential in this role.
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Senior Marketing Analyst jobs near you
Infographic showing various Senior Marketing Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $114,870 per year, or $55.2 per hour.

Senior Marketing Analyst

Charlottesville, VA • On-site

University of Virginia
Colleges, Universities, and Professional Schools • 10K+ employees

7.9

Company rating: 7.9 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

210th of 623 rated colleges and universities

People enjoy working here

Good employer

Recommended by students

Learn more about University of Virginiaexternal

$101K - $125K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

Turn Data Into Strategy at UVA Health
UVA Health is seeking a Senior Marketing Analyst to join the Office of Strategic Marketing and Communications and help shape a more data-driven approach to marketing across the Health System. This role will transform complex marketing, digital, customer, and web data into meaningful insights that inform strategy, improve performance, and support smarter investment decisions.
As a strategic analytics partner, the Senior Marketing Analyst will work across marketing channels-including search, social media, display advertising, email, content, and web-to understand how audiences engage with UVA Health and what drives meaningful action. This position will play a key role in developing measurement strategies, advancing attribution and predictive analytics, identifying opportunities for optimization, and translating findings into clear recommendations for colleagues and senior leadership.
The ideal candidate combines strong technical and analytical capabilities with business acumen, curiosity, attention to detail, and the ability to communicate complex findings in a clear and actionable way.
What You'll Do
Marketing Analytics & Measurement
  • Lead reporting and analytics efforts across marketing initiatives and channels supporting acquisition, engagement, awareness, and growth strategies.
  • Establish comprehensive measurement strategies, including learning agendas, KPIs, benchmarks, reporting methodologies, and data sources.
  • Develop measurement frameworks that connect marketing activity to meaningful business and customer outcomes.
  • Analyze customer, campaign, web, and behavioral data across complex and disparate data sources.
  • Conduct advanced analyses, including channel attribution, predictive modeling, ROI analysis, and performance forecasting.
  • Develop analytics strategies that map customer journeys from initial engagement through conversion and downstream outcomes.

Insights & Optimization
  • Identify trends, opportunities, and performance gaps and translate findings into actionable recommendations.
  • Develop and implement testing and optimization strategies to improve marketing effectiveness.
  • Evaluate campaign performance and identify opportunities to improve audience engagement, conversion, and return on investment.
  • Monitor emerging digital marketing, analytics, measurement, and attribution trends and recommend opportunities for innovation.
  • Lead annual benchmarking efforts and identify industry best practices to inform continuous improvement.

Data Visualization & Reporting
  • Create intuitive dashboards, data visualizations, executive reports, and campaign performance analyses.
  • Integrate data from multiple marketing and digital sources to provide a holistic view of performance.
  • Establish consistent reporting methodologies and ensure insights are accurate, meaningful, and actionable.
  • Evaluate UTM strategies and tracking practices to strengthen campaign measurement and attribution.
  • Develop reporting that clearly communicates performance, trends, opportunities, and recommended actions.

Cross-Functional Partnership
  • Partner with Performance Marketing to leverage CRM and downstream data to evaluate marketing effectiveness, patient engagement, and return on investment.
  • Collaborate with Health Information Technology (HIT) and other subject matter experts to ensure marketing technologies, data connections, and infrastructure support analytics requirements.
  • Work closely with marketing strategists, channel owners, content teams, and other stakeholders to develop meaningful measurement plans.
  • Serve as a trusted analytics advisor to marketing teams and health system leadership.
  • Communicate complex analytical findings clearly and effectively to both technical and non-technical audiences.

Strategic Leadership
  • Help advance a culture of data-informed decision-making across the Office of Strategic Marketing and Communications.
  • Translate sophisticated analytics into clear business and marketing recommendations.
  • Influence marketing strategy by connecting data, customer behavior, channel performance, and organizational objectives.
  • Identify opportunities to improve analytics capabilities, processes, technologies, and measurement practices.
  • Lead and contribute to strategic projects that advance UVA Health's marketing analytics maturity.

Why UVA Health?
At UVA Health, marketing plays an important role in connecting patients and communities with the care, services, and expertise they need. As a Senior Marketing Analyst, you'll have the opportunity to influence how one of the nation's leading academic health systems uses data to understand its audiences, improve digital experiences, and make smarter marketing decisions.
You'll work alongside talented marketing, technology, clinical, and operational professionals in an environment that values innovation, collaboration, and continuous improvement.
What We're Looking For
The successful candidate will bring:
  • Advanced analytical and quantitative skills with the ability to work with complex, disparate data sets.
  • Strong understanding of digital marketing channels, including SEM, SEO, social media, display advertising, email, content marketing, and web analytics.
  • Experience with marketing attribution, predictive modeling, customer journey analysis, and ROI measurement.
  • Strong knowledge of digital measurement and campaign tracking, including UTM strategy and best practices.
  • Experience developing dashboards, data visualizations, and executive-level reporting.
  • Strong problem-solving skills and the ability to identify meaningful insights within complex data.
  • Excellent written, verbal, presentation, and interpersonal communication skills.
  • Ability to translate technical and analytical findings into clear, actionable recommendations.
  • Strong collaboration skills and the ability to build effective relationships with technical teams, marketing professionals, and senior leaders.
  • Curiosity and a continuous improvement mindset with a passion for using data to influence strategy.

MINIMUM REQUIREMENTS
Education: Bachelor's degree; Master's preferred.
Experience: Minimum of 7 years of experience in a role that focuses on leveraging analytical and reporting tools and advanced analytics methodologies, including but not limited to Tableau, Google Analytics, and Data Studio.
Licensure/Certification: None.
PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The pay range for this role is $66,518.40 - $109,153.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.
Benefits
  • Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
  • Paid Time Off, Long-term and Short-term Disability, Retirement Savings
  • Health Saving Plans, and Flexible Spending Accounts
  • Certification and education support
  • Generous Paid Time Off

UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report "Best Hospitals" guide rates UVA Health University Medical Center as "High Performing" in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children's is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment .
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About University of Virginia

Sourced by ZipRecruiter

The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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