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Senior Marketing Data Analyst Jobs (NOW HIRING)

WebstaurantStore

Sr. Marketing Data Analyst

Lititz, PA · Remote

$80.10K - $99.60K/yr

Job Summary As a Senior Marketing Data Analyst at WebstaurantStore, you will play a critical role in shaping how data informs marketing strategy and accelerates business growth. This role sits at the ...

Manhattan Associates

Sr Marketing Data Analyst

Atlanta, GA · On-site

$83.20K - $103.40K/yr

The Sr. Enterprise Analyst - Marketing operates as part of a Center of Excellence model, reporting ... This role combines traditional marketing business analysis with a Marketing Data Analyst focus. You ...

Manhattan Associates

Sr Marketing Data Analyst

Atlanta, GA · On-site

$83.20K - $103.40K/yr

The Sr. Enterprise Analyst - Marketing operates as part of a Center of Excellence model, reporting ... This role combines traditional marketing business analysis with a Marketing Data Analyst focus. You ...

Esri

Sr. Marketing Data Strategist

Redlands, CA · On-site

Responsibilities : • Advanced data analysis and modeling. Design and maintain scalable marketing ... to senior leaders • Demonstrated ability to design scalable frameworks rather than one-off ...

Esri

Sr. Marketing Data Strategist

Redlands, CA

As a Sr. Marketing Data Strategist, you will leverage advanced expertise in marketing data analysis ... Advanced data analysis and modeling. Design and maintain scalable marketing data models that ...

Esri

Sr. Marketing Data Strategist

Redlands, CA · On-site

$93.60K - $156K/yr

As a Sr. Marketing Data Strategist, you will leverage advanced expertise in marketing data analysis ... Advanced data analysis and modeling. Design and maintain scalable marketing data models that ...

Esri

Sr. Marketing Data Specialist

Redlands, CA

Overview As a Sr. Marketing Data and Segmentation Specialist, you will play a key role in our ... Leverage your strong analytical mindset, excellent communication skills, and a deep understanding ...

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Senior Marketing Data Analyst information

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$67.5K

$97.8K

$119.5K

How much do senior marketing data analyst jobs pay per year?

As of May 28, 2026, the average yearly pay for senior marketing data analyst in the United States is $97,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,500.00 and $107,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Senior Marketing Data Analyst, and why are they important?

To thrive as a Senior Marketing Data Analyst, you need advanced data analysis skills, proficiency in statistical modeling, and a solid background in marketing or business analytics, often supported by a degree in a related field. Expertise with analytics tools such as SQL, Python or R, and marketing platforms like Google Analytics and Tableau, as well as relevant certifications, is typical. Strong communication, critical thinking, and problem-solving skills help you translate complex data insights into actionable strategies for stakeholders. These skills are vital for driving data-driven decisions that optimize marketing performance and support business growth.

How does a Senior Marketing Data Analyst typically collaborate with marketing and product teams to drive campaign success?

A Senior Marketing Data Analyst works closely with marketing and product teams by translating complex data into actionable insights that guide campaign strategies. They regularly participate in cross-functional meetings, providing data-driven recommendations for targeting, messaging, and channel optimization. Analysts also develop dashboards and reports to track campaign performance, ensuring teams can quickly respond to trends or issues. This collaborative approach helps align business objectives with marketing efforts, ultimately maximizing ROI and campaign effectiveness.

What does a Senior Marketing Data Analyst do?

A Senior Marketing Data Analyst is responsible for collecting, analyzing, and interpreting large sets of marketing data to help organizations make informed business decisions. They use statistical techniques and data modeling to identify trends, measure campaign effectiveness, and provide actionable insights to improve marketing strategies. In addition, they often collaborate with marketing teams, present findings to stakeholders, and may oversee junior analysts. Their work is vital for optimizing marketing efforts and maximizing return on investment.

What is the difference between Senior Marketing Data Analyst vs Marketing Data Analyst?

AspectSenior Marketing Data AnalystMarketing Data Analyst
Required CredentialsBachelor's or Master's in Marketing, Data Science, or related field; experience in data analysis toolsBachelor's in Marketing, Business, or related field; proficiency in data tools
Work EnvironmentCollaborates with marketing teams, manages complex data projectsSupports marketing campaigns, analyzes data under supervision
Employer & Industry UsageUsed in marketing departments across various industries, often with leadership responsibilitiesCommon in marketing teams, entry to mid-level roles

The main difference is that a Senior Marketing Data Analyst typically has more experience, handles complex projects, and may lead initiatives, whereas a Marketing Data Analyst focuses on supporting data analysis tasks within marketing teams.

What cities are hiring for Senior Marketing Data Analyst jobs? Cities with the most Senior Marketing Data Analyst job openings:
What are the most commonly searched types of Marketing Data Analyst jobs? The most popular types of Marketing Data Analyst jobs are:
Who are the top companies hiring for Senior Marketing Data Analyst jobs? The top employers for Senior Marketing Data Analyst jobs are:
What states have the most Senior Marketing Data Analyst jobs? States with the most job openings for Senior Marketing Data Analyst jobs include:
Infographic showing various Senior Marketing Data Analyst job openings in the United States as of May 2026, with employment types broken down into 70% Full Time, 27% Part Time, 2% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $97,833 per year, or $47 per hour.

Senior Marketing & Data Analyst

The Misch Group

Los Angeles, CA • On-site, Remote

$175K - $240K/yr

Full-time

Posted 14 days ago

Job description

Senior Marketing & Data Analyst
Department: Technology & Software
Employment Type: Full Time
Location: California
Compensation: $175,000 - $240,000 / year
Description
As a senior marketing data analyst, you will aggregate and perform analysis on demand generation and marketing data based on requests from project teams or senior leadership by integrating data from multiple data sources or functional areas. You will ensure data accuracy and integrity; updates data as needed and develop queries or reports to provide data for various analytical projects. This position is also responsible for interpreting key market data to identify business trends, conducting root cause analysis of business problems, and proposing areas for process improvement.
Key Responsibilities
  • Lead large, handles complex analytics and reporting projects, delivering accurate, accessible, and repeatable business reporting and insights to stakeholders across all levels.
  • Possesses comprehensive knowledge in the business and data landscape, standardized reporting, experimentation, and analysis to support performance discussions across multiple channels.
  • Proactively help the business leverage data and insights to enhance our ability to inform on event management efforts and increase the efficacy of our approaches. Provide rhythm of the business analytics support, actionable insights, and recommendations to optimize and scale flagship events.
  • Apply a customer/stakeholder-oriented focus and user experience design best practices to ensure data analysis is easily consumable through visualization, presentation, and storytelling.
  • Working with technical team on technical requirements to enable data availability, data quality, transformations, and integrity for analytics and wider business self-service usage.
  • Execute data analysis using multiple data sets and sources. Lead discussions interpreting results and connecting them to relevant business context. Provide actionable recommendations to optimize business investments in a way that can be repeated and scaled as needed.
  • Define, build, and maintain performance metrics, dashboards, and analysis. Provide relevant information in an automated, self-service, and efficient manner to enable business optimization and tracking.
  • Provides coaching, and/or mentoring to other members of the group and act as a data analytics lead.

Skills, Knowledge and Expertise
  • Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years' experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.
  • 1+ years' experience with data visualization tools such as Power BI, Tableau, or Looker.
  • 1+ years' experience utilizing SQL AND Excel for data manipulation and analysis.
  • 1+ years' experience with Python and/or R for statistical analysis and data modeling is a plus
  • 2+ year of hands-on experience with Data Analytics tools and services or like products/services.
  • Ability to foster teamwork, analytical thinking skills, statistical knowledge, technical expertise, computer skills, detail oriented, ability to meet deadlines, mathematical skills, project management skills.
  • Experience with Generative AI (GenAI) applications in a marketing context is a plus.

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